IRVINE, CA. REGENCY ANNUAL TCA TILT-UP CONVENTION 2010 YOU IN HYATT YOUR INDUSTRY S DEDICATED EVENT

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1 ANNUAL TCA TILT-UP CONVENTION 2010 YOU IN HYATT IRVINE, CA. REGENCY REGENCY YOUR INDUSTRY S DEDICATED EVENT SEPT 29-OCT 1 EXHIBITOR MANUAL YOUR INVITATION TO EXHIBIT...SPONSOR...PROMOTE... AT A MAJOR TILT-UP INDUSTRY EVENT -- TCA S ANNUAL CONVENTION

2 YOU ARE INVITED...to Select Your Participation Level... EXHIBITOR STANDARD EXHIBIT SPACE $2500 DESCRIPTION: This year we offer a chamber design to our event that directs attendees through the exhibits to reach the general session. It is our hope that this permits greater visibility of all companies and involvement in the fullness of the event. This year we also will feature up to five companies selecting our prime sponsorships for product demonstrations during our key exhibit periods. WHAT YOU GET: The Standard Exhibitor level gets a spot in our exhibit/general session space consisting of either a 10-ft x 8-ft or 10-ft x 5-ft space. Space selection is on a first come, first served basis. Fee includes registration of two persons ($1,040 value per person) to our entire event. Additional persons will be added at the same discounted multiple person rate as attending contractors and professionals ($445 ea.). SPONSOR Many companies look to build value to their participation at a major industry event like our Convention. This year, we have identified the opportunities with greater variety to fit your company budget. Please consider the following SPONSOR OPPORTUNITIES: CONVENTION SPONSOR $5000 (includes exhibit fee; only 2 available) DESCRIPTION: The TCA Convention will again this year be promoted as sponsored by two companies and Concrete Construction. These companies are included in all publishing, web presence and promotional sponsorship that is put forth by the TCA. WHAT YOU GET: Banner signs will proclaim this year s event sponsors. Your fee includes the exhibition space and the banner sponsor add-on. Event naming sponsors will also be given a demonstration slot in the exhibit hall during one of our five feature events. This 15-minute opportunity is designed to feature or demonstrate uniqueness, interest and value in your product(s). This demonstration opportunity will take place in our dedicated ring, center stage in the exhibit hall. In addition to recognition of your company throughout the duration of promotion, event and recap, your company will be given five (5) free invitations to the Opening Reception for customers of your choice ($400 value). MEAL SPONSOR $2500 (exhibit fee not included; only 3 available) DESCRIPTION: The TCA Convention will feature three meals this year in the exhibit hall to include two continental breakfasts and a luncheon on Thursday. Each of these breaks will be available for sponsorship by a TCA company(s). WHAT YOU GET: Companies selecting this opportunity will be promoted throughout the event as our meal sponsors and will have their company image proudly displayed during these sessions with signage. Like the Convention Sponsor, they too will have a 15-minute opportunity to demonstrate their company and product during these meal times. Companies selecting this opportunity will have the banner add-on included. In addition to the recognition of your company through the selected break; your company will be given two (2) free invitations to the Opening Reception for customers of your choice ($160 value). NOTE: Complimentary Convention Registrations that come with your sponsorship do not include your hotel lodging, taxes, fees, or admission to TCA special activities unless noted otherwise.

