2014 Advertising Kit
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1 2014 Advertising Kit SUMMARY UltimateSurvivalTips.com is the companion website to our highly successful YouTube Channel ranked #3 in the category of Survival and Bushcraft in the June 2014 Touchstorm Report. Ultimate Survival Tips provides unique, authentic and relevant content with ever expanding readership growth. Becoming a website advertiser provides an opportunity for you to reach a targeted, highly engaged audience responsive to products and services meeting their particular interests and needs. SITE TRAFFIC These are site statistics for a typical period. In this case, July of this year. The Ultimate Survival Tips website presents nearly 63,000 page views to over 21,000 visitors each month with over 450 inbound links.
2 Traffic to the site benefits from our various subscribers. Platform Subscribers YouTube 155,102 Facebook 34,372 Twitter 2,477 e-mag 16,021 SITE RANKING Ultimate Survival Tips ranks as the #3 YouTube Channel in the Survival Skills & Bushcraft category. (June, 2014 Touchstorm Report)
3 VIEWER PROFILE Based on our recent July survey our TYPICAL VIEWER is a male between the ages of He has at least some college level education with a household income in excess of $50,000 and lives in the United States. The typical viewer enjoys gear reviews and survival training appreciating our content enough to recommend Ultimate Survival Tips to others accounting for our consistent organic growth. AUDIENCE DETAILS Here are a few highlights of our July 2014 Viewer Survey conducted over a period of four days: Gender Engagement 1,945 People completed the survey demonstrating the high level of engagement our readers have with Ultimate Survival Tips Age Female 4% % under 18 14% % % Male 96% %
4 Education Household Income Degree 42% No college 31% < $35k 29% Some college 27% $35k + 71% Website Visitation Frequency Viewing Device Other 13% Monthly 37% Weekly 50% Computer and Mobile 36% Computer 47% Mobile 17%
5 AD DETAILS We offer two different kinds of ads: (1) DISPLAY ADS that run along the right sidebar of the blog and (2) SPECIALTY ADS which include in-post ads, sponsored posts, RSS ads, etc. Descriptions and prices are listed below. DISPLAY ADS Position 1: Large Sidebar Ad 285 x 265 (Top Right) Position 2: Medium Sidebar Ad 285 x 125 (Top Right) Position 3: Large Sidebar Ad 285 x 265 (Middle Right) Position 4: Medium Sidebar Ad 285 x 125 (Middle Right) Position 5: Small Sidebar Ad 125 x 125 Position 6: Sponsored Post Position 7: Middle Post Ad This ad is the largest available on the site. It is 300 x 250 pixels and appears in the right-hand sidebar. You will need to supply the graphic and a link to a landing page on your site. The graphic file can be no larger than 40kb and may not include animation. This ad is 300 x 125 pixels and appears in the right-hand sidebar. You will need to supply the graphic and a link to a landing page on your site. The graphic file can be no larger than 35kb and may not include animation. This ad is exactly the same size as the Position 1 ad; just in different position. This ad is exactly the same size as the Position 2 ad; just in different position. These ads are 125 x 125 pixels and appear in the right-hand sidebar. You will need to supply the graphic and a link to a landing page on your site. The graphic file can be no larger than 30kb and may not include animation. David will write a word post about your product or service and his experience with it. You can link to this post, excerpt it for your own marketing, or quote it on your own site. David will include links in the post to the appropriate landing page on your site. He will also Twitter the link to the post on the day it is published. He will also send it out with the post to his subscribers. This ad appears in the middle of individual posts. You will need to supply the text and a link to a landing page on your site. The text may be no more than 200 characters long. The ad will appear on each new post on the site for 30 days. $499 $399 $449 $349 $249 $1,200 $700
6 Position 8: End Post Ad GUIDELINES & POLICIES Guidelines The design of your ad is your responsibility. Sizes and dimensions are enforced to ensure fair treatment for everyone. We do not allow animation on any ad. Review To book an ad, please Michael at Keep in mind that we are definitely a G-Rated, family friendly organization. We reserve the right to approve all ads and to reject any advertiser for any reason. We are not liable for any claims arising from your ad or any errors in it. Rates All rates are subject to change. You may guarantee the price of an ad by booking and paying in advance. Payment Payment for ads is due no later than seven days prior to ad publication via PayPal. Prices advertised for ads do not include any service fees that may be imposed by PayPal. Additional Information DISPLAY ADS This ad appears at the end of individual posts. You will need to supply the text and a link to a landing page on your site. The text may be no more than 200 characters long. The ad will appear on each new post on the site for 30 days. For additional questions about advertising, please Michael at Michael@UltimateSurvivalTips.com. $700
To discuss your advertising needs, please contact Mindy Spradlin at mindy@michaelhyatt.com.
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