WHAT MAKES EESTI EKSPRESS UNIQUE?

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1 EESTI EKSPRESS HAS BEEN THE FLAGSHIP OF INVESTIGATIVE JOURNALISM IN ESTONIA SINCE 1989, when the first issue of the weekly was published. A strong editorial board of top professionals is the foundation of the success of Eesti Ekspress. The journalists of Ekspress have won the biggest number of Bonnier Awards for investigative journalism. The goal of the weekly is to offer its readers investigative, analysing, experimenting, sometimes aggressive but always honest and direct journalism. WHAT MAKES EESTI EKSPRESS UNIQUE? Eesti Ekspress... surprises with content and form. This means being informed about what goes on behind the scenes of news, diversity in genres and linguistic suppleness.... offers a way out and looks for solutions. The weekly s optimism is demanding and expects to see solutions to social problems.... is a step ahead of society. Ekspress has always been intrusive, combative and proactive. The stories reflect the author s position and our journalists are strong personalities.

2 WHO ARE THE READERS OF EESTI EKSPRESS? The readers of Eesti Ekspress are people interested in sharp, witty and sometimes aggressive stories and analyses that broaden their horizons. They are interested in detailed and emotional revelations, often related to criminal matters, and solutions in the areas of economy, politics, education, culture, art and social affairs. Ekspress readers value the weekly s content and the information it provides, and use it to stand out among others they know that they have less to talk about if they haven t read Ekspress. Readers: 83,000 who mostly live in Tallinn and its surroundings FORMULA FOR HAPPINESS (TIINA JÕGEDA) A successful person does not hang on to the old, they dare to experiment and don t give a hoot about their security. are aged earn more than 800 net own a car travel abroad (Estonian average: 57%) spend money on hobbies visit cultural events (Estonian average: 19%) have higher education are entrepreneurs, managers, (top) specialists own a summer home practice sports (Estonian average: 28%) spend money on books eat out (Estonian average: 25%) Source: Turu-uuringute AS, Estonian Readers Survey 2015 Q2, TNS Emor, spring 2013

3 WHY ADVERTISE IN EESTI EKSPRESS? Eesti Ekspress has the reputation of an innovator on the Estonian scene. This positive image is also transferred to the products advertised in the paper. Print run: 28,500 The high-quality print and paper are suitable for newspaper advertisements as well as the image advertisements of magazines. Eesti Ekspress has been on the market for over 26 years and is known as a trademark with a good reputation. Eesti Ekspress has a long reading cycle more than 50% of readers pick it up more than once a week. Weeklies are mainly read at home among families, where major purchase decisions are also made. The weekly is published right before the main shopping time on Wednesdays. Special issues (Healthy Family, EE Gourmet, Catwalk, Modern Home, EE Man, EE Sports) help to direct advertising at suitable target groups. A professional sales team explains how to get the best result with advertising. It is a particularly suitable advertising channel for the target group that lives in a large city or its surroundings, is more educated and wealthier than average the most desirable target group for advertisers. In addition to the paper version, Eesti Ekspress is also available in digital format (on mobile, tablet, computer) a modern digital newspaper with more interactive advertisements, photo galleries and videos.