3 If the two opportunities for major sponsorship visibility, Convention Sponsor & Meal Sponsor, are not attractive to you this year, please consider the following a la carte sponsorships to add to your exhibit participation. These will further build value, recognition and visibility to your presence at the 2010 TCA Convention. BANNER SPONSOR: $500 DESCRIPTION: This year, vinyl banners with your company logo will line our path and proudly display the support of the industry as they have in year s past. We have created this opportunity as an add-on fee to help maintain the base cost of participation while defraying the handling costs, installation, and removal fees charged by the hotel. WHAT YOU GET: Companies wishing to have their banner displayed will be offered this add-on value to their exhibition fee. LANYARD SPONSOR: $1,000 This opportunity is being provided once again as a way for a company to single themselves out upon arrival of our Convention guests. One company, on a first come--first served basis, will be able to send lanyards to cover the anticipated number of attendees and guests to the Convention. GIVE-AWAY $200 MIN. PRIZE VALUE We once again seek to maintain attendance during exhibit times. This year, we have added a spin. To make it easier for you to participate, choose an item of your interest and value range and to facilitate write-offs more easily, the Global Associate Council has designed the event to offer as many items as there are participants. The TCA will be giving away one (1) new ipad during the opening evening. If your company wants to be involved in this opportunity, you need only identify your participation with the checkbox on your registration. Your company will be added to the participation card for the attendees. You will be required to arrive on site with an item(s) of your choice valued at no less than $200. The prizes will be divided equally between the two receptions (Wed. and Thurs. evenings) and noted for the participating company providing the item. ASSOCIATES GOLF INVITATIONAL $500 EACH Several companies were involved in give-aways during the Associates Golf Invitational $500 each. As a participating exhibitor/sponsor, you are being given the opportunity to buy a foursome(s) and invite attendees to join your team. See the golfing promotion on this page for complete information. Note: All players must be registered attendees/ exhibitor personnel at the Convention. Global Associates INVITATIONAL GOLF TOURNAMENT Wed., Sept. 29th, 7am-1pm We continue to evolve this event to maximize the potential for it to be a fun and effective networking event. Once again, this year it is located at the front of our event but has moved to the morning so ample time exists for booth set-up ahead of the Opening Reception. Again this year, we are asking our participating Global Associates to sponsor a four person team(s). As an exhibitor/sponsor, you will be able to purchase and then select your team(s) from Convention attendees. You are encouraged to consider this an opportunity to get your customers isolated for some fun and business but you design your team to fi t your interests. The TCA will begin a list of attendees who would like to participate in the golf event. As the list grows we will circulate this to the team sponsors. The list is a firstcome first-serve basis. Each sponsor will contact their chosen team members, and then contact the TCA with the names of the contractors they are sponsoring. Note: all players must be registered attendees/exhibitor personnel at the Convention. FOR COMPLETE INFORMATION SEE GOLFING INSERT IN THIS MAILING

4 EXHIBITION TIMES EXHIBITOR SET-UP: All exhibitors will be able to begin setting up their display at 8:00 am on Wednesday if they are not golfing. The exhibits must be finished by 5:30 pm and if you are participating in the golf event that morning you will still have about four hours for set-up. OPENING RECEPTION: Wednesday evening at 5:30 pm we will open our Convention formally. Attendees will get their first look at the products and technologies represented while cocktails and light hors d oeuvres are available until 7:30 pm. Make dinner plans with existing or potential clients and kick-start the networking that is the heart of Convention. This is also the first of two opportunities for attendees to get their passports stamped for the give-away drawings that we hope you are participating in. CONTINENTAL BREAKFASTS: The TCA will offer continental breakfast Thursday an Friday mornings at 7:30 am. During this time, you may want to be present as attendees will be able to circulate through the exhibition as they prepare for the morning of education starting at 7:30 am. Two of our Meal Sponsors will provide product demonstrations during these time slots EXHIBITOR LUNCH AND LEARN: Thursday, 11:45 am to 1:15 pm. Attendees will enjoy a buffet lunch while continuing to circulate through the exhibition space. This is another prime opportunity to share your opportunities with them in a different time frame. One Meal Sponsor will deliver a product demonstration during t his time slot. CLOSING RECEPTION: This is the final dedicated exhibition opportunity during the 2010 Convention. Although your booths may remain on display the duration of the Convention, this three-hour event is designed to give you more focused one-on-one time with customers. It begins immediately following the last education session Thursday afternoon, 4:30-7:30 pm. This is also the final opportunity for that passport giveaway program for the attendees... and you. We intend to have an area central to the exhibits set for demonstrations during this closing event to further provide excitement and interest. ADDITIONAL THOUGHTS: The Tilt-Up industry is a collaborative effort. The educational value of the Convention extends beyond contractor or design professional. As a TCA member, we also hope that you fi nd value in the education we provide. We encourage every one of your attending personnel to be present during the education sessions. Session moderators will be keeping side conversations to a minimum so that the focus will be on education while in session. Don t miss this opportunity to learn along with your customers. Take your support up a notch and select one of the Sponsor levels listed on the previous pages. Complete the enclosed registration form. Contact Jim Baty at at TCA headquarters if you have any questions. THE EVENT SCHEDULE TUESDAY, SEPTEMBER 18 12:00 pm Inaugural Spanish Certification Seminar 3:00 pm Inaugural Spanish Certification Exam WEDNESDAY, SEPTEMBER 29 7:00 am TCA Global Associates Invitational Golf Tournament Oak Creek Golf 8:00 am Exhibitor Set-Up Starts 1:00 pm TCA Board Meeting 5:30 pm Opening Reception / Exhibition 7:30 pm Dinner on your own THURSDAY, SEPTEMBER 30 7:30 am Registration w/ Continental Breakfast 8:15 am Tilt-Up for Disaster Protection 8:30 am Expanding the Tilt-Up Market/Marketing in a Down Economy 9:30 am Converting Tilt-Up for the School Market 10:30 am Break 10:45 am Tilt-Up By Storm 11:45 Exhibitor Luncheon 1:15 pm Erection & Bracing Strategies 1:15 pm Code Changes That Effect Tilt-Up Concrete Design 2:15 pm Supplementary Cementitious Materials 3:15 pm Break 3:30 Small Tilt-Up Market Generators 3:30 pm Lecture Roof Diaphragms: A Hybrid Solution 4:30 pm Tilt-Up Product Demonstrations / Closing Exhibition 7:30 pm Dinner on your own FRIDAY, OCTOBER 1 7:30 am Continental Breakfast 8:30 am Tilt-Up, It s A System 9:30 am Top 10 Tips and Tricks 9:30 am TCA Certification Preparatory Seminar 10:30 am Break 10:45 am BIM Project Case Study 11:45 am Awards Luncheon: Introducing the 2011 TCA Achievement Awards 1:15 pm Controlling Temperatures: Insulation and Thermal Mass 1:15 pm Tilt-Up Certification: 2-hour Exam 2:15 pm Break 2:30 pm Workshops: Safety Culture Alternative Tilt-Up Start to Finish BIM BIM to Site Make Plans To Attend Rooms start at $169 per night plus taxes and fees. Pricing for multiple occupancy is available. Call by August 29, 2010 for the TCA Room Rate. Use group name Tilt-Up Concrete Association PO Box 204 Mount Vernon, IA

