2013 Digital Advertising Guidelines

Transcription

1 Standard Banners Ad Unit Name: Super Leaderboard Leaderboard Full Banner Half Page Banner Super Banner Vertical Rectangle Wide Skyscraper Skyscraper Medium Rectangle Initial Dimensions: Maximum Initial File Creative Format Accepted: Frame Rate : 970 x x90 468x60 300x x x x x x250 40kb 40kb 40kb 40kb 40kb 40kb 40kb 40kb 40kb 24fps 24fps 24fps 24fps 24fps 24fps 24fps 24fps 24fps Maximum Animation / Loops : Video Option : NO NO NO YES YES NO NO NO YES Maximum Video Length : Audio Initiation : Labeling Requirements, Font Size, Borders: Submission Lead Time: 30sec 30sec Must be user Must be user initiated initiated (on click: (on click: The ad unit content must be clearly distinguishable from the normal webpage content. It must have clearly defined borders (Required 1 pixel). Minimum 3 business days before the campaign launch 30sec Must be user initiated (on click: Material General ClickTag: We can accept version up-to Flash 9, and action script 3 For times when the user's browser does not support creative functionality (eg. Flash, HTML5), provide a standard image file. All ads must open the destination URL in a new browser window or tab _blank on (release) { if (clicktag.substr(0,5) == " { geturl(clicktag, "_blank"); } } Ads may not advertise or contain misleading messages where the content of the ad leads to a URL with unrelated product/content NOTE: To be copied & pasted as is Disclaimer for Material Gulf News Digital Media team will conduct acceptance testing of all supplied advertising material. This is primarily to maintain a high quality user experience and detect any negative impact on our websites, content or audience. To facilitate pre-viewing of the ads for sign-off, some ads will be loaded onto our live websites. Whilst every care is taken to prevent obvious exposure of these ads, there may be a brief period where ads would be visible in the public domain. Should you consider the sensitivities of your campaign launch too high for this method of testing & proofing, please inform us in order that we can make alternative test arrangements on a secure server. This will have restricted access and unfortunately we will not be able to share access or a test link with you. Please note - Material should be submitted at least 3 working days prior to give sufficient time to carry out acceptance tests & sign-offs. Al Nisr Publishing and its staff cannot be held liable for any damage suffered by you, your affiliates or your agents arising out of or in connection with the exposure of advertising material in relation to online acceptance testing and by proceeding, you indemnify Al Nisr Publishing accordingly.

2 NON-STANDARD BANNERS Ad Unit Name: Expandable MPU Billboard Gallery Sponsorship 3 : 1 Rectangle Square Button Top of Listing Wallpaper / Skin Initial Dimensions: 300x x x60 (Top) 640x40 (Bottom 300x x x x1050 Maximum Expanded (W x H) in pixels 600x400 40kb 40kb 40kb 40kb 40kb 40kb 80kb Creative Format Accepted: 3rd party.gif,.jpg (No animation).jpg Frame Rate : 24fps 24fps 24fps 24fps Static 24fps Static Maximum Animation / Loops : Static Static Video Option : YES YES NO NO NO NO NO Maximum Video Length: Audio Initiation : Close Button : Labeling Requirements, Font Size, Borders: 30sec Must be user initiated (on click: Top right cornier (Prominent and obvious, preferably 11 pixel font size bold text and 4 pixel padding arroung the text) Close button MUST include the word CLOSE in visible bold letters and should include a large BOLD X 30sec Must be user initiated (on click: The ad unit content must be clearly distinguishable from the normal webpage content. It must have clearly defined borders (Required 1 pixel). ClickTag: We can accept version up-to Flash 9, and action script 3 For times when the user's browser does not support creative functionality (eg. Flash, HTML5), provide a standard image file. All ads must open the destination URL in a new browser window or tab _blank on (release) { if (clicktag.substr(0,5) == " { geturl(clicktag, "_blank"); } } Ads may not advertise or contain misleading messages where the content of the ad leads to a URL with unrelated product/content NOTE: To be copied & pasted as is Gulf News Digital Media team will conduct acceptance testing of all supplied advertising material. This is primarily to maintain a high quality user experience and detect any negative impact on our websites, content or audience. To facilitate pre-viewing of the ads for sign-off, some ads will be loaded onto our live websites. Whilst every care is taken to prevent obvious exposure of these ads, there may be a brief period where ads would be visible in the public domain. Should you consider the sensitivities of your campaign launch too high for this method of testing & proofing, please inform us in order that we can make alternative test arrangements on a secure server. This will have restricted access and unfortunately we will not be able to share access or a test link with you. Please note - Material should be submitted at least 7 working days prior to give sufficient time to carry out acceptance tests & sign-offs. Al Nisr Publishing and its staff cannot be held liable for any damage suffered by you, your affiliates or your agents arising out of or in connection with the exposure of advertising material in relation to online acceptance testing and by proceeding, you indemnify Al Nisr Publishing accordingly.

