Online Advertising Media Kit

Transcription

1 Online Advertising Media Kit

2 MyNorthwest.com is a top regional website delivering news, weather, traffic, sports and lifestyle content. Award-winning personalities at three powerful news/talk/sports radio stations engage a unique online audience of 732,000 on average each month. The average visitor spends 1 hour streaming our stations online 6.5 million monthly page views Best Radio Station Website 2010 & 2012 National Edward R. Murrow Award recipient 769,000 monthly unique visitors LOYAL audience: 64% of visitors return every day with 16% returning within three days 4.7 million+ hours of podcast downloads per month (highest in the Northwest) SOURCE: Omniture & AndoMedia 3 Month Average January March 2013

3 MyNorthwest.com offers: Custom-made marketing solutions that can be tailored to reach any client s individual goals and connect with our powerful audience. Integration of your advertising message across radio, online content, audio and video stream, events, and mobile. The ability to geotarget your advertising to specific locations to maximize the impact of your message with the intended audience. The ability to interact and engage with on-air personalities, resulting in a loyal audience that relies on MyNorthwest.comas a valuable information resource.

4 Homepage Takeover Own all homepage website traffic for 1 day. Includes 3 separate ad placements and 100% share of voice. Pencil banner size: 970x60 (remains fixed along bottom of screen if user scrolls) Display banner size (2): 100% share of voice. Ask for quote! 970x60

5 Display Advertising Rotating ad throughout MyNorthwest.com Guaranteed minimum of 75,000 impressions per week Ad size: Ask for quote!

6 Large Display Advertising Rotating 300x600 ad throughout MyNorthwest.com Guaranteed minimum of 75,000 impressions per week 300x600 Ad size: 300x600 Ask for quote!

7 Carousel Ad Opportunity to be featured as the top story on MyNorthwest for 24 hours 980 x 450 Headline, sub headline and large image Average of 100k impressions Ask for Quote

8 Video Pre-Roll Video ad that is launched when user accesses station s audio stream or 320x240 Pre-roll size: 320x240 or Ask for Quote or 320x240

9 Blog Sponsorship 970x60 Exclusively own an onair host s blog page Includes: (3) fixed banner ads on host blog page. (1) 970x60 fixed and (2). Proven extremely successful when combined with on-air host endorsement campaign. Pricing varies based on individual page s monthly page views. 970x60

10 Podcast Sponsorship Exclusively own a podcast (downloadable show that can be listened to at your convenience) Primary podcast sponsorship includes (2) 30-second commercials at open and close (exclusive) Secondary podcast sponsorship includes (1) 15-second commercial either 1/3 or 2/3 through the show (non-exclusive) Pricing varies based on individual show s monthly downloads and impressions. Ask For Quote

11 Mobile Advertising Own the exclusive advertising position on MyNorthwest.com s mobile website. Mobile Ad size: 300x60 Ask For Quote

12 Our Product List Custom Sites Streaming Databases Blasts Display Video Ads Pre-rolls Event Listings Pencil ads Takeovers Chats Podcasts Personality blogs Rich media Skins Wallpaper Sponsored Content Ask the Experts Video player Mobile apps Social Networking Texting databases Contesting Custom integrated programs CALL AND LET US HELP!

13 Digital Specifications MyNW AD REQUIREMENTS: MyNw Ad Server: Google Double Click For Publishers Available Ad Sizes (MyNW standard ad size) 300x600 (Large ROS ad size) 970x60 (HPTs and Section Title Sponsorships) 300x60 (Mobile Sponsorship) 300x100 (Neighborhoods) 980x450 (Carousel Ad) Image (Static Ad) A basic image creative. Requires a GIF, JPG, or PNG file. Creative Weight: : 30k Creative Weight: 300x600: 45k Flash A creative containing animation, sound, video, or interactive features. Requires a Flash (SWF) file. Creative Weight: /300x600: 100k IMPORTANT FLASH MYNW POLICIES! Ad may only loop through animation 3 times and then must remain static Third-Party A highly customizable, interactive creative. You can use any custom HTML and JavaScript snippets as well as tags from a thirdparty ad server or DoubleClick for Advertisers. DoubleClick tag A creative hosted by DoubleClick for Publishers. You must provide a URL rather than a snippet for the creative. Common Terms: ROS: Run of Site SOV: Share of Voice Number of proposed impressions for client/total possible impressions during flight CPM: Cost Per Thousand Total Spend/(impressions/1000) CTR: Click through rate is the percentage of impressions that resulted in a click. CPC: Cost-per-click is the average cost you paid for each click on your search ad(s). Impressions: Each time an ad appears on a page Unique Visitor: unique visitors are measured according to their unique IP addresses, which are like online fingerprints, and unique visitors are counted only once no matter how many times they visit the site. Page View: Each time an individual page is viewed Visit: This refers to a series of page requests being made by a visitor without 30 minutes inactivity between any of them. Despite being completely arbitrary, 30 minutes is the accepted length of time as agreed upon by advertisers and publishers. Ways we can target a specific audience Geotarget: Daypart CALL FOR A QUOTE: