DIRECTORATE OF MARKETING AND COMMUNICATIONS

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1 DIRECTORATE OF MARKETING AND COMMUNICATIONS International Marketing and Recruitment Team Full-time, Permanent Grade F: 32,277-35,256 per annum De Montfort University (DMU) is a university of quality and distinctiveness, distinguished by our life-changing research, dynamic international partnerships, vibrant links with business and our commitment to excellence in learning, teaching and the student experience. An exciting opportunity has arisen to join a new team as a Senior International Marketing and Recruitment Officer. Reporting to the International Marketing and Recruitment Manager, this post will lead on the delivery of institution-wide international marketing and recruitment activities in order to meet recruitment targets. You will be responsible for the development and delivery of effective marketing activities, producing international marketing collateral, conversion activities and advertising campaigns. You will have significant experience of working in a fast paced marketing and/or student recruitment environment and writing and implementing marketing plans. An existing understanding of international markets and the issues relating to international recruitment is required. You will have a proven ability to deliver high quality and innovative marketing solutions, have strong communication and negotiation skills and be comfortable working towards targets and deadlines. Occasional overseas travel may be required in this role. To arrange an informal discussion regarding this post, please Rachel Shears, International Marketing and Recruitment Manager, at Please quote reference: 8849 Closing Date: 11 March 2015 Interview Date: w/c 23 March 2013

2 Job Description Student Recruitment, Marketing and Communications Duties of the role Overall purpose of the role To lead the delivery of institution-wide International marketing and recruitment activities in order to meet recruitment targets. To support colleagues across DMU to develop high impact, effective marketing materials. Activities include production of marketing collateral, conversion activities and advertising campaigns. Main duties and responsibilities To support the International Marketing and Recruitment Manager in the review, development and implementation of marketing and recruitment planning To develop and lead implementation of effective CRM-led annual conversion plans, supported by added value activities such as recruiting and training student ambassadors, coordinating telemarketing campaigns and engagement via social media and other digital channels. To lead development of highly creative and innovative international marketing and recruitment solutions. To maintain expert understanding of key international markets and how to effectively engage with prospective students within them. To work closely with Faculties and other colleagues to ensure consistent and high impact international campaigns To develop tactical International promotional activity, such as digital and social media campaigns To work closely with admissions teams in enhancing conversion To manage relationships with authorised external media and communications providers as appropriate to ensure delivery of high quality and first class materials To evaluate the effectiveness of all campaigns and recommend changes both in-year and for the coming academic cycles Liaise with the Communications team to capitalise on all available exposure opportunities for DMU Regularly work with the Market Insight team to keep abreast of changing patterns in international marketing and recruitment

3 Duties of the role To follow all agreed department policies and processes. To develop and maintain an expert overview knowledge of DMU. This job description reflects the main duties and responsibilities of the post. However, the post holder may be required to fulfil other ad-hoc duties, commensurate with the level of the post.

4 Person Specification Student Recruitment, Marketing and Communications Area of responsibility Requirements Essential or desirable *Method of assessment A I T D Qualifications and training Educated to degree level or equivalent Essential x x Previous work experience Specific knowledge, Postgraduate and/or professional marketing qualification Significant experience of working in marketing and/or student recruitment Significant experience in delivering high quality and innovative marketing solutions Experience of marketing and/or student recruitment in an international context Significant experience in writing and implementing marketing plans Experience of working in marketing and/or student recruitment in Higher Significant experience in working with external media providers and suppliers Good knowledge of, and experience in using, CRM systems Significant experience in working across teams and a strong ability to persuade and influence colleagues Experience in managing complex marketing projects with multiple internal and external stakeholders Experience in communicating and presenting to different target audiences (internal and external) and at different levels of seniority Excellent understanding of International markets Desirable x x

5 Area of responsibility Requirements Essential or desirable *Method of assessment skills, abilities, motivations, attitude required Deep understanding of current issues relating to Higher Education and specifically international recruitment Knowledge of DMU s mission and vision, and a commitment to promoting this to prospective students Knowledge of international recruitment cycles, admissions and processes Knowledge of DMU s mission/vision products and processes Commercially focused and comfortable working in a target driven environment A I T D Excellent copywriting and proofreading skills Competent user of Microsoft Office and other standard software packages Proven ability in work under pressure and to meet deadlines Flexible and creative approach to work, including willingness to embrace change and new ideas Proven ability to be an active member of a small team Experience of budget management Additional requirements Occasional overseas travel Willingness and ability to work irregular hours (evenings and weekends) as required, particularly when participating in Open Days *A = Application Form; I = Interview; T = Test; D = Documentary Evidence

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