Media Kit. As per: 09/2013. _Banners _Packages _Rate Card

Transcription

1 Media Kit As per: 09/2013 _Banners _Packages _Rate Card

2 Table of Contents 1. The HR-Blogs Online-Recruiting.net and SocialMedia-Recruiting.com... 3 About the Author... 3 About the HR blogs... 4 Social Media Presences and Reach... 5 Newsletter Subscribers... 5 Rankings and further numbers Audience Overview: Online-Recruiting.net... 6 Media Data... 6 Geographical Reach... 6 The Top 5 Blog Posts (in terms of reach)... 7 The Top 10 Pages and Categories (in terms of reach) Audience Overview: SocialMedia-Recruiting.com... 8 Media Data... 8 Geographical Reach... 8 The Top 5 Blog Posts (in terms of reach)... 9 The Top 5 Pages and Categories (in terms of reach)... 9 Report Downloads Banner Types and Formats a. Wide Skyscraper b. Medium Rectangle I Medium Rectangle I: Placement on homepage Medium Rectangle I: Placement in article c. Medium Rectangle II Medium Rectangle II: Placement on homepage Medium Rectangle II: Placement in article d. Leaderboard I: Homepage & Posts Leaderboard I: Placement on homepage Leaderboard I: Placement in article e. Leaderboard II: Categories & Tags Please continue on next page 1

3 5. Prices & Ad Packages I. Online-Recruiting.net Rotation package maximum of 3 advertisers: Banner types: Wide Sky, Medium Rectangle I, Leaderboard Categories & Tags Individual I Leaderboard Homepage & Post Individual II Medium Rectangle II II. SocialMedia-Recruiting.com Wide Skyscraper Leaderboard Homepage & Post Leaderboard Categories & Tags Medium Rectangle I Medium Rectangle II not available yet Availabilities Booking, Conditions, Invoicing Contacts All our Blogs

4 1. The HR-Blogs Online-Recruiting.net and SocialMedia- Recruiting.com About the Author My name is Eva Zils, I am a native German and have been living in France for the past ten years. In 2004 I started working in the branch of global online recruiting, amongst others in the international HR communication agency Aktor Interactive in Lyon. I am, amongst other things, consulting companies in their online recruitment media choices and am elaborating strategic media planning. You will find further services here: In 2007 I have started blogging about news in the international online recruitment landscape, mainly about job boards, social recruitment, HR events and mobile recruiting. With the years, my reputation as an expert in the field of international online recruitment media and strategy has grown. I have given a number of interviews to specialised HR magazines (on- and offline), have written quite a few guest post for fellow bloggers and have published some market reports (e.g. on social media recruitment in Germany and Switzerland) and white papers. You will find more on this in my Pressbook: Since 2012 I am working as a freelancer, in order to concentrate on the expansion of my news portals and my consulting work. In 2013 I have written a chapter as a co-author in the manual for recruiters, Praxishandbuch Social Media Recruiting which will be released at the end of October 2013 by the German publishing company Springer Gabler. In my chapter I am describing job portals in Germany, Austria and Switzerland with regard to their social recruitment products. Link to the book description: Apart from all that I very much like cycling and roller-skating in the beautiful countryside, Englishspeaking crime novels, table tennis, German beer, travelling and French comedy. 3

5 About the HR blogs I launched while I was working at Aktor Interactive s in I had started in the company in 2004 and had been both a marketer/employee in communications and a sales consultant. This double job function came to an end in 2006 when my client portfolio had exploded and when it was time to decide whether I wanted to pursue the marketing/communications tasks or to continue my way in business development. I chose the consultative sales approach. Before long, I missed my former writing activities. That s when I created Online-Recruiting.net. My objective was to combine my writer s abilities by describing and commenting on the international job board landscape and my consulting work. The concept did pay off. Online-Recruiting.net figures among the first-launched and leading German-speaking HR-Blogs. With the advent of social media and their increasing role in modern recruitment, many other recruiting blogs saw the light of day. At this moment, in 2011, I launched my second recruitment-related news portal, Today, both blogs enjoy a good and healthy reputation in the highly specialised niche of international online recruitment. 4