3 RICH MEDIA BANNERS Ad Unit Name: Super Pushdown (Auto - Initiated) Pushdown (User - Initiated) Sidekick Overlay Page Peel Initial Dimensions: Maximum Expanded (W x H) in pixels Subsequent Max Polite File Load Size: 970 x x x250 or 120x x x x x x x kb 60kb 60kb 40kb 60kb 100kb 100kb 100kb 100kb Creative Format Accepted: 3rd Party HTML Tags 3rd Party HTML Tags 3rd Party HTML Tags 3rd Party HTML Tags 3rd Party HTML Tags Frame Rate : Animation Time : Video Option : Video Settings : Maximum Video Maximum Video Length : 24fps 7 sec (Auto-close after 7 sec if without video option) 24fps 24fps 24fps 24fps 15 sec (without video option) YES YES YES NO 15 sec (without video option) 10 sec YES (upon approval only) 2.2mb 2.2mb 2.2mb 2.2mb 15 sec 30 sec 30 sec 15 sec 10 sec (without video option) Audio Initiation : Close Button : Minimum Required Controls: Labeling Requirements, Font Size, Borders: Top right corner (Prominent and obvious, preferably 11 pixel font size bold text and 4 pixel padding around the text). Close Button MUST include the word "CLOSE" in visible bold letters and should include a large BOLD X. Uninitiated expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click Close button on expanded pushdown, initiated by click The ad unit content must be clearly distinguishable from the normal webpage content. It must have clearly defined borders (Required 1 pixel). Close X on expanded Sidekick that closes and returns user to publisher page content Userinitiated expand control in the in-page display unit slides page content to the left Overlay ad will not hinder any existing ad slots Creative can be set to expand with user click; the panel retracts when the user clicks a clearly marked close button The action that causes the peel to expand MUST also cause the peel to retract Rich Media General Gulf News offers a number of rich media formats as part of the standard rate card. Any special rich media execution, besides the ones listed in the rate card, is subject to negotiation and implementation possibilities. Please note - We accept rich media only via third party suppliers such as Mediamind, Doubleclick. Additional costs incurred for third party serving are to be absorbed by the client or advertiser. If you require further information regarding third party serving or wish to explore other innovative solutions and possibilities, please consult your Account Manager. For times when the user's browser does not support creative functionality (eg. Flash, HTML5), provide a standard image file. Ads may not advertise or contain misleading messages where the content of the ad leadsto a URL with unrelated product/content Gulf News Digital Media team will conduct acceptance testing of all supplied advertising material. This is primarily to maintain a high quality user experience and detect any negative impact on our websites, content or audience. To facilitate pre-viewing of the ads for sign-off, some ads will be loaded onto our live websites. Whilst every care is taken to prevent obvious exposure of these ads, there may be a brief period where ads would be visible in the public domain. Should you consider the sensitivities of your campaign launch too high for this method of testing & proofing, please inform us in order that we can make alternative test arrangements on a secure server. This will have restricted access and unfortunately we will not be able to share access or a test link with you. Please note - Material should be submitted at least 7 working days prior to give sufficient time to carry out acceptance tests & sign-offs. Al Nisr Publishing and its staff cannot be held liable for any damage suffered by you, your affiliates or your agents arising out of or in connection with the exposure of advertising material in relation to online acceptance testing and by proceeding, you indemnify Al Nisr Publishing accordingly.

