Living With The Internet. A Latin American Study On What s Driving Web Behavior

Size: px
Start display at page:

Download "Living With The Internet. A Latin American Study On What s Driving Web Behavior"

Transcription

1 Living With The Internet A Latin American Study On What s Driving Web Behavior

2 Agenda Project Objective & Methodology Executive Summary Evolution of the Internet Latin America Online Behavior Latin America Key Statistics Appendix

3 Project Objective & Methodology

4 Project Objective & Methodology Objective: Understand what drives people to go online in Latin America and how to integrate marketing communications into their different online activities in best possible way. Focus: Four major LatAm countries were analyzed in this study Brazil Mexico Argentina Colombia High Focus Countries Top 2 countries that lead within the region, were analyzed in detail Focus Countries Top 4 countries with high internet usage were analyzed Methodology: Based on a survey done by our panel, 6,054 respondents aged between years answered questions about their web behavioral patterns and their online brand interaction preferences. These respondents were further bifurcated into three sections of people; Teens (16-24 years of age) Men (25-64 years of age) Women (25 64 years of age) Other Data Sources: Leading industry data sources like emarketer, comscore and Internet World Stats were also used to compliment data and findings in this study

5 Executive Summary

6 Executive Summary Evolution of the Internet In last 5 years, global online behaviors has change dramatically The internet village was small; people used to spend most of their time on familiar and trusted sites The internet village has evolved; users today have wider choices & bigger voices Publishers focus on social & local offerings Brands, products and services are now connecting with users through a social & localized angle Evolution of internet From U.S. to global, leisure to routined, spontaneous to planned and static to mobile Latin America Overview As internet growth saturates in the U.S. and Europe, Latin America has emerged as one of the fastest growing regions in the world Latin America contributes to over 8% of global web audience Growth in Latin America is further expected to continue as broadband and mobile phones become more widely available and affordable Latin American Internet users are highly engaged and skew heavily towards a younger audience

7 Executive Summary Motivations to Go Online Research, Entertainment and Content Sharing are the biggest motivational factors for Latin Americans to go online People in age group of are very active in sharing content online Staying in touch with friends is a common motivation to go online among all age groups, driven by women Entertainment is main motivation for teens to go online while Research and News are main drivers for adults to go online Internet Usage Trends Young people drive internet consumption in Latin America 62% of Internet audience is in the age group (source: comscore) 53% of Teens spend 4+ hours online/day On an average, women spend more time on Internet than men Among young adults, age group spends maximum time online

8 Executive Summary Activities on Social Networks Latin American consumers have a strong appetite for high-bandwidth activities such as content sharing, video streaming, music downloads, etc Uploading photos and sending messages are common activities among all age groups, especially women Writing blogs and watching videos online are popular activities among men Over 50% of teens use social networks to send messages, upload photos/videos and play games Despite the rise of social networking and text messaging, and IM are still important reasons to go online Online Brand Engagement Brand engagement through social media is very effective, especially with teens 64% of men prefer to engage with brands through owned media Women are more prone to get in touch with brands, if contact details are shared online Brands that are engaging, contextual and targeted appeal to the LatAm audience Top strategies adopted by brands to connect with LatAm online audiences are by providing discounts, superior customer service and customized product offerings

9 Evolution of Internet

10 2007 Internet Village was Small; People Felt Safe and In-control; Interaction was Limited Newsagents News feeds, sports homepage Post Office s - Yahoo, Hotmail etc. Online Neighbourhood 2007 Banks Finance Shops e-bay, Amazon Pubs Forums and Social Networks

11 How Internet has Evolved Over the Years? 1 Customized Offerings Users can choose what they want to see online Customizable layouts and categories give users freedom to see content in a way they want Larger focus on consumer needs 2 High on Localization Verticalization of content categories Use of more local and targeted content Location based online content 3 Better Interaction Content has become more interactive and less static Higher engagement of brand with users Sharing of reviews & opinions More legitimate and credible content 4 Targeted Advertising Use of rich media ads User controlled ads Platform specific ads Geo-targeted ads Behavioral targeting of ads 5 More Digital Platforms Online properties are optimized to render on a variety of devices like tablets, smart phones, iphone, ipad etc. Further customization for operating systems and different screen sizes

12 2011 Internet Village has Evolved; Users Today have Wider Choices & Bigger Voices, Publishers Focus on Social & Local Offerings More Newsagents Local News Focus - News feeds, RSS, Portals, Newspapers & magazines Social News Social Bookmarking, Facebook walls Advanced Post Offices s, IM Twitter, Facebook, Skype etc, used on variety of devices Social Angle Share and Recommend Online Neighbourhood 2011 More Banking Platforms e-commerce, Auctions, Live Trading Platforms, Mobile Payments Local Integration Online Bill Payments & Banking Planned and Researched Shopping More Retailers - e-bay, Amazon, Online Stores of Major retailers Localized Retail Research Pricewatch, Groupon, GetPrice More Gathering Places Forums and Social Networks with expanded apps, Blogs, Discussion Boards Social & Local Fan Pages, Local Communities

13 Five Basic Motivations that Drive Web Behavior Globally Communication Sending and receiving s Using IM Using Social Networks Using VoIP Creation Uploading photos/videos Editing/managing websites Writing a blog/ news story Information Entertainment Reviewing a product/brand Using social bookmarks Using an information aggregator Subscribing to RSS feeds Watching videos Playing games Listening to music Transaction Internet banking Online buying

