Travel Agency Market

Transcription

1 ASTA 2014 Business Development Opportunities Your Connection to the Travel Agency Market ASTA Marketing Opportunities - 1

2 Why ASTA? The American Society of Travel Agents (ASTA) is the world's largest association of travel professionals. We are the global advocates of travel. Our members include travel agents of every size in more than 100 countries plus those companies whose products travel agent sell such as tours, cruises, hotels and car rentals. Our members support ASTA. Because of our effective lobbying, business resources, informative communications plus the networking and business meetings engagement that only we can provide. Members renew with ASTA each year to receive our communications, so you know that your message is reaching an audience of willing listeners. ASTA s database of highly qualified retail sellers of travel is not a free service or simply a list of travel agents these members are engaged in ASTA and value our communications. ASTA s members represent an estimated 83% of annual travel agency sales in the U.S. ASTA is here for you. If at any time you have questions or want to have a custom program built, please contact me: Susan Sheats VP, Business Development ssheats@asta.org ASTA Marketing Opportunities - 2

3 Membership ASTA is a membership organization, so the most fundamental way to participate in ASTA is through membership. By joining ASTA, your company benefits greatly through opportunities to reach the frontline of the travel industry, professional travel agents, owners and managers suppliers (hotels, cruise lines, car rental firms, etc.) find value in ASTA as members. Supplier Company Membership $549 annually Use your Supplier Company membership to expand your business resources, increase your customer base and form vital relationships with thousands of travel agents around the world. Benefits of membership include: NEW! Upgrade to the electronic listing on ASTA.org Use of the ASTA logo on marketing materials including brochures, business cards and web sites to enhance credibility to ASTA member travel agents Access to members-only social networking groups (LinkedIn) Invitations to local, national and international travel agent events Weekly enewsletter, Dateline Weekly, on latest travel industry news Receive a customized listing of 150 travel agent members from our specialized database to support your marketing efforts Membership in your local ASTA chapter for face to face connections and decreased travel expenses For more details and features of ASTA membership, visit ASTA offers a unique and exclusive opportunity to reach busy travel professionals who influence the traveling public. ELEVATE YOUR VISIBILITY Increase your company s visibility by targeting year-round. REACH A RELEVANT AUDIENCE ASTA can deliver a unique mix of highprofile agent professionals along with their influence over their consumers. BUILD YOUR BRAND Take advantage of reach and frequency to raise awareness and drive sales. ALIGN WITH A KNOWN AND VALUABLE BRAND In this huge travel marketplace, agencies can provide the connection and exclusivity that benefits suppliers. I find the networking and relationships I have built with other members are extremely beneficial and valuable. ~ Ashley Grush, Plaza Travel ASTA Marketing Opportunities - 3

4 Make-up of ASTA Membership Some of ASTA s members exceed $50 million in sales ASTA s members comprise of travel agents from all over the world. ASTA agent members are broken down into 3 types of memberships. ASTA s Core travel agent members are agents located in the U.S. and represent the majority of our membership. These are usually established brick and mortar agencies that you see in your local community that have survived industry consolidation. ASTA s Premium agencies pay ten times the normal price of membership, and are some of the largest and strongest travel agency businesses in the world. Your Target Audience Travel Agencies Members and their Employees (Core) Premium Travel Agencies Members Premium Travel Agency Employees Reach 2, ,231 International Travel Agents 899 6,770+ and growing daily ASTA International agencies represent over 100 countries and offer both inbound and outbound travel to their clients. There are industry issues that can t be solved in a chat room or forum. I rely on ASTA to be the eyes and ears on all fronts so that I can concentrate on doing what I do best: selling travel. ~ Heather Dolstra, CTC, Democracy Travel, Inc., Washington, DC Sales Volume ASTA Travel Agencies range in size $1 million to >$50 billion and these agencies represent an estimated 83% of annual travel agency sales in the U.S. Sale Mix 2013 % Share Leisure 81% Corporate 19% Working in a smaller community, ASTA is the life of my company. ASTA brings life into my agency every day through their numerous resources. ASTA is truly looking at the big picture to do what s best for the entire industry. I think it s the best service my money can buy. I always think ASTA has my back. ASTA also represents the smaller agencies ~ Carolyn Kempf, Elite Travel, Inc. ASTA Marketing Opportunities - 4

5 ASTA has the audience you want Proud Partner Customized Programs... 6 Event & Person to Person Opportunities... 7 Chapters Presidents Training... 8 ASTA Destination Expo... 9 Business Travel Exchange Corporate Advisory Council Legislative Day Premium Business Summit Young Professional Society ASTA Global Convention Marketing Channels Advertising Education lists Marketing Programs Research Opportunities ASTA Chapters NACTA Opportunities Advocacy ASTA Marketing Opportunities - 5

6 Proud Partner Program Customized Marketing ASTA s largest supporters are recognized as Proud Partners The Proud Partner Program is reserved for partners who are looking to invest a minimum of $25,000 or more in sponsorship support. Proud Partners have the freedom to develop a marketing program tailored to their needs, where they create the package that s right for their organization. broadcasts sent to ASTA Members on behalf of our Allied Members are reserved exclusively for our Prime ($150,000+), Diamond ($75,000), Premier ($50,000), and Gold Level ($25,000) Proud Partners. All Proud Partner s receive: Recognition in ASTA s print and publications when possible. Recognition on a large display at ASTA s annual meetings. Company logo on every page of ASTA.org as well as on the Proud Partner webpage on ASTA.org with a link to their company s website. Complimentary ASTA membership: o Prime sponsors will receive 5 memberships o Diamond will receive 4, Premier sponsors will receive 3 o Gold will receive 2 memberships Invitation to participate on the Allied Marketing Council ASTA Marketing Opportunities - 6

7 Event Opportunities Sharing a handshake, some smiles and maybe a meal strengthens existing relationships and forges new ones. Conference calls, , texting, video conferences, social networks and other forms of communication are all crucial elements in building and maintaining business relationships. However, none of them captures the impact of meeting with someone face-to-face and ASTA provides access like no other organization. There is no other event that provides me with this level of content, as well as access to industry executives and like-minded peers. ~ Darcy Lard, Flathead Travel Service 2014 Face-to-Face Opportunities ASTA Chapter Presidents Training... February 7-9 ASTA Destination Expo (ADE)... March Business Travel Exchange... April 30 Corporate Advisory Council Meeting...May 12 Legislative Day...May 13 ASTA YPS Member s Only Retreat... May Premium Business Summit... June 29-July 1 ASTA Blue Sky Symposium... July ASTA Global Convention... September NACTA Conference October 29 November 2 ASTA Marketing Opportunities - 7

