TEAM WE RE RECRUITING: IN ALL THREE AREAS RESEARCH & ANALYSIS STRATEGY & PLANNING MARKETING & DEVELOPMENT

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1 JOIN OUR RESEARCH & ANALYSIS TEAM MARKETING & DEVELOPMENT STRATEGY & PLANNING WE RE RECRUITING: IN ALL THREE AREAS

2 CULTURE REPUBLIC AT A GLANCE For over fifteen years we have worked with hundreds of professionals in the arts and cultural sector to seek, assess and analyse their audiences and find ways to bring audience insight and customer data into their core strategic activity. We listen to our marketplace within the ever changing face of our digital and hyper-connected world. We work with UK and international networked agencies, funders and government, ensuring that we are ahead of the policy and technology curve. Our team has multiple specialisms and works closely with Scotland s diverse arts and cultural organisations, helping shape their aims and impacting their audience reach, engagement and loyalty. Our bespoke, one-to-one consultancy and business support is available to arts and cultural organisations of all types and sizes, helping teams to visualise and target appropriate audience groups, gather and interpret information about their behaviour; build strategies for marketing, communications and digital development, and set realistic goals to measure and report progress. Unique in its focus and output on audience growth and extending public engagement, Culture Republic s reach extends the length and breadth of Scotland. Sharing our work with partners and clients built through strong relationships that have lasted years it helps us bring a holistic view of Scotland s public and a broad perspective to our customers, showing them how they are performing and crucially, where they can grow. Our published reports are an important source for nationwide benchmarks, trends and insights that reveal the characteristics, location, attendance patterns and digital habits of visitors in national context. We are always thinking of ways to work across sectors and in industry partnership, to create platforms, events and tools that support and inform the country s strategic planning capability and impact. strategy Get senior buy in for data-driven decision making Skill up teams to make effective use of market insight Optimise information sharing within organisations Access more information at lower cost by forging mutually beneficial partnerships Choose the right CRM tools to streamline working practices and enable data sharing. marketing Translate raw data into insights that inform campaigns Develop and implement multichannel communications strategies Create and manage dynamic content Adapt and respond to changing public needs and behaviours Integrate market intelligence into planning Identify the right digital communications channels Discover the digital behaviours of clients visitor base Recognise and cultivate the best industry connections for our customers. research Access relevant, good quality market research and population data Compare levels of engagement across art forms or regions Identify target audiences and broaden audience reach Respond to the needs and interests of different target groups Evaluate and measure social impact Understand and measure digital impact. Culture Republic Duarte, 2016 Inc

3 WE RE GROWING. SO WE RE RECRUITING. Culture Republic needs specialists to extend our work across Scotland. Our research services are in demand and we need intelligent marketers and staff to provide consultancy support that translates research findings and audience insight into creative marketing planning and implementation, displaying specialist understanding of our clients goals. Strategic Planning Director Research Director (Maternity Cover) Marketing & Campaigns Manager Marketing Assistant Research Assistant Operations Assistant Please to or post to: Culture Republic Recruitment, Suite 5.06, The Whisky Bond, 2 Dawson Road, Glasgow, G4 9SS stating on the envelope which position is being applied for. Please enclose with your application: 1. a full CV; 2. a covering note of not more than 2 pages (total) summarising your proven ability related to the person specification; 3. your completed diversity monitoring form. Culture Republic is committed to equality and access in our hiring. Please get in touch if you require the above information in large print or any other formats. We guarantee to interview all disabled applicants who meet the minimum criteria in the employee specification. Culture Republic is a Scottish Charity (No. SC043972) and company limited by guarantee (Company No. SC428873). Registered office: Suite 5.06, The Whisky Bond, 2 Dawson Road, Glasgow, G4 9SS FUNDED BY Duarte, Inc Culture Republic

