The 2013 CSTD Conference & Trade Show Metro Toronto Convention Centre, North Building 255 Front St. Toronto, ON November 13-15

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1 The 2013 CSTD Conference & Trade Show Metro Toronto Convention Centre, North Building 255 Front St. Toronto, ON November EXHIBITOR & SPONSOR PROSPECTUS November 13, :00 pm 5:00 pm Exhibitor Move-in 5:30 pm 7:30 pm Opening Reception November 14, :00 am 6:00 pm Trade Show Hours November 15, :00 am 2:00 pm Trade Show Hours 2:00 pm 5:00 pm Exhibitor Move-out x 26 advertise@cstd.ca

2 OVERVIEW Entering its 33rd year, the CSTD Conference and Trade Show is the largest gathering of learning professionals in Canada. This event brings you face-to-face with your target audience decision-makers in workplace learning spending. With close to 70% of participants working in organizations of employees, the attendees represent virtually all levels and functions of the training and development profession. With a growing database of 14,000 training and development professionals, CSTD is the Canadian resource for L&D professionals and vendor partners selling to this industry. CSTD sets the standard for the learning profession with numerous companies (including Suncor, KPMG, CSA Group and BMO) adopting its Competencies for Training and Development Professionals as the benchmark for their learning departments and programs. Conference delegates include Senior Learning Managers, CLOs, Instructional Designers, elearning Developers, Facilitators, and Performance Consultants from these leading organizations. In 2012, CSTD held over 80 regional events and three large-scale national events including this annual event which connected over 1500 participants. The CSTD Conference and Trade Show is a great venue for introducing yourself to new customers, reinforcing a strong brand, or reminding past contacts of your unique solutions. Whatever your 2013 marketing objectives might be, this year s CSTD Conference and Trade Show can help you meet them. TARGET AUDIENCE Over 1500 L&D professionals for three full days of education, networking, and buying. DEMOGRAPHIC HIGHLIGHTS*» 82% have buying authority» 68% are from organizations with over 1000 employees» 36% have their Master s degree or higher. *Source: 2012 Conference audience poll KEY CONTACT Janel Matheson, CMP Special Events and Advertising Manager x 26 advertise@cstd.ca - 2 -

3 WHY EXHIBIT? No other Canadian conference and exhibition will bring together this many leaders from the workplace learning field. Delegates gather for three days of exciting and engaging education. Featuring more than 50 sessions and workshops, this is the Canadian L&D industry`s signature conference and trade show. WHAT S THE COST? Standard Location - $2, Premium Location - additional $ All prices are subject to 13% HST We need your voice at this inspirational, game-changing event.» Build and retain customer relations with key decision makers» Demonstrate your products and services to a receptive audience» Align your company s profile with the CSTD brand» Raise the profile of your organization» Articulate your brand promise to the marketplace WHAT S INCLUDED?» 10 x 10 foot space for you to design your exhibit» One generic conference pass to attend the educational program» Team invitation to the conference receptions» Unlimited trade show passes for your sales team» Opportunity to rent a lead retrieval device and easily capture full contact information of your prospects» Company name listed on the conference brochure, with a distribution of over 10,000*» Hyperlinked company name in the online exhibitor list» 50-word description and contact information in the printed show guide**» Access to the online exhibitor kit and use of promotional tools» Opportunity to purchase additional marketing items exclusively available to CSTD exhibitors 2012 EXHIBITOR EVALUATIONS Item Excellent / Good Quality of Delegates 76% Level of Traffic 81% Number of Show Leads 70% Overall Show Buzz 86% Trade Show Program 86% Likelyhood to exhibit again WHAT S AVAILABLE? Exhibition spaces have sold out for the past four years. Review current space availability and register online at 76 % - Yes * If registered by April 1, ** If registered by Sept 1,