14 Communication & Creation are Preferred by Global Online Population; This Trend is Similar in LatAm Information, 8% Transaction; 10% Entertainment; 11% Entertainment; 10% Transaction; 15% Communication ; 41% Information; 11% Communication ; 43% Creation; 24% Creation; 27% Communication is the main reason for people to go online LatAm Audience pay more attention on Creation and Information gathering Transacting online is a common Internet based activity globally, however it is on rise in LatAm

15 The Internet Routine is Becoming More Important Than Ever to a Users Lifestyle Intimate Zones Public Zones Start of the journey End of the journey Social Networks Check for messages & respond (Facebook, Orkut) Final check of social network Blogs, forums, RSS and spaces Log into any forums or blogs to get updated s Log in & reply to messages (Gmail, Hotmail, Live Mail) Throughout the journey, Instant Messenger (MSN Messenger, AOL IM) is always on as is music (itunes/youtube) Social Networks Blogs, forums, RSS and spaces Final check of forums or blogs s Check s again News updates Information search Google, Bing, Wikipedia etc. CNN, BBC, Newspaper Sites, News Aggregators etc. Entertainment Online Shopping/Banking Amazon, ebay, Bing Shopping etc. YouTube, Microsoft Showcase etc. From intimate public and back again NB: From other research we know that an average of six websites are visited on a regular basis

16 Even Though The Internet is Growing in Popularity, Awareness Of It s Pitfalls Are Also Getting Bigger Immediacy and ubiquity Easy to express feelings Free Access to information 24x7 connected One Stop Solution to all needs Personal security Time it takes away from other aspects of one s personal life Can t find what you seek Credibility of information Subscription based content Irrelevant ads

17 Detail Analysis of Online Behavior in Latin America

18 1 Top Motivations To Go Online

19 Staying in Touch, Research, and Content Sharing are Popular and Key Motivational Factors for People to Go Online (1/2) Stay in touch with friends Research for work Education Research how to do things Key Takeaways Staying in touch with friends is common activity among all age groups Research and News are main drivers for adults to go online For News/events Research products to buy To get ideas Entertainment Networking 61% of Teens go online to consume Entertainment related content Professional networking is low and is lead by women Teens and women are more prone to go online as compared to men Find music 0% 20% 40% 60% 80% 100% Teens Men Women Source:- Global Web Index, Wave 3+Wave 4 data

20 2 Internet Usage Trends

21 Young People Drive Internet Consumption in Latin America More Than 4 Hours Teens Men Women 53% 44% 49% Key Takeaways On an average 49% of all age groups spend 4+ hours online/day 53% of Teens spend 4+ hours online/day Men and Women of age group spend most time online 3-4 Hours 20% 21% 19% Men aged go online least Women spend more time online than Men 2-3 Hours 17% 22% 21% Teens outperform all other age groups when it comes to online consumption 1-2 Hours 9% 13% 10% Less Than an Hour 1% 1% 1% Source:- Global Web Index, Wave 3+Wave 4 data

22 Mobile Internet Access is On Rise in Latin America Home Teens Men Women 95% 93% 93% Key Takeaways Home is preferred place to access Internet, however, mobile Internet access is on a rise Penetration of smart phones and mobile broadband is driving growth of mobile Internet access Work 62% 79% 65% Consumption of online multimedia content is on rise, especially among teens Out of home venue e.g. Café/Bar 68% 57% 46% Advertisers should build strategies to engage consumers on new devices like smart phones and tablets Roaming e.g. On the move/ travelling 32% 29% 22% Source:- Global Web Index, Wave 3+Wave 4 data

23 Mobile Internet in Latin America is Used Mainly to Get Access to News followed by Research and Social Activities Key Takeaways News and information is highest consumed over mobile, especially by men Watched/Uploaded photos, videos 19% Transaction 9% Social Networking 19% News and Information 28% Search 25% Men, women and teens use mobiles to search maps and get directions Mobile social networking and watching videos is another popular activity among teens Women prefer to use mobile phones for banking and online buying Source:- Global Web Index, Wave 3+Wave 4 data

24 3 Activities on Social Networks

25 Social Networking is a Popular Online Activity IM, Content Sharing & Writing Blogs are Key Activities within (1/2) Send messages to friends Key Takeaways Latin Americans are high on social engagement Upload photos Instant message Search for new contacts Share a new story Play game Install application Join a group Upload videos 0% 20% 40% 60% 80% 100% Photo Sharing/Uploading and sending messages is common among all age groups IM and is still popular among all age groups, especially women More than 50% of teens use social networks to send messages, upload photos/videos and play games 60% of men use social networks to make new contacts and friends Teens Men Women Source:- Global Web Index, Wave 3+Wave 4 data

26 4 Interaction with Brands Online

27 Brand Engagement Through Owned Media is Preferred, But Interacting Through Social Media is Essential to Reach out to Targeted Audiences Website to interact with company Listen to comments on forums/social networks Create applications /online services Videos online featuring the brand Contact me if brand is on a microblog Blogs to talk about company ponsoring music downloads Blogging about elevant products Key Takeaways Online advertising is on rise in Latin America Men engage with brands, with 64% visiting company website directly Women are more prone to get in touch with brands if contact details are shared online Brand engagement through social media is very effective, especially with teens Products that target teens have a huge potential in Latin America Social networks for support Creating brand community 0% 20% 40% 60% 80% 100% Teens Men Women Source:- Global Web Index, Wave 3+Wave 4 data

