Sponsorship & Marketing Handbook

Transcription

1 Sponsorship & Marketing Handbook Meet Industry Connections Expand Your Network Increase Your Prominence The tools you need to optimize your exposure and maximize your ROI before, during, and after the show with Comfortech. 1

2 The National HVACR, Hydronics Being a Comfortech exhibitor has its benefits: Exposure to qualified buyers Exhibit space on the show floor Company listing on the Exhibitor List included in attendee marketing materials FREE admission to all education seminars and general sessions for your booth personnel Complimentary online Exhibitor Listing including contact information, link, and 30-word description Four (4) FREE exhibit only badges per 10' x 10' paid booth space Company listing in the official Show Guide distributed onsite during the show Four (4) FREE social function passes per 10' x 10' paid booth space Company listing on the official Comfortech Mobile App Unlimited PDF Guest Passes for your marketing campaign, inviting your clients and prospects to visit your booth Discount code for Full Event Passes (includes seminars and social events) for your clients and prospects Sponsorship opportunities available exclusively to exhibitors Online Exhibitor Service Kit: a guide to smooth planning, installing and dismantling of your exhibit space Exhibit Hall Hours Wednesday September 16 12:30 pm 4:30 pm Thursday September 17 12:00 pm 4:00 pm Do You Qualify? and Gold Sponsorship Levels may be achieved. After making your sponsorship selections see page 8 to find out. 1

3 Hospitality Sponsorships Comfortech Welcome Reception $50,000 Exclusive Sponsorship Comfortech Extravaganza $15,000 Limited to 5 Tuesday, September 15 This all-inclusive sponsorship of the classic Comfortech kick-off event is a fantastic way to expose your company and products in a relaxed, conversational setting. Wednesday, September 16 The Comfortech Extravaganza is the best party of the week! Get your company noticed at a unique venue that will have attendees talking! Five available. Benefits include: Exclusive sponsorship of the Comfortech Welcome Reception Includes all A/V needs for the event. (Does not include entertainment A/V) Company logo on plates, cups and napkins at the reception Signage throughout the event room and convention center Option to give attendees a welcome gift and/or hand out company literature at the reception. (sponsor provides) Product area inside the reception room Welcome speech given by company representatives Benefits include: Sponsorship of a unique room or exhibition area in the party venue Themed food and beverage stations in your area Signage all around the venue Logo on tickets given to attendees Opportunity to display banners, signs, and products in your area Conference Break Sponsor $2,500 Associate yourself with the conference and hit people with a special beverage or treat during the conference. Morning and afternoon breaks available. Your company s logo prominently displayed next to the Breaks, on signage and in Special Events promotions. 2

4 Keynote Sponsorships Comfortech Opening Keynote Event $25,000 Exclusive Sponsorship Comfortech Thursday Keynote $20,000 Exclusive Sponsorship Wednesday, September 16 A big name speaker = a big time audience. Your company will be front and center. Benefits include: Exclusive sponsorship of the Comfortech Keynote Event Private VIP gathering for up to 15 guests with Keynote Speaker. Two (2) company commercials to be played during the event (sponsor provides) Signage throughout the event room and convention center Option to give attendees a welcome gift and/or hand out company literature at the keynote (sponsor provides) Thursday, September 17 The Thursday Keynote speaker will motivate and entertain our audience. Great exposure and benefits for the sponsor. Benefits include: Exclusive sponsorship of the Comfortech Thursday Keynote Two (2) company commercials to be played during the event (sponsor provides) Signage throughout the event room and convention center Option to give attendees a welcome gift and/or hand out company literature at the keynote (sponsor provides) Wearable Sponsorships EXCLUSIVE SPONSORSHIPS Attendee Tote Bags $5,000 Badge Lanyards $4,000 Exclusive Sponsorship Company Name and logo printed on tote bags given to all attendees. Includes priority placement of materials in the tote bags. (sponsor provides bags; to be approved by show management) Lanyards branded with your company name and logo. Distributed to all attendees at registration. (Sponsor provides lanyards; to be approved by show management) Attendee Badge Treatment $3,000 Exclusive Sponsorship Lanyard and Badge Treatment Combo $6,000 Ability to place your logo on every attendee badge. 3

