J son & Partners Consulting presents the results of research Mobile applications (apps) market in Russia and worldwide.
|
|
- Alban Clinton Beasley
- 8 years ago
- Views:
Transcription
1 J son & Partners Consulting presents the results of research Mobile applications (apps) market in Russia and worldwide. Today mobile apps are extremely popular. Number of mobile apps developers increasing, number of available apps increasing as well as number of downloads. More and more companies are interested in development of its own app that will help to succeed in their business sphere or to beat the competitor. Mobile apps became the main trend in the development of informational technologies. In 2008 App Stores has been launched and the market only started development, today the market is in the active stage of grow th. Definitions Mobile applications (apps) program products, developed specially for mobile devices, smartphones, tablet PCs or any other mobile devices. Mobile apps are distributed via apps shops: Apple App Store, Google Play, Windows Phone Store, BlackBerry App World etc. Mobile apps help to solve different applied tasks: starting from mobile maps and accepting of till very specified functions. The main goal is to help the users and to make their lives easier. Mobile apps market history. Mobile apps market was established in Apple was the first company that has launched the innovative model of apps distribution. Google was next and become one of the most serious competitor to Apple. Cellular operators that previously distributed the content via VAS model are actively integrating in the new model of content distribution. In the research presented a retrospective of mobile apps market with an overview of changes in key indicators. In the full research provided the analysis of mobile apps development in the different regions of the world. What models of monetization and in what region are the most popular? What operation systems are appealing to the developers? Which markets have been opened recently and which are rapidly develop? J son & Partners Consulting experts divide apps market on the following segments: Content apps Content apps are very popular among mobile apps users. Nowadays such activities as music listening, film watching, ebooks reading are the most available and convenient for any mobile device user. All this advantages and factors have born the high demand on this segment of mobile apps. 1
2 Business apps Business apps became the necessity for many users because they help in business daily. Business apps mainly the objects for investors, the difficulty are the transformation of business tasks on mobile phones. Mobile games Mobile games are an absolute leader on mobile apps market today. Developers create new or improve the existed mobile apps. Mobile games attract more and more people and become part of daily life of users Mobile social networks Social networks accumulation everyday not only the popularity but also the millions of users worldwide. The number of social networks users are growing and creating tendency of expanding number of smartphone users. Victims of social networks are checking social networks more often on mobile phones. In this research the most important questions are covered: Why social networks popularity growing? Amount of income and by what means social networks are bringing it, etc. For each paragraph provided the detailed description and peculiarities and also the most successful cases. For more information about these markets separately you can go to where you can find the relevant reviews. Business models, mobile apps market monetization Mobile apps generated vast income. There are a lot of business models that help to monetize mobile apps market. Some of them: Premium Freemium Sales within an app Advertising others The research contains detailed description of each business-model: Why it is interesting? How effective on practice? The key pros and cons during the implementation? Market structure and players Market players and its shares are determined by the market rules nowadays. Users are ready to pay not only for app installation but for further services. Key mobile apps market type of players: Users Developers Network operators Apps shops Advertising platforms Worldwide market overview. Volume and dynamics of mobile applications market. 2
3 According to J'son & Partners Consulting, mobile apps market for 2012 in the world was $7,83 bln. It is expecting to be $65,79 bln. in 2016 Figure 1. Worldwide mobile apps market, bln. USD, 2012 г., 2016 Source: J'son & Partners Consulting Mobile apps market is growing in all macro regions. It s important to notice the vast growth of the market volume wordwide in money value (increased in 25 times in , key reasons expansion) Mobile apps market shows the highest growth rate among the intellectual products markets. Despite the fact that market is highly populated by old market leaders and only such companies as Microsoft can enter it, market is still very popular among investors. J'son & Partners Consulting experts forecast the volume growth of mobile apps together with mobile technologies development in total. The vivid example of the enormous market growth is the mobile game Angry birds that achieve high rate of popularity (comparable to cinema brand industry) and created a well-known brand, based on mobile phones at the beginning. Drivers of mobile applications market growth The main drivers presented in the Report: Increased influence of social networks Number of Facebook users on mobile devices was around 600 mln.users at the end of The strategic concept of Facebook monetization mobile version. Development of the new Windows 8 platform Microsoft is new and very strong and competitive player on the operational systems market for mobile devices can change the market structure (J'son & Partners Consulting forecast) Growth of Tablet PC penetration rate Number of tablet PCs in the world according to J'son & Partners Consulting is 177,5 mln devices in 3