28 Highly Contextual and Engaging Brands are Preferred by LatAm Online Users Provide knowledge Be informative about products Entertain Help in organizing life Communicate like a real person Key Takeaways LatAm consumers engage with brands that communicate directly 48% of young audience between years want brands to entertain them Brands that engage with consumers and help organize their lives tend to develop a close relationship with them Provide real time experience Help in meeting people Be a part of daily routine 0% 20% 40% 60% 80% 100% Teens Men Women Source:- Global Web Index, Wave 3+Wave 4 data

29 Providing Discounts and Customer Service Enhances Brand Loyalty on Social Networks Discounts for future purchase Customer service A feature to track delivery Access to new products prior to release Personalized recommendations An ability to interact directly An opportunity to be part of product /service ideas Exclusive insights about brand Details on friends purchases Virtual purchase opportunity 0% 20% 40% 60% 80% 100% Teens Men Women Source:- Global Web Index, Wave 3+Wave 4 data

30 Recommendations and Direct Communication Drive Purchase Decision of Consumers Further Key Takeaways Online and offline recommendations motivate purchase behavior Sponsorships 10% TV based offline ads influence purchase Featured on major online activities 18% Direct Communication 18% Offline advertisements 23% Recommendations 31% Direct communication is preferred, as people want to have a real time experience Online activities like social media, and search help in advertising to the target audience Sponsoring online videos and sports teams creates awareness and drive purchase Source:- Global Web Index, Wave 3+Wave 4 data

31 To Summarize 1 4 The Latin American market is emerging and fast growing. Thus advertisers should explore in this region to gain early advantage over their competition Latin American consumers have a strong appetite for high-bandwidth activities such as content sharing, video streaming etc which clearly indicates huge opportunity hidden for advertisers as broadband penetration improves in this region 2 Latin American internet users are highly engaged and skewed towards the younger audience. This makes LatAm demographically attractive and favorable for future growth 5 The impressive usage of social media categories indicate terrific opportunities for advertisers to communicate effectively with their target customers. There is also good potential and growth in categories likes Retail, News, Travel and Finance 3 Mobile Internet access is on a rise in Latin America. Hence advertisers should build strategies to engage consumers on new devices like smart phones and tablets 6 Brand engagement through social media is very effective, especially with teens. Consumers also like to interact with products through company webpage/site. Thus advertisers should build relationships with LatAm consumers through interactive online advertising

32 Key Internet Statistics in the LatAm Region

33 Brazil Leads in Number of Internet Users; Colombia Boasts of Highest Internet Penetration in LatAm Internet Users (MM) 2009 =163 MM 2011e=207 MM Key Takeaways Brazil & Mexico are fastest growing Internet markets Mexico is fastest growing market with 12% CAGR on a 3 year basis Brazil Mexico Argentina Colombia Other LatAm Countries Internet Penetration (%) e There is a significant increase in growth of Internet penetration rates Internet penetration in Brazil & Mexico is low as compared to Argentina & Colombia 33% 40% 43% 39% 50% 55% Colombia has highest penetration rate with CAGR of 7% Growth in Internet penetration promises high growth potential 27% Brazil Mexico Argentina Colombia 36% Source:- emarketer, internet world stats and internal analysis

34 Latin American User Market is Big and Growing at a CAGR of 5% Mobile Phone Users (MM) 2009 = 449 MM e = 523 MM Key Takeaways 3G introduction is driving growth in mobile phone subscriptions Accessing internet through mobile phones is fast becoming a major need One third of Latin American mobile users are from Brazil The pie is becoming more wide spread rather than having a major proportion confined to a few countries only Brazil Mexico Argentina Colombia Other LatAm Countries Source:- emarketer, internet world stats and internal analysis

35 Online Advertising Spends are Increasing, Promising a Dynamic Future Online Advertising Spend (MM) 2011e = $1,139 MM $58 $55 $91 $650 $285 Key Takeaways Advertising spend in this region is increasing Brazil leads in total as well as online advertising spend TV attracts majority of the offline spend The CAGR of all countries is growing significantly Brazil Mexico Argentina Colombia Other LatAm Countries Brazil s total ad market is mature and online ad market is largest in the region Online ad markets in Mexico boasts a 3 year CAGR of 45% respectively

36 Appendix

37 Stats from comscore Please Note: Figures from comscore might differ from other sources used in this presentation. comscore only takes into consideration: Active internet users Internet users of ages 15+ Internet usages in Homes and Work Places

38 LatAm Region Has Over 111 MM Internet Users Growing at Over 15% annually; Among the fastest growing regions Worldwide Latin America Asia Pacific Internet Users by Region (MM) ,4 +15% 96,6 534,0 +6% 505,7 +8% Key Takeaways Latin America and the Middle East/Africa are among the emerging markets with high growth rates North America is the most saturated region globally, Russia is the main driver for the growth in the European region Over 8% of the worlds internet users come from the LatAm region Europe North America Middle East- Africa 361,7 336,4 204,0 198,4 112,5 85,2 +8% +3% +32% 15 MM new web users were added between 2009 and 2010, a 15% increase The steady rise in broadband penetration will help fuel the growth of internet users within the region further Dec 2009 Dec 2010 % Growth Y-o-Y Source:- comscore Media Metrix, December 2010