5 2010 TCA ANNUAL CONVENTION EXHIBITOR REGISTRATION FORM EXHIBIT...SPONSOR...PROMOTE September 29-October 1, 2010 Hyatt Regency, Irvine, California *COMPANY REPRESENTATIVE *COMPANY *ADDRESS *CITY-ST-ZIP-COUNTRY *PHONE ( ) - - *FAX ( ) - - * *REQUIRED ATTENDEE NAMES (First two attendees are free, included with your registration. use separate sheet if necessary for additional names at $400 per attendee) NAME* * 1st (free) 2nd (free) 3rd (+$445) 4th (+$445) 5th (+$445) 6th (+$445) EXHIBITOR PARTICIPATION (complete info in brochure)! STANDARD EXPOSITION Includes 1 10X8 or 10x5 display space, 2 Convention registrants! EXHIBITOR STAFF each additional staff person number $400 listed above SPONSORSHIP OPPORTUNITIES! CONVENTION SPONSOR Includes 1 exhibit space, Banner $5000 promotion, 15-min Demonstration, 5 invitations to Opening Reception! MEAL SPONSOR Does NOT include exhibit space. $2500 Break signage and video. Banner promotion, 2 invitations to Opening Reception for customers of your choice.! BANNER SPONSOR $500 Your company logo on convention banners.! LANYARD SPONSOR $1000 Your company logo on convention lanyards.! GIVE-AWAY PRIZE(S) number nc Yes, I ll participate by contributing a prize valued at no less than $200.! GOLF SPONSORSHIP per foursome number $500 Global Associates Invitational Golf Tournament All CANCELLATIONS subject to $ administrative fee. TOTAL AMOUNT $ MEMBER ONLY OPPORTUNITIES RESERVE YOUR EXHIBIIT SPACE BY MARKING FORM LOCATED ON THE BACK OF THIS SHEET amount $2500 Total GOLFING EVENT CONTACT Name* Phone* * EXHIBIT SPACE INFO All exhibit spaces are 10-ft in width to provide room for a standard pop-up booth. Booths will line the perimeter of the General Session space for visibility throughout the Convention. Each registered exhibitor will receive a complete information packet from CDS Events, Inc. to complete preparation for shipping and handling of freight, power requirements and any additional booth equipment, A/V, etc. CDS is the official exhibit company of the 2010 TCA Annual Convention. EXHIBITOR/SPONSORSHIP PAYMENT! CHECK enclosed U.S. dollars ONLY! CREDIT CARD - check one! Visa! Master Card!" Am Ex Name on card* * Credit Card Number* Expiration Date* CVC#* SEND COMPLETED EXHIBITOR REGISTRATION FORM TO: by fax at or by mail to TILT-UP CONCRETE ASSOCIATION, P.O. Box 204, Mount Vernon, IA (NO PHONE REGISTRATIONS TAKEN)

6 2010 TCA ANNUAL CONVENTION EXHIBITOR REGISTRATION FORM Using the diagram on the right, reserve the space you would like at the Convention. Although we can not guarantee a particular space, we will do our best to give you a location of your choice. Please mark three choices, simply using 1, 2 and 3. Selections will be reserved based on 5'-4" 116 GRAND BALLROOM SALON C '-3" 217 1) sponsorship level 2) order of paid registration 3) number of consecutive years of exhibiting ' Aisle 107 9' Aisle 209 8'

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