APRIL 22 26, 2015 FORT LAUDERDALE 2015 SPONSORSHIP GUIDE

Transcription

1 APRIL 22 26, 2015 FORT LAUDERDALE 2015 SPONSORSHIP GUIDE

2 2015 SPONSORSHIP & EXHIBITOR GUIDE cruise3sixty Attendee Profile... 4 Premier Sponsorships...6 Mobile Messaging... 7 Create Your Own Sponsorship Package...8 Trade Show Exhibitor Booths Contact Us

3 An excellent partnership Greater Fort Lauderdale CVB found an excellent partnership with CLIA and cruise3sixty. With support from our local partners, we created the largest and most vibrant collection of lodging properties and attractions that have ever been featured at cruise3sixty! Hello Sunny was front and center at the spectacular trade show! Christine Roberts-Tascione, Vice President, Greater Fort Lauderdale CVB Reach front-line travel agents cruise3sixty provided valuable networking opportunities with nearly 1200 agents. Many agents were very interested in Hawaii, and our two destination seminars were well attended. cruise3sixty is a wonderful way to reach a large group of front-line travel agents. Robyn Basso, CTC, Senior Director, Hawaii Visitors and Convention Bureau Excellent ROI Starwood Hotels and Resorts are proud partners of CLIA s cruise3sixty. It s a decision based on excellent ROI, a superior level of engagement from attending travel professionals and measurable incremental revenue from pre- and post-cruise hotel bookings. Chris J. Austin, VP Global Retail Leisure & Luxury Sales, Starwood Hotels & Resorts Worldwide, Inc. Network with key travel influencers... Tourism Vancouver has been a long-standing partner of cruise3sixty as both a sponsor and host. The travel agent community plays an integral role in marketing. Even more important are those agents striving to achieve CLIA accreditation. cruise3sixty provides an opportunity to showcase destinations and network with these key influencers. Dayna Miller, Director of Sales, Tourism Vancouver A must-attend event Nexion looks forward to attending cruise3sixty every year. The caliber of the training, the opportunity to see some of the newest ships, the ability to work toward certification, and the opportunity to interact with travel industry executives makes this a must-attend event. Jackie Friedman, President, Nexion The quality brings us back The team at cruise3sixty has been a great help in achieving our goals of meeting key travel agents. We are able to feature our destination through the multiple platforms, leading to a successful event for France. The quality of the event brings us back every year. Tiana Rakotoson-Gamez, Manager, Marketing & Promotion Niche Marketing, Atout France 3

4 CRUISE3SIXTY ATTENDEE PROFILE 95% of attendees are CLIA Members 60% are CLIA-certified graduates or are enrolled in CLIA certification programs $500K+: 11% CRUISE3SIXTY ATTENDEES: 5 10: 27% DEDICATED. PROFITABLE. EXPERIENCED. ENGAGED. $100K- $500K: 33% 44% report annual sales of more than $100,000 LESS THAN 5: 42% 31% of attendees have been in business for 10+ years 2014 CRUISE3SIXTY REPORT CARD 95% of attendees rated cruise3sixty as very good or excellent in % of attendees rated the quality and number of the exhibiting companies as very good or excellent. 89% expected new business as a result of attending just the trade show! 4

5 CRUISE3SIXTY ATTENDEE PROFILE INSURANCE 58% HOTELS 83% AIR TRAVEL 64% HERE S WHAT THEY SELL CRUISES 99% PACKAGED TRAVEL 81% CAR RENTAL 62% MEXICO, CENTRAL & SOUTH AMERICA 82% EUROPE 80% CARIBBEAN 96% ASIA 40% AND WHERE THEY SELL IT AUSTRALIA, NEW ZEALAND & SOUTH PACIFIC 47% HAWAII 79% ALASKA 84% 5