8 ASTA Chapter Presidents Training Santa Cruz, CA (Beach Street Inn & Suites) February 7-9, 2014 ASTA s Chapter Presidents meet once-a-year at a gathering of ASTA s leadership at the national and regional level. ASTA s Chapters influence reach beyond the board room. Chapters hold multiple regional events and work with a volunteer group of chapter board members, travel professionals which give years of service in support of their industry. This group reaches 150+ volunteers and cultivates the next group of association leaders. Opportunities to address and connect with this audience: Event Sponsorship $5,000 Approximately 30 of ASTA s national and regional leadership team will be in attendance. The Chapter President s Council consists of smaller agencies that are actively involved in promoting and working with ASTA. You may address this exclusive audience for 7-10 minutes. Meeting Space (Beach Street Inn and Suites) Sponsors may barter their own hotel meeting space for the meeting or reserve meeting space elsewhere at their own expense. Event Meals Sponsor a breakfast, lunch or dinner for the Chapter Presidents Council. Use this opportunity as a means to network with these individuals in a relaxed social setting. Time to address the attendees varies. Sponsor may stay during their sponsored activity. Friday Reception & Dinner$1,500 (+ cost of food or barter) Receive 6 minutes of speaking time to address the audience Saturday Breakfast $500 (+cost of food or barter) Receive 2 minutes of speaking time to address the audience. Saturday Lunch $1,000 (+ cost of food or barter) Receive 4 minutes of speaking time to address the audience. Saturday Dinner $1,500 (+ cost of food or barter) Receive 6 minutes of speaking time to address the audience Sunday Breakfast $500 (+cost of food or barter) Receive 2 minutes of speaking time to address the audience. ASTA Marketing Opportunities - 8

9 ASTA Destination Expo (ADE) Merida, Yucatan, Mexico March 27-30, 2014 The ASTA Destination Expo (ADE), taking place in a different international destination annually, is the only show dedicated to training of outbound U.S. travel agents to become destination specialists. This year the certification will combine both Yucatan and Mexico. Exhibiting will help you to increase your U.S. sales by establishing new business relationships with hundreds of highly qualified agents who sell outbound travel from the U.S. With a 5 to 1 agent to supplier ratio, ADE is the perfect event to establish new business relationships and generate more sales leads. *All prices are quoted in USD ** Only exhibiting companies have access to sponsorship and advertising opportunities Exhibit Space: Options Details Until Jan 15, 2014 After Jan 15, m x 2m booth Island booth Includes prefab stand (Octanorm), ID sign, 2 registrations - to attend all networking events and seminars, and delegate list Open to aisle on all 4 sides (Minimum purchase of 4 booths) Members Non-Members $1,520 $1,760 $2,250 $2,500 +$3,000 +$3,000 Exhibit Hall Floor Plan Only 4 Island Booths are available ASTA Marketing Opportunities - 9

10 ADE Educational Engagement: Educational Presentations (3 available) $3,000 Starwood, Grupo Posadas & 1 other Hold a product seminar to present your company's products and services in a 45 minute private educational setting - limited quantity available. Your session handouts may also be included on the ADE Program of Events website page for attendees to view before and after the conference - a great way to increase your marketing reach! Official Education Sponsor (3 sponsorships avail) $3,000 Exclusive sponsor of 3 education sessions logo on signage as you enter your sponsored education rooms. 3-5 minutes of speaking time to address the audience and you will introduce the speaker. Promotional items may be placed in the back of the room. ADE Advertising: ADE Inside Ad in Program of Events $500 Full page, black and white ad in the on-site Program of Events that all delegates use on- site and after for reference to the exhibitors. ADE Inside Front/Back Cover Ad $1,000 Full page, black and white ad to be placed either on the inside front cover or inside back cover of the on-site Program of Events. ADE Outside Back Cover Ad $1,500 Full page, black and white ad to be placed on the outside back cover of the on-site Program of Events. ADE Sponsorship Opportunities: Opening Reception Dinner Show (Thursday) Mexico Tourism Board (SOLD) Children, dressed in customary outfits, will escort attendees to La Quinta Montes Molina, a majestic historic mansion in the heart of Merida. Enjoy the tequila bar, mariachi in the gardens, family-style Yucatan delicacies for dinner and traditional music provided by Maya Internacional. Mundo Maya Museum Reception (Friday) Yucatan Tourism Board (SOLD) Before attending, I booked only a couple of trips to Prague. After attending Prague ADE, I'm booking more than ever. The experience of being in the destination along with the education provided helped me become a better travel consultant. *All prices are quoted in USD ASTA Marketing Opportunities - 10

11 Opening General Session Speaker (Friday) $15,000 Host a speaker at the Opening General Session Breakfast the only opportunity to address all delegates during the event. You may speak for 10 minutes as well as introduce the speaker. event. An executive from your company may address the attendees for 5 minutes and may stay throughout the meeting. International Travel Agency Summit $3,000 Sponsor will have their company logo included in all printed materials and promotions, as well as, logo included in signage at the event. Sponsor may speak for 5-7 minutes and/or can place an item on delegate seats. Trade Show Lunch (Friday) $20,000 Highlight your product with pre-event exposure, significant signage on the tradeshow floor and booth location near the food (if selected early enough). ASTA Board Meeting Lunch (2 available) Approximately 30 of ASTA s leadership team will be in attendance. The Board of Directors is comprised of individuals at the highest level in the travel agency industry. They are actively involved in promoting and working with ASTA and sponsors who support the organization. You may address this exclusive audience for 5-7 minutes prior to lunch and stay to network during the lunch. Wednesday at Fiesta Americana $2,500 Thursday at Hacienda Rosas and Xocalate $2,500 ASTA Board Dinner (Wednesday) (Sold- Sabre) $5,000 Greet the ASTA Board at the elegant Hacienda Xcanatun. The sponsor may speak for 5-10 minutes and enjoy the rest of the evening socializing with this influential crowd over dinner. Chapter Presidents Meeting $1,500 Sponsor will have their company logo included in all printed materials and promotions, as well as, logo included in signage at the meeting. Sponsor may greet the Presidents upon arrival and may speak for up to 5 minutes at the start of the meeting but not stay for the meeting. Hispanic Caucus (Sold- Sabre)$2,000 Sponsor the International ASTA Hispanics in Travel Caucus to include your company logo in all printed materials and promotions, as well as, your logo included in signage at the Registration Area $5,000 This high traffic area offers maximum branding exposure with significant signage. Your logo welcomes each guest as they register onsite in Merida, Yucatan, Mexico. Young Professional Society Meeting (Sold Sabre) $2,000 Sponsor will have their company logo included in all printed materials and promotions, as well as, logo included in signage at the meeting. Sponsor can place an item on delegate seats. Sponsor may attend the meeting. Coffee Breaks $2,500 Provide coffee breaks to the delegates and ensure your company's message is heard by all attendees. Sponsor s logo will be prominently featured on coffee break signage. Delegate Badge Lanyards $1,500 (plus production cost) Sponsor lanyards with your company logo for wide exposure during the show. Delegate Bag Inserts $1,500 (plus production cost) Provide inserts to go in the delegate bags for attendees. Delegate Bags $2,000 (plus production cost) Provide delegate bags for attendees to hold their conference materials - and continue to use in their office for lasting impressions. *All prices are quoted in USD ASTA Marketing Opportunities - 11