4 WHAT MAKES OUR SHOW UNIQUE? We are committed to supporting our vendors and here are the top three reasons our vendors participate year after year. 1. We encourage trade show traffic.» Frequently scheduled breaks and lunch for educational stream» Lunch available for purchase for the dedicated buyers» Free ice cream on Thursday afternoon for everyone» A VIP reception for award recipients and certification graduates» An afternoon mixer showcasing member benefits» An engaging and fun passport game designed to get attendees travelling through the trade show» Buyer appointment scheduling tool for top sponsors» Coffee lots of coffee available for purchase all day during trade show hours» Tweet-up gatherings by the coffee 2. We offer unique additional opportunities and sponsor program. We understand the competitveness at the show and have created a variety of additional marketing opportunities to help you drive traffic to your booth. Exclusively available to registered exhibitors, choose from a menu of offerings and create your own show approach or customized sponsor package.» Learn more on page five. 3. We listen and appreciate our vendors. In a world where adaptability is a must, customization is crucial and a unique selling proposition was never more relevant we are constantly re-thinking our vendor offerings based on our vendor feedback. This year we ve added an appreciation program to help you stand out and demonstrate why the attendees should buy from you.» Learn more on page 10. The conference was well organized, the keynote speaker impressive, the workshop presenters were experts in their field and all of the material was interesting and highly relevant. I also met some amazing people through the networking opportunities! Everything was designed around the competency model so there were clear linkages in the learning and at the conclusion I was able to create a plan to transfer what I d learned into my workplace. So when I arrived back to the office I immediately began to share information. At a time when every training dollar counts I am confident that I can demonstrate a high level of return on investment. -N. Langshaw Saskatchewan Power Corporation REGISTER NOW:

5 ADDITIONAL MARKETING OPPORTUNITIES Exclusively available to CSTD exhibitors, these additional marketing opportunities are designed to kick-start your exhibit plan while maximizing your ROI. Select one or several items from the list below and elevate your competitive position. If your organization s total spending reaches 5K or more, you ll qualify for a corresponding sponsorship status. With these unique sponsor rewards and you ll receive strong brand recognition before, during and after the show. EXCLUSIVE OFFERINGS (See page 7-9) Opening Reception Sponsor $10, (Wait list) Website Ad - Run-of-Site Banner $8, (Wait list) Closing Mixer Reception Sponsor $8, (Wait list) Lanyard Sponsor $8, (Wait list) Book Bag Sponsor $8, (Waitl ist) WiFi Sponsorship $7, (Wait list) President s Dinner and Awards Gala $6, (Wait list) President s Dinner VIP Reception $5, (Wait list) Ice Cream Break Sponsor $5, (Wait list) Name Badge Sponsor $3, (Wait list) Prize Sponsor Passport Game $3, (Wait list) Notepad Sponsor $2, (Wait list) NON - EXCLUSIVE OFFERINGS* (See Page 9-10) Full Page Ad in Printed Show Guide $2, (2 available) Run-of-Site Feature Vendor Animation $2, (3 available) 1 Hour Vendor Demonstration Session $1, (6 available) Mail Insert $1, (5 available) Delegate Bag Paper Insert $ (20 available) Ad in a Pre-Show to Attendees $ (5 available) Contest Promotion by Event Emcee $ (3 available) Delegate Bag Non-paper Insert $ (20 available) Horizontal Ad in the Printed Show Guide $ (3 available) Trade Show Passport Game Participant $ (12 available) SPONSOR QUALIFYING LEVELS Presenting $25, Diamond $18, Platinum $15, Gold $12, Silver $7, Bronze $5,000.00» Learn more about the corresponding rewards for each sponsor level on page six. WAIT LIST All exclusive offerings are in a wait list registration system. This does not mean they are sold, it means they are being considered by prospective clients. If you are interested in one of these offerings, advertise@cstd.ca to be added to the wait list. *Availability is displayed as of February 15,

