T HE I NDEPE NDENT P ACKAGI NG A S SOCIATION

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1 AICC Media Kit Final _AICC 2014 Media Kit 2/2/15 1:33 PM Page 1 T HE I NDEPE NDENT P ACKAGI NG A S SOCIATION

2 EDITORIAL MISSION: CONNECTING INDEPENDENTS President Publisher Over the last few years, independent paper packaging manufacturers have adopted stronger business practices, investing in their people, their products, their suppliers and in their association: AICC, The Independent Packaging Association. Independents have embraced the diverse packaging needs of their customers and are now more flexible than ever, able to take on any packaging need, design or printing challenge with the tightest and leanest of turn-around times. AICC has evolved to reflect these positive changes. AICC opened its doors to independent folding carton and rigid box manufacturers, expanding our reach in North America and enhancing our visibility among consumer packaging groups and retail packaging customers. BoxScore, both print and digital editions has likewise expanded editorial content to include topics such as lightweight containerboard, developing manufacturing and business plans, retail ready packaging, box strength, paper supply, and sustainability. Our magazine addresses specific topics in the areas of Resources, Sales, Customer Service, Finance, Production, Design, and Executive Management. Our new weekly newsletter, inbox, expands AICC s reach into the digital realm with increased content to an even larger audience. The AICC Board of Directors and BoxScore staff realize that every independent packaging management business needs to know the how and why of what makes good business. Our members are industry experts from around the world. In 2015, you will continue to see stories about strategy, new technology, paper and packaging issues, and industry advancements...topics as diverse as our growing membership. Our technical advisor, Ralph Young, will continue to provide articles on industry best practices and increased awareness of paper properties. As a prominent partner in an industry that is constantly changing, AICC will explore issues that make the future of the industry larger, smaller and faster in both print and electronic media. AICC will bring BoxScore and its articles to you electronically, with follow up discussion on LinkedIn and Facebook. Together, all independents will succeed. Steve Young President and Publisher Optimize your media plan and target your most responsive customer. BoxScore, BoxScore Online, AICC s new inbox, the Member idirectory and aiccbox.org reach readers in every department and on multiple levels. AICC MEMBER COMPANIES: Independent Physical Box Plants BOXSCORE CIRCULATION: 4% 5% 31% 13% Production 512 Customer Service 576 Sales 1,421 11% Representing: Corrugated Folding Carton Rigid Box MEDIA SALES REPRESENTATIVES Taryn Pyle AICC P.O. Box 25708, Alexandria VA, or (703) % Finance 159 Designer 247 Executive 1,645 Howard Neft In the Know, Inc East Jenan Drive, Scottsdale AZ or (480) Norman Summers 7910 Woodmont Ave. Suite 1115, Bethesda, MD or (301) Fax (301)

3 AICC Media Kit Final _AICC 2014 Media Kit 2/2/15 1:33 PM Page 3 MAGAZINE You need to expand your business and let others in the industry know what you do and how well you do it. You have to optimize your marketing plan and target your most responsive customer. Reach an audience of more than 10,000 readers including suppliers, industry leaders, owners, and key contacts in the corrugated, folding carton, and rigid box industries with BoxScore.. BoxScore s advertising opportunities start at $550. Your print ad will also be seen in the digital edition of BoxScore...tremendous exposure with minimal effort! 2015 / Early 2016 EDITORIAL CALENDAR March April Ad Close Art Due Feb 6 Feb 13 April 6 April 13 June 8 June 15 July 28 Aug 4 The Future of Packaging May June Membership July August Packaging Diversification BOXSCORE is mailed to 2,500 subscribers. More than 970 companies - including independent box plants, suppliers to the industry, and integrated box plant companies - receive the publication. BOXSCORE ONLINE is sent electronically to over 6,000 individuals and that number is growing every day. With over 3,000 visits to aiccbox.org each month, BoxScore Online has a potential readership of 10,000 or more. September October The Hot Trends November December AICC & Your Business Setting the Trends Oct 5 Oct 12 Dec 7 Dec 14 Feb 8 Feb 15 January February 2016 To Be Announced March April 2016 TO Be Announced Nov 11 Nov 13 MAXIMIZE YOUR ADVERTISING DOLLARS Write an article for BoxScore: AICC welcomes non-commercial articles that help educate and inform our industry and membership. Contact Taryn Pyle at or (703)