5 Registration Sponsorships Online Registration Sponsorship $6,000 NEW! Onsite Registration Welcome $20,000 Exclusive Own the online registration process. Attendees will go through a short series of screens to enter their information. Your logo will be on each screen for every registrant. Plus, your logo/link will appear on every confirmation . Opportunity to call out any new product you plan to unveil at Comfortech. (for new product announcement only) Hotel Registration/ Check-In Key Card $4,500 Exclusive Sponsorship A custom designed keycard one-sided (2 per guest) given to every Comfortech attendee staying at our headquarter hotel. Window Clings $2,500 Add window clings onsite for additional exposure. Includes 4, double-sided window clings on glass balcony at entrance to convention center. This full spectrum sponsorship highlights Comfortech s Welcome Pavilion : The Welcome Pavilion at Comfortech is the entry point that every single attendee must pass through to register and access the exhibit hall. Get in on this new opportunity and own the welcome experience for years to come. Includes: Exclusive naming rights to Welcome Pavilion Opportunity to display products in the Welcome Pavilion 10x10 space Special logo placement on 2 panels of the entrance unit Carpet logo in front of entrance unit 4 wall banners on the short wall around the pavilion Floor directional signs (6 floor decals; 3x2) leading to your booth Your company logo, booth number and company message on half of the registration counter kick panels. (Minimum 2 panels; sponsor will be able to design each kick panel individually) Ask us about a coffee cart option in the Welcome Pavilion also available with this exclusive sponsorship. Tote Bag Inserts $500 Gain more exposure for your company! Have your promotional inserts handed out to every attendee by including them in the official show bags. *Dependent on tote bag sponsorship and subject to show management approval. 4

6 Exhibit Hall Sponsorships Motorcycle Sweepstakes and Booth Traffic Builder $1,650 Limited to the first 15 Exhibit Hall Aisle Signs $750 per aisle sign $3,000 for all signs Want to make sure everyone visits your booth? We ll be giving away a custom Comfortech Harley Davidson at Comfortech 2015! Sponsor the motorcycle sweepstakes, and all registered conference and exhibit hall attendees will be given a passport at registration that will require them to come to your booth for validation. Your Company name and booth number will be listed in the passport directing attendees straight to your booth. Completed passports will be placed in a raffle bin for the grand drawing on Thursday, September 18 during the show. The Harley Davidson will be on display throughout the event and is being specially detailed for Comfortech Inclusions: ½ page ad in the show guide, include your booth number, your tagline, and a note to visit your booth to get a validation stamp. ½ page ad in the show guide, include your booth number, your tagline, and a note to visit your booth to get a validation stamp. Listing in the onsite show guide with your company logo, noting you as a sweepstakes sponsor. Your company name and logo will be listed on signage at the raffle bin and motorcycle location. Your company logo and booth number on a hanging aisle sign in your row or throughout the show floor. Does not include Service Roundtable Pavilion or NCI Performance Town aisles. Carpet Logos $600 Capture the attention of attendees with your company logo on the carpet in front of your booth. Have your company logo displayed on a 4 x4 carpet. Floor Directionals $750 Have your company logo or message displayed on approximately 10 custom 2 x2 vinyl floor decals directing attendees to your booth. Sponsorship limited to 2 exhibitors. *Dependent on tote bag sponsorship and subject to show management approval. 5

7 Content Related Opportunities Notepads & Pens Exhibit Innovations & $3,000 Hall Theater $1,500 Opportunities $3,500 Content Session Session Notepads and pens will be located in each conference session for attendees to take notes and take along with them. (sponsor to provide) Give Comfortech attendees a view of the industry from your perspective in a 20-minute session that belongs exclusively to you. Your session will be promoted online and in attendee mailings as well as onsite. Six slots available. Give Comfortech attendees a view of theindustry from your perspective in a 75-minute session that belongs exclusively to you. Your session will be promoted online and in attendee mailings. Four slots available. Show Guide Opportunities Show Guide Advertising Contact Your Sales Associate for Pricing The Comfortech Show Guide is the information source for Comfortech attendees. With exhibitor listings, conference and event schedules, general information, and an exhibit hall floor plan, the Show Guide will be a valuable resource throughout the show and after as reference guide. Material Requirements: Files must be high resolution PDF All images must be scanned at 300 dpi minimum All images must be in 4-color CMYK color format (not RGB) For full page bleed ads, keep live info at least.25 inside trim edges. Full bleeds.125 beyond trim edge For special position and pre-show magazine distribution opportunities, contact your Sales Associate directly for pricing and options. Sam Posa Exhibit Sales Manager sam.posa@penton.com John Ehlen Sr. Regional Sales Manager john.ehlen@penton.com Dave Kenney Sr. Regional Sales Manager david.kenney@penton.com Joe Dahlheimer Sr. Regional Sales Manager joe.dahlheimer@penton.com Randy Jeter Sr. Regional Sales Manager Office: Cell: randle.jeter@penton.com Dan Ashenden Group Publishing/Digital Director dan.ashenden@penton.com Show Guide distribution schedule: Available online in August ed to attendees and prospective attendees August 2015 Generously distributed on site during Comfortech 2015 September Full, half, and quarter page sizes are available. 6

