2015 Mile HigH SHrM Sponsorship Prospectus

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1 2015 Mile HigH SHrM Sponsorship Prospectus Building relationships through Education and Engagement 1

2 Sponsorship prospectus Whether you are tasked with selling a specific product or service to Human Resources professionals or are responsible for building name and brand recognition for your company, Mile High SHRM (MH-SHRM) offers countless opportunities to access more than 1,000 of Metro Denver s best and brightest HR professionals. We invite you to consider the various opportunities presented in the 2015 MH-SHRM Sponsorship Prospectus. Who are our members? Affiliated with the Society of Human Resource Management (SHRM), our chapter operates independently with our own unique membership. MH-SHRM includes more than 1,000 members representing human resource professionals at all levels and from all size companies. About 80% of our members have indicated they are human resource practitioners. Four percent are students, 6% are in job transition, and about 10% are affiliate members providing a product or service to those practicing human resources. How big are their companies? Twenty percent of our membership work for companies with less than 50 employees, 31% work for companies with employees, 17% work for companies with employees, and 30% work for companies with more than 500 employees. What do they do? Thirty percent are directors or senior vice presidents, and 28% are managers. The rest of our members have a variety of job titles including specialist, consultant, president, administrator, assistant director or legal counsel. 2

3 Sponsorship packages Partner with MH-SHRM on a comprehensive sponsorship package: prestige * (Limit 2) Superior * (Limit 2) Distinct (Limit 2) Select (Limit 6) $12,000 valued at $15,150 $7,500 valued at $11,250 $5,000, valued at $7,450 $3,500, valued at $5,200 Level 3 Annual Human Resources Conference (HRC) exhibitor package Two Monthly Member Programs (MMPs) Featured Sponsorships Highest tier Holiday Social OR Summer Social sponsor Full year Professional Development Groups (PDGs) Category Sponsorship Full year banner ad on home page Level 2 HRC exhibitor package First tier MMPs Featured Sponsorship Full year banner ad on home page Full year Professional Development Groups (PDGs) Category Sponsorship One Webinar Sponsorship (sponsor chooses content) Two blasts Level 1 HRC exhibitor package Half-year banner ad Full year Professional Development Groups (PDGs) Category Sponsorship One Webinar Sponsorship (sponsor chooses content) Two blasts Second tier MMPs Contributing Sponsorship Single month banner ad One Webinar Sponsorship (sponsor chooses content) One-time use of MH-SRM mailing list One-time use of mailing list One registration to any/all events * Prestige and Superior packages also include: 60 second commercial (produced by sponsor) played at sponsored MMPs. MH-SHRM staff wears sponsor promo item (ie. button, shirt provided by sponsor) at sponsored MMP Ability to serve a host site for a MH-SHRM event (board meeting, MMP) Recognition on signage at the MH-SHRM booth at conferences 3

4 Annual Conference 2015 Annual HR Conference The MH-SHRM Human Resource Conference is the largest annual HR conference in the Rocky Mountain region featuring high-profile keynote speakers and a comprehensive array of education sessions. This conference attracts more than 500 attendees primarily from Denver Metro area. Attendance includes HR professionals with titles ranging from mid-level HR generalists to senior HR executives from all sizes of companies. HR Conference Exhibitor Levels Level 3 Summit 09/16/ /31/2014 $2,150 After 01/01/2015 $2,300 Place an marketing insert in the conference bag Inclusion in the conference Adventure Trivia game 1/2 page ad in the conference Program included; may increase ad size to full page 10 X 5 exhibitor space in a location of choice. Display may be floor-based or tabletop. Expanded exhibitor space allows for a pop-up. 6 draped table 6 exhibitor registrations to the conference All levels of sponsorship opportunities available Level 2 Timberline 09/16/ /31/2014 $1,650 After 01/01/2015 $1,800 Inclusion in the conference Adventure Trivia game 1/4 page ad in the conference program included; may increase ad size to 1/2 page 10 X 5 exhibitor space. Display may be floor-based or tabletop. Floor mounted displays must be not wider that 6 or deeper than 12 6 draped table 4 exhibitor registrations to the conference Select levels of sponsor opportunities are available Level 1 Base Camp 09/16/ /31/2014 $1,350 After 01/01/2015 $1,500 1/8 page ad in the conference program included; may increase ad size to 1/4 page 10 X 5 exhibitor space. Display may be floor-based or tabletop. Floor mounted displays must be not wider that 6 or deeper than 12 6 draped table 2 exhibitor registrations to the conference Select levels of sponsor opportunities are available Inclusion in the conference Adventure Trivia game available for purchase 4