4 MOBILE AND TABLET BANNERS Ad Unit Name: GN Mobile (m.gulfnews.com) GN ipad APP GN Mobile APP GN Cricket APP GNWheels APP Initial Dimensions: 300 x x68 (home and inside pages) and 1024x707 (splash page) 320x53 320x50 320x53 Maximum Expanded (W x H) in pixels 35kb 40kb 35kb 35kb 35kb Creative Format Accepted:.GIF,.JPG and 3rd Party HTML Tags.GIF and.jpg.gif and.jpg.gif and.jpg.gif and.jpg Creative Notes: Labeling Requirements, Font Size, Borders: The ad unit content must be clearly distinguishable from the normal webpage content. It must have clearly defined borders (Required 1 pixel). Ads may not advertise or contain misleading messages where the content of the ad leads to a URL with unrelated product/content Gulf News Digital Media team will conduct acceptance testing of all supplied advertising material. This is primarily to maintain a high quality user experience and detect any negative impact on our websites, content or audience. To facilitate pre-viewing of the ads for sign-off, some ads will be loaded onto our live websites. Whilst every care is taken to prevent obvious exposure of these ads, there may be a brief period where ads would be visible in the public domain. Should you consider the sensitivities of your campaign launch too high for this method of testing & proofing, please inform us in order that we can make alternative test arrangements on a secure server. This will have restricted access and unfortunately we will not be able to share access or a test link with you. Please note - Material should be submitted at least 7 working days prior to give sufficient time to carry out acceptance tests & sign-offs. Al Nisr Publishing and its staff cannot be held liable for any damage suffered by you, your affiliates or your agents arising out of or in connection with the exposure of advertising material in relation to online acceptance testing and by proceeding, you indemnify Al Nisr Publishing accordingly.