39 Young Audience Dominates Online Population in Latin America Worldwide 53% % Composition of Internet Audience Key Takeaways There is a high % of young users in Latin America in comparison to the worldwide average 27% 26% 22% 14% 12% 62% of the internet audience is between years old Latin America 62% 33% 29% 20% 11% 7% Age Groups Source:- comscore Media Metrix February 2011

40 Social Networking, Search and News are Categories with Highest Reach in LatAm Region Social Networking Search/Navigation News/Information Community % Reach of Key Categories in LatAm 98% 76% 91% 86% 80% 72% 79% 69% Reach Focus Key Takeaways Social Networking is the top category in Latin America Sharing photos is becoming a key component of the Social Networking experience Multimedia Photos Blogs Instant Messengers Technology Retail 34% 78% 61% 75% 70% 70% 52% 69% 55% 67% 66% 62% 63% 64% Growth Focus IM usage still remains the highest in Latin America, despite the drastic drop in the global usage Blogs and News/Info Sites capture significant portion of web audience There is also good potential and growth in categories likes Retail, Sports, etc Downloads 58% 57% Games 56% 53% Latin America Sports 41% 37% Worldwide Source:- comscore Media Metrix February 2011

41 Engagement Levels in LatAm are Over Worldwide Average; Argentina and Brazil Lead Within Brazil Mexico Argentina Total Hours Online Per Visitor in Latin America (per month) Key Takeaways Overall usage levels have remained relatively high in Latin America LatAm users spend approximately 22 hours online each month (global average 21 hours) Colombia Chile Companies in the LatAm region have a higher potential of engaging consumers by using digital platforms Venezuela 19 Puerto Rico 15 Worldwide Average 21 Overall LatAm Average 22 Source:- comscore Media Metrix February 2011

42 Reach of Social Networking Sites Continues to be Very High Throughout LatAm, Outpacing Worldwide Average Worldwide Asia Pacific Europe North America Middle East Latin America Brazil Mexico Argentina Colombia Chile Peru Venezuela Puerto Rico % Reach of Social Networking Sites Globally 75,7% 51,2% 91,0% 98,0% 83,1% 97,5% 93,6% 92,4% 97,0% 97,2% 96,0% 90,9% 96,2% 95,8% Key Takeaways 98% of audience use Social Networking sites with Colombia and Argentina dominating within the region In terms of Reach, Facebook is leader, however Orkut s strong following in Brazil generates heavier usage for the category overall Latin America is also home to some of the most highly penetrated markets for Twitter Other players like Hi5, Sonico and Fotolog.com still hold a strong audience in Latin America Source:- comscore Media Metrix February 2011

43 Thank You 43

Futuro Digital LATAM 2014

Futuro Digital LATAM 2014 Futuro Digital LATAM 2014 La Revisión Anual Sobre el Entorno Digital en América Latina Alejandro Fosk, Senior Vice President Latin America Septiembre, 2014 www.facebook.com/comscoreinc @comscorelatam worldpress@comscore.com

More information

Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions

Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions The State of Social Media Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions comscore s Innovative Approach Revolutionizes Measurement 2 Million Person Panel 360 View of

More information

LIVING WITH THE INTERNET: a global study of what s driving web behavior

LIVING WITH THE INTERNET: a global study of what s driving web behavior LIVING WITH THE INTERNET: a global study of what s driving web behavior Introduction In 2007 we conducted the first study called Context Matters, which sought to understand what defines people s web usage

More information

The Domain Name Industry Brief Volume 5 Issue 5 September 2008

The Domain Name Industry Brief Volume 5 Issue 5 September 2008 The Domain Name Industry Brief Volume 5 Issue 5 September 2008 Regional Report: Latin America As the global registry operator for.com and.net, VeriSign reviews the state of the domain name industry through

More information

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1 The U.S. Mobile App Report The U.S. Mobile App Report PAGE 1 Introduction It wasn t too long ago when the desktop computer was the dominant online platform and the central hub for all the consumer s digital

More information

The Broadband-Enabled 18 to 34 Year-Old: Behavioral Analysis

The Broadband-Enabled 18 to 34 Year-Old: Behavioral Analysis Dedicated to representing the highest standards in Internet publishing The Broadband-Enabled 18 to 34 Year-Old: Behavioral Analysis Conducted in partnership with June 2004 Table of Contents General Information:

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:

More information

Mobile Marketing: Key Trends

Mobile Marketing: Key Trends The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007

More information

2014 Brazil Digital Future in Focus

2014 Brazil Digital Future in Focus 2014 Brazil Digital Future in Focus The 2013 Digital Year in Review & What It Means for the Year Ahead Alex Banks, VP Latin America & Director Brazil May, 2014 www.facebook.com/comscoreinc @comscorelatam

More information

The Rise of Social Networking in Latin America

The Rise of Social Networking in Latin America The Rise of Social Networking in Latin America How Social Media is Shaping Latin America s Digital Landscape For further information please contact: Sarah Radwanick, comscore, Inc. +1 206 268 6310 press@comscore.com