12 Business Travel Exchange Washington, DC April 30, 2014 (*New Date) This all new ASTA event is designed to bring business travel education to the ASTA agency community. Targeting unmanaged corporate travel accounts, with under $5 million in business travel spend, this summit is designed to help agency owners/managers manage new business opportunities. Designed by corporate agency management, small corporations and suppliers, this program brings together education, research and a unique networking opportunity. The event will include a full day of business travel education and a networking lunch with corporate management, HR, Procurement managers and administrative assistants. Learn from a panel of companies who will share their varied success stories with the use of travel agent services for their business travel needs. Opportunities at the Business Exchange: Welcome Continental Breakfast (Sabre) $5,000 Greet the attendees with a cup of coffee. Sponsorship to include: logo on event signage, opportunity to address the group (5 minutes), opportunity to handout a brochure or giveaway and pre and post attendee registration lists. Official Registration Bag $3,000 (plus cost of the bag) One of the most highly visible sponsorships, the registration bag is given to all exchange attendees upon arrival. Sponsor is responsible for production costs and receives one side of the bag for logo or advertisement (other side reserved for ASTA Exchange logo). Pre and post registration lists. Badge Lanyard $2,500 Badge lanyards put your company s logo at eye level for the duration of the exchange. Sponsor is responsible for production cost. Sponsor receives pre and post attendee registration lists. Official Exchange Program Advertisement $2,000 This is a great way to get your company s name in front of all attendees. This handheld resource will be used throughout the event. Programs are placed in all registration bags. Official Registration Bag Insert $1,500 This allows your company to insert an item, brochure or giveaway into the official registration bag. Previous giveaways have included chocolate, travel kits and luggage tags. Coffee Break $2,000 each Sponsor receives one complimentary registration, logo recognition and pre and post attendee registration lists. Sponsor s logo will be prominently featured on coffee break signage. ASTA Marketing Opportunities - 12

13 Registration Area $5,000 A gathering place at the Exchange, the registration area is heavily trafficked and centrally located in the meeting facility. Sponsor s logo will be prominently featured in the registration area. Sponsor also receives the pre and post attendee registration lists. Education Sponsorship (Category Exclusive) $5,000 Logo recognition in all exchange collateral material and sponsor signage Display table in close proximity to registration area Two reserved tables at the luncheon Two complimentary event registrations Pre and post attendee registration lists Opportunity to address the first and last education sessions (4 minutes) Keynote General Session Luncheon $6,000 (Sold) Avis/Budget General session sponsorships are unique because they offer the opportunity for an executive from your organization to address the exchange audience. This sponsorship offers an excellent venue for an organization to share their views and perspectives on the future direction of the industry. Sponsor will receive: Significant logo exposure at the Exchange Podiueserm time to address Exchange attendees (6-8 minutes) Two rved VIP tables, near the speaker podium, for sponsor representatives and key registered customers Photo and speaker profile of sponsorship designated speaker included in the program Two complimentary event registrations Pre and post attendee registration lists Meet the Expert Roundtable $2,000 Round tables offer sponsors the opportunity to briefly explain (8 minutes per table) how their product or service can support or enhance the business of business travel for the agent community. ASTA Marketing Opportunities - 13

14 Corporate Advisory Council Meeting Washington, DC May 12, 2014 ASTA s CAC Business Summit is an invite-only event for ASTA s Corporate Advisory Council (CAC), companies with revenues in excess of $50 million Attending this invitation-only private meeting offers you the opportunity to develop or enhance relationships with ASTA s CAC members comprised of executives from the top travel agencies. Suppliers may attend only their sponsored activity. Corporate Advisory Offerings: ASTA s CAC members represent an estimated $70 Billion in travel spend a year.* Opening Session $15,000 Sponsor the attendees opening session and address the audience for 5-7 minutes. Lunch $20,000 (+ featured speaker fee if applicable) Provide a lunch for ASTA s CAC and address the audience for 5-7 minutes. Company representative will be invited to join them for lunch. Dinner $25,000 (+ featured speaker fee if applicable) Sponsor dinner for the attendees and receive speaking time for 5-7 minutes. Company representative will be invited to join them for dinner. Recognition Sponsorship $10,000 Receive recognition on all printed and electronic pieces associated with the CAC Meeting. * Only CAC members that are agencies are included in these estimates. ASTA Marketing Opportunities - 14

15 Legislative Day Washington, DC May 13, 2014 The Legislative Summit is a gathering of ASTA movers and shakers. This event is held following the ASTA CAC Business Summit. The morning is a crash course on issues impacting the travel industry and instructions on how to lobby. During the afternoon attendees go to the Capitol to meet with their Representatives and Senators to lobby for issues that are important to the industry. Sponsors may attend the full day of events. Opportunities: Breakfast Networking Reception $5,000 Logo on event signage Opportunity to address the group (5 minutes) Opportunity to handout a brochure or giveaway Pre and post attendee registration lists Coffee Break $3,000 Sponsor receives one complimentary registration Logo recognition Pre and post attendee registration lists Sponsor logo will be prominently featured on coffee break signage Lunch Networking (Sold- Sabre )$7,500 Logo on event signage Opportunity to address the group (5 minutes) Opportunity to handout a brochure or giveaway Pre and post attendee registration lists Registration Area $4,000 A gathering place at the Summit, the registration area is heavily trafficked and centrally located in the meeting facility Sponsor logo will be prominently featured in the registration area Sponsor receives pre and post attendee registration lists Closing Reception $4,000 Logo on event signage Opportunity to hand out brochure or giveaway Pre and post attendee registration lists ASTA Marketing Opportunities - 15