4 Valid from 1 January Advertising space 1/16 page 1/8 page 1/6 page 1/4 page 1/3 page 1/2 page 1 page 2/1 page Width height, dimensions mm *A 5 mm background bleed is required for edge-toedge advertisements , * * * * * * * * Front cover * * Front cover, coated paper 8900 Double pp 2-3, coated paper 6900 page 2, 4 coated paper 4500 page Double 5432 Double on coated paper 6500 Back cover, coated paper 5000 Back inside, coated paper 4000 Other placement Training** In the training calendar 1 row costs 27 euros, 1 row with logo 54 euros, and logo free of charge if 3 or more rows are ordered. dimensions (mm) JOB ADVERTISEMENTS in Ekspress The price includes 30-day access to the EkpressJob portal and one week of display on Delfi banners and in the job section of the digital papers (EE + LP + EPL). Sizes in mm TV-Nädal Prices do not include VAT. 1/ x front cover 1/3 275 x x ADVERTISING PRICE LIST OF EESTI EKSPRESS Prices are subject to 20% VAT. A design charge according to the annex to the price list is added if necessary. 15% is added to the price set out in the price list for placement of the advertisement on special conditions. 30% is added to the price set out in the price list for advertisements placed separately from other advertisement on a content page (possible in the case of 1/4 page and larger advertisements). Adding a frame to an advertisement costs 10 euros. Adding a logo or photo to an advertisement costs 13 euros. Spaces are also included when the characters in an ordinary advertisement are counted. The minimum price of an advertisement is 3 euros. Ordinary advertisements must be paid for before publication. Advertisements can be entered and paid for online at kuulutus.ekspress.ee, at the office of Eesti Ekspress, Narva mnt 13 and at advertisement reception points nationwide. In the travel calendar, 1 row on paper and in the digital version costs 58 euros. Ordinary advertisements Sale/ Purchase, Service Looking for job Job offer Congratulations Personal ad Pets Leisure Notices Other 1 character * A 5 mm background bleed is required for edge-to-edge advertisements. ** The advertisement must relate to the topic of the section.

5 Valid from 1 January Prices do not include VAT. ADVERTISING PRICE LIST OF EESTI EKSPRESS MONTHLIES Advertising space Width height, dimensions mm Catwalk, Modern Home Front cover Front inside double Back inside double *A 5 mm background bleed is required for edge-to-edge advertisements. 2/1 page * * * * 1/1 page 115 g coated paper (Catwalk) pages * page Back cover 1/2 page 1/3 page 1/4 page * * * * * * Price Width height, dimensions mm EE Man, EE Sports, Healthy Family, EE Gourmet * * * * * * * * Price *

6 SERVICES Promotional article Price of advertising space + design charge + writing charge Charge for writing a promotional article Format of publication Advertisement size Purchase of advertisement designed in Ekspress Meedia Photographer s service Charge for publication of one photo Service charge A4 1/2 page 96 A4 1 page 141 A3 1/4 page 96 A3 1/2 page 141 A3 1 page Translation charge 10% of the price of advertising space set out in the price list, plus the charge for publication of the translation as an ordinary advertisement, which is 5% of the price of advertising space. ANNEX TO THE ADVERTISING PRICE LIST OF EESTI EKSPRESS Advertising materials as inserts with Eesti Ekspress weekly The price of an insert depends on its weight in grams as follows: Weight of insert Total print run Subscribers or Tallinn + Harju County 0-16 g 2,700 1, g 3,190 2, g 3,680 2, g 4,180 2,915 Please submit an example of the insert for approval 14 working days before the date of publication. The materials must be delivered to Printall printers 2 working days before the publication of the weekly. Please note: If the size of the insert exceeds mm, 15% is added to the price (for folding the materials in half). Advertising materials are glued, stapled, etc. for a special charge. The charge for design is calculated as follows: design of job advertisements 5% of the price set out in the price list advertising spaces up to 1/8 page 5% of the price set out in the price list, larger advertising spaces 10% of the price set out in the price list Preparation of advertising materials for printing If the advertising material has not been sent as a PDF file according to the section Completed Advertisement, 5% of the price set out in the price list must be paid for preparing the material for printing. Service prices are subject to 20% VAT.