More information

STATE OF THE MEDIA: CONSUMER USAGE REPORT

STATE OF THE MEDIA: CONSUMER USAGE REPORT STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages

More information

Executive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom

Executive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom 2 Executive Summary The annual global Digital Influence Index takes a look not only at what consumers are doing online but also whom they re interacting with, the transactions they re completing, the technologies

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

Mobile Web Watch 2012. Mobile Internet spawning new growth opportunities in the convergence era

Mobile Web Watch 2012. Mobile Internet spawning new growth opportunities in the convergence era Mobile Web Watch 2012 Mobile Internet spawning new growth opportunities in the convergence era Internet through mobile devices poised to outpace access from stationary devices? The mobile Internet, the

More information

The State Of Mobile Apps

The State Of Mobile Apps The State Of Mobile Apps Created for the AppNation Conference with Insights from The Nielsen Company s Mobile Apps Playbook by The Nielsen Company Introduction Most Americans can t imagine leaving home

More information

LATIN AMERICA AND THE CARIBBEAN ERICSSON MOBILITY REPORT APPENDIX NOVEMBER

LATIN AMERICA AND THE CARIBBEAN ERICSSON MOBILITY REPORT APPENDIX NOVEMBER LATIN AMERICA AND THE CARIBBEAN ERICSSON MOBILITY REPORT APPENDIX NOVEMBER MARKET OVERVIEW Key figures: Latin America and the Caribbean M Mobile subscriptions (million) Smartphone subscriptions (million)

More information

Understanding women s habits Women s forum - October 13 to 15, 2011

Understanding women s habits Women s forum - October 13 to 15, 2011 Women s State of the Media Democracy 2011 International research center into media habits and interactions Understanding women s habits Women s forum - October 13 to 15, 2011 Presentation of the State

More information

UK Digital Market Overview March 2015 Data

UK Digital Market Overview March 2015 Data UK Digital Market Overview March 2015 Data Your monthly snapshot of digital audience trends If you have any questions, please contact: Taanya Manglik, comscore worldpress@comscore.com Scott Fleming, UKOM

More information

The 50 Most Important Mobile Marketing Charts of 2015

The 50 Most Important Mobile Marketing Charts of 2015 The 50 Most Important Mobile Marketing Charts of 2015 What is the future of mobile marketing? Mobile has transformed the way we shop, consume media, and interact with our families and friends. In this

More information

THE EFFECTIVENESS OF USING SOCIAL NETWORKING TECHNOLOGY FOR MARKETING IN SOUTH AFRICA

THE EFFECTIVENESS OF USING SOCIAL NETWORKING TECHNOLOGY FOR MARKETING IN SOUTH AFRICA THE EFFECTIVENESS OF USING SOCIAL NETWORKING TECHNOLOGY FOR MARKETING IN SOUTH AFRICA Shaheen Khan Anis Mahomed Karodia Abstract The purpose of this article is to investigate and understand the effectiveness

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic

More information

The Evolution of Online Travel. Angelo Rossini Euromonitor International

The Evolution of Online Travel. Angelo Rossini Euromonitor International The Evolution of Online Travel Angelo Rossini Euromonitor International THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS

More information

GfK Crossmedia Link, Unlocking new insights

GfK Crossmedia Link, Unlocking new insights GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link

More information

The State of the Internet

The State of the Internet The State of the Internet 2 nd Quarter 2012 #SOI12 Agenda 1. The State of the Internet Overview 2. Competition in Online Music 3. Traffic Patterns in Online Video 4. The Changing Face of Social Media 5.

More information

Fostering the e-commerce ecosystem in LATAM

Fostering the e-commerce ecosystem in LATAM October 2014 Fostering the e-commerce ecosystem in LATAM Jacobo Cohen Imach General Counsel - Vicepresident of Legal & Public Affairs Current e-commerce situation 2 ecommerce is still in very early stage

More information

Grow Your Business wi w t i h a a Mobil i e l A p A p

Grow Your Business wi w t i h a a Mobil i e l A p A p Grow Your Business with a Mobile App About Us» WizzApps.com is one of the leading Mobile App and Website Development Company that is powering small businesses around the world on daily bases.» We create

More information

Premium Advertising Sweden UK France Germany

Premium Advertising Sweden UK France Germany Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics

More information

Digital Advertising Report. Adobe Digital Index Q1 2015

Digital Advertising Report. Adobe Digital Index Q1 2015 Digital Advertising Report Adobe Digital Index Q1 2015 Table of contents Social 3. Overview 4. Social streaming apps 5. Social branded post 6. Social impressions 7. Social interaction rate by industry

More information

McKinsey iconsumer The digital youth: A glimpse into future market evolution

McKinsey iconsumer The digital youth: A glimpse into future market evolution The digital youth: A glimpse into future market evolution By Bertil Chappuis, Ewan Duncan, and Naomi Neruda While many commentators note the swift uptake of all things digital by younger consumers, new

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS The first mobile ad platform built for brands, delivering breakthrough marketing at scale 90% of the top AD AGE GLOBAL ADVERTISERS 850 million+ UNIQUE USERS Over 18,000 SITES

More information

Social 2 Using Social Media in Social Marketing Campaigns

Social 2 Using Social Media in Social Marketing Campaigns Social 2 Using Social Media in Social Marketing Campaigns June 7, 2012 Linda Weinberg, R.D. Senior Vice President The way we form opinions and make decisions is shifting in a fundamental way. We listen

