CONFERENCE OCT 26-29, 2015 EXPO OCT 27-29, 2015 GEORGIA WORLD CONGRESS CENTER ATLANTA, GA A TO Z OF HME. medtrade.com.

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1 CONFERENCE OCT 26-29, 2015 EXPO OCT 27-29, 2015 GEORGIA WORLD CONGRESS CENTER ATLANTA, GA A TO Z OF HME advertising/marketing & sponsorship opportunities medtrade.com Produced by:

2 Medtrade 2015 Marketing & Sponsorship Program Image enhancement Drive sales Positive publicity Build a responsible industry leader role Differentiate from one s competitors Enhance business and VIP relations We believe in the show. We think the dealers who are going to survive the challenges are the ones who will be there. It s not just a trade show anymore. It s a meeting place. Successful tradeshow participation often depends on your marketing efforts prior to, on show site and after the event. The right Sponsorship Opportunities can have measurable impact on your return on investment and is critical to your overall trade show success. We have designed a comprehensive sponsorship menu that will provide you with a multi-media approach to building your brand and increasing your results from participating in Medtrade. The combination of print, online and onsite advertising/sponsorship opportunities will position your company for success at Medtrade We were busy the entire show. We picked up new clients, saw existing clients, and increased our distribution opportunities. Don t delay! Opportunities are limited. Medtrade is our biggest show. We get more traffic and sales seem to skyrocket there. 1

3 Connecting to the Medtrade Audience Pre & Post Show Marketing Opportunities Medtrade.com Advertising Attendees rely on the Medtrade website to provide them with the most up-to-date information on exhibitors, registration, conference sessions, special events and more. What better way to highlight your company, product or service to the HME industry than by placing a banner ad, including a link to your company s website in a highly visible position on the official show website. Sizes include: One Month Three Month (minimum) Top Banner Ad (728 x 90)...$2,500...$2,000/per month Top Side Banner Ad (300 x 250)...$1,500...$1,000/per month Bottom Side Banner Ad (300 x 250).. $1,000...$750/month Bottom Banner Ad (728 x 90)...$1, $750/month Medtrade Countdown Clock $1, $2,500 for 3 months Medtrade Monday This weekly e-newsletter is delivered to 18,000+ HME professionals every Monday. This is a year-round opportunity to position your company and products in front of your target audience. Contact your account executive for more information. Read more 2014 Averages Medtrade Monday Opt-ins 18,000+ Open Rate 23% Click Rate 5% Effective Rate 20% *2014 Industry Benchmarks: Open Rate 14%, Click Rate 1%, Effective Rate 9% Social Media Marketing: Co-branding on Facebook and Twitter Add your company s logo to Medtrade s Facebook or Twitter cover or header image. Cost is $250 per ad, minimum of 4 (can be a combination of both) with a 1 month duration per ad. 2

4 Medtrade Connect Packages and Upgrades Medtrade Connect is your online connection for maximizing your presence among potential buyers before the show. Attendees can browse products and the floor plan as well as set appointments with you. All exhibiting companies will receive an enhanced listing as part of the exhibit package. Take advantage of our upgraded package offerings, including additional product images, press releases, show special listing, and more. To upgrade, log into Medtrade Connect. Enhanced Package Online exhibitor profile listing 50 word company description 8 category selections Company logo on exhibitor profile One product image, description and brochure upload, or one press release One show special listing View attendees who have visited your profile or added you to their planner Highlighted entry on the online exhibitor list Investment: Included Premium Package Includes everything from the Enhanced Package, plus: Two additional product images, descriptions and brochure uploads, or two press releases Sponsor images on Medtrade Connect pages, including the interactive floor plan (rotates between sponsors) Sponsor image on attendee s* * Does not include Countdown to Medtrade s Investment: $100 Additional Upgrades Additional items are available for purchase outside of the pre-packaged Medtrade Connect packages listed. The additional sponsorship opportunities include: Extra Product Category One Additional product category selection Investment: $25 (can select qty) Extra Product One product image, description and brochure upload, or one press release Investment: $49 Video Your 30 second video displayed on your online profile page Investment: $249 New Product Pavilion Entry * One product entry in the online Product Pavilion Includes online product display throughout Medtrade Connect and New Product Pavilion page of medtrade.com Also includes your physical presence in the New Product Pavilion at the show, and your entry in the New Product Awards Investment: $500 TotalReach TM Marketing Packages #1 Package Price=$499 (A $949 Value!) E-Newsletter, Enhanced Level (see page 4 for example) Medtrade Connect Premium Package #2 Package Price=$799 (A $1549 Value!) E-Newsletter Enhanced Level (see page 4 for example) Medtrade Connect Premium Package New Product Pavilion Entry Additional costs may apply. * Supplied by Sponsor #3 Package Price=$999 (A $2249 Value!) E-Newsletter Enhanced Level (see page 4 for example) Medtrade Connect Premium Package New Product Pavilion Entry HME Voice 45 second radio ad* #4 Package Price=$1599 (A $2350 Value!) E-Newsletter Enhanced Level (see page 4 for example) New Product Pavilion Entry Aisle Sign 3

