Social Media Tips & Tricks. Mace Berrin Director, AGlobalBeat
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1 Social Media Tips & Tricks Mace Berrin Director, AGlobalBeat
2 Introduction Who is Mace Berrin? 25 year Technology Senior Manager specializing in Business Strategy and Business Process Re-Engineering Operated New York Technology consulting firm for 10+ years What is AGlobalBeat? Wholesale and Distribution company Consulting for business on technology and business development
3 What we will cover Establishing Goals and Determining Success Criteria Which Social Media channel is best for you? Facebook Getting Started Marketing/Advertising Tips & Tricks
4 Establishing Goals Brand Awareness Communicate to the Public or Stockists Create a vibe and build an audience Transact Business ecommerce to current clientele ecommerce to geographically distant clientele Conduit to solicit business Marketing Draw your customers in Open up new channels and demographics
5 Determining Success Criteria Most people fail because they don t know their definition for success Determine upfront your goals quantifiable! Create end goal and interim milestones Examples: Brand Awareness: Increase conversations to 5 per day ecommerce: Website Visits to 100 per day Increase my conversions to 10 online sales per day Marketing: Increase my Facebook Page to 10,000 Likes
6 Determine your ROI Most valuable assets: your TIME and MONEY List possible ways to achieve your goals, including: advantages & disadvantages Ramifications of success and failure State cost of each option Plan for ongoing support component Doing and Measuring
7 Social Media Rankings (Aug, 2015) 1. Facebook (900M) 2. Twitter (310M) 3. Pinterest (250M) 4. Google+ (120M) 5. Instagram (100M)
8
9 Facebook Demographics
10 Twitter Demographics
11 Pinterest Stats
12 Facebook Getting Started Use Business Page Fill out all details (address, hours, etc) Design theme and design branding, branding, branding Budget staffing and advertising Choose Call to Action Like Page vs. Shop Now Preload with pictures
13 Facebook Marketing Who sees your posts? Why so few people? What to post? Selling vs. Vibe How to create ads effectively Call to Action! Ask Questions Promotion vs. Discounts Images Keep text less than 20% Staffing Outsourcing? $100 - $33 over 3 days or $10 over 10 days
14 Tips & Tricks Grow Organically Repost/share viral posts (1M+) Must tie to brand Ask provocative questions Request to reference friends who are pertinent Answer / keep conversation going INVITE to LIKE for people who like posts (FREE!) Repost/share related events or happenings in area Tag pertinent friends Include series of photos INVITE to LIKE for people who like posts (FREE!)
15 Tips & Tricks Use Facebook Specialists Sign up for Facebook Go FREE (sic) Advertising Training Monthly Commitment of daily advertising Weekly training and ad design How to monitor and tweak ads Pre-select minimum 4 Pictures Break spend into two ad sets (A / B Switch)
16 Tips & Tricks Ads Carousel : Increase click-through by 180%! Use Facebook suggested photo dimensions Review Facebook s Blueprint: facebook.exceedlms.com When possible use A / B Switches and Beta Tests DO NOT: Boost from Feed Just Sell Sell Sell
17 Tips & Tricks Ads Demographics Audience Definition : Potential Reach Gender (12MM) Age Range (6MM) Location (Great for ecommerce) Interests (100K-200K) Fashion? Other similar brands? Lifestyles?
18 Tips & Tricks: Hashtags Hashtag Brands Great to connect with Twitter or Instagram Pull together weekly ideas or promotions Local business hashtag your city Look at trending tags - Hashtagify.me Add hashtags at end of post (not in middle of sentences to ease reading) Going from 2 to 3 hashtags caused significant drop in engagement! Piggyback on popular hashtags
19 Questions and Answers
20 Mace Berrin Contact Info E: T: or P: 45 / 36 Ralph Street, Alexandria, NSW 2015 Check out on Facebook: FunkiBeat DownToEarthBamboo ZaliFashion
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