Agreed Job Description and Person Specification

Transcription

1 Agreed Job Description and Person Specification Job Title: Head of Marketing and Communications Line Manager: Development Director Professionally accountable to: Executive Job Purpose To lead and manage the implementation of a marketing and communications strategy for St Margaret s Hospice, ensuring the strategy will raise awareness of the organisation and support income generation objectives. In line with the above, advise on marketing developments to contribute to the Hospice becoming one of the most successful regionally and nationally. To be operationally active in all aspects of marketing and communications. To protect the interests of patients and carers at all times To be responsible for all output of the Marketing Department. To line manage the Marketing Team. Responsibilities Brand management Act as brand guardian for the organisation, promoting effective use of the St Margaret s Hospice identity both internally and externally. Be responsible for all creative output through effective management of designers and creative agencies. Develop the St Margaret s Hospice brand to support our strategic plans. Digital communications Responsibility for all digital communications through management of the Digital Marketing Coordinator role, including: o Development of the St Margaret s Hospice website o Social media accounts on Facebook, Twitter etc. o marketing o Intranet Internal communications Develop and maintain a series of regular internal communications, ensuring staff and volunteers are kept aware of new developments and messaging. Review and revise operational plan and Performance Indicators Manage the marketing budget. Attend and actively contribute to regular operational reviews. Manage, monitor and report on the overall marketing budget.

2 Strategic research Specify and manage the critical market research required to inform the strategic marketing plan and the strategy for the Hospice. Support the Development Director in creating the Hospice s Marketing Strategy. Commission marketing research. Identify and undertake internal desk research. Report on trends and forecasts. Develop Policy. Report on competitor information. Corporate Public Relations Protect and enhance the Hospice s public image through proactive media relations. Focus on key stakeholder messaging through detailed communications planning. Identify and react to national picture and competitor information. New Marketing Developments Work to bring new marketing developments into marketing planning and thinking within team and with internal stakeholders. Maximising whole Hospice promotion at all opportunities Corporate Communications. Brand image. Internal communications. External communications. Web sites. Communication and people skills Working with others Provide strategic marketing advice and support to the heads of retail and fundraising, clinical teams and corporate areas. To work closely with the head of volunteering to maximise PR opportunities online and offline. Team management To line manage the marketing team, providing effective leadership and direction. Organisational Chart:

3 Additional Job Facts Ensure that confidentiality of information is adhered to at all times. Maintain and develop own skills and knowledge and contribute to the development of others. Equality and diversity: Recognise the importance of peoples rights and act in accordance with legislation, policies and procedures. Acknowledge and recognise peoples expressed beliefs, preferences and choices, respect diversity, value people as individuals and encourage others to do so. Promote an open and fair culture throughout the organisation. Support people who may need assistance enabling them to make the best use of their abilities. Act as an ambassador for St Margaret s Hospice by maintaining a professional attitude and appearance at all times. All staff are responsible for ensuring they follow good infection control practices at all times and that they are familiar with infection control policies, procedures and guidance. Undertaking the necessary level of training relevant to their area of work. This job description is not intended to be an exclusive indication of the full range of duties and will be subject to periodic review and amendment.

4 Person Specification Form A Application; C Certificates; I Interview and assessment; R - References Requirements Essential Assessed Desirable Assessed Education/ Qualifications Educated to degree level (Ideally this will be in a Marketing related subject) and /or equivalent. A & C Professional qualification in Marketing. A & C CIM Diploma. IDM Diploma. ECDL or equivalent. Previous Experience Substantial experience in marketing or similar field in a charity, education, the public sector or private enterprise. Dealing with a wide range of commercial business professionals as customers. A & I Experience of working within the charity sector. Dealing with a wide range of commercial business professionals as customers. A & I Experience in developing webbased solutions. Team Management. Broad work experience background. Budget management. Project management. Copy writing. Presentations.

5 Communication and People Skills Leadership. Negotiation. Ability to work constructively as part of many and various teams. Excellent communicator. Ability to be effective under pressure. Pragmatic and solution orientated. Excellent customer service skills Time management skills and prioritising of heavy workloads. Outstanding communication skills both oral and written. Good interpersonal and networking skills. Organisational Skills Excellent manager of own and others time. Ability to work on own initiative. Ability to train staff.

6 Special Knowledge Other Requirements Excellent IT skills including Marketing/Comms related packages, Word, Access, and Excel & Creative flair and an attention to detail. Visionary. Creative. Eye for detail. Enthusiastic. Team-player. Initiative. Completer Finisher. Self-motivated. Utilise tact and diplomacy. Be professional in own personal outlook, presentation and attitude. Deal with and maintain confidentiality on a range of issues Work flexibly. To have a can do approach and be enthusiastic; self-motivated; flexible; good organiser Positive attitude towards equal opportunities and towards working in a multicultural environment