UNITED MEDIA PLATFORM

Transcription

1 MEDIA-KIT

2 UNITED MEDIA PLATFORM BRAND «ROSSIYSKAYA GAZETA»: «Rossiyskaya gazeta» Daily social and political newspaper «Rossiyskaya gazeta» - Nedelya Weekly issue «Rodina» Monthly historical magazine RG.RU Web portal «Rossiyskaya gazeta» supplements Special color thematic supplements

3 UNIQUE EDITIONS UNIQUE AUDIENCE More than people read «Rossiyskaya gazeta» daily More than people visit RG.ru monthly More people use «Rossiyskaya gazeta» mobile devices More people composed in official groups "Rossiyskaya Gazeta" in all the major social networks Source: TNS Media, NRS Russia, may - october 2016; Google analytics december 2016.

4 THE REGIONAL NETWORK 33 branches in Russia and CIS THE REGIONAL NETWORK OF «ROSSIYSKAYA GAZETA» - 33 BRANCHES IN MAJOR CITIES OF RUSSIA ANS CIS

5 RATING OF DAILY BUSINESS PRESS DYNAMICS REFERENCES MATERIALS NEWSCASTS AND PRESS REVIEW ON TV AND RADIO FOR JANUARY DECEMBER 2016 DURATION OF REFERENCE MATERIALS MATERIALS NEWSCASTS AND PRESS REVIEW ON TV AND RADIO FOR JANUARY DECEMBER Total references Duration (min) TV Radio january february march april may june 2016 july august september october november december According to results 2016 year, Rossiyskaya gazeta" total januarydecember edition cited times, and total duration of the material with the mention of 82 hours 1 minute. Rossiyskaya gazeta Kommersant Vedomosti Izvestiya Source: TNS Media Intelligence, january december 2016 года

6 RATING OF DAILY BUSINESS PRESS ISSUE READERSHIP OF DAILY NEWSPAPERS Edition Region Average issue readership may october 2016 Russia Rossiyskaya gazeta Moscow St. Petersburg Russia Kommersant Moscow St. Petersburg Russia Vedomosti Moscow St. Petersburg Russia RBK-daily Moscow St. Petersburg Source: TNS Media, NRS Russia, Moscow, St. Petersburg, may october 2016

7 AUDIENCE: «ROSSIYSKAYA GAZETA» «Rossiyskaya gazeta» - today is a modern multimedia platform that daily provides readers with the most recent, trustworthy and major information about regional, federal and world wide events. 16,4% executive 19,8% specialists Daily (except Saturdays and Sundays) Volume: pages Circulation: copies daily issue Distribution: 65% subscribers, 35% retail Color: for Moscow and Saint- Petersburg readers newspaper is represented in color Source: TNS Media, NRS Russia, may october ,9% high and middle revenue 46,5% higher education 56,6% active age (20-54) Russia Moscow St. Petersburg

8 SOCIO-DEMOGRAPHIC PROFILE OF «ROSSIYSKAYA GAZETA» AUDIENCE RUSSIA GENDER 452,1 Women ths. people 357,4 Men ths. people Semiannual audience people Audience of one issue people Loyal audience people Source: TNS, NRS-Russia, may october 2016 EDUCATION REVENUE TARGET AUDIENCE AGE 376,5 ths. people 112,8 High Higher 340,1 Middle ths. ths. 61,5 White collars ths. people 132,9 Executive ths. people 160,5 Specialists ths. people years 85,4 ths years 130, years 137, years 126,7 ths. ths. ths.

9 AUDIENCE: «ROSSIYSKAYA GAZETA» - NEDELYA «Rossiyskaya gazeta» - Nedelya weekly issue of "Rossiyskaya Gazeta" Distribution 90% subscription 10% retail Frequency: 1 per week (Thursday) Format: А3 Federal circulation: copies Moscow circulation: copies Distribution: Russia /ad targeting option is available/ Color: Moscow and St.-Petersburg in color, regions black-white Source: FOM, june ,3% executive 13,9% specialists 78,1% high and middle revenue 32,1% higher education 70,1% active age (18-60) Major rubrics: Topic of the week Event of the week Week of jurisdiction Finance Through out the world Education Medicine Healthcare Your finance Real estate Cars Feed back Authors rubric Commerce Moscow pages Movies TV schedule Garden and yard Culture, sport Weather Crosswords Russia