6 GOLD SPONSORSHIP: $75,000 n Exclusive sponsorship of one event to be mutually agreed upon by sponsor and CLIA. n 30-second video message shown prior to all three General Sessions and the Hall of Fame. Video message to be provided by sponsor and is subject to CLIA review. n Exclusive sponsorship of two (2), 50-minute educational workshops. n Double booth (20 x 10 ), with premier location within the trade show. n Six (6) full cruise3sixty conference registration packages. 1 n Final attendee list including name, company and mailing address. n Verbal recognition by a CLIA senior executive. SILVER SPONSORSHIP: $45,000 n Co-sponsorship of a General Session. n Exclusive sponsorship of two (2) 50-minute educational workshops. n Double booth (20 x 10 ) with a premier location in the trade show. n Four (4) full cruise3sixty conference registration packages. 1 n Final attendee list including name, company and mailing address. n Verbal recognition by CLIA. BRONZE SPONSORSHIP: $30,000 n Co-sponsorship of a selected event, excluding the evening events. n Exclusive sponsorship of two (2) 50-minute educational workshops. n Booth (10 x 10 ) with a premier location in the trade show. n Two (2) full cruise3sixty conference registration packages. 1 n Final attendee list including name, company and mailing address. ALL GOLD, SILVER AND BRONZE PACKAGES INCLUDE: n Sponsor logo on the cruise3sixty website with hyperlink to sponsor website. n Sponsor logo on cruise3sixty marketing materials including attendee program and other promotional materials. n Sponsor logo placement during sponsored/co-sponsored events. n Sponsor logo included in trade media schedule and recognition in PR outreach. n A single 8 1/2 x 11 insert in attendee bags. CLIA reserves the right to determine appropriate use of sponsor logos on all conference materials. All prices listed are USD. 1 Includes trade show, general sessions and meal functions/receptions. Additional full conference registration packages: $498 each. 6

7 CRUISE3SIXTY MOBILE MESSAGING The cruise3sixty mobile app, created by DoubleDutch, features information on all things cruise3sixty. Conference agenda, sponsor information, a innovative social-media activity feed and attendee messaging are all included. The cruise3sixty mobile event app demonstrated remarkably high levels of engagement with 2014 attendees. With more than 2,000 photos posted, thousands of visits to exhibitor profiles, and engaging dialogue taking place throughout the activity feed, there was truly never a dull moment! Get your message heard. Push messages and promoted posts provide sponsors an instant connection to cruise3sixty mobile app users. This app is an amazing resource for travel agents, truly an asset. We post on it every day! Stacey Sweet-Belle, Time 2 Go Travel The cruise3sixty mobile app really helped direct travel agents to our booth and also let them know about our special cruise3sixty promotions. We will definitely use it again. Dwight Curtiss, CTA, Manager Regional Sales, Windstar Cruises n PROMOTED POSTS Short message of up to 140 characters. Posts are anchored at the top of the activity feed for 30 minutes. After 30 minutes your post is added to the activity feed. Pairs with a push message for maximum impact. n PUSH MESSAGES Short message of up to 140 characters. Can be scheduled for specific times. Pairs with a promoted post for maximum impact. MESSAGE PACKAGE (Promoted Post + Push Message): $300 each Push messages and promoted posts are limited to one every half-hour. Dates and times are allocated on a first-come, first-served basis. Message display may vary on android devices Message packages are only available to cruise3sixty exhibitors. 7

8 CREATE YOUR OWN SPONSORSHIP PACKAGE Sponsorships are for specific events and in conjunction with overall cruise3sixty sponsors. Note: Sponsorship package rates do not include trade show participation, which is mandatory for all sponsors. BRAND PROMOTION n Video message at General Session/Hall of Fame 1 15-second video $2, second video $5,000 n Lanyards $7,000 n Official note pads and pens 2 $7,000 n Trade show brochure bags $7,000 n Reusable sport water bottles (with logo) $8,500 n Hydration stations $10,000 n Hotel key cards $7,000 n Host hotel elevator carpet $5,000 n Attendee hotel room drops 2,3 $3,500/day n Travel agent tote insert 2 $3,000 n Registration area: includes logo on counters, $10,000 concierge desk staffed by sponsor, trade show bag insert n Gift or information placement at General Session 2 $3,000 n General Session Coming up next screen placement $10,000 n Branded seat covers for General Sessions and CLIA seminars $15,000 n Floor decals (12 decals in an aisle) $3,500 n Escalator branding Call for quote n Signage sponsor, with logo on one-meter signs $6,000 n Visual displays: indoor and outdoor (call for quote) from $3,000 n Gobo logo placement (exclusive) Near registration desk $5,000 Seminar pre-function space $5,000 Trade show entrance $5,000 Entrance to General Session I, II, II and Hall of Fame $5,000 NEW! Inside General Session I, II, III and Hall of Fame Call for quote All prices listed are USD. 1 Digital ads are non-exclusive. Advertisers must be approved by CLIA. 2 Materials to be supplied by sponsor. 3 Based on room drops to 600 rooms per night. 8