More information

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55. Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019 9838-65 January 2015 Contents Section Slide Number Executive Summary

More information

Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1

Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Agenda Introduction What is Digital Marketing? Definition discussion Major channels Recent trends and growth Digital

More information

Technology for Small Business

Technology for Small Business Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

Entertainment and media outlook South Africa, Nigeria, Kenya

Entertainment and media outlook South Africa, Nigeria, Kenya www.pwc.co.za/outlook Entertainment and media outlook 2015-2019 South Africa, Nigeria, Kenya Beyond digital: empowered consumers demand choice and convenience that transcend platforms Charles Stuart www.pwc.co.za/outlook

More information

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Table of Contents Table of Contents... 2 Background... 3 Methodology... 3 Key Findings... 4 Platform Usage... 6 Video Stream Trend Data... 6 Player Loads Q1 2010... 8 Video Uploads Q1 2010... 10 Engagement,

More information

How to Attract More Customers Using the. Power of Online Marketing

How to Attract More Customers Using the. Power of Online Marketing How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already

More information

Social media marketing: A 5-step strategy to attract more social users and increase your RoI

Social media marketing: A 5-step strategy to attract more social users and increase your RoI Social media marketing: A 5-step strategy to attract more social users and increase your RoI Executive Summary Social Media has become an integral part of today's marketing mix and few marketers would

More information

2014 App Annie & IDC Do Not Distribute. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free.

2014 App Annie & IDC Do Not Distribute. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free March 2014 1. The revenue opportunity for publishers 2. How do app publishers monetize their apps today? a. Freemium b. Paid

More information

Insights from McKinsey s Global iconsumer Research. The Young and the Digital: A Glimpse into Future Market Evolution

Insights from McKinsey s Global iconsumer Research. The Young and the Digital: A Glimpse into Future Market Evolution Insights from McKinsey s Global iconsumer Research The Young and the Digital: A Glimpse into Future Market Evolution iconsumer Maps Shifts in Digital Behavior Around the Globe This article is one of a

More information

MediaKit. MOBILE ADS Hunting Ads Everywhere

MediaKit. MOBILE ADS Hunting Ads Everywhere MediaKit Hunting Ads Everywhere HUNT Mobile Ads We are the main company in the region who advance along with the fast growth of mobile advertising. Nowadays, advertisers who plan and advertise in mobile,

More information

Video, Social Media and Mobile

Video, Social Media and Mobile WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

GWI.6 CONTINUES EXPLORATION OF THE EVOLUTION OF THE INTERNET

GWI.6 CONTINUES EXPLORATION OF THE EVOLUTION OF THE INTERNET W A V E 6 T R E N D S GWI.6 CONTINUES EXPLORATION OF THE EVOLUTION OF THE INTERNET The GlobalWebIndex has evolved significantly in 2011, for the first time providing three waves of data. We surveyed almost

More information

LATIN AMERICA AND THE CARIBBEAN

LATIN AMERICA AND THE CARIBBEAN LATIN AMERICA AND THE CARIBBEAN ERICSSON MOBILITY REPORT NOVEMBER 2015 Market Overview Key figures: Latin America and the Caribbean 2015 2021 CAGR 2015 2021 Mobile subscriptions (million) 740 850 2% Smartphone

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

The Internet & Native Advertising A Wall Street Perspective

The Internet & Native Advertising A Wall Street Perspective The Internet & Native Advertising A Wall Street Perspective Ron Josey Sr. Analyst, Internet Sector JMP Securities 212.906.3528 rjosey@jmpsecurities.com But First -- What Gets Us Excited About The Internet?

More information

CBMove.com emarketing Advantage

CBMove.com emarketing Advantage C O L D W E L L B A N K E R CBMove.com emarketing Advantage Trusted Agents with the Right Tools for Smarter Decisions CBMove.com C O L D W E L L B A N K E R emarketing Advantage TABLE OF CONTENTS Real

More information

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities

Social Media for Business and Professional Use. An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Social Media for Business and Professional Use An Introduction to Queens Library s Presence on Today s Most Popular Online Communities Why Should My Company Care About Social Media? It s a global phenomenon:

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

AUTO INSURANCE PREFERENCES

AUTO INSURANCE PREFERENCES Hispanic Mobile Users AUTO INSURANCE PREFERENCES THE LATINO MOBILE AD NETWORK 2 TABLET OF CONTENT Introduction Syndicated Data Survey Methodology Key Takeways Hispanic Smartphone and Tablet Populations

More information

The evolution of the Internet & the importance of measurement

The evolution of the Internet & the importance of measurement The evolution of the Internet & the importance of measurement The speed of change Internet usage and penetration across EMEA 2 The speed of change Broadband quality for almost everyone Source: ISPA, private

More information

Online Advertising Agency. www.m-m-g.com

Online Advertising Agency. www.m-m-g.com Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003

More information

Whitepaper Video Marketing for Restaurants

Whitepaper Video Marketing for Restaurants Video Marketing for Restaurants Restaurants are Using Online Video to Reach More Consumers and Boost Brand Impact Online video is becoming ever more present in consumer life therefore businesses have started

More information

US Digital Media Usage: A Snapshot of 2014

US Digital Media Usage: A Snapshot of 2014 NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers

More information

Online Marketing & Social Media for Best of British Parks

Online Marketing & Social Media for Best of British Parks Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved

More information

The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet

The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet Household Internet Access Internet access (all locations) Home Internet access Mobile Internet

More information

MEDIA KIT & AD SPECS GUVERA.COM/BRANDS 1

MEDIA KIT & AD SPECS GUVERA.COM/BRANDS 1 MEDIA KIT & AD SPECS GUVERA.COM/BRANDS 1 MUSIC LIKE NEVER BEFORE GUVERA IS THE WORLD S FASTEST GROWING COMMERCIALLY FUNDED MUSIC ENTERTAINMENT PLATFORM. 95% of consumers choose to access their music for

More information

How are your business programs adapting admissions content to meet today s mobile demands?

