Communications, Marketing and Student Recruitment

Transcription

1 JOB DESCRIPTION Job Title: Ref No: Salary Scale: Department: Hours per week: Base Location: Special Conditions: Alumni Relations Support Officer S1064 Grade 5 ( 22,020-24,049 pro rata) Communications, Marketing and Student Recruitment 14.8 (0.4 FTE job share) Park Campus, Cheltenham Although the base location is as shown, the postholder may be required to work on any University site. This is a fixed term post for one year. The postholder may be required to work on some evenings and weekends and may be required to work away from home to cover events. All staff in the department are required to support key activities such as open events and clearing so restrictions are in place relating to booking annual leave during peak periods. General The Communications, Marketing & Student Recruitment Department is responsible for a range of University-wide services. It has strategic and operational responsibility for key University functions and processes. Although not exhaustive this includes: the development and production of marketing materials and corporate public relations; alumni relations; recruitment initiatives and outreach/widening participation activity; a range of externally focused projects and sponsorship arrangements; communications market intelligence and reprographics. Main Duties and Responsibilities Responsible to: Senior Corporate Communications Manager 1.Primary Functions The Alumni Relations Support Officer is responsible for assisting in the creation, implementation and evaluation of a strategy for engaging the extensive alumni community and others in the life of the University of Gloucestershire and to provide support and drive forward all aspects of the alumni

2 relations programme, in particular to build relationships and facilitate engagement with alumni and the University Community Build strong relationships with key alumni volunteers and networks. Intuition and a creative outlook are essential to grasping opportunities within the stewardship process, and for linking and formulating alumni networks. 1.2 Responsibility for promoting the Association to alumni, negotiating new membership offers and discounts and dealing with members enquiries. 1.3 Develop, tailor and increase effective communication to alumni, using appropriate tools (website; e-bulletins; social media, marketing collateral, graduation material, magazines etc., subject to budget). Working with the Web/Social Media Officer, be responsible for the alumni and friends webpages, e-newsletter, twitter and facebook pages. 1.4 Make presentations to alumni and others as required, including reports to alumni committees and other forums as appropriate. 1.5 Deal with alumni/event/reunion requests. 1.6 Manage a central up-to-date alumni database. 1.7 Ensure USPs and key messages are filtered through communications and activity. 1.8 Be the main contact for the department in producing case studies and endorsements for Alumni. 1.9 Maintain a repository of alumni photos to be used in communications Proactively contribute ideas on the development of alumni communications and events Brief and assist with the delivery of alumni events Benchmark activity against competitor and other HEIs for alumni activity and loyalty Monitor budgeting of alumni projects, providing value-for-money solutions Research and source alumni merchandise in line with agreed budgets and the University s sustainability policies. 2. Secondary Functions To undertake any other duties and responsibilities commensurate with the grade of the post, properly directed by the line manager. These variations will not change the general character of the post or the level of responsibility entailed. This job description is a guide to the work the post holder will be required to undertake. It may be amended from time to time to reflect changing circumstances through mutual agreement.

3 Closing Date: 3 January 2014 Interview Date: 15 January 2014

4 PERSON SPECIFICATION JOB TITLE: DEPARTMENT: GRADE: Alumni Relations Support Officer Communications, Marketing and Student Recruitment 5 ( 22,020-24,049 pro rata) 1. Attainment / Qualifications Essential Education to degree level or equivalent GCSE (Grade A-C) or equivalent 2. Previous Experience Experience of working in a large complex organisation. Experience of working in the field of alumni relations within an HE environment. Experience of assisting in the development and implementation of an alumni strategy for an HE institution. Desirable Chartered Institute of Public Relations (CIPR) or Chartered Institute of Marketing (CIM) qualification. Understanding of changes and developments within the Higher Education sector in the UK. Experience of producing online content and disseminating via social media networks. Experience of using facebook, linkedin and twitter to reach stakeholder communities. Experience of using and manipulating a CRM system. 3. Training and Specialist Skills Experience of assisting in the planning, logistics and implementation of successful alumni events. Experience of managing a volunteer network to support alumni activity. Experience of developing appropriate and timely communications using a variety of channels. IT skills, data manipulation and analysis skills Effective written and verbal communication skills. A willingness to undertake training and development in key areas of the business. Ability to use a digital camera for use in printed or online communications to a variety of

5 A creative ideas person, capable of identifying opportunities to develop the stewardship process for the benefit of alumni and the institution. stakeholders. Excellent planning and organisational skills. Ability to manage projects to time and within budget. Ability to prioritise work and work with limited supervision. Have excellent copywriting and proof reading skills Have excellent report writing and presentation skills 4. Disposition Excellent interpersonal skills. Able to communicate with individuals and groups within and outside the organisation. Attention to detail. Experience of working in a pressurised customer service environment. Willingness to undertake training necessary to complete tasks to the highest standards. Able to use initiative. A team player A proactive can do attitude. 5. Circumstances Able and willing to work, on occasions evening and weekends, sometimes involving travel within the UK, and away from home.