Reach HR professionals responsible for nearly $800 million in buying power! NORTHEAST HUMAN RESOURCE ASSOCIATION

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1 NORTHEAST HUMAN RESOURCE ASSOCIATION Reach HR professionals responsible for nearly $800 million in buying power! insights - tri-annual print and digital magazine nehra news - monthly enewsletter FOR MORE INFORMATION, PLEASE CONTACT: Erik Albin Project Leader (800) , ext Fax: (352) ealbin@naylor.com nehra.com naylornetwork.com/neh-nxt naylornetwork.com/neh-nwl

2 Why NEHRA? Weare the largest affiliate of SHRM in the Northeast. Our members spend nearly $800 million of buying power annually on products and services. Budgets for human resource departments are projected to grow at more than $115 million per year for the next five years. Who We Are Our members are the leading human resources professionals in the Northeast:** 41% are HR Executives/Directors 40% are HR Managers/Generalists 19% are Consultants and Service Providers insights Print and Digital Tri-annual magazine We represent decision makers at many of the largest companies in the Northeast, including: ADP Babson College Bentley Univeristy Covidien Dana Farber Cancer Institute Hanover Insurance Group Harvard Pilgrim Health Care Kronos Northeast Utilities Partners Healthcare Raytheon The Broad Institute TJX Companies Towers Watson Put your message in front of human resource leaders across the Northeast! Contact your Naylor representative today! nehra news Monthly enewsletter *IBISWorld Industry Report **nehra.com/?page=demographics NORTHEAST HUMAN RESOURCE ASSOCIATION

3 NEHRA news naylornetwork.com/neh-n About the enewsletter Now more than ever, professionals consume information on the go. Our nehra news allows members to stay informed about timely industry topics and association news whether they are in the office or on the road. Enjoy the benefits of a targeted enewsletter: Delivers your message directly to the inbox of more than 1,700 decision-makers on a regular basis Frequently forwarded to others for additional exposure Directs visitors to the landing page of your choice to facilitate the purchasing process Archives are accessible for unlimited online viewing Limited available ad space makes each position exclusive Change artwork monthly at no additional cost to promote time-sensitive offers and events First Rectangle Row (180 x 150 pixels) 12 Months $2,000 Second Rectangle Row (180 x 150 pixels) 12 Months $1,800 Third Rectangle Row (180 x 150 pixels) 12 Months $1,600 Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Only nine spots available NO ROTATION Placed in between content JPG only (no animation) Distributed Monthly Sections include Featured Articles Membership Career Center Educational Opportunities Online Specifications - For more information, visit:

4 NEHRA Alert Sponsored NEHRA advertorials are highly visible opportunities for you to educate NEHRA readers regarding the benefits of a product or service similar to what you provide. It's intent is to position your company as a thought leader ad solution provider in the industry. This position is exclusive to one advertiser per with only six s allowed per year ensuring that your message gets double the exposure! Enjoy the benefits of a targeted blast: Delivers your message directly to the inbox of more than 1,700 decision makers Frequently forwarded to others for additional exposure Directs visitors to the landing page of your choice to facilitate the purchasing process $2,000 Per Design Specifications: The width of the graphic should be 610 x 1024 pixels HTML & JPG are accepted formats. For HTML formats, hyperlinks can be used in your content. For JPG formats, entire links to only one URL. Content area is approximately 600 pixels wide and will be surrounded by a NEHRA-branded header/footer. Color format RGB (CMYK may cause errors when viewing ) Guiding Principles for the Advertorial: Content should be educational in nature and solution-based, geared to solving a common problem or need an HR professional would experience. The educational content should not promote the company's product or service but rather communicate best practices that would allow advisors to be more effective and efficient in their roles. Content should include practical, useful information in which the advisor would find value, which should be independent of the particular editorial advertiser. The overall message and tone should not be promotional in nature. Separately from the educational content, editorial advertisers are encouraged to also include information about their company, testimonials and other helpful resources, but these mentions should be separate from the main messaging. NEHRA reserves the right to edit or alter content as it deems necessary to meet the above requirements and provide maximum value for its members.