4 JOIN OUR TEAM MARKETING & DEVELOPMENT RECRUITING: MARKETING & CAMPAIGNS MANAGER

5 MARKETING & CAMPAIGNS MANAGER This is a unique opportunity for an ambitious, practicing marketer to take their career to the next level. The post has a dual role within Scotland National hub. The M&C Manager will raise CR s profile to ensure Culture Republic s (CR) work is fully recognised and understood across Scotland s cultural, creative and business communities. For Culture Republic this involves identifying opportunities for business development by strengthening CR s online presence and working within the business deliver a CRM strategy and series of campaigns that matches our core capabilities with the interests of our partners and target clients. For our existing partners and clients, it means undertaking marketing delivery where appropriate as part of our consultancy services, with hands on, practical skills and advice honed at the coalface of marketing practice. Responsibilities: 1. Producing CR s Marketing Plan, in alignment with our Business Plan, mission and core values. 2. Developing innovative marketing communications that position CR as the National agency and hub for audience and visitor development, research and public engagement. 3. Increase reach and achieve growth targets by producing all associated marketing collateral that drives delivery of CR s business plan objectives including SEO, databases, , social media and promotional initiatives and campaigns. 4. Managing the CRM system capable of tracking customer relationships and measuring the impact of CR s activity. 5. Sharing and communicating CR s impacts and effectiveness targeted to the needs of our partners, clients and external stakeholders. 6. Develop an internal sales development process and system to generate enquiries, manage leads, build lists and contacts organically, and convert enquiries into new CR relationships. 7. Coordination and management of all CR content platforms, such as our web and social media presence, blog and landing pages. 8. Plan and execute all marketing tactics across appropriate channels for our client base and annual partners. 9. Ensuring consistent brand management. 10. Measuring and reporting performance and impact of individual marketing campaigns and assess against goals (ROI and KPIs) and providing recommendations to staff, Board and stakeholders. 11. Evaluating our business performance tracking successes; targeting customers and generating impacts. 12. Dynamic co-working with the Marketing Director and CR research team. 13. Undertaking any other duties as reasonably required by the company to support evolving project, consultancy, business development objectives. Culture Republic Duarte, 2016 Inc

6 MARKETING & CAMPAIGNS MANAGER qualification: BS/BA degree in marketing or a related field or business related discipline, together with practical post qualification experience in digital marketing (or equivalent experience). Experience: Skills: Personal Attributes: 1. Strong organisational skills, being able to demonstrate evidence of previous marketing and project planning, delivery and management 2. Experience of, reporting and presenting at senior management level 3. Proven working experience in marketing - demonstrable experience leading, setting up, managing and optimising web, SEO, marketing database, , social media and/or advertising/ promotional campaigns 4. Experience with Customer Relationship management (CRM) and Content Management Systems (CMS) 1. Excellent written and verbal communication skills 2. Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, measure and deliver results 3. Good practical skills, knowledge and understanding of digital media tools/channels and their application (including social media, SEO, keywords, PPC, etc) 4. Working knowledge and practical experience of HTML, CSS 5. Power user of website and social media analytics tools (e.g., Google Analytics, Facebook insights) 6. Strong analytical skills and data-driven thinking 7. High degree of proficiency in excel 8. Excellent time management skills with the ability to prioritise work, handle conflicting demands and meeting tight deadlines 1. Interest in the creative industries, arts, tourism, destinations and culture 2. Ability to see the big picture, with the ability to drop into detail when necessary 3. Willingness to work hard and when required, extra hours or days 4. A clear commitment to the values and ethos of CR 5. An understanding and commitment to equality and diversity principles and best practice 6. Innovative and self-motivated 7. Trustworthy, patient, flexible and a good relationship builder 8. Enjoy working as part of a team energetic with a sense of fun 9. Open to new ways of working, learning new tasks and skills as required 10. A flexible and can do approach towards changing business needs Culture Republic Duarte, 2016 Inc

7 MARKETING & CAMPAIGNS MANAGER SALARY: 25-28,000 JOB DETAILS REPORTS TO: Strategic Planning Director HOURS: Full time 35 hours per week over 7 days as required. Largely office hours (9.00 to 5pm, Monday to Friday) although flexible in relation to business demands. HOLIDAYS: 38 days inclusive of all public holiday entitlement of which all staff members are required to use up to 3 days annual leave to cover closure between Christmas and New Year. A further 6 days annual leave should be used to cover other public holidays when the office will be closed i.e. Christmas Day, Boxing Day (or equivalent public holidays), New Years Day and January 2 holidays (or their equivalent), Good Friday and Easter Monday. SALARY: 25,000-28,000 per annum. Starting salary and remuneration is commensurate with experience. Overtime is not applicable to this post. PENSION: A CR contributory pension will commence in July LOCATION: Culture Republic is based in The Whisky Bond Glasgow, Dawson Road, G4 9SS The post will be largely office based, however as we deliver work nationally you will be required to travel to support programme delivery from time to time. CLOSING DATE: Noon Monday 27 June 2016 INTERVIEW DATE: Friday 15 July 2016 Slidedocs is a trademark of Duarte Press LLC. All rights reserved. Culture Republic Duarte, 2016 Inc

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