16 Premium Business Summit Chateau Frontenac Quebec City, Canada June 29- July 1 ASTA s Premium Members (includes CAC) represent an estimated $90 Billion in travel spend a year. * ASTA s Premium Business Summit is an invite-only event for ASTA s Premium members. Attending this invitation-only private meeting offers you the opportunity to develop or enhance relationships with ASTA s Premium members comprised of executives from the top travel agencies. Sponsorship (Sabre +) $15,000 Sponsor ASTA s Premium Business Summit to participate in lively business discussions and meet face-to-face with the industry s largest travel agencies. One representative is invited to attend. In order to maintain an atmosphere that is conducive to business discussions, limited space is available. RSVP and commitment is required and limited to a first come, first serve basis. Package includes: 7-10 minutes of speaking time at the Summit (nonadvertorial) Partake in business meetings with top travel industry leaders o Industry discussions at the highest levels on pressing issues o Networking receptions and dinners o Structured opportunities to meet attendees Submit a white paper or provide content for discussion Provide a gift to all attendees Receive recognition as a supporter through the following: o Provide a description of your product offering placed in a book of bios o Press releases o On-site meeting signage and hand-outs o Logo on promotional collateral Recognition $10,000 This recognition package will allow you to participate in lively business discussions and meet face to face with the industry s largest travel agencies. Limited space is available. RSVP and commitment is required and limited to a first come, first serve basis. Package includes: Partake in business meetings with more than 100 top travel industry leaders o Industry discussions at the highest levels on pressing issues o Networking receptions and dinners o Structured opportunities to meet attendees Submit a white paper or provide content for discussion Provide a gift to all attendees Receive recognition as a supporter through the following: o Provide a description of your product offering placed in a book of bio s o Press releases o On-site meeting signage and hand-outs o Logo on promotional collateral *Only Premium/CAC members that are agencies are included in these estimates. ASTA Marketing Opportunities - 16

17 Young Professional Society (YPS) Annual Sponsorship Levels YPS is a place for agents under 40 years old to network, learn and grow in their careers. YPS is where new young travel professionals gather to learn about the industry and make connections with experienced peers who can act as mentors. Partnering with YPS is an investment in the future of our industry. Recognition varies according to levels of sponsorship and event: Silver Level $2,500 (Sabre+) Gold Level $5,000 Platinum Level $10,000 Each level of sponsorship benefits vary by event. Contact Sue Sheats, ssheats@asta.org for details. ASTA YPS Member s Only Retreat Location: Costa Rica May 16-24, 2014 ASTA s Young Professional Society member s retreats are once a year. YPS members travel to a host destination for a multi-day retreat for intense networking, education, and career development. Previous retreats have taken place in Jamaica, Puerto Rico, Vancouver, Oahu, Hawaii and Guatemala. ASTA Blue Sky Symposium Location: Los Angeles, CA July 22-23, 2014 The Blue Sky Symposium offers the opportunity to network in an intimate environment with the brightest minds in the retail travel industry. You will also interact in small groups with executive level suppliers and successful travel agents. This is your opportunity to help shape the future of your industry. The ability to meet, interact, and share ideas with those travel industry professionals that are similar in age to myself is invaluable. ~ Maya Northen, Chimera Travel ASTA Marketing Opportunities - 17

18 ASTA Global Convention Three major audiences addressed through one significant vehicle. ASTA Corporate Advisory Council and Premium Members Meeting(s) September 13, 2014 New York City, NY Sponsorship $15,000 Sponsor the Premium Business Meeting, which provides networking sessions for ASTA s Premium Members. The sponsor will have the opportunity to propose and also introduce a speaker with business relevance to the group. The speaking time will be approximately 5-7 minutes. You will also receive recognition on all printed and electronic pieces associated with this program. Advocacy Dinner New York City, NY September 13, 2014 Recognition Sponsorship $5,000 Receive recognition on all printed and electronic pieces associated with the CAC/Premium Members meeting. Supplier sponsor may only attend the Premium Member Meeting. Combined CAC and Premium Business Member Lunch$20,000 Provide a lunch for ASTA s combined CAC and Premium members and address the audience for 5-7 minutes. Company representative will be invited to join them for lunch. Sponsorship (Sold- Sabre) $10,000 Stage time to assist in presenting awards at the dinner and company logo on pre-event invitations, advocacy dinner webpage and signage at event Chairman s Tables $6,000 Listing and logo on pre-event invitations and advocacy dinner webpage Logo on signage at event Logo on table Logo on dinner program and menu Table for 10 guests Premier table placement Convention Delegate Listing Friend s Tables $4,000 Listing and logo on pre-event invitations and advocacy dinner webpage Logo on signage at event Logo on table Logo on dinner program and menu Table for 10 guests ASTA Marketing Opportunities - 18

19 ASTA Global Convention Seas the Future New York, NY to Bermuda Sailing Dates: September 14-21, 2014 All opportunities related to this event are only open to participating suppliers. The ASTA Global Convention Seas the Future is an event where travel agents can come together to help build a better and more profitable travel agency industry. Take advantage of numerous exhibit and sponsorship opportunities that provide you with face to face contact with travel agents who plan, book, and advise travel decisions for the vast majority of the traveling public. Minimum Supplier participation: $6,000 member/$7,000 non-member includes inside cabin (double occupancy - may upgrade for additional fee), 2 full event registrations, all government taxes, port charges and gratuities. It even includes the registered delegate list! Additional exhibiting supplier ($2,000 single studio includes 1 full event registration limited availability / $3,000 double occupancy inside cabin includes 2 full event registrations) The minimum supplier participation package also includes table top exhibit Space, pre-set 1:1 appointments, and roundtable session, 2 conference registrations, company listing on and in the official Program of Events, and access to purchase sponsorship offerings. Compared to tradeshow participation in similar travel industry events this pricing is very attractive. Remember, no booth or decorator fees, food is included, even the entertainment is provided! And most compelling, hundreds of receptive travel agents who are investing both time and finances to learn and grow their business. Why? Participation in the ASTA Seas the Future sailing will allow you to build relationships with decision makers in the growing global travel market over a period of 7 full days; an ideal opportunity to network and forge lasting business relationships. The first days of the sailing are front loaded with General Sessions, education sessions, and intense networking events including a 2 hour mini trade show and 2 hours of round table discussions as well. Pre-set 1:1 appointments will be made available throughout the entire 7 day sailing. Three days of Bermuda bliss begin with a scavenger hunt as we explore the island incorporating a few hotel inspections along the way. That night enjoy a beach bash under the stars. Wake up the next ASTA Marketing Opportunities - 19