6 SPONSOR REWARDS All vendors who spend 5K or more will receive the standard sponsor benefits. This qualifying total includes your booth registration, additional marketing opportunities, and applicable taxes. STANDARD BENEFITS» Linked logo on the conference sponsor webpage» Logo on the back cover of the event brochure (approxi mate distribution of 10,000*)» Hyperlinked logo on all the electronic communications and promotions (approximately 95,000 inbox hits)» Logo on the back cover of the onsite show guide**» Logo on onsite signage, including key visibility on the entrance banner, registration desk and AV screens***» Verbal recognition and thanks from the CSTD President during the opening remarks at the event» Image of your booth in the online conference pictures posted after the event» Thank you from the CSTD President and a hyperlinked logo in the member s enewsletter after conference *If registered by April 1st 2013.**If registered by September 1, ***If registered by October 1, PRESENTING - Spend 25K and receive 12K in rewards:» Top logo placement» 10 event registrations with dinner tickets» 20 additional registrations at 25% off the regular rate» Logo on the front cover of all print material» One year, basic listing in the online directory» Plus all the standard benefits DIAMOND - Spend 18K and receive 6K in rewards:» Five event registrations with dinner tickets» 10 additional registrations at 25% off» One full page ad in the Canadian Learning Journal» One year, basic listing in the online directory» Plus all the standard benefits PLATINUM - Spend 15K and receive 4K in rewards:» Three event registrations with dinner tickets» 10 additional registrations at 25% off» One year, basic listing in the online directory» Plus all the standard benefits GOLD - Spend 12K and receive 2K in additional rewards:» Two event registrations with dinner tickets» Five additional registrations at 25% off» One year, basic listing in the online directory» Plus all the standard benefits SILVER - Spend 7K and earn 1K in benefits including» One complimentary full conference registration» Five additional registrations at 25% off» One year, basic listing in the online directory» Plus all the standard benefits BRONZE - Spend 5K and receive all the standard benefits - 6 -

7 ADDITIONAL MARKETING OPPORTUNITIES Opening Reception Sponsor $10, Re-affirm your leading commitment to the industry and its standards at this exciting kick-off reception. Core benefits include a logo in the reception marketing material from the time of registration (brochure, website, show guide agenda, onsite signage and ticket), but most importantly - this is the only sponsorship which gives your company s director or VP the opportunity to welcome the guests and acknowledge your company s commitment to the industry. Add that to one of the most talked about conference atmospheres and well... this is where the magic of vendor partnerships will thrive. Website Advertiser (Run-of-Site Banner Ad) - $8, This exclusive sponsorship will build the momentum your sales team needs to succeed at the trade show. The event website advertisement is site-wide and visible at the top of the page as invitees and attendees peruse the details. This includes visibility in the multi-page registration process. With over 10,000 site visits per month and a guaranteed position in front of registered attendees, this is the best opportunity to display your message before the show. Plus, we encourage you to keep it fresh - the rate includes the option to change your advertisement four times before the event. Ad specifications 100 X 60 pixels (GIF, or Jpeg) Closing Mixer Reception Sponsor $8, A new member afternoon mixer with CSTD board, affinity program reps, and your chapter executives. Your sponsorship includes a table of appetizers and treats, positioned near your booth during the mixer, 20 drink tickets and branding in a promo to all conference attendees that morning. Your logo is featured in the marketing material from the time of registration (brochure, website, show guide agenda, onsite signage, and ticket) and in the exclusive onsite signage. Lanyard Sponsor $8, Conferences are about building connections and discovering new approaches through face-to-face interactions. One of our main objectives with the CSTD conference is to create a learning arena for un-fettered conversation and innovative thought. By exclusively branding the lanyards (yes that ribbon that holds a name badge), you ll own continual visibility during the three day conference and trade show, as your buyers make connections and discover new solutions for their workplace challenges. Book Bag Sponsor $8, Imagine a sea of learning professionals, inspired by the keynote and entering the trade show with your brand in tote. Yes - that is your brand in the hands of every learning professional at the show. As the exclusive sponsor of the re-usable tote bag, your brand transcends the show and becomes a treasured workplace gift. What buyer doesn t need a book bag - especially when entering a workplace learning trade show? Quantity units WiFi Sponsorship $7, CSTD offers complimentary internet for all conference attendees within the pre function space and meeting rooms. The WiFi sponsorship encourages delegates to share what s been learned and learn what s been shared. It includes a logo on the marketing material from the time of registration (brochure, website, show guide agenda, and onsite signage), but the core value is in the branding opportunity.this is branding in the password (approved by CSTD), an advertisement on the login page, and your choice of re-direct link after the attendee has logged into the system. Indicates exclusive offering