10 «RODINA» - MONTHLY HISTORICAL MAGAZINE MONTHLY ILLUSTRATED HISTORICAL MAGAZINE Founded in 1879 the magazine continues the tradition of its pre-revolutionary publications. In its present form it has been published since Since January 2014 the magazine is in a line of printed products of the Rossiyskaya gazeta. The decision to transform the magazine in its design and content is due to increasing interest of the Russians to the history of their country. Frequence: 1 per month Print: full color Format: А4 Volume: 140 pages Circulation: copies AUDIENCE S INTEREST IN HISTORICAL THEMES IS GROWING SEARCHES GROWTH IN THE INTERNET IN RUSSIA IN 2015 History textbook +33% Source: Google Trends 2016 Russian history +30% History of Russia +16%

11 SPECIAL THEMATIC SUPPLEMENTS Special color thematic supplements to «Rossiyskaya gazeta»: Wide thematic spectrum: investments, ecology, industrial and manufacturing fields, regions, international cooperation, etc. Effective way of your business promotion Direct contact with target audience Publication of client-oriented supplements Thematic and special supplements to «Rossiyskaya gazeta» represented in two formats: А2, newsprint, volume 4-8 pages В3, glossy coated paper, volume by 16 pages

12 WEB SITE RG.RU AFFLUENT SOCIAL AND POLITICAL WEB SITE Comfortable and easy to use design that meet all the requirements of modern tendencies More than people visit Rg.ru monthly More than people use «Rossiyskaya gazeta» mobile supplements Online translations of social and political, business, cultural and sports events Unique photo archive of modern and contemporary history of Russian Federation News and thematic video content from our own correspondents in Russian Federation and abroad Source: Google analytics, december 2016

13 RG.RU WEB SITE TRAFFIC RANK RG.RU WEB SITE TRAFFIC RANK IN RUSSIA AND ABROAD total number of displays per month unique visitors per month unique visitors per week unique visitors per days Rg.ru Kommersant.ru Vedomosti.ru Source: Google Analytics, december 2016 Source: TNS Web Index

14 SOCIO-DEMOGRAPHIC PROFILE OF RG.RU AUDIENCE RUSSIA Information concerning Russian Federation only GENDER 3,8 Women mln. people 5,2 Men mln. people Monthly audience people Weekly audience people Daily audience people Source: TNS Web Index, december 2016 EDUCATION REVENUE TARGET AUDIENCE AGE 6,3 mln. people 4,2 High Higher 3,8 Middle mln. people mln. people 1,5 mln. people White collars 1,9 Executive mln. people 2,6 Specialists mln. people years 0,8 mln years 2, years 1, years 1,9 mln. mln. mln.

15 MOBILE SUPPLEMENTS AND SOCIAL NETWORKS «Rossiyskaya gazeta» is widely represented in most popular social networks in Russian Federation and abroad. ANDROID More than installations active users IPHONE ios More than installations active users TWITTER ODNOKLASSNIKI FACEBOOK VKONTAKTE GOOGLE PLUS subscripts subscripts subscripts subscripts subscripts TOTAL AMOUNT OF SUBSCRIPTS

16 MEDIA CENTER Media Center of "Rossiyskaya gazeta" - the multifunction information platform actively operating since November Regular guests of the Media center: members of the Government of the Russian Federation, the State Duma deputies, Federation Council members, heads of Russian regions, leaders of state corporations, famous people of culture, arts, sports, business representatives. THE MEDIA CENTER ACTIVITIES: press conferences round tables expert councils business appointments film shows presentations forums «hot lines» Media Center of " Rossiyskaya gazeta" consists of four rooms: cinema hall - the total area sq.m seats Blue hall - the total area - 59, 6 sq.m seats White Hall - total area sq.m seats lobby the total area - 41, 3 sq.m. Events of the media center "RG" are accompanied by an active announcing on the main page of RG.RU, on the page of Media Center mc.rg.ru and in the "Rossiyskaya Gazeta" daily newspaper. Materials on the press event results is placed on the page of the Media Center mc.rg.ru and in the newspaper under the heading "Media Center." Implemented mandatory photo and video shooting Photo Service "RG", followed by placement on the website. Perhaps professional moderation press events leading journalists "RG". The compulsory photo and video shooting implemented by photo service of "RG" followed by placement on the website. The professional moderation of press events by leading journalists of "RG" is available. The Media Center is connected to Wi-Fi, all rooms are equipped with sound-amplifying equipment, plasma TV and air conditioning. LOOK FORWARD TO COLLABORATING!

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