Senior.com 2015 ONLINE ADVERTISING MEDIA KIT AND RATE SHEET

Transcription

1 2015 ONLINE ADVERTISING MEDIA KIT AND RATE SHEET

2 Senior.com Website Built By Seniors For Seniors v Senior.com is an information resource and social networking community serving both seniors and caregivers v Senior.com offers targeted search functions, vertical content channels, community interaction and shopping v A comprehensive portal for people ages 50 and above v Expert content published covering a variety of topics requested by our member v Interactive community and social networking systems v Environment where our members and visitors can communicate with family and friends v Environment to research information relevant to daily lives of seniors and caregivers v Environment to share stories and experiences v Environment to purchase products and services safely v Website that reflects the interests and lifestyle of our unique audience demographics and the boomer generation v Business Directory, Housing Locator, Classifieds, shopping area for products, insurance, and other services safely v Senior.com and its advertisers benefit from top search engine visibility on thousands of senior related terms. Senior.com can display your marketing message worldwide to all of our members and guests or to targeted visitors by state, city or even zip-code-specific geography. v Senior.com has been in business for more than 10 years Visitor Traffic Visitor traffic to all the Senior.com channels websites is approximately per month: 150,000 unique visitors 600,000 page views 2,500,000 ad impressions We grow our base visitors each month by using social media, newsletters, targeted s, a consistent stream of new content and shopping incentives.

3 Member Demographics - Demographic Breakdown AAA Registered Members 1,500,000 (approximately) u Age Range 45 to 87 of Members g 59.8 Average Age 59.8 Years Gender Men 58% Women 42% m Locations 82% USA 6% Canada 6% Europe 6% Other S Employment Status 64% Retired 25% Work Part-time 11% Work Full-time Relationship Status 46% Married 31% Single 19% Widowers 4% Engaged

4 Banner Ad Sizes and Specs Leader Board Banner (468px x 60px) Presented at the top of most internal pages and below navigation buttons Static or mild animated banner Size = max 35k 468 x 60 2 ad units Square Banner (250px x 250px) Presented to the left and right locations on most pages Static or mild animated banner Size = max 35k 2 ad units 250 x 250 Small Square Banner (200px x 200px) Presented to the left on all article pages Static or mild animated banner Size = max 35k 2 ad units Vertical Banner (120px x 600px) Presented to the right in three locations on most pages Static or mild animated banner Size = max 35k 2 ad units 120 x 600

5 2015 Rate Sheet Monthly Flat Rate All Banner Ads All Websites Monthly Flat Rate Monthly 3 months 6 months 12 months $600 $1,650 $3,000 $5,000 1 Advertorial 2 Advertorials Ad Sizing and Location 468 x x 600

6 2015 Rate Sheet Impressions Geographical / Channel Targeting / Category (by Country, State, City or Zip Code) Impressions Rate Impressions CPM Rate Total Cost 100,000 minimum buy in $8 $800 Ad Sizing and Location 468 x x 600 Terms of Agreement Advertisers must be reasonably aligned with the mission of Senior.com Banner files must be provided to Senior.com 10 days prior to posting for testing and client review Availability on a first-come first-served basis No refunds after posting to the internet No Adult Material, No Sexual Content, No Political Ads, No Objectionable Language

7 Advertorials Advertising Advertorial Insertion Rate 3 months $200 6 months $ months $600 Terms of Agreement Advertorials can be no more than 2,000 words Any and all links must be embedded in the word doc provided by client Videos must be links only to the video provider of choice Unlimited impressions and clicks SEO can be added to page. Client to provide title, description and keywords (10) Availability on a first-come first-served basis No refunds after posting to the internet No Adult Material No Sexual Content No Political Ads No Objectionable Language

8 Business Directory Advertising Ad Windo w Rate 1 year $25 2 years $45 3 years $60 4 years $70 (Plus 1 Free) Terms of Agreement Company information will be added to the site by client Unlimited impressions and clicks Availability on a first-come first-served basis No refunds after posting to the internet No Adult Material No Sexual Content No Political Ads No Objectionable Language

9 Advertising s All Members Banner Ads Ad Unit s (Average) Cost 250 x 250 1,000,000 $2,000 s Category Specific Banner Ads (Money, Housing, Health, Travel, Shop) Ad Unit s (Average) Cost 250 x ,000 $1,000 Terms of Agreement Company information will be added to the site by client Unlimited impressions and clicks Availability on a first-come first-served basis No refunds after posting to the internet No Adult Material No Sexual Content No Political Ads No Objectionable Language

10 Other Marketing Opportunities Senior.com offers a unique way to connect with the senior and boomer market. Senior.com was one of the first websites on the internet focus on the senior and boomer market and has been engaged with this market for more than 10 years. Senior.com Offers Sponsorship Programs Market Research Consulting Direct Marketing Data Capturing Sweepstakes Quizzes Surveys