Community Content Collaboration

Transcription

1 2015 Community Content Collaboration Conferences Meetings Training Marketing Trade Shows Government Fund-Raising Business Entertaining Destination Management Incentive Entrepreneurs Wedding & Social Corporate Association Social, Religious, Military, & Fraternal The Largest Marketplace for Event Organizers of All Types DIGITAL PRINT EVENTS

2 BizBash by the Numbers 175, ,000+ 8,000+ followers on social networks. subscribe to the BizBash Daily. attend BizBash Live events annually.

3 Our Audience Has Purchasing Power Influence 2 million events annually. Have a mean annual event budget of $757,000. Book 5.5 million room nights each year. BizBash readers: Have an average of 12 years planning experience. 1 in 3 readers don t rely on any other industry publication. They only read BizBash. 3 in 4 have taken actions as a result of ads in BizBash.

4 The Top Companies Look to BizBash A Sample of BizBash Readers: Vice President, Special Events Event Planner Vice President, Meetings & Events Manager, Event Marketing Event Planner Event Planner Corporate Meeting Planner Chief of Protocol Senior Vice President Vice President of Special Events Group Marketing Events Manager Program Coordinator Events Specialist Senior Meeting Planner Meeting Planner Event Planner Vice President, Experiential Marketing Senior Vice President, Events Director of Corporate Events

5 BizBash.com BizBash.com is where event organizers turn for style ideas, venue discovery, and innovative solutions. Content Marketing Advertisers can access the more than 188,000 unique monthly visitors to BizBash. com with content that will also live on the BizBash social channels. Display Advertising Sponsorship and CPM programs target event organizers who rely on BizBash.com to find vendors, discover ideas, and stay on top of the latest trends. The BizBash Directory With 75,000 listings, searchable by market and category, have your message appear at the top with a premium listing. These listings generate nearly 50x more views and leads than basic listings.

6 BizBash Marketing Event organizers depend on the BizBash Daily and dedicated s to keep up-to-date on event news and trends. These campaigns reach tens of thousands of planners daily. BizBash Daily Designed to display beautifully on any device, the BizBash Daily gives our audience all the meeting and event news of the day in one place. With a 24% open rate, the BizBash Daily is targeted by region East, West, Central, and Canada and reaches more than 27,000 meeting and event planners. BizBash Sponsored A BizBash Sponsored is an offer distributed to our audience on your behalf. With a 24.5% open rate, dedicated s are a highly effective marketing tool, reaching nearly 15,000 opt-in subscribers.

7 BizBash Magazine Using Print and Digital to Reach Key Decision Makers Across North America With a total readership of 150,000 top-level event organizers*, BizBash offers the very best in venues, meeting ideas, rentals, catering, and technology, as well as articles on hot topics and seasonal themes. The Design Issue The latest in decor, summer entertaining, and teambuilding ideas for meetings and events Featuring: The 15th Anniversary of BizBash the Impact of Digital and Technology on Events as Well as the Future of Event Design; Trends in Weddings and Social Events; Tabletop Rentals; Plus Ideas for Outdoor Entertaining and Security Advertising Deadline: April 3, 2015 The Holiday Issue The annual guide to the best ideas, resources, and solutions for corporate holiday parties Featuring: The 15 Most Innovative Meetings Right Now; What s New in Registration and Ticketing; Plus Trade Show Booth Ideas, Live- Streaming Tips and Tricks, and What s Next in Staging and Entertainment Advertising Deadline: September 2, 2015 * 2011 Reader Study

8 BizBash National Venue & Supplier Guide Targeting North America s Most Powerful Planners Covering 17 of the largest industry markets, this is the definitive guide of the top new venues for meetings and events in North America. It s distributed to the most influential event names, who combined spend more than $3 billion annually on more than 200,000 events. Advertising Deadline: January 7, 2016 Materials Due: January 14, Major Markets Atlanta, Austin, Boston, Chicago, Dallas/Fort Worth, Houston, Las Vegas, Los Angeles, Miami/ South Florida, New York, Orlando, Philadelphia, Phoenix/Scottsdale, San Diego, San Francisco, Toronto, Washington

9 BizBash Live Events Event organizers attend BizBash conferences and trade shows to discover the latest venues and suppliers, for thought leadership, and for the networking and face-to-face interaction they need to stay on top of what s happening in the industry. BizBash events attract corporate and independent event and meeting professionals from all areas design, marketing, sales, public relations, and more on the hunt for new ideas, resources, and solutions to transform their events. BizBash Live: The Expo 2015 dates April 29, Fort Lauderdale Convention Center June 24, Los Angeles Convention Center October 27, Jacob K. Javits Convention Center Attendee Annual Event Spending: More than $1M 28.3% More than $500K 39.8% $250K to $500K $100K to $250K 13.2% 15.9% Less than $100K 31.2% SOURCE: PUBLISHER S OWN DATA, NEW YORK 2014 EVENT DEMOGRAPHICS REPORT

10 BizBash Live Events BizBash Live: The Plan-A-Thon The Plan-a-thon is a half-day event where brainstorming is the star of the show. Event partners have the opportunity to mentor a group of attendees as they reinvent renowned events. The evening ends with a reception where attendees network with sponsors and industry mentors. Plan-a-thons will take place in Los Angeles, Chicago, Miami, San Francisco, New York, Washington D.C., and Toronto in BizBash Live: Elevate Elevate is designed to connect industry professionals around the power of live experiences. Elevate provides a one-day intimate opportunity for partners to connect with hundreds of important event influencers. With a customized presence and targeted messaging, the Elevate series is designed to meet the ultimate sponsor expectations. New York, May 2015 Washington, D.C., August 2015

11 Additional High-Impact Programs The power of the BizBash brand extends beyond print, digital, and events. Choose from these customizable products that will help you reach a highly targeted audience. Whitepapers? Surveys Whitepapers are a powerful tool for lead generation, incentivizing customers to make the decision to buy. BizBash will curate the content and message, creating a valuable product for your audience. BizBash surveys are a compelling way to access information about the event industry, helping you discover what your customer is looking for. Art of the Event Feedback Loop Allow BizBash to introduce you to a targeted group of high profile event professionals in an intimate luncheon setting. A topic of choice will be discussed, creating the perfect environment for networking and interacting with influential decision makers. This interactive focus group is an important tool to consider when looking for feedback on marketing programs, new products, and event strategy. Let BizBash curate the right audience and moderate, so you can listen and learn from a group of potential clients.

12 BizBash Partners Have your company seen by an even larger audience of event organizers with BizBash partners Masterplanner and the Event Leadership Institute. Masterplanner This conflict resolution calendar is a continuously updated resource for fund-raisers, venue openings, and major events in New York and Los Angeles. Banner advertising and sponsorship programs will allow you to target this active event audience, as they use this important service. Event Leadership Institute Planners from across the world look to the Event Leadership Institute for education, training, and insights from top event professionals. Position your brand as a thought leader on the forefront of online learning by aligning your company with this platform.