6 Social Media Presences and Reach RSS Feed Subscribers: Online-Recruiting.net: SocialMedia-Recruiting: EN.Online-Recruiting: 57 Twitter Account: Followers: Facebook Page: Likes: LinkedIn Profile: Contacts: 514 XING-Profile: Contacts: 514 Google+ Profile: Contacts: 423 Viadeo-Profile: Contacts: 109 Newsletter Subscribers Newsletter: launched in 2012 Number of subscribers: 460 Rankings and further numbers Alexa Ranking: Position no. 3 for Reach compared to other german-speaking HR blogs Personalmagazin: Paper edition in August 2013 Listed among the Top 15 HR blogs in Germany 5

7 2. Audience Overview: Online-Recruiting.net The online-recruiting.net readers are highly specialised, interested and loyal. The majority of the audience is Job board owners and their employees, HR communication agencies, agency recruiters and direct recruiters. Media Data Geographical Reach 6

8 The Top 5 Blog Posts (in terms of reach) (July 2011) (April 2008) (April 2013!) (October 2008) (August 2013!) The Top 10 Pages and Categories (in terms of reach) Pages: Categories:

9 3. Audience Overview: SocialMedia-Recruiting.com The SocialMedia-Recruiting.com readers are highly interested with a Social Media (agency) background. They react and respond in particular to Case Studies, interviews and best practice examples. Both HR marketing agencies, HR marketers in direct companies and modern employer branding spezialists count among the audience. Media Data Geographical Reach 8

10 The Top 5 Blog Posts (in terms of reach) The Top 5 Pages and Categories (in terms of reach) Report Downloads Social Media Recruiting Report Germany 2011 (11/2011): Social Media Recruiting Report Germany 2012 (9/2012): Social Media Recruiting Report Switzerland 2012 (9/2012):

11 4. Banner Types and Formats a. Wide Skyscraper Live example Homepage: Live example article: Ad delivery by Client Company or their agency/service provider Click tags allowed: if Click-Tags are used, Online-Recruiting.net will not be able to provide their own statistics. Placement: see image above Visibility: blog-wide (on every page) Dimensions: 160 x 600 px File size: max 50 KB Formats: static or animated GIF up to 3 phases no Flash 10

12 b. Medium Rectangle I Medium Rectangle I: Placement on homepage Live example: 11

13 Medium Rectangle I: Placement in article Live example article: Ad delivery by Client Company or their agency/service provider Click tags allowed: if Click-Tags are used, Online-Recruiting.net will not be able to provide their own statistics. Position: see image above Visibility: blog-wide (on every page) Dimensions: 300 x 250 px File size: max 50 KB Formats: static or animated GIF up to 3 phases no Flash 12

14 c. Medium Rectangle II Medium Rectangle II: Placement on homepage Live-Beispiel Homepage: 13

15 Medium Rectangle II: Placement in article Live example article: Ad delivery by Client Company or their agency/service provider Click tags allowed: if Click-Tags are used, Online-Recruiting.net will not be able to provide their own statistics. Position: see image above Visibility: blog-wide (on every page) Dimensions: 300 x 250 px File size: max 50 KB Formats: static or animated GIF up to 3 phases no Flash 14

16 d. Leaderboard I: Homepage & Posts Leaderboard I: Placement on homepage Live example homepage: 15

17 Leaderboard I: Placement in article Live example article: Ad delivery by Client Company or their agency/service provider Click tags allowed: if Click-Tags are used, Online-Recruiting.net will not be able to provide their own statistics. Position: see image above Visibility: on homepage and above articles (on every page) Dimensions: 728 x 90 px File size: max 50 KB Formats: static or animated GIF up to 3 phases no Flash 16

18 e. Leaderboard II: Categories & Tags Live example Category: Live example Tag Archive: Ad delivery by Client Company or their agency/service provider Click tags allowed: if Click-Tags are used, Online-Recruiting.net will not be able to provide their own statistics. Position: above the category/tag name (see image above) Visibility: on category and tag pages Dimensions: 728 x 90 px File size: max 50 KB Formats: static or animated GIF up to 3 phases no Flash 17