How are your business programs adapting admissions content to meet today s mobile demands? How are your business programs adapting admissions content to meet today s mobile demands? Surveying the Mobile Habits of MBA Applicants Introduction: Mobile Is Even More Important Than You Think Although

More information

Media Trends: Q4 Report

Media Trends: Q4 Report Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS Q3 2014 INSIGHTS FROM OPERA MEDIAWORKS 9 of the top OVER 800M OVER 17,500 AD AGE GLOBAL ADVERTISERS UNIQUE USERS SITES AND APPLICATIONS Advertisers include... Publishers include... HIGHLIGHTS FOR THE THIRD

More information

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio Key Trends in Mobile Content Usage & Mobile Advertising February 12, 2009 Kevin Muoio Agenda About comscore M:Metrics Mobile Handset Landscape Mobile Content Consumption State of Mobile Advertising Mobile

More information

Online Video in the Insurance Industry

Online Video in the Insurance Industry Whitepaper Online Video in the Insurance Industry The Importance of Video as a Marketing Tool RG Stephens & Associates Email: Rick@RGStephens.com Phone: 972-578-7895 Web: www.rgstephens.com The impact

More information

A Portrait of Today s Tablet User Wave II

A Portrait of Today s Tablet User Wave II A Portrait of Today s Tablet User Wave II June 2012 Conducted in partnership with www.online-publishers.org Frank N. Magid Associates, Inc. Who We Are: Frank N. Magid Associates, Inc. is a leading research-based

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

2014 Local Business Search Study

2014 Local Business Search Study 2014 Local Business Search Study Prepared by comscore, Inc. comscore, Inc. Proprietary. Agenda 1.Introduction and Methodology 2.Each Device Plays a Different Role in Local Search Tried and true, the PC/Laptop

More information

Mobile Advertising Market Analysis, Outlook, and Forecasts 2014-2019

Mobile Advertising Market Analysis, Outlook, and Forecasts 2014-2019 Brochure More information from http://www.researchandmarkets.com/reports/2911387/ Mobile Advertising Market Analysis, Outlook, and Forecasts 2014-2019 Description: Mobile advertising has evolved beyond

More information

Víctor Manuel Morán Rodríguez everis Senior Consultant

Víctor Manuel Morán Rodríguez everis Senior Consultant Víctor Manuel Morán Rodríguez everis Senior Consultant vmoranro@everis.com Web 2.0 in China China s use of the new Internet paradigm is similar to the West s. True to its ageless character, however, th

More information

Android, Tablets Dominate Q1 Mobile Market

Android, Tablets Dominate Q1 Mobile Market Android, Tablets Dominate Q1 Mobile Market What a difference two years makes. Tablet usage increased 282% between Q1 2011 and Q1 2013, with the number of consumers in the 31 GlobalWebIndex markets using

More information

2010 Brightcove, Inc. and TubeMogul, Inc Page 2

2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...

More information

REAL ESTATE TECH TRENDS

REAL ESTATE TECH TRENDS By Properties Online, Inc. 2014 Real Estate Tech Trends Properties Online, Inc. has compiled important statistical information for the real estate community. Statistical sources include the 2013 National

More information

Military Community and Family Policy Social Media. Guide. Staying Connected

Military Community and Family Policy Social Media. Guide. Staying Connected Military Community and Family Policy Social Media Guide Staying Connected Introduction...3 Table of Contents Social Media Tools and Platforms...3 Social Networks...3 Blogs and Microblogs...7 Podcasts...8

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

SAMPLE PAGES. Electrical and Electronics Retailing in Americas, Market Dynamics, Retail Trends and Competitive Landscape

SAMPLE PAGES. Electrical and Electronics Retailing in Americas, Market Dynamics, Retail Trends and Competitive Landscape SAMPLE PAGES Electrical and Electronics Retailing in Americas, 2014 2019 Market Dynamics, Retail Trends and Competitive Landscape Report Code: Published: www.conlumino.com 1 Summary The Electrical and

More information

Mobile Internet trends in the Middle East-Africa region: mobile Internet survey results

Mobile Internet trends in the Middle East-Africa region: mobile Internet survey results Mobile Internet trends in the Middle East-Africa region: mobile Internet survey results MENA Summit 2013: Enabling innovation, driving profitability Mobile Internet trends in the Middle East-Africa region:

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

Social Media Marketing UCSB Extension

Social Media Marketing UCSB Extension Social Media Marketing UCSB Extension Instructor: Amber Wallace Class dates: October 10 th October 24 th Amber Wallace // 805.681.1930 // amber@dowitcherdesigns.com 1 Welcome! Introductions Class Overview

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015 Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct

More information

Distribution Evolution: How Travelers Search, Shop, Buy and Share. Tony D Astolfo Managing Director

Distribution Evolution: How Travelers Search, Shop, Buy and Share. Tony D Astolfo Managing Director Distribution Evolution: How Travelers Search, Shop, Buy and Share Tony D Astolfo Managing Director In the News 95% of member operators anticipate growth in sales in 2015 62% forecasting optimistic to boom

More information

What is Driving Rapid Growth in the Australian Mobile Advertising Market?