5 Countdown to Medtrade Attendee E-Newsletter In the weeks leading up to the show, Medtrade will send attendee updates to all of the Medtrade pre-registrants. Each edition will highlight important show news along with exhibitor features. It s the perfect opportunity to showcase your products, company and exhibit location. 468 x 60 Leaderboard Participation Level: Basic...$400/edition Includes: Company Name, Booth #, Contact Information Headline with hyperlink of up to 150 characters Description of up to 500 characters Enhanced Enhanced...$850/edition Includes: Product Image Featured logo at top of with link to Listing Company Name, Booth #, Contact Information Headline with hyperlink of up to 150 characters Description of up to 500 characters Up to 4 links included press release, web links, , etc. Advertising Exclusive Leaderboard Package (468x60) top banner ad at top of an Single Edition...$1,200 All 4 Editions...$4,000 Ad Close/ Edition Materials Due Send Date Update #1 9/25 9/29 Update #2 10/9 10/13 Update #3 10/16 10/20 Post-Show 11/6 11/10 Enhanced Basic Companies A H, # Kari Nylund Account Executive (p) (f) kari.nylund@emeraldexpo.com Companies I- Z Dena Pickard Account Executive (p) (f) dena.pickard@emeraldexpo.com 4

6 Onsite Advertising Opportunities Aisle Signs As attendees navigate through the exhibit hall, make your company stand out by branding your company name/logo directly on the hanging aisle sign. Make your booth location visible to all attendees. Investment $5,000 Sole Sponsorship (must book by July 17).... $7,000 Banners - Interior/Exterior Make a lasting impression on attendee s minds after they enter the GWCC. Have your company banner hang in a prominent location. Locations are determined based on traffic flow and production costs vary depending upon location. Investment $3,000 Billboards Announce your company s presence and direct attendees to your booth with these impressive modern sign structures. Standing almost 12 feet tall and located where all attendees must pass by, your sign won t be missed! Investment $2,000 Escalator Graphics EXCLUSIVE These high-traffic areas offer maximum exposure for you to graphically display your brand or products. Investment $2,000 Floor Decals (4 Available) Use floor decals to guide attendees directly from the show floor entrance to your booth or use them to designate specific exhibitors. Investment $1,000 Front Door Distribution * EXCLUSIVE Have your staff pass out promotional materials to all attendees as they enter Medtrade! Investment $3,000 Front Door Glass Graphics Display your brand utilizing the glass doors along the entrance to GWCC. Investment $500 per window Hotel Key Cards Branded hotel key cards distributed to all attendees staying in select hotels! Investment per Hotel $1,000 Logo Carpet Panels (2 locations available) Customized carpet panels with your company logo or message placed in high traffic areas. Investment $1,000 New Product Pavilion Entry * Do you have a new product? Attendees want to see it! Finding new products is a top priority - make sure they see yours! (Products must be less than one year old) Investment $500 Shuttle Buses While attendees are shuttled between the GWCC and their hotel, they ll see your brand and message the entire ride, both inside and out. Investment $4,500 Onsite Sponsorship Opportunities Badge Holder EXCLUSIVE Become the sponsor for all attendee badges. Have your name/logo printed on the front of thousands of attendee badge holders. Investment $6,000 Beer Garden EXCLUSIVE Be the exclusive sponsor of the official Medtrade Beer Garden to be held on the show floor. Investment $12,500 Additional costs may apply. * Supplied by Sponsor (Onsite Sponsorship Opportunities continued on next page) 5