20 morning refreshed and ready to play hard; sign up for golf, tennis, kayaking, a bike-a-thon, or simply shop till you drop. The final day in Bermuda is a free day to do whatever your heart desires; lounge on the beach, go for a wreck dive, swim with the dolphins; explore the grottos, or simply stay aboard the ship and catch up on s. The final full day, sailing back to NY, will offer unique education sessions as well as time to chill and enjoy yourself (and your significant other if you were lucky enough to have them join you on this sailing they are genuinely welcome to join us). NOTE You do not have to stay the entire 7 days; you may depart after the ship clears customs in Bermuda on Wednesday, September 17. You will have to pay a full sailing fee, an additional $150 early departure fee (imposed by the security personnel in Bermuda), plus your airfare home. We enjoyed the ASTA Convention. The sessions were very informative. The business connections made were priceless. We look forward to the next show. ~ Worldwide Transportation AGC High Impact Sponsorship Opportunities: Diamond - $75,000 Category Exclusive (Package is valued at $125,000) Package Includes: One luxurious Haven Suite with balcony for two, with access to the exclusive Haven facilities (key-card access only exclusive area of the ship) Company logo included on all printed materials and s Company logo included on all pre-event printed materials and s 3 months of banner advertising on ASTA.org Logo recognition on ASTA.org home page Logo recognition on individual signage onboard ship Priority seating for 20 at Opening & Closing General Session One banner display in a high traffic area of the cruise ship (cruise ship appropriate) 2 all delegate Blasts sent by ASTA on your behalf pre or post show Product Seminar/Workshop Sponsor spotlight interview in Official Conference Program of Events Delegate Listing every week for 6 weeks leading up to the Conference Full page advertisement in Official Conference Program of Events Questions in both the pre and post-conference delegate survey Promotion as an entry location for ASTA s official conference giveaway Dinner for 10 at your choice of one of the specialty restaurants ASTA Marketing Opportunities - 20

21 Platinum - $50,000 (Package is valued at $85,000) Package Includes: One luxurious Haven Suite with balcony for two, with access to the exclusive Haven facilities (key-card access only exclusive area of the ship) Company logo included on all printed materials and s 3 months of banner advertising on ASTA.org Logo recognition on ASTA STF Conference home page Logo recognition on individual signage onboard ship Priority seating for 10 at Opening or Closing General Session Delegate Listing every week for 3 weeks leading up to the Conference Full page advertisement in Official Conference Program of Events Promotion as an entry location for ASTA s official conference giveaway Dinner for 4 at your choice of one of the specialty dining restaurants I was able to meet with very high potential agents and suppliers. Overall there were great opportunities and I am hopeful for an exceedingly positive ROI. ASTA AGC Educational Engagement: Educational Presentations (only 5 available) (Sabre +) $3,000 per seminar Hold a product seminar to present your company's products and services in a 60 minute private educational setting - limited quantity available. Your session handouts may also be included on the AGC Program of Events website page for attendees to view before and after the conference - a great way to increase your marketing reach! Official Education Sponsor (only 5 available) $3,000 per 3 sessions Exclusive sponsor of 3 education sessions logo on signage as you enter your sponsored education rooms. 3-5 minutes of speaking time to address the audience and you will introduce the speaker. Promotional items may be placed in the back of the room. Without a doubt, ASTA has the highest ROI of any professional organization I belong to. ~ Brian Harris ASTA Marketing Opportunities - 21

22 AGC Networking Event Sponsorship Opportunities: Welcome Aboard Reception Norwegian Cruise Line Join your fellow ASTA Convention attendees to toast the departure as the ship sails out of the scenic New York Harbor. General Session Sponsorships: Monday (Opening) $25,000 Tuesday (Awards) $25,000 Closing (Friday) $25,000 This sponsorship offers premier exposure at ASTA s Global Convention. This is a unique sponsorship because it includes the opportunity for an executive from the sponsor s organization to address the largest gathering of the ASTA attendees and to share their views and perspectives on the future direction of the industry. Sponsor may address the audience prior to featured speaker s remarks (5-10 minutes) VIP seating for registered company representatives and key customer attendees near the stage Early access to General Session Logo on promotional items, including registration brochure and Convention program Logo included on the ASTA Global Convention website Option to place a promotion item or giveaway on attendee seats at General Session (sponsor is responsible for placing items on the seats) WiFi Sponsor (Sold- Sabre) $15,000 Provide 100 free WiFi minutes to each agent guest. ASTA Reception & Registration Area $10,000 Centrally located aboard the ship, this will be the most highly trafficked area by ASTA agents throughout the sailing. Lunch/Dinner/Afternoon Tea/Sponsorships (Multiple Opportunities) Contact ssheats@asta.org for Pricing Invite 10 agents to dinner or reserve an entire specialty dining room aboard the ship to entertain your premier target agents. This sponsorship is very flexible and can take place in multiple locations aboard the Breakaway. Dessert with Logo (Multiple Opportunities) Contact ssheats@asta.org for Pricing Minimum 50 piece order price depends on size of logo, colors, etc. Door Magnets $7.00/person Place a magnet on the attendee s door. You will have the opportunity to choose the amount and group of people you would like to target. Stateroom Delivery $3.00/room Provide a small gift to be placed in the attendee s room. CEO Panel Sponsorship $20,000 Sponsoring company receives 7 minutes of speaking time for company representative as well as, logo recognition on all event materials. Young Professionals Society Meeting $10,000 Sponsor will have their company logo included in all printed materials and promotions, as well as, logo included in signage at the meeting. Sponsor can place an item on delegate seats. International Travel Agent Summit $7,000 Sponsor will have their company logo included in all printed materials and promotions, as well as, logo included in signage at the event. Sponsor may speak for 5-7 minutes and/or can place an item on delegate seats. Hispanics in Travel Caucus $5,000 Sponsor the annual ASTA/NTA Hispanics in Travel Caucus to include your company logo in all printed materials and promotions, as well as, your logo included in signage at the event. Receive 5 minutes of speaking time at the Caucus Tuesday Morning for an executive from your company. Chapter Network Meeting $5,000 Sponsor will have their company logo included in all printed materials and promotions, as well as, logo included in signage at the meeting. Premium Member Reception $5,000 Aboard Norwegian Breakaway. Sponsor will receive two tickets for company representatives to welcome ASTA s Premium members at this exclusive reception and receive logo recognition on all event materials. This sponsorship is available to a sponsor supplier only. ASTA Board of Directors Meeting, Date and Time TBD The ASTA Board of Directors is a gathering of ASTA s leadership at the national level. Approximately 25 of ASTA s leadership team will be in attendance. The Board of Directors is comprised of individuals at the highest level in the travel agency industry. Sponsor a breakfast or lunch for the ASTA Board of Directors. Use this opportunity as a means to network with these individuals in a relaxed social setting. Time to address the attendees varies. Supplier may only attend the meal function they have sponsored. Breakfast $2,000-5 minutes speaking time Lunch $5, minutes speaking time ASTA Marketing Opportunities - 22