What is Driving Rapid Growth in the Australian Mobile Advertising Market? What is Driving Rapid Growth in the Australian Mobile Advertising Market? Author: Phil Harpur Published: 10 Dec 2013 Key Takeaway The Australian mobile advertising market grew very strongly during 2013

More information

to Your Business Findings from Recent Research on Social Media from Chadwick Martin Bailey and Imoderate Technologies Chadwick Martin Bailey

to Your Business Findings from Recent Research on Social Media from Chadwick Martin Bailey and Imoderate Technologies Chadwick Martin Bailey Why Social Media Matters to Your Business Findings from Recent Research on Social Media from Chadwick Martin Bailey and Imoderate Technologies By Brant Cruz and JoshMendelsohn Chadwick Martin Bailey Our

More information

EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE

EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE 2015 MARKET OVERVIEW Key figures: Europe 2014 2020 CAGR 2014 2020 Mobile subscriptions (million) 1,125 1,270 2% Smartphone subscriptions (million) 450 830

More information

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction

More information

Chapter Eleven. Breakthrough in the Digital Advertising. 2. Understand the opportunities and challenges related to Digital Advertising.

Chapter Eleven. Breakthrough in the Digital Advertising. 2. Understand the opportunities and challenges related to Digital Advertising. Chapter Eleven Breakthrough in the Digital Advertising Learning Objectives: 1. Develop an overview of Digital Advertising. 2. Understand the opportunities and challenges related to Digital Advertising.

More information

B2C E-Commerce Trends for 2013

B2C E-Commerce Trends for 2013 B2C E-Commerce Trends for 2013 April, 2013 1 Contents Introduction 3 Methodology 4 Executive Overview 6 Findings 7 Our Take 19 2 Introduction The reality is that customers often take a hard-to-predict,

More information

The Role of Social Media in Building Brands: Sizzle, Steak or the Whole Meal? Linda Abraham

The Role of Social Media in Building Brands: Sizzle, Steak or the Whole Meal? Linda Abraham The Role of Social Media in Building Brands: Sizzle, Steak or the Whole Meal? Linda Abraham April 20, 2011 Who is comscore? Global Leader in Measuring the Digital World NASDAQ Clients SCOR Employees 1,000+

More information

COVERAGE OF A DIGITAL WORLD 2014

COVERAGE OF A DIGITAL WORLD 2014 COVERAGE OF A DIGITAL WORLD 2014 emarketer data and insights address how consumers spend time and money and what marketers are doing to reach them in today s digital world. We group our research into eight

More information

Digital marketing strategy

Digital marketing strategy Digital marketing strategy You don t need a digital strategy, you need a business strategy for the digital age Judy Goldberg, Sony Pictures #HRVision14 Branding goes Digital Understand your brand before

More information

Introduction to Social Networking. Tim Trampedach, RockYou!

Introduction to Social Networking. Tim Trampedach, RockYou! Introduction to Social Networking Tim Trampedach, RockYou! Agenda Introduction & terminology Market overview Applications The business of social networking Where do I fit in? Future direction Q&A 2 Introduction

More information

Millennial Teens: Non-Conformist Trendsetters

Millennial Teens: Non-Conformist Trendsetters Millennial Teens: Non-Conformist Trendsetters Millennial teens (ages 16-19) are the first generation to have no memory of life before the Internet and cell phones. Technology use defines this age group,

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

2014-2015 EDITION MOBILE MATTERS: THE IMPACT OF MOBILE FRONTSTREAM NONPROFIT TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.

2014-2015 EDITION MOBILE MATTERS: THE IMPACT OF MOBILE FRONTSTREAM NONPROFIT TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM. 2014-2015 EDITION FRONTSTREAM NONPROFIT MOBILE MATTERS: THE IMPACT OF MOBILE TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.COM FUNDRAISING ON FACEBOOK FUNDRAISING ON FACEBOOK Page 2 MOBILE

More information

95% 79% 72% 64% 46% Search for local businesses using their mobile phones. Make weekly purchases from their tablets

95% 79% 72% 64% 46% Search for local businesses using their mobile phones. Make weekly purchases from their tablets We create high-quality apps for you at an affordable price and provide you with the complete mobile solution necessary to take your business to the next level. Your app will be fully customized to match

More information

ONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011.

ONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011. Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,

More information

Introduction to Social Media

Introduction to Social Media Introduction to Social Media Today s Discussion Overview of Web 2.0 and social media tools How EPA and other agencies are using these tools Agency and governmentwide policies governing use of tools Case

More information

Mobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead. March 2015

Mobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead. March 2015 Mobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead March 2015 1. Assessing the Current Opportunity for Apps 2. Selecting the Right Business Model for Your

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile

More information