INTERCHARM professional. April 14-16, 2011 Crocus Expo, Moscow, Russia

Transcription

1 INTERCHARM professional April 14-16, 2011 Crocus Expo, Moscow, Russia

2 INTERCHARM professional at a glance sqm of total area 395 exhibitors (+16.5% compared to 2010) 11 countries: Russia, Italy, France, the UK, Hungary, Poland, Czech Republic, Latvia, South Korea, Taiwan, China. More than 2000 brands professional visitors (+10% compared to 2010)

3 Time in Crocus Expo is dedicated exclusively to business The largest and most modern exhibition center in Russia 3 exhibition pavilions with perfect infrastructure: food courts, ATMs, service and press centers 49 equipped rooms and halls for seminars, conferences and meetings Free parking for cars Myakinino metro station in 2 minutes walk Aquarium 4* hotel in one of pavilions Member of AIPC

4 The whole professional beauty industry in one meeting place What s on show Professional hair care Professional skin and body care Professional nail care Cosmetic and hairdressers equipment Cosmetic and hairdressers services Equipment for spa salons Furniture and accessories for salons Aromatherapy Solariums, tanning apparatus Permanent make-up equipment Etc.

5 Various program for specialists in different fields XIV International Congress on aesthetic applied X Beauty salons management Conference VII SPA-Institute Seminar Professional cosmetics in new market environment Conference on Aromatherapy Nail Service School European championship on nail design Forum of massage technologies Competition of Beauty salon administrators Seminars of exhibitors Presentation and master-classes on stands

6 All media-channels employed for visitor promotion Direct mailings ings Trade, business and glossy magazines advertising & editorial articles Advertising and editorial on industry web-portals PPC in Yandex Announcements in metro Radio and TV ads Social media (VKontakte, Facebook, Twitter, LiveJournal) Telemarketing SMS-marketing

7 Direct mailing campaign More than professionals & beauty salons receive communication from us on a regular basis

8 Telemarketing 7000 top-management executives and beauty professionals were invited to the event via call center from Beauty salons and clinics Recreation centers Companies, involved in beauty Regions Biggest regional cities, cities with population 1+ mln of Central Federal District, North-West District, South District, Privolzhsky District, Ekaterinburg, and Novosibirsk

9 Doubling social media audience every month News, quizzes, videos >> people in VKontakte group (+5000 in April) News, quizzes, videos on TV Twitter >> 382 followers (+82 in a month) LiveJournal: 230 regular readers (+40 in a month). Number of posts viewed in April is 4381 (compared to 3941 in March and 3040 in February) Facebook: 105 likes (+33%), post views (+931%), post feedback 145 (+303%) We are getting attraction! Our visitors in social media (the respondent could check several variants) Odnoklassniki 58.4% VKontakte 53% Facebook 31.3% LiveJournal 4.8% Twitter 4.5% LinkedIn 1% Others 4.8% Do not use social media 13.5%

10 +93% visitor growth at Category Visits % Unique visitors % Page views % Average pages per visit %* 4.01 Average time of visit, min 3:25 +19% 4:04 Average growth, year +93% * - Average pages per visit reduced due to the fact that information on the website was optimized

11 New features: on show floor Vacancy show organized together with 1 in Russia recruiting webportal HeadHunter.ru to help beauty professionals in search not only for knowledge but for job as well 153 specialists placed their resume; 170 employers placed their vacancies.

12 New features: in business program Conference on Aromatherapy Reports on aromatherapy in practice, its efficiency in aesthetic medicine, massage, etc. Professional cosmetics in new market environment seminar Key facts of professional cosmetics market current state and perspectives, report on effective distribution channels of professional cosmetics, niche brands promotion, loyalty programs, and customer behavior. Forum of massage technologies For the first time all exhibitor seminars are recorded and available online after the show

13 New features: online & onsite Cross-reference of companies vs market sectors (nail care, hair care, equipments, etc) they offer products and services in Cross-reference of brands vs companies helped to navigate the show better

14 New features: video podcasts INTERCHARM professional produced video podcasts announcing the show that were posted on Internet and in social media

15 PR-Support during show Quiz on Nail.ru web-portal (reward ticket to INTERCHARM professional) News update on official website Articles and banners on major industry web-portals ( journalists from 60 media worked at the show 2 information agencies 8 business journals 2 glossy magazines 24 specialized media 12 TV channels 3 radio stations 9 medical magazines and websites

16 Visitor profile Occupation 20.9% nail service specialists 19.6% cosmetologists 17.6% beauty salon owners / administrators 8.3% hairdressers 3.7% distributors / manufacturers 3.7% doctors 3% retail representatives 2.3% massage therapists 12% private practice 8.9% others (makeup artists, padologists, trichologists, dermatocosmetologists, etc) Professional experience in the industry < 3 years 36% 3-5 years 23% 6-10 years 25% years 11% years 3% > 20 years 2% Geography Moscow 46% Moscow region 31% Other regions of Russia 22% Foreign countries 1%

17 Almost 84% of visitors are sure to come in % of visitors are satisfied with the show results 61.4% of visitors established new contacts 83.9% of visitors are sure to come again next year Total quantity of visitors grew 10% compared to Total visitors % % 20.6% of visitors came to the show for the first time

18 Post-show surveys Survey of 270 exhibitors out of 395 ones is done, as well as more than 1600 visitors took part in survey to help us improve the quality of the event what demonstrate their feedback is very important to us

19 Exhibitors about the show I would say that INTERCHARM professional is the most significant event in our industry. It takes much energy to take part in the show, but the results always meet our expectations! During show days we always hold important presentations and try to launch new products by INTERCHARM Professional. I have a feeling that every year the total number of visitors is increasing. The majority of our stand visitors are professionals well informed about the novelties and actual trends of the industry. It s a pleasure to work with these clients, and it requires great talent to attract such audience! Polina Tsulakis, PR-director of SportMedImport Group of companies Despite online advertising expansion, INTERCHARM professional continues to be the best way of our brand promotion. By preliminary estimations, this year there were 3 times more effective business negotiations at our stand, than in 2010 Oksana Golovina, commercial director of Constanta We take part in INTERCHARM professional for the first time and are very satisfied with the results. We found the most positive response among visitors, experts and beauty salon representatives and their wide geography gives us unlimited possibilities for business development Yury Kuznetsov, Head of TINRO-Center implementation department

20 October 26-29, 2011 April 19-21, 2012 Crocus Expo, Moscow, Russia Looking forward to next shows