23 AGC Bermuda Sponsorships: Bermuda Beach Bash $5,000 + F&B cost Host the agents one evening on Bermuda s famed pink sand beaches. Speaking time to address the agents, logo exposure on all convention promotion materials, logo on ASTA Global Convention website. Opportunity to provide agents with a promotional give-away. Island Bike Ride $3,000 + cost of bike rentals Entertain the agents as they explore the island along Bermuda s Historic Bike Trail. Sponsorship includes logo exposure on signage and recognition in all ASTA Global Convention promotional materials. Bermuda Golf Outing - private course Thursday, September 18, 2014 Outing Sponsor $15,000 Podium at 19th hole awards ceremony Company logo included in all promotions and signage for event Company logo on each hole sponsorship sign Company listed in Tournament Program to be inserted in golf registration bag Complimentary foursome registration for the event Individual Hole Sponsor $2,000 (per hole) Listed in Tournament Program Name & Logo placed on hole sign Golf Tournament Registration All Tournament Registrations Include: Greens fees Cart and golf service fees Pre-event range balls at practice facility Pre-event box lunch for all participants in golf event (set up prior to tee off) Island Watersports Activities (Kayaks, jet skis) $3,000 + cost of watersports Be the most popular sponsor during the convention. You may limit the number of participants. Individual Registration $200 Foursome Registration $750 Tennis Outing : TBD More Bermuda Activities to Come: ASTA Marketing Opportunities - 23

24 AGC General Sponsorship Opportunities: Delegate Bags (Exclusive Opportunity) $7,000 One of the most highly visible convention sponsorships, the registration bag is given to all convention attendees upon arrival. Sponsor is responsible for production costs and delivery of the bags to the ship. Sponsor receives one side of the bag for logo or advertisement while the ASTA STF Conference logo will be on the reverse side. Delegate Bag Inserts $3,000 This allows your company to insert an item, brochure or giveaway into the registration bags for attendees. Previous giveaways have included flash drives, travel kits, notebooks, water bottles and luggage tags. Sponsor is responsible for the production and delivery of inserts to the ship. Company Logo in Printed Exhibitor Listing $500 Include your company logo next to your name in the exhibitor listing in the Program of Events. Badge Lanyards (Exclusive Opportunity) $5,000 One of the most highly visible conference sponsorships, each attendee receives a badge lanyard. Badge lanyards put your company s logo eye level for the duration of the conference. Sponsor is responsible for production cost and delivery of the lanyards. Product Seminar/Workshop (Only 8 available) $3,000 Hold a product seminar or educational workshop and present your company's products and services in a 45 minute private instructive setting. Your session handouts will also be included on the ASTA STF Leisure Conference of Events website page for attendees to view before and after the conference - a great way to increase your marketing reach. General Session Commercial - 30 Seconds $3,500 Air a 30 second commercial in front of all delegates at one of the general session events (Limited quantity available) a Glance Highlight your company in the pocket-sized schedule-at-aglance which includes all conference activity information and is included in all registration bags. Sponsorship $4,000 Sponsor will receive logo placement on the front cover. Outside Back Cover Advertisement $5,000 Color advertisement on entire outside back cover of schedule-at-a-glance. Sponsorship and Back Cover Advertisement $8,000 Receive logo placement on front cover and advertisement on the entire outside back cover. Internal Advertisement $3,000 Color advertisement inside schedule-at-a-glance. Program of Events The Convention Program is included in all attendee registration bags and includes logistical information on all major Convention activities. Sponsorship $5,000 Sponsor will receive logo placement on the front cover. Outside Back Cover Advertisement $6,000 Full page, color advertisement on entire outside back cover. Sponsorship and Back Cover Advertisement $10,000 Receive logo placement on front cover and advertisement on the entire outside back cover. Internal Advertisement $4,000 Full page, color advertisement inside the Convention Program. There was tremendous content for both my manager and I. Brought back ideas that we could use that would help our business be more successful. AGC Pre/Post Communication Opportunities: Question in Pre/Post Survey $2,000 Gain access to invaluable data by purchasing a question in the ASTA Global Convention Pre or Post Surveys. Surveys go out to all registered delegates. Work with ASTA s Research Department to ensure your question will provide accurate results. (Limited quantity available) Past AGC Attendee Blast ASTA Member: $3,000 Non-Member: $4,000 This is the most cost-effective way to reach the registered attendees of the Global Convention. ASTA will send your company s , created by you, to the registered delegates (buyers). Subject to availability and ASTA s regular communication schedule. (Limited quantity available) ASTA Marketing Opportunities - 24

25 Marketing a la Carte From our conferences and events to communications services, educational programs and research, ASTA is your one-stop marketing partner to reach the crucial travel agency community. The prices below are for single item purchases. For more information on anything contained in the document below or to develop a custom package (Proud Partner package) please contact us directly. Sue Sheats, ssheats@asta.org, Advertising ASTA.ORG Our primary association website ASTA s website, ASTA.org is visited by thousands of travel agents every day. The website averages over 120,000 unique visitors per month viewing an average of 40 pages per visit to the site. Put your message in front of them with our affordable and effective advertising. Make online advertising part of your next campaign. ASTA.org homepage is now available for advertising. ASTA.org is your access to travel agents worldwide. ASTA.org reaches travel agents, domestic and international suppliers as well as individuals seeking to enter the travel agent profession. Achieve your advertising goals by putting your company s message in front of travel professionals. Homepage Banner Advertising Your banner will reach both members and non-members on the homepage of ASTA.org. With either a static or animated.gif you will appear above the fold on the right side of the site. I salute ASTA for their integrity and dignity and uplifting of all agents. The organization gives me the tools and support that helps me be the best I can be at my job of making my clients dreams come true. ASTA's efforts in ~ Camille Adams, The Travel Service government are oftentimes the first time I hear about important issues and it is encouraging to know that we have support to help create stability in a constantly changing atmosphere. ~ Jason Holland, Travel Simplicity 3 months $3,000 6 months $5,500 9 months $8, months $10,500 ASTA Marketing Opportunities - 25

26 Internal Pages Banner Advertising Your banner will reach members on every internal page of the site, running on both the public and member-only areas. With either a static or animated.gif your ad will appear above the fold on the right side of the site. Site visitors view an average of forty pages on ASTA.org. 3 months $4,500 6 months $8,000 9 months $12, months $16,500 TRAVELSENSE.ORG ASTA s consumer faced website TravelSense.org s primary target is consumers actively looking for travel assistance. Advertisements here will receive thousands of impressions monthly reaching an audience that is in the planning stages of travel. This website averages over 50,000 unique visitors per month. Your banner ad placement will provide these travelers with a direct link to your travel service. Over 5,000 travel agents have profiles in this expansive directory and many of our travel agents are receiving hundreds to thousands of profile views and travel requests. Run-of-site Banner Advertising Your banner will appear on every page of the site running just below the most utilized tool our Find a Travel Agent Directory. 3 months $2,500 6 months $3,500 9 months $6, Months $8,000 Sponsored Destination Article $1,000 per year/article Perfect for destinations, National Tourism Offices and Convention and Visitors Bureaus. We will post and host a provided article spotlighting your destination to thousands of consumers on ASTA s popular consumer website TravelSense.org for one year. TRAVELSENSE.ORG/ASTA.ORG BANNER ADVERTISING PACKAGE ASTA delivers qualified and engaged travel professionals and consumers who are actively traveling and seeking travel assistance. Site visitors view an average of fifteen pages on TravelSense.org and forty pages on ASTA.org. Run your banner on both sites with the following banner packages: 3 months $4,500 6 months $8,000 9 months $12, months $16,500 DATELINE WEEKLY ENEWSLETTER $1,500 per week The premier source of industry news and information about ASTA initiatives, Dateline is delivered weekly via to over 8,000 ASTA members. There is also an option of promoting your message separately to ASTA s international members. ASTA Marketing Opportunities - 26