7 Conference Pens or Pads EXCLUSIVE ( 1 Each)* With over 85 conference sessions, you will have an opportunity to reach numerous attendees by sponsoring conference notepads and/or pens. Your branded notepads and/or pens will be placed in every conference room to reach maximum exposure. Investment $1,000 Official Show Attendee Bag EXCLUSIVE Leave a lasting impression on the minds of all attendees by becoming the official sponsor for our show bags. Attendees will rely on your show bag to place all their important items in. Investment $6,000 Official Show Lanyards * EXCLUSIVE Be the only one to have your company s name/logo around the neck of every attendee, speaker, and exhibitor. Send us your company branded lanyards, which we will then distribute at show site registration. Investment $4,500 NEW EVENTS! HME Breakfast Club Audit Happy Hour see next page for details Sponsorship Levels (based on onsite sponsorship spend) Diamond $15,001 Platinum $7,501 - $15,000 Gold $4,501 - $7,500 Silver $2,001 - $4,500 Bronze $2,000 or less Power Lunch (3 available) Have your company displayed before a captive audience by being a sponsor of the Medtrade Power Lunch. The session will consist of interactive round table discussions on industry hot topics moderated by experts in each field and lunch will be provided to those in attendance. Investment $2,000 Exclusive Sponsorship $5,000 Registration Kick Panels EXCLUSIVE Have your company name be the first thing attendees see as they enter registration. As the exclusive sponsor, you will receive company name and logo recognition on all Medtrade registration kick panels. Investment $3,000 Registration Pens * EXCLUSIVE Place your company name/logo on all registration pens, one of the first places they visit upon arriving at the show. Leave a lasting impression as attendees will hold onto these pens all year round. Investment $1,000 Think outside the box. Go beyond the booth! Call your account representative today for details: Additional costs may apply. * Supplied by Sponsor Companies A-H, # Kari Nylund, Account Executive Phone: kari.nylund@emeraldexpo.com Companies I-Z Dena Pickard, Account Executive Phone: dena.pickard@emeraldexpo.com 6

8 OCTOBER Presenting Sponsor $ speaker travel expenses EXCLUSIVE Sponsors rep to introduce speaker and moderate any Q&A Inclusion (logo/listing) as breakfast presenting sponsor on Medtrade website, in Show Directory, on-site signage Full page ad for sponsor in Show Directory Guest Medtrade Monday interviewer of keynote speaker (one to two part story) Promotion in Medtrade Monday Top and bottom banner ad (728x90) in Medtrade Monday, issue TBD 3 Complimentary conference passes to provide to clients Promotional give-away item on tables at event (if desired)* Co-Sponsor $1,000 3 available Inclusion (logo/listing) as co-sponsor of breakfast on Medtrade website, in Show Directory, on-site signage ½ page ad in Show Directory Top banner ad (728x90) in Medtrade Monday, issue TBD 2 Complimentary conference passes to provide to clients Promotional give-away item on tables at event (If desired) Supporting Sponsor $750 5 available Inclusion (logo/listing) as supporting sponsor of breakfast on Medtrade website, in Show Directory, on-site signage ¼ page ad in Show Directory Bottom banner ad (728x90) in Medtrade Monday, issue TBD 1 Complimentary conference pass to provide to client Promotional give-away item on tables at event (If desired) Contributing Sponsor $500 unlimited Inclusion (logo/listing) as contributing sponsor of breakfast on Medtrade website, in Show Directory, on-site signage *Giveaways/raffle prizes to be provided by sponsor 7

9 AUDIT HAPPY HOUR WHINES + BOOS, WINES + BREWS Presenting Sponsor $1,000 3 available Inclusion (logo/listing) as presenting sponsor of reception on Medtrade website, in Show Directory, on-site signage ½ page ad in Show Directory Company promotion in Medtrade Monday Top and bottom Banner ad (728x90) in Medtrade Monday, issue TBD 4 passes to reception provide to clients Promotional give-away item at event (if desired)* Supporting Sponsor $500 5 available Inclusion (logo/listing) as supporting sponsor of reception on Medtrade website, in Show Directory, on-site signage ¼ page ad in Show Directory Bottom ad (728x90) in Medtrade Monday, issue TBD 2 Complimentary passes to reception provide to clients Promotional give-away item on tables at event (if desired) Contributing Sponsor $250 unlimited Inclusion (logo/listing) as contributing sponsor of reception on Medtrade website, in Show Directory, on-site signage 1 Complimentary pass to reception provide to client Promotional give-away item on tables at event (if desired) *Giveaways/raffle prizes to be provided by sponsor 8