5 Annual Conference (cont.) HR Conference Sponsorship Levels Title/Presenting Sponsor $7,500 Exclusive Sponsor Achieve the highest level of prestige and visibility. Your company name is attached to the entire event as presenter, and the Mile High SHRM Conference becomes, Mile High Adventure: Ascend the HR Summit, presented by YOUR COMPANY NAME. It s a great way to promote your brand and reward your most valuable players, with premiums that include a total of 10 conference registrations, your name and logo across all event marketing and publicity. Includes Level 3 Exhibitor space and benefits as described Company Name/Logo appears within all marketing materials promoting keynote session Recognition (by keynote Emcee) during keynote panel session Display your signage in the keynote and exhibit hall Additional table (for literature) in keynote area 30 minutes prior to keynote panel discussion Meal Sponsor ** $950 Minimum Level 3 Exhibitor space and benefits as described Recognition place cards on food serving tables during breakfast and lunch Recognition during closing announcements Conference Bag Sponsor * $1,050 Organization logo on the bags provided to conference attendees Master Track Sponsor *** $650 Minimum Level 2 Exhibitor space and benefits as described Invitations for 2 attendees to the Master Track session(s) Recognition during Master Track session(s) Conference Shirt Logo Sponsor * $850 Company logo (one color) on shirt worn by Conference Committee Volunteers Adventure Themed Give Away Sponsor * $850 Provide branded gift to conference attendees Breakout Room Sponsor * $550 Opportunity to put a single document on the chairs in rooms for each breakout session Company logo on room sign Recognition at the start of each session Lanyard Sponsor * $850 Charging Station Sponsor * $1,000 Opportunity to display your signage throughout the exhibitor hall Wi-Fi Sponsor * $1,000 Opportunity to display your signage throughout the exhibitor hall * In addition to Exhibitor Package ** In addition to Level 3 Exhibitor Package *** In addition to Level 2 or higher Exhibitor Package Organization name on the lanyards provided to conference attendees 5

6 Educational Events MH-SHRM Monthly Member Programs Monthly Member Programs (MMPs) are meetings with dedicated time for a networking reception, followed by a breakfast, lunch or dinner and featuring a keynote speaker. Member program Featured Sponsor (limited to 2 per event) $2,500 One sponsored blast (to be used within the 12 month period following the signed agreement) Up to 10 complimentary registrations to invite clients Weekly Update e-newsletter recognition impressions) Three weeks prior to and week following the event Social media promotion (+/ impressions) three weeks prior to and week following the event Representative from company may sit at registration table and help greet people as they arrive Skirted table(s) in the foyer to distribute company literature Logo on attendee badges Opportunity to distribute literature at each place setting Opportunity to offer a door prize Company representative receives three minutes of podium time to introduce or thank speaker Post-event attendee mailing list Member program Contributing Sponsor (limited to 2 per event) $1,000 Two complimentary registrations to invite clients Skirted table(s) in the foyer to distribute company literature Logo on attendee badges Opportunity to distribute literature at each place setting Raffle prize at the event Post-event attendee mailing list 6

7 Educational Events (cont.) 2014/15 MH-SHRM Professional Development Groups Professional Development Groups (PDGs) allow MH-SHRM members to keep up with HR trends and issues. These topic-focused groups meet periodically, promoting the sharing of ideas, strategies, tips and information. PDGs are a great networking opportunity as well, allowing for productive networking in a small group setting. Check the MH-SHRM calendar for specific programs throughout the year. PDG s include: Total Rewards: Benefits & Compensation Business Acumen Career Strategies Employee Relations & Diversity Global HR HR Essentials Legal & Employment Organizational Development PHR/SPHR Certification Talent Acquisition & Management PDG Sponsorship: $1,500 per category per year * or $500 per event (limited to events/categories not previously purchased through other packages): Company representative receives three minutes podium time before the speaker Logo and link on our website for the sponsored PDG promotion Opportunity to collect business cards onsite and give a door prize May distribute literature and/or gift item onsite One registration to the PDG * (through December 31, 2015) MH-SHRM Webinars $2,000 per event, limited to two per month One-hour presentation using Go To Webinar, a virtual platform. Attendees have ability to submit questions to the speaker online. Webinars are FREE to MH-SHRM members. The webinar host provides the speaker and topic (to be approved by volunteer review team). A time will be scheduled for the presenter to use the webinar technology and become familiar with the process. Webinar sponsors must work closely with the programming team to ensure the topic and speaker are approved prior to being scheduled. Webinar $2,000 Host provides speaker and content (subject to approval by volunteer review team) Host provides PowerPoint for review and for posting onto website MH-SHRM provides promotion, registration and coordination of the event Webinar host receives pre-event publicity Webinar host receives post-event attendee mailing list Option to archive and post webinar on MH-SHRM s website 7