8 Digital Opportunities Comfortech Website! Top Banner Ad (728x90) $2,500 for one full show cycle Right Side Banner Ad (300x250) $2,000 for one full show cycle Each website ad is limited to 3 companies and will continuously rotate throughout the website. Ads will be placed as soon as they re provided and will run until November Comfortech Mobile App Platinum Sponsor $5,000 Exclusive Sponsorship Gold Sponsor $3,500 Limited to the first 2 companies Silver Sponsor $2,000 Limited to the first 5 companies Bronze Sponsor $500 The Comfortech mobile app puts all things Comfortech into the hands of attendees and potential buyers. It s an interactive app for all attendees and exhibitors to use before, during and after the show. Your sponsorship of the Comfortech app allows these important buyers and decision makers to associate your brand with cutting edge technology while proving a valuable tool for their use at the show. Visit the Comfortech website or contact Sam Posa for a document that includes all the features and benefits included with sponsoring the Comfortech mobile app. Post Show Mailing List Attendee List Rental $350 for Pre-Show Mailing List $500 for Post-Show Mailing List Attendee Sponsorship $700 for Pre-Show $1,000 for Post-Show Get your message to Comfortech attendees! Let us get your message to Comfortech attendees for you! 7

9 Platinum & Gold Sponsors Do you qualify as a Platinum or Gold Sponsor? Add up your EXHIBIT SPACE and SPONSORSHIP spend to see. Use the worksheet lines on page 10 to see. Then see below for additional benefits that each level receives over and above: Platinum Sponsor spend meets or exceeds $40,000 Gold Sponsor spend meets or exceeds $25,000 Platinum level sponsors qualify to receive the following benefits, PLUS the benefits of the Exhibits Plus and Premier Partner packages: Gold level sponsors quality to receive the following benefits, PLUS the benefits of the Exhibits Plus package: Company name/logo on all Comfortech attendee brochures and on monthly ads in Contracting Business and other group publications (Pending signed sponsor agreement is received before print deadlines) Company name/logo on the cover of the onsite Show Guide On-stage mention of your company at the opening session plus company name/logo on a presentation slide Platinum Sponsorship recognition on signage near show entrance and throughout event Platinum sponsor easel/sign for your exhibit booth Discounted Full Event group rate if you bring 10 or more distributors or contractors (Group must be registered with total payment from one mailing address) Option to use a meeting room in the convention center, free of charge for ½ a day on either Tuesday, Wednesday or Thursday (Limited to first 6 Platinum Level sponsors; timeslots on first sign-up basis) Note: costs for A/V or food to be paid by sponsor On-stage mention of your company at the opening session plus company name/logo on a presentation slide Sponsorship thank you signage throughout event Gold sponsor easel/sign for your exhibit booth Gold Sponsorship recognition on signage near show entrance and throughout event Discounted Full Event group rate if you bring 10 or more distributors or contractors (Group must be registered with total payment from one mailing address) 8

10 Value Packages Enhance your visibility with one of these standard packages. Exhibit Plus Package An all-inclusive marketing package $595 Premier Partner Package Maximum Exposure Opportunity $1,025 Provide added visibility at an affordable price! Includes: Post-Show attendee mailing list to promote your company Company logo and website displayed in a special section of the Attendee Brochure Enhanced Show Guide listing that includes your logo and a highlighted description A link to your company s website from our online exhibitor listing Gain maximum visibility to the entire industry by saturating the market with your name, logo and URL. Includes all features of the Exhibit Plus Package, plus: Company logo and website displayed in a special section of the Attendee Brochure Company logo displayed on the cover of the Show Guide handed out to all attendees at the show Company logo displayed in the premier partner section on the homepage of comfortechshow.com Company logo, website with link, and booth # displayed in promotional event s sent to all industry prospects Shared Premier Partner sent 1 week before the event to attendees; includes logo/link, JPEG image, company description and booth # * All inclusions for marketing and sponsorship opportunities are limited to promotions that are implemented after agreement is signed. 9

