Sponsorship Information & Festival Demographics Weekend: July 19-21

Transcription

1 Sponsorship Information & Festival Demographics 2013 Weekend: July 19-21

2 Kirkland Uncorked Statistics Kirkland Uncorked is a grand celebration showcasing Washington s finest wines, gourmet food, engaging art and live entertainment -- all in one elegant weekend on the shores of Lake Washington in Kirkland s Marina Park. Kirkland Uncorked is a benefit for the Hope Heart Institute, a non-profit who has a 50 year history of revolutionary medical advances and educational curriculums that make heart disease - America s number one cause of death - more treatable, beatable and preventable. Attendance History Gender Residence Age Repeat Audience

3 Art Artist Lane, in the Kirkland Uncorked Promenade, hosts over forty artist showrooms and an interactive Arts for All area. From jewerly makers to painters to woodworkers, guests have the opportunity to meet the designers and purchase homemade crafts or take the time to make their own masterpiece. With a beachfront grilling stage a showcase of Kirkland s best restaurants, Kirkland Uncorked s Tasting Garden is full of food. Guests can watch professional chefs perform in the grilling demonstrations, find the best pairing through the restaurant sampling and pick their favorite in our grilling competition! Food Wine The Kirkland Uncorked Tasting Garden welcomes over twenty Washington wineries throughout the three-day weekend. Guests use their signature Kirkland Uncorked wine glass to taste wines in 1 ounce samples and as they find the varietals they love they can purchase them in the wine shop and enjoy them in their home.

4 Festival Promotions Kirkland Uncorked uses a multi-faceted promotional plan including radio, print, online and grass-roots marketing. Event Poster 1,000 distributed Event Program 3,000 distributed Event Coaster 100,000 distributed T V & Print Advertising Kirkland Uncorked partners with regional television, local weekly newspapers and monthly magazines to advertise the festival. Promotions include television morning shows, print ads, coaster insertions, online ads and e-blasts. Radio Partnerships Kirkland Uncorked partners with local radio stations to increase awareness of the festival through on-air and streaming radio. Additional promotions include online ads, ticket giveaways and blasts.

5 Website The Kirkland Uncorked website has over 17,000 unique visitors a year providing detailed information about the event experience including festival activites, schedule of events and how to purchase tickets to the Tasting Garden. The website also features sponsorship fulfillment and brand placement. Social Media Kirkland Uncorked has a fully integrated social media plan utilizing Facebook (1,476 Fans) and Twitter (736 followers) to build event anticipation along with brand awareness. Kirkland Uncorked also sends updates to over 2,500 loyal subscribers via including sponsorship fulfillment, upcoming activities and exciting event news.

6 Press Coverage Kirkland Uncorked works diligently to promote the festival as a regional tourism event as well as a celebration for the locals. Kirkland Uncorked has received extensive press coverage with features in daily and weekly newspapers as well as monthly magazines in the general Kirkland area, greater puget sound region and across the nation. Some of these publications include: 425 Magazine Bellevue Reporter Bothell Reporter Chicago Tribune Eastside Business Journal Journey Magazine Kennmore Reporter Kirkland Courier Reporter Northwest Prime Time The Olympian Puget Sound Journal Redmond Reporter Seattle Homes & Lifestyles Seattle Magazine Seattle Times Seattle Weekly Tri-City Herald Woodinville Weekly Wine Press Northwest