5 PRE - ROLL Creative Format: Super Pushdown (Auto - Initiated) Pushdown (User - Initiated) Sidekick Dimensions: (4:3 Full Screen) Dimensions: (16:9 Wide Screen) 480 x x x x x x 270 Maximum File Size : Flash Version: MP4 Specifications: Video Length (in seconds): Frame Rate: Key Frame: Flash 7 / Flash 8 Flash 7 / Flash 8 H.264 encoding with any profiles or levels and AAC or HE-AAC audio codecs. 30fps Same as source or 1/2 (50%) of source (15 30 fps). Every frames (2 seconds). Every frames (2 seconds). Max Animation Length: Looping Restriction: Video Data Rate: Audio Data Rate: 600kbps 48kbps Total Data Rate: 648kbps Format: It is recommended that you crop to TV-Safe Area and de-interlace. Video should not include a leader. Clickable: Supply a click-through URL. Supply a click-through URL and implement a clicktag function Supply a click-through URL. ClickTAG: on (release) { if (clicktag.substr(0,5) == " { geturl(clicktag, "_blank"); } } NOTE: To be copied & pasted as is Play / Pause Button: Add on the 1st frame: function playanimation() { play(); } function pauseanimation() { stop(); } NOTE: To be copied & pasted as is Pre Roll Requires a 480x360 (or 480x270) rectangle with a top left registration point at (0, 0) drawn on stage for the whole movie. This bounding box can have an opacity of 0%, but must be present so the Video Cloud player can size the ad properly. Ad content should begin on or after frame 5. At this point, content can be inset from the stage borders or extend outside them without it affecting sizing. A stop(); action should be placed in the final frame on the main timeline. Must not reference level0 in ActionScript. References should not be made to _root unless _lockroot=true. It is recommended that relative paths be used instead. Any reference to any methods or properties of the Stage class must be removed. ActionScript should not change the player quality. Preloaders are built into the players, so they should not be present in the movie. To get the play/pause buttons to appear when using a SWF in the video ad window, use the ad creative templates available If you are not using the creative templates supplied by the Video Cloud publisher, add these lines of code to the first frame of the file: System.security.allowDomain("*"); System.security.allowDomain (" GIF must be static. Flash 8 will only display the first frame of most animated.gifs. JPG must be non-progressive. Third party redirect ad tags for SWF, JPG, GIFs, and FLVs are permitted to run inside a Video Cloud player, provided that the agency or third party supplies a single redirect URL ( or path) to the asset file and has met all the required advertising specifications. 3rd Party Serving: Important Note: Note: IFRAME, ILAYER, JavaScript and are not supported for Flash players. Flash does not support these ad tags. If you are synchronizing companion banner assets outside the Video Cloud player in Flash mode, then you can use a third party solution that includes IFRAME, JavaScript, and for the companion banners being served on the HTML page. 1x1 impression third party tracking pixel and click tag URLs are also supported. Place 1x1 tracking pixels in either trackstarturl, trackfirstquartileurl, trackmidurl, trackthirdquartileurl, trackendurl, trackpointurls, trackmuteurl, trackunmuteurl, trackfullscreenurl, trackexitfullscreenurl, trackpauseurl, or trackresumeurl, depending on what you want to track. Writing methods and properties to any Flash object's prototype property will cause it to be added to all instances of that object. As such, it is strongly recommended that you avoid modifying the prototypes of Flash's built-in objects like MovieClip, TextField or Button in the creatives. Doing so will modify all instances of these objects in the Video Cloud player, bloating the player and possibly causing erratic behavior. The recommended method for developing in Flash using ActionScript 2.0 is that prototypes are not modified and that instead classes are created that extend the built-in objects. Ads may not advertise or contain misleading messages where the content of the ad leads to a URL with unrelated product/content Gulf News Digital Media team will conduct acceptance testing of all supplied advertising material. This is primarily to maintain a high quality user experience and detect any negative impact on our websites, content or audience. To facilitate pre-viewing of the ads for sign-off, some ads will be loaded onto our live websites. Whilst every care is taken to prevent obvious exposure of these ads, there may be a brief period where ads would be visible in the public domain. Should you consider the sensitivities of your campaign launch too high for this method of testing & proofing, please inform us in order that we can make alternative test arrangements on a secure server. This will have restricted access and unfortunately we will not be able to share access or a test link with you. Please note - Material should be submitted at least 7 working days prior to give sufficient time to carry out acceptance tests & sign-offs. Al Nisr Publishing and its staff cannot be held liable for any damage suffered by you, your affiliates or your agents arising out of or in connection with the exposure of advertising material in relation to online acceptance testing and by proceeding, you indemnify Al Nisr Publishing accordingly.

6 ERS Creative Format: HTML JPG Width (pixels) Height (pixels) No Specific Requirement No Specific Requirement 60kb 60kb Creative Notes: Include landing URL, redirects in the HTML coding. Minimum 3 business days before the campaign launch Main images should be placed at the topmost part of the image. Use alt and title tags on images, this will help you reading the when no images are downloaded. Gulf News Digital Media team will conduct acceptance testing of all supplied advertising material. This is primarily to maintain a high quality user experience and detect any negative impact on our websites, content or audience. To facilitate pre-viewing of the ads for sign-off, some ads will be loaded onto our live websites. Whilst every care is taken to prevent obvious exposure of these ads, there may be a brief period where ads would be visible in the public domain. Should you consider the sensitivities of your campaign launch too high for this method of testing & proofing, please inform us in order that we can make alternative test arrangements on a secure server. This will have restricted access and unfortunately we will not be able to share access or a test link with you. Please note - Material should be submitted at least 3 working days prior to give sufficient time to carry out acceptance tests & sign-offs. Al Nisr Publishing and its staff cannot be held liable for any damage suffered by you, your affiliates or your agents arising out of or in connection with the exposure of advertising material in relation to online acceptance testing and by proceeding, you indemnify Al Nisr Publishing accordingly.