8 Hr Young professionals 2015 HRYP Mini-Conference The MH-SHRM) HR Young Professionals (HRYP) group seeks to promote the future of Human Resources by offering HR professionals 35 and under and those new to the profession opportunities and a common networking forum in which to share ideas and experiences. This is a mini-conference focusing on understanding the areas of HR, understanding career paths, resume review and topics relevant to those new to the field. HrYp Mini-Conference Featured Sponsor (Limited to 5 per Event) $1,500 One sponsored blast (to be used with in the 12 month period following the signed agreement) Three complimentary registrations to invite clients Weekly Update e-newsletter recognition 10,500 impressions) three weeks prior to and week following the event Social media promotion (+/- 13,000 impressions) three weeks prior to and week following the event Representative from company may sit at registration table and help greet people as they arrive Skirted table(s) to distribute company literature (location to be determined by MH-SHRM staff) Opportunity to distribute literature at each place setting Raffle prize at the event HRYP Happy Hours HRYP Happy Hours are quarterly events that provide an exclusive opportunity for members to network with peers, gain relevant and timely information about the HR profession, and get connected with MH-SHRM leaders. HrYp Happy Hour Featured Sponsor (Limited to 1 per Event) $250 Two complimentary registrations to invite clients Skirted table(s) in the foyer to distribute company literature Logo on attendee badges Distribute literature at each place setting Raffle prize at the event Post-event attendee mailing list 8

9 Social Events 2014 Holiday Social The MH-SHRM Holiday Party is a festive celebration with a mix of charitable support. Position your organization in a positive light while sponsoring this celebration and effort to support our community Summer Social The MH-SHRM Summer Social is a networking event that introduces the next year s annual conference theme. This event allows members to cultivate their network of HR professionals and contacts. Featured Host (Limited to 1 per Event) $3,000 Category exclusivity Banner ad on new MH- SHRM Home page for 5 days preceding event 10 complimentary registrations Weekly Update e-newsletter recognition 10,500 impressions) three weeks prior to and week following the event Social Media Promotion (+/- 13,000 impressions) three weeks prior to and week following the event Representative from company may be at registration table and help greet people as they arrive Company representative receives opportunity to welcome guests Raffle prize at the event Skirted table in the foyer to distribute company literature Post-event attendee mailing list Contributing Sponsor (Limited to 2 per Event) $2,000 Five complimentary registrations to invite clients - contact Cynthia Jackson at or for assistance inviting desired guests Representative from company may sit at registration table and help greet people as they arrive Post-event attendee mailing list Skirted table(s) in the foyer to distribute company literature Raffle prize at the event Company representative receives opportunity to welcome guests 9

10 Advertising Broadcast MH-SHRM will send a broadcast to our members with your message. MH-SHRM limits the number of s sent to a maximum of two per week. Cost: 1 Time: $750 2 Times: $1,200 Mailing List Rental Membership labels are provided for a one-time use (snail mail) only and are not to be utilized to create a database for future mailings. s and phone numbers are NOT included and are never rented. A sample of the materials must be submitted for approval prior to confirmation of your order. Cost: 1 Time Use: $450 Website Banner Advertising Display your company s logo on the home page of MH-SHRM s website. Your ad will be placed within our rotating marketing banner on our home page. Members and non-members visit our website on a regular basis throughout the year to receive updated news, register for events and view job postings. Cost: $250 per month $1,250 for 6 months (savings of $250) $2,250 per year (savings of $750) 10

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