8 ADDITIONAL MARKETING OPPORTUNITIES President s Dinner & Awards Gala $6, Positioned within the middle of the conference, this guest list reaches beyond the show attendees and includes VIPs, award recipients, and recently certified learning professionals. This audience is at the core of the Canadian workplace learning industry and they have the most passionate voice within their learning departments. This sponsorship not only includes a logo in the dinner marketing material from the time of registration (brochure, website, onsite show guide agenda, onsite signage and ticket), it also includes significant visibility during the awards gala with your brand on the AV screens, dinner booklet, and on the entrance banner to the event. Sponsors also have the unique opportunity to provide a token of their appreciation at each place setting and will one complimentary corporate table of ten near the front and 20% off the cost of an additional table at the event. Reception Sponsor for the President s Dinner $5, Held on the trade show floor, this reception invites our VIP guests and learning leaders to mingle with vendors and conference attendees before their plated dinner, which celebrates their learning achievements. Like the president s dinner, this event recognizes the value of these leaders, and it encourages them to network while learning more about our vendor offerings. Your sponsorship includes a table of appetizers and treats, positioned near your booth during the reception and 20 complimentary drinks for your team and clients during the reception. Your logo is featured in the marketing material from the time of registration (brochure, website, show guide agenda, onsite signage and ticket) and in the exclusive onsite signage. Indicates exclusive offering. Ice Cream Break Sponsor $5, Designed as a complimentary treat to draw buyers and educational attendees into the trade show, this break has been one of the busiest moments in the conference for three years running. Your sponsorship here recognizes your company as one who appreciates necessary breaks in education to aid the transfer of learning. Plus it highlights your company as one who appreciates fun and rewards after a full day of learning. As the exclusive sponsor, your logo is featured in the marketing material from the time of registration (brochure, website, onsite show guide agenda, onsite signage and ticket) and also on the trade show buyer promo . Name Badge Sponsor - $3, This sponsorship displays your company logo on the delegate name badge. Sponsors of this opportunity are continually recognized as attendees network and share their contact information with each other and vendors. Prize Sponsor for the Passport Game $3, Let the games begin! Designed as a fun activity to draw traffic from the educational stream to the booths where they can meet vendors and build customer relations, this game has been played by conference veterans and learning competitors for over five years. Past prizes included Via Rail vouchers, ipads, and Chapters/Indigo gift cards. As the prize sponsor, your logo will be featured in the marketing material from the time of registration (website and onsite show guide) and in the game s commercial, which is broadcasted in the plenary room and at the registration desk. Your logo is also displayed on the drop-off box and on the cover of the passport. This registration includes a complimentary question within the passport