9 CREATE YOUR OWN SPONSORSHIP PACKAGE (continued) Sponsorships are for specific events and in conjunction with overall cruise3sixty sponsors. Note: Sponsorship package rates do not include trade show participation. Participation is mandatory for all sponsors. FOOD AND BEVERAGE n Hospitality suite 1,2 $2,000-$3,000/day n Morning and afternoon breaks $15,000 n Agent lounge (near workshop rooms) 2 $10,000 n Meal sponsorships Graduate Reception: co-sponsorship/exclusive $12,500/$20,000 General Session or Hall of Fame $17,500-$30,000 VIP Reception co-sponsor $7,500 Agent breakfast, lunch or reception 2 $5,000/each TRANSPORTATION n Ship Inspection shuttles 3 $5,000/day EDUCATION & TRAINING n CLIA seminar sponsor with 2-minute intro n Conference internet sponsor $2,000/each Call for a quote n 50-minute Product and/or Destination Workshop Single Workshop $6,000 Two Workshops $10,000 Three Workshops $12,000 Please note the following regarding the sponsorship of Product or Destination Workshops: Workshops are subject to limited availability. Workshops seat approximately 75 attendees. Actual attendance is not guaranteed and will vary. Multiple workshops will be conducted at the same time. Workshop/seminar content must be approved by CLIA. Information must be educational; commercial messages are not applicable. Have an idea to promote your brand? Let s work together to design the perfect promotion to reach these valuable sellers! All prices listed are USD. 1 Hospitality suite rates are calculated based on the space requested and the duration. Hours of operation must be approved by cruise3sixty. 2 Limited days available. Cost of food and beverage is not included. 3 Branding or other identification on bus is not included; available at additional cost. 9

10 TRADE SHOW EXHIBITOR BOOTHS Contract & payment received prior to... After 8/31/14 12/13/14 1/1/15 BOOTH Standard: 10 x 10 $2,695 $2,995 $3,295 Double: 20 x 10 $5,390 $5,990 $6,590 End Cap*: 20 x 10 $5,990 $6,590 $7,190 SPECIAL SECTION* (see below for details) 10 x 30 (Minimum 3 booths) $8,085 $8,985 $9,885 Each additional booth $2,695 $2,995 $3,295 ISLAND* (see below for details) 20 x 20 (Minimum 4 booths) $11,980 $13,380 $14,380 Each additional booth $5,990 $6,590 $7,190 TRADE SHOW BOOTH FEE INCLUDES: n Exhibit space as contracted including side rails and backdrop, 6 skirted/draped table, two chairs, ID sign and three trade show only passes per booth. FULL CONFERENCE REGISTRATION FEE INCLUDES: n Trade show, general sessions and meal functions/receptions for $498 each. SPECIAL TRADE SHOW OPPORTUNITIES We are pleased to offer unique opportunities to promote your destination or product at CLIA s cruise3sixty. Our premier trade show spaces allow you to create an atmosphere that personifies your destination on the trade show exhibit floor. Working with your other destination partners, you can build a section that really wows attendees. FOR MORE INFORMATION CONTACT: Gale Collins, Director of Sales (949) ext gcollins@mjpa.com. SPECIAL SECTION: consists of a minimum of three booths (10 x 30 ). The absence of the side rails allows for more tables. By using the 6 tables, you can create a long, counterlike look, or opt for taller counters. Add small café rounds throughout the section for individual discussion areas. AISLE: consists of a minimum of six booths, using each side of an aisle (10 x 30 ), and allows you to carry your theme throughout. ISLAND/PAVILION: consists of a minimum of four booths (20 x 20 ) with aisles on all four sides, no other attached booths, thus providing 360 degrees of visibility. All prices listed are USD. * End caps, special sections and islands are subject to limited availability. 10

11 FOR MORE INFORMATION PLEASE CONTACT: SPONSORSHIPS Michael Pierson, President Michael J. Pierson Associates, Inc. (949) x105 TRADE SHOW EXHIBITOR BOOTHS Gale Collins, Director of Sales Michael J. Pierson Associates, Inc (949) x110 CLIA Louise Batista, Manager, Events and Partnerships, CLIA (754) Visit cruise3sixty.com for complete program details.