PLEASE NOTE OUR DEADLINES

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1 Dairy Focus offers a unique opportunity to connect with Atlantic dairy producers in one place for two days. With over 250 participants, Dairy Focus is the key meeting and networking venue for the region s dairy industry. We re excited to be hosting the conference March 30-31, 2016 at the Marriott Habourfront Hotel on the Halifax waterfront. All opportunities are allocated based on the date of commitment. PLEASE NOTE OUR DEADLINES DECEMBER 30, 2015 This is the final deadline for exhibitors and sponsors to get a listing and ad in our new conference program New Presenting Sponsor Level New Opportunties added Enhanced exposure with ads in pre-conference booklet sent to Maritime dairy farmers New online ad/company directory Redesigned trade show floor FEBRUARY 22, 2016 Deadline for special hotel room rate and final deadline to secure an exhibit space and/or sponsorship

2 Opportunities offered on a first come, first served basis. ** Sponsorships Presenting $5,000 three available We re exposing our sponsors, exhibitors and advertisers to more regional dairy farmers by publishing and distributing the conference booklet before the event. This means a major deadline shift! To ensure inclusion in the booklet, your forms and ads will need to be submitted by December 30, The final deadline to book a sponsorship or exhibit space is February 22, exhibit space (preferred space based on top three choices) Full page color ad in the conference booklet (inside front and back covers included based on first come, first serve) Link to full page ad on new online company directory Top billing on promotions and signage Opportunity to have own pull up banner (no wall mounts) at front of session room Sponsor logo or small display ad on the conference website homepage with link to your website Two conference passes in addition to those with exhibit space Platinum $3,500 four available 50 per cent off exhibit space (preferred space based on top three choices) MC will acknowledge sponsorship support Full page black and white ad in the conference booklet Link to ad on new online company directory Logo on sponsor signage Signage at specific meal Speaker attendance at your booth at next break after presentation; will be announced after each session block Logo on conference website sponsor page and where specific opportunity is noted, with link to website One conference pass Joep Driessen (1) We are pleased to have Joep Driessen join us again from the Netherlands. Joep was last in the province in 2010 and is an exciting and spectacular speaker. Thus he warranted his own sponsorship category! After his speaking sessions, he will be in attendance at the sponsors booth. Hot Breakfast Buffet (1) Lunch (2)

3 Gold $2,500 see available speaker opportunities (6) Ernest Hovingh 25 per cent off exhibit space (preferred space based on top three choices) Speaker attendance at your booth at next break after presentation; will be announced after each session block MC will acknowledge sponsorship support Half page black and white ad in the conference booklet Link to ad on new online company directory Logo on conference website sponsor page and where specific opportunity is noted, with link to website, as well as conference sponsor sign One conference pass Silver $1,500 4 available opportunities Mary Beth Hall Bill Weiss Gustavo Schuenemann David Christiensen see dairyfocus.org for more information on the speakers and their presentations Lanyard sponsor will have name or logo on lanyard Conference guide sponsors will have their logo displayed on the front and back of the folded name tag agenda and trade show listing (card will be 4 x 6 folded size) Quarter page black and white ad in the conference booklet Link to ad on new online company directory MC will acknowledge sponsorship support for panel (option to moderate) Logo on conference sponsor sign Logo on conference website sponsor page and where specific opportunity is noted, with link to website One conference pass Name tag conference guide (2) Lanyards (1) Panel (1) Bronze $1,000 4 available opportunities Morning Break with food (1) Afternoon Break with food (1) Debbie Lawrence Trevor Lawson see dairyfocus.org for more information on the speakers and their presentations Presenting sponsors for chosen break will be noted on the agenda and mentioned at the event Logo on table signs at break time Quarter page black and white ad in the conference booklet Link to ad on new online company directory MC will acknowledge sponsorship support Logo on conference sponsor sign Logo on conference website sponsor page and where specific opportunity is noted, with link to website

4 Nickel $750 2 available opportunities Morning Break beverages only (1) Speaker Gifts (1) $500 2 available opportunities Registration beverages (1) Pre-conference hoof trimming workshop refreshments (1) Bear Pit (1) Presenting sponsors for chosen break will be noted on the agenda and mentioned at the event Logo on table signs at sponsored events Link on new online company directory Logo on conference sponsor sign Logo on conference website sponsor page and where specific opportunity is noted, with link to website have an idea for tailoring your sponsorship, or how best to promote your business at Dairy Focus? Contact us. We would love to chat. For more information, please contact: Lynne Godlien, Perennia (902) , ext 229