11 New! What is C3? Contestants will spar against their fellow contractors in three competition offerings designed for fun. They will be judged on accuracy, skill and timing. Two competitions feature HVAC and Hydronic skill assessment and one judges on Plumbing acumen. Each of the three competitions will be offered Wednesday and Thursday in the exhibit hall with three winners announced each day. Become a part of this opportunity! Gain maximum visibility to the entire industry by saturating the market with your name, logo and URL. This sponsorship provides extensive pre-show promotion and direct connection to attendees at the show. C3 Competition Sponsorship Package: $3,000 Limited to 5 sponsors Company logo and website displayed in the Special Events section of the Comfortech web site promoting the C3 Competition Company logo displayed in the Premier Partners box on the Comfortech web site Company logo and web site displayed in the Show Directory in the Svpecial Events section promoting the C3 Competition Company logo, website with link, and booth # displayed in promotional C3 event s sent to all industry prospects Shared Premier Partner sent 1 week before the event to attendees; includes logo/link, JPEG image, company description and booth # Logo on T-Shirt created for all C3 competitors Logo on onsite signage promoting the C3 competition Gift card prizes will be awarded to the six (6) winners. Ability to provide product prizes to the six (6) winners. (Optional) IMPORTANT: FULL PAYMENTS MUST BE MADE ONLINE. Refunds will not be applied. Credit Card For your security, credit card payments must be made online at: You will receive detailed instructions and a password along with your invoice via . Your deposit is due immediately upon receipt of your invoice. Terms and Conditions: Exhibitor agrees to pay amount indicated for sponsorship as published on the Comfortech website at or determined by Show Management. In the event that the exhibitor must cancel their contract for sponsorship, no refund will be offered. Acceptance of this application by Penton Media constitutes a contract. By signing at right, exhibitor agrees to abide by contract terms and conditions as outlined above. Company Name Address City State/Province Country Zip/Postal Code Phone Fax This undersigned herby represents and warrants that he/she is fully authorized to execute this binding contract on behalf of the Sponsor/Company named above. The undersigned has read and accepts the Terms and Conditions on this form. Name Signature Date Fax form to

12 Sponsorship Request & Agreement Hospitality Sponsorships Comfortech Welcome Reception... $50,000 Comfortech Extravaganza...$15,000 Conference Break Sponsor...$2,500 Keynote Sponsorships Comfortech Opening Keynote Event...$25,000 Comfortech Thursday Keynote...$20,000 Wearable Sponsorships Attendee Tote Bags... $5,000 Badge Lanyards... $4,000 Attendee Badge Treatment... $3,000 Lanyard and Badge Treatment Combo... $6,000 Registration Sponsorships Online Registration Sponsorship... $6,000 NEW!!! Onsite Registration - Welcome Sponsorship... $20,000 Hotel Registration/Check-In Key Card... $4,500 Window Clings... $2,600 Tote Bag Inserts... $500 Exhibit Hall Sponsorships Motorcycle Sweepstakes and Booth Traffic Builder... $1,650 Exhibit Hall Aisle Signs... $750 per Exhibit Hall Aisle Signs... $3,000 all Carpet Logos... $600 Floor Directionals...$750 Content Related Opportunities Notepads & Pens... $3,000 Innovations & Opportunities Session... $3,500 Exhibit Hall Theater Content Session... $1,500 Show Guide Opportunities Full Page Onsite Show Guide ONLY... $ Digital Opportunities Comfortech Website Top Banner Ad... $2,500 Right Side Banner Ad... $2,000 Comfortech Mobile App Platinum Sponsor... $5,000 Gold Sponsor... $3,500 Silver Sponsor... $2,000 Bronze Sponsor... $500 Attendee Sponsorship Pre-Show ...$700 Post-Show ... $1,000 Post Show Mailing List Pre-Show List... $350 Post-Show List... $500 Platinum & Gold Sponsorships Platinum Show Sponsor level reached Gold Show Sponsor level reached Value Packages Exhibit Plus Package...$595 Premier Partner Package... $1,025 Other...$ TOTAL $ IMPORTANT: FULL PAYMENTS MUST BE MADE ONLINE. Refunds will not be applied. Credit Card For your security, credit card payments must be made online at: You will receive detailed instructions and a password along with your invoice via . Your deposit is due immediately upon receipt of your invoice. Terms and Conditions: Exhibitor agrees to pay amount indicated for sponsorship as published on the Comfortech website at or determined by Show Management. In the event that the exhibitor must cancel their contract for sponsorship, no refund will be offered. Acceptance of this application by Penton Media constitutes a contract. By signing at right, exhibitor agrees to abide by contract terms and conditions as outlined above. Company Name Address City State/Province Country Zip/Postal Code Phone Fax This undersigned herby represents and warrants that he/she is fully authorized to execute this binding contract on behalf of the Sponsor/Company named above. The undersigned has read and accepts the Terms and Conditions on this form. Name Signature Date Fax form to