7 Publisher Ekspress Meedia AS Narva mnt 13, Tallinn Commercial Register number: VAT number: EE Bank: SWEDBANK a/c SEB a/c SAMPO BANK a/c Reception of advertisements Customer Service of Eesti Meedia AS (EM) on Floor I, Parda 6, Tallinn online at kuulutus.lehed.ee Information about advertising places: general and price information, reservation of advertising spaces: telephone job advertisements: telephone , fax working days from 9:00 to 17:00 Procedure for ordering advertising space An advertising order is prepared on the basis of a contract between the customer and EM or the customer s letter of guarantee (which contains the sentence We guarantee payment within 10 days of publication of the advertisement and is signed by an authorised signatory), which can be sent by post or fax, or delivered to the Advertising Department of EM. The following data of the customer and payer must be given in the letter of order: business name of legal entity, name of contact person, address, telephone, fax, postcode and number of entry in Commercial Register; about the advertisement that is ordered: publication dates, exact dimensions (format and number of pages in the case of an insert), location of the advertising space, cost of the advertising space (in the case of services, their cost), information about the goods/service to be advertised in the reserved space. Advertisements that are not in Estonian must be accompanied with a translation into Estonian. EM reserves the right to not accept orders for advertising if the content or design of the advertisement does not comply with the laws of the Republic of Estonia or directly damages the business interests of EM (damages the reputation of EM, gives the readers of EM incorrect information about EM, damages the trademarks of EM, etc.). Advertising spaces can be reserved for up to one year before the date of publication. Annulment of advertisements Advertising spaces can only be annulled in writing as follows: on the front cover of Eesti Ekspress 30 days before publication in TV Week and special issues 14 days before publication in other parts until 15:00 on Wednesday the week before the publication of the weekly If the customer wants to annul and advertisement later than the above deadline, they must pay 80% of the price of the advertising space set out in the price list. If the customer has not annulled an advertisement on time or sent the materials subject to publication by the deadline, EM has the right to fill the reserved space with material at its own discretion. Deadlines for submission of advertising materials Main part: noon on Monday before the week of publication; TV Week and special issues: 10 days before the date of publication. The penalty for failure to meet the deadline for submission of advertising materials is 3 euros for each minute of delay, but not more than 639 euros for the entire delay. EM is not obliged to publish the advertisement if the materials are submitted more than 24 hours late. EM reserves the right to change the deadlines for submission of materials if the weekly is published on a weekday other than Wednesday or if an issue or a part thereof is prepared with special print. Procedure for payment of advertisements Legal entities registered in Estonia must pay for advertisements within 10 days of the issuing of the invoice. The default interest is 0.1% for each day of delay. Advertising orders are accepted from customers who have performed their prior payment obligations to EM. The price list valid at the time of publication of the advertisement must be proceeded from when payment for advertising space is made. Legal entities and natural persons not registered in Estonia must pay a 5% transfer charge in addition to the price set out in the price list and the advertisement is published after the money is received in the current account of EM. Procedure for publication of advertisements on the front cover of Eesti Ekspress EM has the right to place material in the space above the advertising space at its own discretion. Advertisements with repeated design, incl. general composition (size of pictures used in the design, cropping and placement in respect of the page, especially when previously advertised products are depicted) may not be published on the front cover of Eesti Ekspress in the current year, and the general tonality of the advertisement, the placement of larger blocks of text and the complete visual impression may also differ from previously published ones. Requirements for publication of promotional articles The promotional texts published in EM publications must comply with the following requirements: 1) the header of the page must contain the text Advertisement surrounded by a one-point black frame; 2) the header of a political promotional text must contain the text Political advertisement for payment surrounded by a one-point black frame. Procedure for filing complaints Complaints about any errors made in the publication of advertisements are only accepted if filed in writing within 5 days of the publication of the advertisement. Complaints about the printing quality of completed advertisements are only accepted if the technical conditions provided by EM were followed when the advertisement was completed (see ftp. ekspress.ee/incoming/reklaam orwww.ekspress.ee/reklaam). Complaints cannot be filed about advertisements sent to EM after the deadline for submission of materials (see Deadlines for submission of advertising materials ). Ekspress Meedia AS Advertising Information, telephone fax reklaam@ekspressmeedia.ee ftp.ekspress.ee/incoming/reklaam/upload