40k max GIF/JPEG; 40k max Flash; up to 3 loops with 15 seconds max animation (loops combined)

Transcription

1 DIGITAL Advertising Specs Banners 40k max GIF/JPEG; 40k max Flash; up to 3 loops with 15 seconds max animation (loops combined) All.swf creative must be submitted with a.gif or.jpg back up file; must use clicktag (see Flash Ad Requirements below) Newsletter 300x250 requires GIF/JPEG site served file 3rd party tracking on clicks only 728x90, 160x600, 300x250 and 300x600, accept user-nitiated expansion only See Rich Media requirements below PRODUCT Leaderboard Medium Rectangle Wide Skyscraper Half Page Ad Vertical Banner DIMENSIONS 728x90 300x x x x240

2 Buttons & Logos PRODUCT DIMENSIONS SPECIFICATIONS Buttons & Logos 120x60 - Static logo only - 10k max GIF/JPEG Micro Bar 88x31 - Static logo only - 10k max GIF/JPEG Resource Button 125x125-20k max GIF/JPEG Video PRODUCT DIMENSIONS SPECIFICATIONS Pre-Roll Video 400x300 - :15 seconds max on PreRoll - Site Served Only -.FLV 400x300 file; 1MB max (.WMV may also be accepted) - Pre- and Post-stream 3rd party pixel tracking, and click tracking accepted itunes Pre-Roll 640x480 - File Type:.mov (quicktime) - Frame Size: 640x480 - Site Served Only: No 3rd party serving or tracking, and No ad click-thru

3 PRODUCT DIMENSIONS SPECIFICATIONS Newsletter 300x250 - Site Served in 300x250.gif or.jpg less than 30k file size Sponsorship - Client can provide a click redirect URL - NOTE: 3rd party impression tracking pixels are not accepted for newsletters Ad-Only 800x600 If fully-coded HTML file will be provided, please deliver: - HTML code & images (unless images already hosted in the code) - Text-only version (in textpad) - Subject Line - Any list segmentation (geotargeting, etc.) requirements - Click through URLS - Proof list & final send list - Lead time: 5 business days before deployment If MSLO needs to create HTML code, please deliver: - Image file (psd, eps, or high-res jpeg format, up to 800 px wide) - Subject Line - Any list segmentation (geotargeting, etc.) requirements - Click through URLS - Proof list & final send list - Lead time: 4 weeks before deployment Printer-Friendly Page Sponsorship PRODUCT SPECIFICATIONS DIMENSIONS Logo 88x31 - Static logo; 10k max GIF/JPEG Leaderboard 728x90 - Creative should be printer-friendly animation and color saturation should be kept to a minimum

4 Full Page Superstitial PRODUCT DIMENSIONS SPECIFICATIONS Superstitial Up to 640x480 - Auto-initiated full-screen overlay (featuring static or animated display ad or video), anchored to a 300x250 ad unit. - Overlay resolves back to 300x250 size automatically after 10 seconds, if there s no user interaction. - :10 max length for animation/video in auto-expanded overlay - Subsequent user-expanded (on click) overlay - 80k max file size initial load - 160k max file size sub load - Audio must be user- initiated and also must include a visible mute button - Superstitial ads are built and served by Unicast. REQUIRED ASSETS 1. Creative for 300x250 ad (anchor unit for superstitial): - FLA file for animated ads - PSD file for static ads 2. Creative for full-screen expansion: - Can be static, animated, or video; 640x480 max dimensions - Static ads should be supplied as a.psd file - Animated ads should be supplied as a.fla file - Video assets :10 max for auto-initiated overlay, Video Format: Uncompressed MOV or AVI, 2GB max file size; or FLV encoded to proper screen size Backup image (Format: JPG/GIF) 3. External ActionScript files if used. 4. All fonts / Mac fonts supplied in separate.sit file 5. Click-through URL; 3rd party tracking Lead time: 10 business days before desired launch date.

5 Pushdown PRODUCT DIMENSIONS SPECIFICATIONS Pushdown 970x66 - On page load, the collapsed unit may auto-expand for 8 seconds, (expands to 970x418) before auto-collapsing - Auto expansion frequency must be capped at 1 per user per day, subsequent expansions may be initiated by user CLICK only - Collapsed banner size is 970x66 and expanded size is 970x418 - Expanded panel must have a visible close button (X CLOSE) - Expanded panel duration: 8 seconds on frequency capped auto expansion, 30 seconds max for subsequent user initiated expansions - Banner should expand and collapse with a smooth lampshade action - 40k initial load and up to 100k for subsequent load - Audio must be user initiated with same action to stop as it was to play (click to play/click to stop Mouse over to play audio/mouse off to stop): Mute button required