9 ADDITIONAL MARKETING OPPORTUNITIES Notepad Sponsor $2, Provided in the delegate s tote bag, this notepad will exclusively feature your company s logo and a short message pending CSTD approval. Full Page Ad in the Printed Show Guide $2, Choose from the inside front cover or the outside back cover location and get your full page ad in the delegate s show guide. Featuring information like session room location, reception details and a full list of participating vendors, this book is an essential tool for all participants. Quantity Run of Site Featured Vendor Animation $ If you are looking for continual brand recognition before the show, purchase a logo position within the vendor animation and loop in the header location of the event website. Limited to three logos, this location is an affordable way to get your company logo in front of the attendees and invitees. With over 10,000 visits per month, this is the advertisement will ensure your brand recognition before the show. One Hour Vendor Demonstration Session $1, Open to all participants, our vendor sessions allow our partners the opportunity to demonstrate the value of learning products and services to a committed audience. With at least 50 seats, your room will also come equipped with a projector, screen and appropriate sound system. Promoted in our marketing material from the time of registration (brochure, website, onsite show guide agenda, onsite signage and ticket), your session will also be featured in one pre-show e-blast targetting trade show buyers. Mail Insert - $1, Get your collateral in the hands of the CSTD list subscribers and members before the show. Whether you choose to advertise in the spring, fall, or in both mailings, this mailing reaches 9,600 conference invitees. Inserts may be no larger than 8.5 x 11 inches and 20 grams in weight. The bulk of the contacts are from the Ontario Region and this is the only opportunity that is open to non-exhibitors. Delegate Bag Insert $ Have your message included in the delegate tote bag. Make your insert a gift rather than a paper insert and you ll save $200. Past items have includes frisbees, pens, and catalogues. Pre-Show Attendee Advertisement $ Sent just before the show to all registered attendees, this includes a digital copy of the delegate show guide, parking information and instructions on where to pick-up their badges. Advertise here and your company will be top-of-mind for all conference delegates. Prize Promotion by Event Emcee - $ Create a buzz of excitement around your booth by hosting a trade show giveaway or contest. Get our audience excited about your company s offerings. Past contests included business card draws for spa giveaways, learning tree games, and hole-in-one putting matches. Register this contest through us and where possible we ll promote it on material before the show and announce your contest winner over the sound system in the trade show on the final day of the event

10 ADDITIONAL MARKETING OPPORTUNITIES Horizontal Ad in the Printed Show Guide - $ Highlight your participation at the show by purchasing an ad within the onsite handbook. A horizontal 1/3 of the page ad will quickly identify your booth location and impress your brand on the conference and trade show delegates. Trade Show Passport Game - $ Encourage trade show attendees to visit your booth by participating in the passport game. All guests receive a passport which they must fill in order to be entered in draw for a prize valued at over $500. Simply register, supply a question and as the delegates answer your question correctly, stamp their passport. We ll promote your participation in the show guide and on the trade show webpage. I felt that this conference was great! I have a scientific background and have attended many conferences but none that incorporated so much interactivity and that actually encouraged audience participation throughout. Congratulations on a great job! C. Bodnar University Health Network» REGISTER NOW: VENDOR CONTESTS Do you want creative solutions to activate your sales team? Are you a long time CSTD exhibitor who needs to revitalize your approach? CSTD is challenging you to elevate your display and demonstrate your commitment to business development with our vendors contests. Rewarding marketers and sales reps who creatively promote their organization s participation, this program tracks trade show registration referrals and encourages creative booth displays/ experiences, while challenging you to take your exhibitor approach to the next level. Win $2000 in National CSTD Advertising Dollars* Within the registration process, guests are prompted to enter how they heard about the conference and trade show. The vendor company with the most registered referrals will receive $2000 in complimentary national advertising opportunities. Staff registrations will not count this is an incentive program designed to encourage promotion and maximize your ROI. National advertising opportunities include , print, and website offerings, most with a reach of over 14,000 contacts. * Must be spent in 2014 and cannot be applied to national event sponsorship or booth registrations. Creative Booth Display Contest Inspired by the 2012 keynote and artist Erik Wahl we want you to get creative with your exhibit. Tweet a picture of your Trade Show booth, using the hashtag #CSTD2013Exhibit, and we ll post a copy of the picture to the CSTD online community after the event where Members will vote for their favourite booth design! The company with the most votes will receive three tickets to the 2014 CSTD Conference & Trade Show. Plus, their booth will be featured in the 2014 Conference website. Tickets are valid for both clients and/or staff and include access to the online Conference Library