IIEPassport: The Study Abroad Connection

Transcription

1 2013 MEDIA KIT IIEPassport: The Study Abroad Connection IIEPassport Study Abroad Directory and IIEPassport.org FOR MORE INFORMATION, PLEASE CONTACT: Jeff Bunkin Naylor, LLC Phone: x3342 Fax:

2 Connecting students with more than 10,000 study abroad programs. IIEPassport Study Abroad Directory and IIEPassport.org has the study abroad programs that will allow you to achieve true learning. Referenced regularly by study abroad directors, advisers and students at IIE member institutions. Includes more than 10,000 study abroad programs in more than 180 countries. According to the latest Open Doors Report on International Exchange, the number of American students receiving credit for study abroad now exceeds 270,000. Capitalize on this significant growth in this segment of the education market by advertising in IIEPassport Study Abroad Directory and on IIEPassport.org. The premium outlet to highlight your program. IIE is working to increase the number and diversity of American students who go abroad and to encourage study in places of growing strategic importance. Opportunities like those offered by the Fulbright Program, Boren Scholarships and Fellowships and the Gilman International Scholarship Program translate into life-changing experiences for tomorrow's leaders. Such exchanges prepare students to be global citizens and increase mutual understanding between the United States and the other countries of the world. U.S. campuses also continue to expand their commitment to study abroad. The number of American students receiving credit for study abroad now exceeds 270,000 annually, according to the latest Open Doors Report on International Educational Exchange, published by IIE with support from the Bureau of Educational and Cultural Affairs (ECA) of the U.S. Department of State. IIEPassport Study Abroad Directory and IIEPassport.org help students find the perfect study abroad program so they can meet their educational goals, enjoy life-changing experiences and achieve true learning. Students can locate study abroad programs based on country location and field of study. Contact your Naylor account executive today to secure your spot and promote your program.

3 IIEPassport.org Students can locate study abroad programs based on country location and field of study. The IIEPassport.org regional sections allow educational providers to promote their programs in a single country, multiple countries, or entire continental regions, delivering a selective audience of students who know the country or region in which they want to study. With hyperlinks, multiple search capabilities and richer search results, IIEPassport.org is designed to drive students to your program with a few clicks. IIEPassport.org Traffic Statistics: 240,000 unique visitors in the past year Visitors spent an average of 2:35 minutes on site Average 3.5 page views per visit Destination Banner (468 x 60 pixels) This prime position will appear on the homepage or country pages. One position with five rotations per destination, maximum. Homepage: $7,500 Level A Country: (United Kingdom, Italy, Spain, Germany, China, Australia, Japan, Korea) $6,000 All other countries: $3,000 Homepage Spotlight (300 x 250 pixels) Two positions with two rotations appearing on the homepage and select interior pages. Homepage Spotlight: $8,000 Featured Programs (300 x 180 pixels) This prime position on the homepage includes logo, text and links to website. Four positions with two rotations. Featured Programs: $7,000 Continued on next page...

4 Program Listing (250 x 150 pixels) Ad box along the right-hand side of the page that appears in random order when searched by country. Includes a link and a free premier listing for ONE program. Large Institution Program $4,500 includes unlimited countries for one year Institution Program $2,000 includes 10 countries for one year Specific Program $500 per country for one year

5 Premier Listing Package Premier Listings are designed to offer heightened visibility within IIEPassport.org. Premier listings appear in random rotation on top of all basic listings, ensuring they are seen first. Premier listings contain all basic information, including company name, address, phone and fax. Logo Placement Includes a logo placed next to listings in the search results page. Includes a link directly to the program provider's website. Per Year: 1-3 programs: $ programs: $ programs: $1,500 More than 12 programs: $2,500 Additional features: Full-color company logo Active website, Facebook, Twitter and LinkedIn links, address and up to five detailed contacts Extended company profile and products and services listing Full-color product image and description can be hyperlinked to any Web page of your choice Google map it! displays a Google map of your business location Google site search allows users to search your company website directly from your premier listing Request for information generates a form through which users can contact a designated representative from your business directly

6 IIEPassport.org Space Reservation IIE is known globally for opening doors to international understanding. IIEPassport.org allows you to highlight your study abroad program to directors, advisers and students. To secure your space, complete this form and return to your Naylor account executive. Select from the following options: Destination Banner: Homepage: $7,500 Level A Country: $6,000 All other countries: $3,000 Homepage Spotlight: $8,000 Featured Programs: $7,000 Program Listing: - Includes a text box and weblink Large Institution Program: $4,500 (includes unlimited countries for one year) Institution Program: $2,000 (includes 10 countries for one year) Specific Program: $500 (per country for one year) Premier Listings: Logo placement (1-3 programs): $450 Logo placement (4-8 programs): $800 Logo placement (9-12 programs): $1,500 Logo placement (more than 12 programs): $2,500 Advertiser Information: Company Name: Primary Contact: Position: Address: City: State/Province: Zip/Postal Code: Phone: Fax: Website: I agree to all the terms of the rate sheet and this contract as applicable for my company. Payment Authorization Signature: X Date: All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of thes contract. (xxx-x####) Please sign and return to: Jeff Bunkin Naylor, LLC Phone: x3342 Fax: jbunkin@naylor.com IIE Passport: The Study Abroad Connection