19 5. Prices & Ad Packages I. Online-Recruiting.net Rotation package maximum of 3 advertisers: Banner types: Wide Sky, Medium Rectangle I, Leaderboard Categories & Tags Description: The 3 above mentioned banner types rotate, with equal SOV per advertiser, on the blog (cf. Chapter 2 Banner types & Formats ). A maximum of 3 advertisers are accepted simultaneously. This guarantees the ideal visibility of your sales & branding message. Possible campaign durations: 3, 6, 12 months Start dates: January 1st; April 1st; July 1st; October 1st Pricing: 3 months period: 2,150 excl. of VAT (instead of 3,600-40% advantage) 6 months period: 3,750 excl. of VAT (instead of 7,200-48% advantage) 12 months period: 5,250 excl. of VAT (instead of 14,400,00-65% advantage) Individual I Leaderboard Homepage & Post Description: The banner type Leaderboard (aka: Superbanner) Homepage & Post as well as Leaderboard Categories & Tags, has proven to be one of the most effective media on my blogs. Thanks to their ideal placements on the homepage and above each blog post, the visibility of your sales message is very good. Minimum Campaign duration: 2 months Start dates & availabilities: please contact us for this information Price per month: 650 excl. of VAT. Individual II Medium Rectangle II Description: This banner type is one of the individual advertising options on my blogs. It is particularly effective on the homepage and in single blog posts, since post pages are very easily accessed from social networks such as Twitter or Facebook. Blog posts are strongly shared and distributed in the community. Minimum Campaign duration: 2 months Start dates & availabilities: please contact us for this information Price per month: 325 excl. of VAT. 18

20 II. SocialMedia-Recruiting.com Wide Skyscraper Description: The Wide Skyscraper is prominently placed directly on the homepage as well as next to all blog posts. The visibility of your sales message is ideal. Minimum Campaign duration: 1 month Start dates & availabilities: please contact us for this information Price per month: 250 excl. of VAT. Leaderboard Homepage & Post Description: The banner type Leaderboard (aka: Superbanner) Homepage & Post as well as Leaderboard Categories & Tags, has proven to be one of the most effective media on my blogs. Thanks to their ideal placements on the homepage and above each blog post, the visibility of your sales message is very good. Minimum Campaign duration: 2 months Start dates & availabilities: please contact us for this information Price per month: 325 excl. of VAT. Leaderboard Categories & Tags Description: The banner type Leaderboard (aka: Superbanner) Categories & Tags as well as Leaderboard Homepage & Post, has proven to be one of the most effective media on my blogs. Thanks to their ideal placements on the homepage and above each blog post, the visibility of your sales message is very good. Minimum Campaign duration: 2 months Start dates & availabilities: please contact us for this information Price per month: 200 excl. of VAT. Medium Rectangle I Description: This banner type is particularly effective on the homepage and in single blog posts, since post pages are very easily accessed from social networks such as Twitter or Facebook. Blog posts are strongly shared and distributed in the community, especially due to the fact that the social media topic is relevant to these kinds of readers. Minimum Campaign duration: 1 month Start dates & availabilities: please contact us for this information Price per month: 175 excl. of VAT. Medium Rectangle II not available yet 19

21 6. Availabilities Please contact me for the exact availabilities Contact details below. 7. Booking, Conditions, Invoicing To order, please request the corresponding order form per (contact details below). Date & Time of the received order decide on the advertising space allocation (in case there is more than one advertiser who wishes to advertise during the same period). Invoices will be issued by AD Missions SAS, Paris ( Before publishing the ordered banners, an upfront payment of 30% of the total invoice amount is due. The 70% remainder is due as soon as the first banner has gone live on site. In case of late payments (upfront and remainder) on behalf of the client, Online- Recruiting.net reserves the right to delay or pause the banner campaign. Online- Recruiting.net does not guarantee to make up for the missed campaign duration in this case. The advertising media will be sent by the client or their agency by to In order to guarantee the publication in due time, all media have to be delivered to Online-Recruiting.net at least 3 working days before the starting day of the campaign. In case of late advertising media delivery after the afore-mentioned time, Online- Recruiting.net cannot be held responsible for possible delays. Furthermore, Online- Recruiting.net does not guarantee to make up for the missed campaign duration in this case. 8. Contacts Eva Zils Phone (mobile): +33 (0) em@il: info@online-recruiting.net 9. All our Blogs I. II. III. IV. 20