5 First Come, First Served. BOOK EARLY ** Trade Show & Advertising Exhibit Space $ We re exposing our sponsors, exhibitors and advertisers to more regional dairy farmers by publishing and distributing the conference booklet before the event. This means a major deadline shift! To ensure inclusion in the booklet, your forms and ads will need to be submitted by December 30, The deadline to book an exhibit space is February 22, 2016 INCLUDES one 8 wide x 6 deep exhibit space one table & two chairs if requested access to sessions & meals for two booth representatives company listing in the conference booklet company listing on conference website company listed on lanyard exhibit hall listing given to all participants at the conference DOES NOT INCLUDE labour to move, install or dismantle booth cleaning services, electricity, decorations or lights Spaces are reserved on a first-come, first-served basis based on payment date. Some sponsors with trade show spaces as benefits are given selection preference. Once forms and payments have been processed official confirmation will be sent. Exhibitors are encouraged to book early for the best space. Trade show set up will be 7:00-11:00 PM Tuesday, March 29th and 6:00-8:00 AM Wednesday, March 30th. BOOTH SET UP MUST BE COMPLETE BY 8:00 AM MARCH 30th. No booth may be dismantled before 1:30 PM Thursday, March 27th, and move out must be completed by 4:00 PM. NOTE: Conference organizers are not responsible for lost or stolen items; exhibitors are responsible for ensuring all valuables are safely stored whenever their booth is unattended. Payment in full is required before access to the trade show is permitted. Cancellations prior to March 8, 2014 will receive a 50 percent refund; no refunds will be issued for cancellations after that date. Global Convention Services is providing services to the trade show, including electrical hook ups. If you need to ship items, they must be shipped to them. Additional booth accoutrements may be booked through Global, please see their information enclosed. A block of rooms has been reserved at the Marriott Halifax Harbourfront ( ) at $152 for single or double occupancy. Please note DRYDRYA Dairy Focus Conference when reserving your room.

6 Conference Program Advertising For 2016 Dairy Focus, we are producing the programme booklet before the event as part of our marketing efforts. Thus, your ad and logo will have a much wider distribution as we will be working with the various Maritime dairy associations to reach as many dairy producers as possible. Ad Pricing The conference booket is 8 x 10.5, black and white, and is the definitive conference guide, containing the agenda, speakers, sponsor and trade show information. Approximately 1,500 are printed. FULL PAGE HALF PAGE QUARTER PAGE What does this change mean for you? Lots more exposure!! We have a definite pre-determined number of pages so we may be in the position to cut off advertising bookings. All ads will be black and white. And there is a new deadline! To be in the program as a sponsor, exhibitor and/or advertiser the deadline is December 30, 2015 $450 HST $250 + HST $150 + HST Price does not include ad design. If you need an ad designed, please contact the conference co-ordinator. Inside front, inside back and back covers are reserved as part of the supporters program. Once an ad has been booked, you will receive information on ad specifications and submission deadlines. Trade Show & Advertising Discount Increase your exposure by combining your trade show space with an ad in the conference booklet and save 40 per cent off your ad rate! BOOTH + FULL PAGE AD $ (regular price: $1,000) BOOTH + HALF PAGE AD $ (regular price: $800) BOOTH + QUARTER PAGE AD $ (regular price: $700) ** The small print you need to know. PLEASE NOTE OUR DEADLINES DECEMBER 30, 2015 This is the final deadline for exhibitors and sponsors to get listing and ad in our new promotional program FEBRUARY 22, 2016 Deadline for special hotel room rate and final deadline to secure an exhibit space and/or sponsorship For more information, contact: Helen Arenburg, Perennia (902) , ext 227 Sponsorships and trade show booths are awarded on the first come, first served principle based on date of commitment. Date of commitment is the date payment is received in full, which shall be no more than 30 days from the date forms are received. If payment is not received, the opportunity is released. Please note the new January 8th deadline for booking your sponsorship, exhibit space and/or advertisment in order to get into our new conference promotional booklet. If you have not paid in full by the time the booklet is put together, we may require full payment or 50 per cent of your bill or your listing/ad/logo may not be included. While we are certain none of our participants would do this, we need to make sure we don t provide great exposure only to have the bill not paid at a later date. Thank you for understanding. We reserve the right to restrict advertising in the booklet and close placement at anytime. Trade show cancellations prior to March 8, 2014 will receive a 50 percent refund; no refunds will be issued for cancellations after that date.

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