6 Wallpaper PRODUCT Wallpaper SPECIFICATIONS **Wallpapers are built and 3rd party served by Unicast** All wallpapers will be subject to editorial approval prior to launch Please allow a least 3 weeks for build and creative approval on client-provided designs Creative Guidelines: - Animation NOT permitted, image must be Static - Wallpaper should be 1600px wide to accommodate nearly even screen size in common use - Gutter Dimensions: Martha Stewart Content Width = 1004px; Right and Left gutter width = 138px. - Featured content must be aligned to the gutters (approx 140 px wide). Non-featured content and imagery may extend beyond the gutters to create a better user experience for users on larger monitors or using higher resolutions. - LIMITED Text: Wallpaper is one element of a full page takeover and is intended to complement the banner ads on the site. The weight of the branding should be borne by the banner ads and slogans and calls to action should live in the banners. - Logo and Image: Wallpaper can accommodate maximum 1 Logo and/or 1 product image and tagline. Logo and image must be at least 500 pixels from top of the page. No tiling/repeated imagery. The majority of the background should be a tasteful gradient, color or pattern. - Tagline: 40 character maximum. - Scroll Follow: Not Allowed - Gutter images must remain fixed in browser when user scrolls down. - Background Color: Center content area must have a background color of #A0E1DA. Suggested background color of creative: Neutral and light colors. Bright primary colors and/or colors that clash with the Martha Stewart palette are not suggested. Standard clean edge (no fading).

7 Wallpaper (cont.) REQUIRED ASSETS 1) Static Wallpaper Image - Dimension: 1600x900 - File Size: 70k - Format: Layered PSD 2) Fonts - PC Fonts: should be sent as a separate.zip file - MAC Fonts: should be sent as a separate.sit file 3) Tracking Information - Required: Click-Through URL(s) - Optional: 3rd Party Impression & Click Redirect tags

8 Rich Media Requirements (3rd Party Served) Expanding Banner Ad Specs: SIZE EXPANDING SIZE FILE SIZE NOTES 728x90 728x400 max 40k initial / 80k subsequent load Must expand Down 300x x250 max 40k initial / 80k subsequent load Must expand Left 300x x600 max 40k initial / 80k subsequent load Must expand Left 160x x600 max 40k initial / 80k subsequent load Must expand Left - Accepted Vendors: Atlas, DoubleClick Rich Media, Eyewonder, MediaMind, Mediaplex, Oggifinogi, Pointroll, Spongecell, Unicast - MSLO will not pay for rich media serving fees on behalf of clients or agencies. These fees should be handled by the client or agency - 3rd party served ad max file sizes: 30k for gif/40k for flash/40k initial load and up to 80k subsequent load - All ads must be user initiated and must have the same action to close as it was to expand (click to open, click to close OR mouse over to open, mouse off to close) In order for an ad to be click-to-close, the user must click at some point to keep the ad open; otherwise the ad should be roll-off to close. - Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel - Expanding ads cannot be sold on or run on the Homepage without prior approval - Maximum Frame Rate: 18 fps - Sound must be user initiated - Audio/Video may only be within the expanded panel and may play automatically upon expansion. Stop/Mute and Start buttons are required In-Banner Video Ads: - In-Banner Video ads must be user-initiated on the Homepage and Video Pages - 40k initial load and up to 100k streaming - Audio must be user initiated with same action to stop as it was to play (click to play/click to stop or Mouse over to play/mouse off to stop). - Video cannot loop more then one time and cannot exceed 30 seconds total animation.

9 Flash Ad Requirements ClickTAG method All Flash files must use the ClickTAG variable as opposed to hard coding a URL. Please note the below instruction: Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button: on (release) { geturl (clicktag, _blank ); } This will embed the clicktag (case sensitive) variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the.swf file. Target= _blank is required as the Window field s option when setting the geturl action ( Expression unchecked). For more detailed information: also reference:

10 General Requirements - Click URLs that spawn exit popups/popunders are not allowed. - Ads must spawn a new window for the landing page when clicked on. - Rapid animating, blinking and/or flashing ads are not accepted. - Ads cannot spawn a download prompt nor download anything on page load, mouse-over or on click must go to landing page first where a download prompt may be allowed if user chooses no or closes the download prompt, they cannot be prompted again - Any ads that indicate the user is a winner, can be a winner, will win something or receive a free item by clicking on the banner, etc or if a user has to sign up for or buy something in order for them to win and/or for a product to be free, will not be accepted. - No transparency allowed. All ads with a background color that is the same as the page it is running on, requires a border around the ad - The brand or advertiser must be clear, readable and recognizable; should show the advertiser s logo or company/product brand. - The use of Martha Stewart and related Martha Stewart Living Omnimedia images/logos and/or content within advertising or advertiser landing pages are not allowed without direct written approval from Martha Stewart Living Omnimedia Legal via MSLO Advertising Operations. - MSLO reserves the right to reject and/or revise ads that do not adhere to these specs. Creative Delivery Requirements: MSLO strictly enforces a late creative policy as dictated by the IAB T&C s. Should creative arrive after deadlines mentioned below, agency/advertiser is still responsible for each day media goes up late as a result and will be billed accordingly. MSLO reserves the right to reject creative and/or request revisions to creative as it pertains to content or how they affect page load and layout. Turnaround Times Creative should be ed to AdOps@marthastewart.com with the following minimum lead times: Standard Banners: 2 business days prior to campaign start date Standard Rich Media: 3 business days prior to campaign start date Pre=Roll Video Files: 5 business days prior to campaign start date