27 Your company will be the exclusive sponsor for one week of ASTA s Dateline Weekly enewsletter. Your company logo with links to your website and a promotional message will appear prominently in the upper left hand corner of each issue. This is an excellent method to get a message out to our membership via a widely read newsletter. ASTA MEMBER ALERTS The most widely read communications from ASTA to its members are the ASTA Member Alerts. An average 37 alerts are sent to the membership each year. These are messages the agents are eager to open and your message is certain to be captured. 3 months $4,500 6 months $8, months $15,000 ASTA MEMBERSHIP CARDS $10,000 (sold) ASTA members receive a membership card, which many carry wherever they travel. You will have the opportunity to place your logo in a prominent position on the back of the ASTA Membership Card. This sponsorship is valid for one year from the signing of this agreement. This sponsorship is a great opportunity for a company who is looking for exposure to the ASTA international market! Welcome kit Inserts (NEW!) New member welcome kit $3,000 Renewing member $6,000 This allows your company to insert an 8.5 x 11 2-sided-flyer or small brochure in the membership welcome kits sent to all new and renewing members. Sponsor is responsible for the production and delivery of inserts to ASTA headquarters. ASTANETWORK MAGAZINE ADVERTISING Contact sales@astanetwork.com for Pricing Each quarterly issue of ASTAnetwork focuses on the core needs of ASTA membership. It s packed with stimulating news, analysis, industry trends, features and case studies. Regular topics include: sales and marketing strategies for agents; business planning and development; global destination information and sales tips; tour product trends; industry issues and developments; lifestyle breaks and niche travel; cruise trends and itineraries; travel technology; and business travel. ASTA WORLDWIDE DESTINATION GUIDE ADVERTISING Contact sales@astanetwork.com for Pricing ASTA's Worldwide Destination Guide is your comprehensive resource for travel agents and suppliers. Contained in its pages is a wealth of information providing guides on countries across the globe, both tried and true favorites and up-and-coming destinations that are the next must-see places for your clients. Organized by global sector, each country guide offers information on everything from getting ASTA Marketing Opportunities - 27

28 there and climate to what to eat, drink and buy to frequently asked questions. Within each country guide there is company information and contact details of each international ASTA member serving that destination. There are also 50 domestic state profiles, giving anyone selling a destination the information to do so confidently and accurately. Education ASTA ONLINE COURSES March 8 Travel Agents Management Toolkit $3,000 April 9 Travel Agent Consultancy Fee Course $1,500 May 9 Leisure Sales Course $1,500 June 7 How to Become A Travel Agent $5,000 RoamRight July 11 Sales & Marketing Course $1,500 INTERACTIVE WEBINARS $3,000 ASTA provides a limited number of webinar spots to parties interested in travel agent training. Webinars have ranged from instructions on selling a destination to using a product or demo of a new service or technology. The webinar may be targeted to only ASTA members or open to the industry. Price includes online webinar guidelines and practice sessions; recording of the presentation and one-year hosting. The video, a copy of the PowerPoint and additional documents will be made available to ASTA members on ASTA.org's E-Library. The E-Library is one of the top two webpage s visited by ASTA members through the year providing you heightened visibility. (Spots are limited) I did the [webinar] on Anguilla this week and ended up selling a honeymoon there the same day because I felt I had enough information to suggest it. I was very impressed with the knowledge of the subject, something I was not familiar with, but it had me wanting to take this specialized tour of Paris and tell others about it. Thanks for opening me up to new opportunities that are out there. I found the presentation to be most helpful. Our agency is looking to grow in this area. ASTA Marketing Opportunities - 28

29 Lists ASTA TRAVEL AGENT LISTS BY SPECIALIZATION* ASTA Travel Agents are responsible for purchasing and recommending a wide array of products and services. It is essential for travel agents to be kept up to date so they can provide their clients with the best travel experience. Your message is always eagerly anticipated. ASTA has developed a unique member database which contains information on travel agency specialties in type of travel and geographic destinations. These contact lists allow you to target your marketing materials to the agents who are most likely to sell your product. With continuous updates, you are always ensured of receiving the latest agent information possible. ASTA conducts a custom database search and provides you with important contact information including: , telephone number and mailing address. These lists are available to ASTA members only. Mailing List Electronic Format in Excel 2010 ASTA Member $0.50 per agency $0.75 per agency *The data cannot be used for survey research purposes without ASTA's specific authorization. To secure such authorization, please contact the ASTA Research Department at or at research@asta.org. Use of ASTA's lists for survey research purchases may require an alternative purchase plan. Marketing Programs TOUR OPERATOR PROGRAM $525 annually 98% of ASTA Members feel more confident booking with a tour One of the most frequent subjects of inquiry to ASTA operator that belongs to TOP. concerns a tour operator's reliability and financial stability. Agents want to sell to their clients security and peace of mind when they travel. With these concerns in mind, ASTA established TOP, a program for tour operators to highlight their reliability through adherence to standards set by ASTA. TOP was created to help travel agents identify such tour operators for themselves and their clients. 98% of ASTA Members feel more confident booking with a tour operator that belongs to the TOP program as opposed to one that does not. Participation in TOP is open to ASTA domestic and international tour operator and agency members who meet the ownership, insurance, and travel agency booking criteria set by ASTA. Banner ads in TOP monthly enewsletter $395 per ad, per month Your company would be the exclusive sponsor for one month of the TOP enewsletter. The issue will include your logo with a direct link to your website and a promotional message, up to 150 words, appearing prominently at the top of the sponsored issue. This is an excellent method to get a message out to our agent membership via a widely read newsletter with a 39% open rate. ASTA Marketing Opportunities - 29