5 Net Advertising Rates All rates include an Ad Link in the digital edition of the magazine. Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Color Rates 1x 2x 3x Double Page Spread $3, $2, $2, Outside Back Cover $2, $2, $2, Inside Front or Inside Back Cover $2, $2, $2, Full Page $2, $2, $1, /3 Page $1, $1, $1, /2 Page $1, $1, $1, /3 Page $ $ $ /4 Page $ $ $ /6 Page $ $ $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition Branding Opportunities Sponsorship $750 Skyscraper $750 Toolbar $475 Sponsorship, Skyscraper and Toolbar Package $1,250 Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

6 digital edition Digital Edition naylornetwork.com/neh-nxt/ In addition to print, insights is available in a digital version. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser's websites. Each issue is ed to readers as well as posted on NERAH's website. An archive of issues is available, securing your ad a lasting online presence. Readers can: Bookmark pages and insert notes Keyword search the entire magazine Navigate and magnify pages with one click Share articles on news and social networking sites Read the issue online or download and print for later View issues instantly from most smartphones and tablets View archives and find a list of articles for one-click access Extend your advertising investment with digital media: Link your ad to the landing page of your choice Increase website traffic Interact with viewers to help the buying process Generate an immediate response from customers Ad Positions Digital Toolbar (250 x 50 pixels) $475 Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. When viewers click the button, a box containing text about your company and a link to your website appears. Digital Sponsorship (550 x 480 pixels) $750 Sponsorship, Skyscraper and Toolbar $1, Your message will be prominently displayed directly across from the cover of the magazine. Animation and video capabilities are available. Digital Skyscraper (200 x 783 pixels) $750 The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Ad Link Included in display ad rates Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate address. Additional fees apply where noted. Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

7 Print Advertising Specifications Magazine Trim Size: 8.375" x " Double Page Spread Bleed Full-Page Bleed Full-Page No Bleed 2/3 Page 2/3 Page Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times. 17" x " 8.625" x " 7" x 9.5" 7" x 6.333" 4.583" x 9.5" DPS Live Area: " x 9.5" Full-Page Live Area: 7" x 9.5" 1/2 Page 1/4 Page 1/2 Page Long 1/4 Page 1/2 Page 1/6 Page 1/3 Page Square 1/6 Page 1/3 Page 1/3 Page 7" x 4.583" 3.333" x " x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" Specs for Outsert/Inserts Magazine 1 Pg / 1 Surface 8.375" x " 1 Pg / 2 Surface 8.375" x " 2 Pg / 4 Surface 8.375" x " Postcards 6" x 4.25" Heavy Card Stock Insert 8.25" x 10.75" Postal flysheets 8.5" x 11" 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor website at Proofs and Revisions Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition - For more information, visit: Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

8 Index of Advertisers Categories Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category. One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you. Affirmative Action Assessment/Testing Benefits Career Planning Change Management Child Care/Elder Care Coaching Compensation Contingency Placement Contract Recruiting Contract Services Diversity Education Programs Employee Assistance Programs Employee Communications Employment Screening/Background Checks Entertainment Executive and Retained Search Financial Services Health and Safety HR Publications HRIS International HR Internet Recruiting Leadership Development Legal Services Management Consulting Organization Development Outplacement Services Outsourced Services Payroll Services Performance Management Policies and Procedures/Handbooks Promotional Products & Gifts Recognition Programs Recruitment Advertising Reference Checking Relocation Services Retirement Planning Security Sexual Harassment Strategic Planning Stress Management Surveys: Compensation/Benefits Surveys: Opinion/Culture Temporary Placement Services Time Management Training and Development Work/Life Programs Workers' Compensation Other: One free listing with any size ad. Additional listings are $20.00 each. No limit. Please list new categories on this sheet. Additional Categories X $20.00 = $ Initial: Date:

9 Content Calendar Spring Theme: Women's Leadership Employment Law Update Summer Theme: Diversity & Inclusion in the Workplace Employment Law Update How to Start or Reinvigorate Your D&I Efforts African-Americans Veterans in the Workplace Interview with D&I Gala Keynote Noah Galloway, Iraqi War Vet, double amputee, and former contestant on Dancing With The Stars 2015 The Business Case for Hiring Veterans Bonus Distribution! 600 for the Diversity & Inclusion Awards Gala Fall Theme: Annual Conference Edition Employment Law Update Articles by at least one keynote (TBD) and other breakout session speakers (TBD) Bonus Distribution! Annual Conference