4 RATES & SPECS MAGAZINE DISPLAY ADVERTISING RATES & AD SIZES: Net rates for members shown. Non-members add 20%. LIVE AREA BLEED TRIM 1X 3X 6X 9X 12X Cover Wrap Front Page 4/C 7.75 x x 11 8 x $3000 n/a n/a n/a n/a Cover Wrap Front & Back 7.75 x x 11 8 x $5500 n/a n/a n/a n/a 4-Page Insert 7.75 x x 11 8 x Call for pricing n/a n/a n/a n/a Back Cover 7.75 x x 11 8 x $2575 $2450 $2300 $2250 $2200 Inside Front Cover 7.75 x x 11 8 x $2100 $2000 $1900 $1950 $1800 Inside Back Cover 7.75 x x 11 8 x $1900 $1800 $1700 $1600 $1500 Full Page 7.75 x x 11 8 x $1500 $1400 $1300 $1250 $1200 Half Page Horizontal 7.0 x 4.25 n/a n/a $1000 $950 $900 $850 $800 Half Page Vertical 3.25 x 8.25 n/a n/a $1000 $950 $900 $850 $800 Quarter Page 3.25 x 4.25 n/a n/a $800 $700 $600 $550 $500 For all ads, we accept high-resolution, press-ready PDFs with all fonts and images embedded. For bleed ads, please allow a 1/8 bleed on all sides. BoxScore s trim size is 8 x FILE SUBMISSION GUIDELINES: Please supply only EPS or PDF print-ready files. Film or any native application file formats (Quark, MS Word, etc.) will not be accepted. Ads need to be correctly sized (trim size is 8 x inches) when sent to BoxScore. EPS files should be 100%, 300 DPI. All fonts must be outlined and all images provided, even if they are embedded in the file. PDF files must be submitted print-quality, 300 DPI or better, with trim marks and all fonts embedded. Bleed must have trim. ADVERTISE WITH A COVER WRAP OF BOXSCORE The highest profile possible! Maximize your exposure. UPLOAD INFORMATION: For instructions to access the FTP site, visit: http// To upload, use the following passwords: ftp.theygsgroup.com username: aiccads password: ygsftp Upload ad by following this path: YGS > BoxScore > select the issue Take advantage of specialty advertising in BoxScore: A front-side cover wrap of BoxScore is available for $3,000. You can purchase the front and back cover wrap for $5,500. Showcase your company with a 4-page insert. Special placement opportunities are available. Call for pricing. For more information contact: Taryn Pyle at (877) Send NEWS / LETTERS and all inquiries to: AICC P.O. Box Alexandria, VA Toll-Free (877) FAX (703)

5 AICC Media Kit Final _AICC 2014 Media Kit 2/2/15 1:33 PM Page 5 ONLINE BOXSCORE ONLINE BoxScore Online is an additional resource to access AICC s most up-to-date information concerning the independent corrugated, folding carton and rigid box industries. Here you can view the current as well as archived issues of BoxScore. Search by key words or authors. Also, exclusive content is presented on BoxScore Online that is not found anywhere else. You can advertise with a package that ensures maximum impact for your message across both print and digital media. You can drive traffic to your own website with targeted links. Receive metrics on impression and click-through rates to measure the response to your ad. BoxScore Online advertising inventory is limited, so please call for details. FILE SUBMISSION GUIDELINES: Please supply JPG, PNG or SWF files. SWF file required if animated. File size must not be greater that 100 Kb. TOP BANNER AD Ad Close Art Due March April March 20 March 24 May June May 19 May 21 July August May July 9 22 May 16 July 24 September October Sept 14 Sept 16 November December Nov 17 Nov 19 January February 2015 Jan 28 Jan 30 March April 2015 March 22 March 26 UPLOAD INFORMATION: SKYSCRAPER AD INBOX DUE DATES: BUTTON AD BOXSCORE ONLINE DISPLAY ADVERTISING RATES & AD SIZES: For instructions to access the FTP site, visit: Net rates for members shown. Non-members add 20%. Pre-payment is due for all BoxScore Online ads upon receipt of contract agreement. To upload, use the following passwords: ftp.theygsgroup.com username: aiccads password: ygsftp Upload ad by following this path: YGS > BoxScore > Select the issue AD CATEGORY MECHANICAL SPECs 3X 1X 6X Top Banner 728 x 90 pixels $750 $650 $500 Skyscraper 120 x 600 pixels $750 $650 $500 Button 120 x 60 pixels $275 $250 $200 Online Digital Enhancement Opportunities CUSTOM FLASH ANIMATION - Starts at $500. Call for pricing. We can transform your static advertisement into an attention-grabbing, animated message. Pricing is based upon the complexity of the flash animation. AD GEN - Starts at $350. Call for pricing. Make your ad interactive with this lead-generation feature, which gives readers the ability to contact you directly. STREAMING AUDIO AND VIDEO - Starts at $500. Call for pricing. Bring life to your ad! Provide an audio or video file and we will implement it into your ad. 5