30 ASTA GREEN PROGRAM $295 annually The Green Membership for Travel Suppliers includes an educational ASTA Green Report, bi-annual updates and a logo. Agencies that complete the requirements receive the right to use the Green Member logo for one year. 81% of global consumers expect companies to address environmental issues What is in it for Suppliers? Position your company as being environmentally friendly Save time by having clear criteria on how to measure yourself as green Promote your green commitment to travel agents Stay abreast of the latest environmental travel initiatives Use the ASTA Green Member logo on your website and promotional literature Receive help in developing a Corporate Social Responsibility document Two levels of sponsorship available: Green Leader ($10,000) Green Supporter ($5,000) Banner ad that rotated on ASTA.org promoting your sponsorship. Listing as a Green sponsor on the ASTA.org web pages dedicated to the Green Program ASTA Green Sponsor logo for use on website and printed materials Copy of ASTA s Green Guide for Suppliers Logo in ASTA s Green Guide for Travel Agencies ASTA MARKETING SERVICES, INC. (AMSI) $5,000 annual minimum - plus royalties AMSI licensees-day operations. All AMSI licensed vendors must meet standards for quality and performance; and pricing to ASTA members must be at a discount comparable to or better than the best discount the vendor has available in the marketplace. AMSI's mission is to be the leader for high quality travel agency products. ASTA Marketing Opportunities - 30

31 Research Opportunities - Profile and Market to Your Customers ASTA provides personalized research services to travel suppliers needing accurate, actionable insight to drive their travel agent marketing strategies. We have a comprehensive travel agency network spanning thousands of agencies, large and small. CUSTOM SURVEYS Cost depends on project timeline/scope (Clients, Employees, Independent Contractors, Industry) ASTA have access to over 15,000 agents. Because of our role as an unbiased 3rd party industry group, agents know that the information they share with ASTA is confidential. As such, they often share information with ASTA that they aren t comfortable sharing other places. The survey can be conducted with ASTA members, our non-member agent contacts, and can be combined with your own client lists. RESEARCH FAMILY SURVEYS $2,000 per question for members/$4,000 for non-members ASTA puts together a panel of travel agencies, the Research Family, each year for surveys. Using the Research Family guarantees statistically relevant data with extensive demographic detail. The opportunity is available monthly January through September for up to three questions per survey. There is a minimum days before receiving results. Demographic data on the respondents is included with the results. SPONSORSHIP OF ASTA REPORTS Research Supporter ($5,000) or Research Leader ($10,000) Reach ASTA travel agent members and non-members through sponsorship of existing ASTA Research Reports. Our research is utilized by the entire travel industry from frontline agents to the press to large corporate agencies. There are two sponsorship packages available. Travel Agency Benchmarking Reports Publication Date Supplier-Travel Agent Relationship Marketing Report July 2014 Financial Benchmarking Report September 2014 Technology and Web Usage Report October 2014 GDS Report November 2014 Labor and Compensation Report January 2015 Service Fee Report February 2015 ASTA additionally publishes public research. Your sponsorship is highlighted on the inside front cover and in the written introduction of the research. Public Reports Publication Date(s) ASTA Travel Agency Profile February 2014 ASTA Hot Spots Report March 2014 ASTA Travel Agency Revenue & Trends Report (twice a year) March 2014/July2014 The reports are publicized through ASTA s communication vehicles. Sponsorship includes the Premium version of the report, the standard version and the summary report. MARKET RESEARCH Cost depends on project timeline/ scope ASTA can collect and analyze secondary data including Census, Bureau of Labor Statistics and Bureau of Economic Analysis data. ASTA can also provide further analysis or custom break-outs of data from our benchmarking series of reports. Survey cost depends on project timeline and scope. For more detail on the packages and the reports available for sponsorship contact Melissa Teates at mteates@asta.org. ASTA Marketing Opportunities - 31

32 ASTA Chapters To connect with ASTA agents in a specific region, we encourage you to take advantage of the ASTA Chapter Network. The ASTA Chapter Network plays a significant role in promoting ASTA and informing agents at a local, grassroots level. Currently, there are 25 regional chapters throughout the United States and one (1) special interest group, the Young Professionals Society. Our agents consistently look to this established chapter system for networking opportunities with valued suppliers throughout the world. To stay abreast of upcoming meetings and events, you may access our Industry Calendar that can be found within the Events tab on the left-hand side of the ASTA.org homepage. Once you arrive at the Industry Calendar, you will be able to view more information regarding chapter and industry events. Simply click on the banner to the right. It will directly link you to the Chapter President Directory. This directory houses contact information for the presidents of all 26 chapters. You will also find more information about our chapter network by clicking on the ASTA tab on the left. Detailed information for each chapter and links to their webpages are located here. ASTA Marketing Opportunities - 32

33 NACTA Sponsorship Opportunities The National Association of Career Travel Agents (NACTA) is the foremost Travel Industry Association dedicated to providing the finest education, training networking and representation in support of Career Travel Agents. NACTA is a wholly owned affiliate of ASTA. While separate associations, both work to protect and enhance the entire retail distribution channel. With a membership of Independent Travel Professionals you won't want to overlook this growing sales channel to develop new business for 2014 and beyond. According to a recent survey, 42% of NACTA members are fully independent and not aligned to any host agency. The best way to reach this important channel is through Membership and participation in NACTA. NACTA Supplier Membership Program and Opportunities: Standard Supplier Membership $1000 This is NACTA's entry level supplier membership program giving you basic access to the association's travel professionals. Standard Plus Membership $2500 With Standard Plus, you receive an enhanced level of communication to the membership including a webinar, communication & other valuable benefits. Bronze Membership Package $7500 The Bronze package includes everything you receive at Standard, plus advertising in NACTA's Agent Life magazine, which reaches over 30,000 travel professionals in the US and Canada. Also includes participation in the annual conference, both tradeshow and roundtable and electronic advertising. Gold Membership Package $30,500 The Gold membership package takes you up to one of NACTA's elite supplier levels. With Gold, you receive several opportunities per year to meet face-to-face with NACTA's travel professionals, advertising & editorial space in Agent life, and enhanced convention participation. Platinum Membership Package $43,000 This level of supplier support puts you first in the mind of NACTA's travel professionals & chapter directors. You receive everything at the previous levels of support, as well as convention general session sponsorship & speaking time, four page spread advertising in Agent Life, and so much more. Silver Membership Package $15,850 The Silver package delivers unprecedented investment value with all of the Bronze components and increased coverage in Agent Life, additional webinars, additional communications & more. Please contact Bob Duglin, NACTA s Vice President Sales and Industry Relations, at rlduglin@nacta.com for additional NACTA sponsorship opportunities NACTA Events include: NACTA Chapter Directors Meeting, May 7-11, Sandals, Jamaica NACTA Annual Conference, October 30 November 2, Phoenix, Arizona ASTA Marketing Opportunities - 33