Advancement Officers: Marketing Communications

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1 JOB DESCRIPTION Job Title: Service: Senior Advancement Officer: Digital Marketing Communications Advancement/Marketing Communications. The post is based at Preston, Lancashire, but with an occasional requirement to travel to all University campuses Grade/Salary: Grade G ( 27,854-32,267) Starting salary unlikely to exceed 27,854 Contract: Responsible to: Responsible for: Reference Number: Full Time (1.0FTE) Fixed Term Contract 12 Months Marketing Manager: Marketing Communications Advancement Officers: Marketing Communications REQ Closing Date: Sunday 17 th February 2013 Job Purpose: The University Advancement Service includes marketing and communications, external liaison, student recruitment, F/HE partnership development, alumni development, corporate events and fundraising. Advancement is an externally facing service and we expect our people to have an understanding of and sensitivity to issues relating to the cultural diversity of the communities in which we work. The purpose of this role is to support the Marketing Communications team in the development and management of customer focussed digital and direct marketing activities and lead the progress and execution of the University of Central Lancashire s digital and direct marketing strategy; through marketing support at a corporate and school level in order to meet key corporate objectives. The postholder will be required to lead direct marketing and digital innovation in relation to customer communications as well as ensuring brand and electronic communication guidelines are maintained. Evening and weekend work will be an occasional feature of the role and the postholder may be required to undertake CRB clearance. Main Duties and Responsibilities: To support the development of strategies and plans for Marketing and Communications based on knowledge of corporate and Advancement objectives and an understanding of other internal and external factors influencing this area of work To contribute to the delivery of Advancement objectives and plans and to work collaboratively with colleagues across teams to achieve these.

2 3. To be responsible for the corporate digital strategy: To lead, manage, plan and coordinate digital marketing activities for recruitment and conversion purposes To be the main point of reference in relation to the University s corporate position on social networking and online digital media To provide advice and guidance to colleagues in all areas of the institution on best practice in relation to social media marketing To lead the social media group to develop content marketing strategies and plan communications To help develop the digital and social media strategies for inclusion in the University s marketing strategy To work closely with the creative and digital agencies to ensure UCLan is at the forefront of its digital initiatives 4. To be responsible for corporate communications using the University s CRM system: To lead the CRM team in the creation and development of communications as defined in the corporate contact strategies across a range of audience types for the purpose of recruitment, conversion and, where relevant, retention To provide advice and guidance on best practice in relation to CRM To be the main point of contact with regard to direct marketing and digital marketing legislation To liaise with other areas of Advancement to support the ongoing development and management of the CRM system 5. To manage the graphic design team: To provide a design service to Advancement and the wider University To manage the trafficking of work to the team and outsourcing to roster agencies when appropriate To ensure the team is up to date in terms of skills and expertise to meet the digital agenda 6. To lead and manage the Digital team (CRM and Graphic Design) within Marketing and Communications: To lead and inspire change; manage, motivate and appraise staff to enable the team to make effective digital progress towards recruitment targets and objectives To help plan, organise and prioritise the workload of the team 8. To gather and manipulate data for evaluation and reporting purposes, including analysis and interpretation of results in order to provide a variety of management information and metric reporting To manage the digital monitoring tool, Meltwater Buzz and maximise its use through the social media group 9. To work closely with colleagues within the Marketing Communications Team and relevant outside agencies to ensure a coordinated and effective approach is maintained across all marketing and communications channels 10. To provide effective project management in relation to incoming briefs and manage the completion of projects across the Marketing Communications team where appropriate 11. To support the Schools Marketing Team and to work collaboratively with colleagues in the provision of marketing services for a group of UCLan Schools, Services and/or Campuses 12. To deputise on behalf of the Marketing Communications Manager when appropriate 13. To represent the University in public, at promotional events and in appropriate professional forums as required 14. To deputise for the Web Services Manager when required to do so

3 15. To network and represent Advancement and/or the University in the wider academic and professional community 16. To ensure high standards of delivery by self and others in all aspects of work. To ensure high standards of service to both internal and external customers 17. To ensure that the integrity of the University brand is upheld and to build affinity to the brand both externally and internally 18. To contribute to all aspects of Advancement s and the Marketing Communication Team s activities and to stand in temporarily for absent colleagues as required 29. To undertake other duties as determined by the Marketing Communications Manager Compiled by: Lisa Colman October 2012

4 Person Specification Job Title: Department: Senior Advancement Officer: Digital Marketing Officer Advancement/Marketing Communications. The post is based at Preston, Lancashire, but with an occasional requirement to travel to all University campuses Grade: Grade G ( 27,854-32,267) Starting salary unlikely to exceed 27,854 Compiled by: Date: October 2012 Marketing Communications Manager Attributes Essential Desirable Measured By Work Experience At least 2 years experience working within a digital arena/agency with a focus on marketing Experience of direct and social media marketing coordination and planning Experience of working within a customer-focussed environment Marketing experience including the drafting of marketing materials and communication planning Experience of social media monitoring and evaluation Experience of workload planning and project management Experience and knowledge of CRM processes and systems Education/Qualifications A relevant honours degree or equivalent or relevant professional experience A professional technical qualification Evidence of continual development within web technologies

5 Skills/Abilities High standard of written communication skills Knowledge of digital and web legislation Working knowledge of HTML and template design Ability to organise resources in order to deliver against competing priorities and deadlines Ability to manage, supervise and motivate a team Personal Attributes Pro-active approach Results orientated / Able to work collaboratively Commitment to the University s Mission /

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