6 AICC Media Kit Final _AICC 2014 Media Kit 2/2/15 1:33 PM Page 6 AICC s new inbox, published weekly, is designed to provide members and website visitors relevant and useful industry information and highlights of upcoming AICC events, programs, publications, and services. With an easy-to-read format, this new tool will provide more up-to-date content that can be downloaded and shared within the plant to better engage employees and delve deeper into areas of interest such as design, customer service, finance, sales, and production. Circulation: 4,500 Frequency: Bi-weekly AICC s inbox provides effective opportunities for advertisers: Expand your brand with a LEADERBOARD AD (header), CENTER BANNER AD, or SKYSCRAPER AD. Reach an expanded audience through aiccbox.org. Your ad becomes an instant link to your company s website. inbox DISPLAY ADVERTISING RATES & AD SIZES: Net rates for members shown. Non-members add 20%. Pre-payment is due for all inbox ads upon receipt of contract agreement. LEADERBOARD AD AD CATEGORY MECHANICAL SPEC s Leaderboard Ad 728h x 90w pixels 3X 6X $250 $200 $175 Center Banner 468w x 60h (desktop) 300w x 50h pixels (mobile) please submit both $500 $400 $300 Skyscraper 120 x 600 pixels $200 $175 $150 CENTER BANNER AD SKYSCRAPER AD 1X DIGITAL SUBMISSION GUIDELINES: JPG or PNG file. No animation. File size no greater than 100kb. For Center Banner Ads to be visible in mobile version, please submit a 300w x 50h pixel ad with your 468w x 60h placement. UPLOAD INFORMATION: For instructions to access the FTP site, visit: To upload, use the following passwords: ftp.theygsgroup.com User name: aiccads Password: ygsftp Upload ad by following this path: inbox > Select the issue AICC INDEPENDENT BOX PLANTS IN NORTH AMERICA AICC is the independent box manufacturers network for education, statistical data, print and digital resources, and industry events. Members are located in the United States, Canada and Mexico. 6 inbox DUE DATES: Ads are due two weeks prior to publish date.

7 AICC Media Kit Final _AICC 2014 Media Kit 2/2/15 1:33 PM Page 7 GET TO THE TOP OF THE PAGE Connect your business to potential clients, regular customers or suppliers. It s as easy as a click of a mouse on the AICC idirectory and the AICC website. Customize your idirectory listing with your company s logo. With a simple click on your logo, they ll be instantly linked to your company s website. You ll be able to provide up-to-date information, contacts or advertising information. The AICC website and idirectory is accessible to anyone with an internet connection and averages 2500 page views every day...tremendous exposure, with minimal effort! BANNER AD: A rotating, shared space at the top of the page, above all content. An instant link to your company s website. (12 positions are available) LOGO LINK AD (idirectory only): Display your logo beside your idirectory listing. Your ad becomes an instant link to your website. DIGITAL SUBMISSION GUIDELINES: JPG or GIF file. No animation. 72 dpi. File size no greater than 100kb. UPLOAD INFORMATION: BANNER AD LOGO LINK AD Please your idirectory ad to: Maria Frustaci idirectory DISPLAY ADVERTISING RATES & AD SIZES: Net rates for members shown. Non-members add 20%. AD CATEGORY MECHANICAL SPECs Banner Ad 60h x 468w pixels $2000 Logo Link Ad 150h x 150w pixels additional locations $ 500 +$50 12 MONTHS Want to know more about upcoming trade shows, national and regional meetings? Check us out at or or call us at 1(877) (703) where you always get a live and friendly Hello! 7