7 Sponsorship Opportunities Festival Attendance 20,000 Ticketed Attendance 6,000 Kirkland Uncorked has a variety of sponsorship packages including title venue, on-site sampling, event glassware and more. We customize all of our sponsorship to best meet your company s marketing objectives and budget. Range of Sponsorship Opportunities $35,000 - $ 1,800 Presenting Sponsor Value: $35,000 Cost: $25,000 Kirkland Uncorked attracts a broad demographic of guests with a wine tasting garden, free festival promenade ar, a main stage, over 20 participating wineries, boat show, grilling competition, art venue and all for a significant cause, the Hope Heart Institute. Highlights: Naming rights as the Presenting Sponsor, radio and print promotion with several sponsored and purchased media partners, inclusion in promotional events including Kirkland s 4th of July Parade, Kirkland Wednesday Markets, Main Street Banner, online features along with on-site marketing space in both areas ofo the festival. Main Stage Sponsor Value: $23,000 Cost: $10,000 The Main Stage is fully programmed with lively entertainment and great music creating thousands of impressions during the festival. The main stage line-up is published in all of the major media music print and online outlets. Highlights: Naming rights as the Main Stage Sponsor, branded Main Stage with signage, print promotion and online features. Burger Brawl Sponsor Value: $20,000 Cost: $6,000 The Kirkland Uncorked Burger Brawl is a competitve tasting of the Best East Side burger. Featured Friday evening in Kirkland Uncorked s Tasting Garden, the burgers are paired with complementing wine and beers. Highlights: Namig rights as the Burger Brawl Sponsor with exposure in event print promotion and online features. Grilling Stage Sponsor Value: $19,000 Cost: $8,000 The Kirkland Uncorked Outdoor Kitchen holds continuous grillign demonstrations throughout the festival. The seminars and demonstrations are performed by an array of acclaimed chefs culminating with a spectacular grilling competition. Highlights: Branded Grilling Venue with exposure in event print and online promotion. Boat Show Sponsor Value: $19,222 Cost: $6,000 The Kirkland Uncorked Boat Show showcases some of the hottest boats and yachts on the market. Boats wil be located at the marina and are open for public tours creating thousands of lasting impressions. Highlights: Branded dock and boat show venue on-site with exposure in event print and online promotion. Wine Shop Sponsor Value: $18,000 Cost: $6,000 Festival guests have the opportunity to taste over 60 wines from Washington wineries during the festival. At the Kirkland Uncorked Wine Shop guests have the option to continue that atsting experience at home. Highlights: Branded Wine Shop on-site with exposure in event and online promotion. Restaurant Sampling Sponsor Value: $7,000 Cost: $5,000 In addition to wine tasting, festival guests interact with local restaurants with the opportunity to sample their gourmet dishes, mingle with their chefs and learn about their venues. Highlights: Brand exposure, print promotion and online features. Glassware Sponsor Value: $32,600 Cost: $10,000 Kirkland Uncorked commemorates the festival experience for each guest with a commemorative glass for the tasting of over twenty Washington wineries. Highlights: Branded highlighted on signature Kirkland Uncorked glassware, online promotion and opportunity to activate on-site marketing.

8 Dog Day Sponsor Value: $6,000 Cost: $2,500 Kirkland Uncorked celebrates dogs and their owners on Sunday of the festival; dog day features a dog modeling contest, prize packages, canine-focused exhibitors and much more. Highlights: Branded Dog Stage and Venue on-site Sunday only with exposure in event print and online promotion. Artist Lane Sponsor Value: $8,600 Cost: $5,500 Kirkland Uncorked s art venue brings over 40 artisan booths to Kirkland Avenue and Marina Park featuring the finest paintings, sculptures, ceramics, jewelry and more making it an amazing venue to highlight your brand. Highlights: Naming rights as the Art Sponsor, brand exposure, print promotion and online features. Volunteer Sponsor Value: $12,800 Cost: $4,500 Kirkland Uncorked relies on dedicated volunteers to carry out the festival. The Volunteer Sponsor is positioned on all recruitment efforts and your brand is positioned exclusively on the volunteer t-shirt. Highlights: Brand highlighted on 300 Volunteer T-Shirts and significant online promotion in all volunteer recruitment efforts. Exhibit Sponsor Value: $2,100 Cost: $1,800 Activate your brand with an on-site exhibit space. Highlights: Opportunity to activate on-site marketing space. For more information on sponsorship opportunities please contact Andrea Kramer at or andrea@boldhatproductions.com