8 MARCH APRIL MAY JUNE 2015 Let AICC advertise your company, expand your brand and increase your profits with advertising opportunities in BoxScore, BoxScore Online, inbox, the idirectory, and the AICC Website. Maximize your business s position in multiple places for a specific time frame. Build your marketing strategy by structuring your ad placements. Using the calendar provided - showing closing dates and significant AICC events - reserve space for critical promotions and be visible to AICC members year-round. Consider these points when preparing your AICC media plan: 1. What AICC media provide the best opportunities for our branding, positioning and direct response? BoxScore Magazine BoxScore Online idirectory inbox AICC Website 2. When do we want to launch our promotion? What is the best time of year to reach our target audience? OCTOBER NOVEMBER DECEMBER JANUARY JULY What is the duration of our AICC media campaign? (e.g. biweekly on line...three months in BoxScore) 4. What type of cross media marketing (e.g. BoxScore Online in May... idirectory in June...BoxScore ads from May to October) should I consider? Should I advertise in conjunction with AICC s National Meetings? FEBRUARY AUGUST BoxScore Ad Close BoxScore Online Ad Close inbox Publish Date Ads are due two weeks prior to publish date. Spring Meeting Apr 29-May 1,2015 Annual Meeting Sept 28-30, 2015 MARCH SEPTEMBER 2015 Spring Meeting Apr 13-15, 2016 APRIL THE INDEPENDENT PACKAGING ASSOCIATION To discuss your media plan, call or Taryn Pyle (703) Toll-Free (877) (703)

9 Company Name YES, I AM PLACING AN AD IN BoxScore THE INDEPENDENT PACKAGING ASSOCIATION 2015 MEDIA CONTRACT AD SIZE: Front Page Cover Wrap Cover Wrap Front & Back 4-Page Insert Back Cover Inside Front Cover Back Cover Inside Front Cover Inside Back Cover Full Page Half Page Quarter Page ISSUES: Mar/Apr May/June July/Aug Sept/Oct Nov/Dec Jan/Feb 2015 March/Apr X, 6X, 9X & 12X insertions will be invoiced with a copy of the ad after it has been placed in the magazine. Payment is due within 30 days. Pre-payment is required when placing a 1X ad. Advertising begins on: (Issue month/year). Number of issues: 1X 3X 6X 9X 12X (typically 3X, 6X, 9X and 12X ad placements run concurrently). If ads are to be placed at different times, please outline below placement dates. Other placement should be made on: Issue Issue Issue Issue Issue YES, I AM PLACING AN AD ON AICC s BoxScore ONLINE Top Banner Skyscraper Button Start Date Number of placements Total $ Pre-payment is due for all BoxScore Online ads upon receipt of contract agreement. YES, I AM PLACING A DIGITAL AD ON AICC s inbox Leaderboard Ad Center Banner Skyscraper Start Date: Number of placements Total $ YES, I AM PLACING AN AD IN AICC s idirectory Banner Ad Logo Link Ad Start Date BILLING INFORMATION Pre-payment is due for all InBox ads upon receipt of contract agreement. Total $ Total Amount Due $ Contact Person Title Company Address City State ZIP Payment Enclosed (check payable to AICC) Please provide credit card information if placing a 1X ad and have not advertised with AICC in the past. Credit Card VISA MasterCard Am Express Card # Exp.Date Card Verification Code Name on Card Billing Address City State ZIP Signature TERMS AND CONDITIONS: All contracts, insertion orders, and copy should be sent prepaid to: AICC BoxScore, PO Box 25708, Alexandria, VA The undersigned ( Advertiser ) agrees to advertise with AICC. Signature Date

10 CONTRACT INFORMATION In consideration of the acceptance of the advertisement (subject always to the terms and condition of our Rate Card), the agency and the advertiser must, in respect of the contents of the advertisement, indemnify and save the Publisher harmless against any expense arising from claims or actions against the Publisher because of the publication of the contents of the advertisement. Space orders are due on or before closing date and may not be cancelled by the advertiser after that date. The Publisher s office reserves the right to reject any advertising for any reason at any time even though the reservation has been previously acknowledged and even though a product or account has been directly solicited by a representative. All advertisements must be clearly and prominently identified by the trademark and/or signature of the advertiser. All advertisements are accepted and published by the Publisher upon the representation that the agency and/or advertiser is authorized to publish the entire contents and subject matter thereof. In the event of a printing error, the Publisher s liability is limited to a makegood of the advertisement. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions, that conflict with the Publisher s policies will be binding on the Publisher. Insertion orders with disclaimers will not be accepted. Rates and units of space subject to change by the Publisher. INSERTS: Consult AICC for rates and availability. TERMS: 3X, 6X, 9X or 12X insertions will be invoiced with a copy of the ad after it has been placed in the magazine. Payment is due within 30 days. Pre-payment is required when placing a 1X ad. The Publisher reserves the right to hold the advertiser and/or its agency jointly responsible for money due and payable to the Publisher for all duly authorized advertising inserted in the publication. THE INDEPENDENT PACKAGING ASSOCIATION Send ALL CONTRACTS and all inquiries to: Taryn Pyle AICC P.O. Box Alexandria, VA (703) Toll-Free (877) FAX (703)

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