4 Development of mobile payment systems and mobile banking According to J son & Partners Consulting, the main world markets trends are growth of number of mobile devices, new operational systems (Android, ios, Windows8), increasing number of tablet PCs, mobile payment systems development and mobile banking. Changes in the model of consumption Global Mobilization Mobile devices becoming more convenient rather than computers. Cost level of communication via the mobile devices is decreasing. Geopositioning Due to the increasing growth of smartphone s users, GPS-navigation is becoming more and more popular, and connected to such mobile apps, as Foursquare, Facebook Places, Twitter LTE penetration and its influence on the mobile apps It s expected that LTE will be new growth driver for mobile apps market. High speed internet connections will allow using more adv-resourcing advertising technologies E-commerce as growth driver for mobile consumption Mobile commerce allows implementing full functionality of e-commerce on personal device and as a result changing the traditional consumption model. All advantages of e-commerce become available on mobile devices, plus adding new useful functions that ease the search of goods process. The main mobile apps market drivers are: increasing influence of social networks, new mobile platform Windows 8, growth of penetration of tablet PCs, mobile payment systems and mobile banking development, decreasing costs of communications via mobile devices, e-commerce, LTE networks on mobile apps market and its positive influence. Barriers growth of market of mobile applications In the research of mobile apps market J'son & Partners Consulting explored also barriers growth of market of mobile apps worldwide, such as: Lack of awareness of users Some smartphone users (especially adult population) do not use additional or specific mobile functions and use it only for traditional services calls and SMS. It is important to understand that this format of consumption of digital service is characterized to a greater extent by emerging markets, where the user demand for digital services is low and is not completely formed. Payment difficulties A payment difficulty for many users on emerging markets is the key restraining the development factor. A lot of users do not trust to input their personal data into the mobile payment systems. The complexity of payments in mobile apps and apps shops is still the barrier for increasing monetization and market growth overall. Among the mobile apps market development barriers J'son & Partners Consulting marked the following: Payment difficulties for emerging markets and lack of awareness of users about mobile apps capabilities 4
5 Overview of Russian mobile applications market Experts consider year of mobile apps market establishment in Russia. (1 year later than in the developed countries). Figure 2. Volume of the Russian mobile apps market, mln USD, 2012 and 2016 Source: J'son & Partners Consulting As specified in J'son & Partners Consulting data, mobile apps market reached in mln,usd, with a growth rate of 256% (in comparison with 2011). Market capacity allows to forecast a sustainable growth until 2016 included. Forecast for 2016: Russian mobile apps market will reach 1300 mln.usd, that is 8 times more in comparison with Rating of the Russian applications developers Additionally in the full Report rating of the Russian applications developers presented (such as Hint Solutions, «InfoShell», REDMADROBOT, Business Mobile Media, Unreal Mojo, ID COMPANY, id EAST, MobileUp, DevPocket) Conclusions Mobile apps are one of the leading trends of informational technologies. In 2008 App Stores has been launched and the market only started development, today the market is in the active stage of growth. Mobile applications (apps) program products, developed specially for mobile devices, smartphones, tablet PCs or any other mobile devices. Mobile apps are distributed via apps shops: Apple App Store, Google Play, Windows Phone Store, BlackBerry App World etc. Mobile apps help to solve different applied tasks: starting from mobile maps and accepting of till very specified functions. The main goal is to help the users and to make their lives easier. For each region the peculiarities of mobile apps market are characterized, for example, particular operational system or type of payments for mobile apps. Mobile apps market segments: Content applications Business applications Mobile games 5
6 Mobile social network There are a number of business models for monetizing mobile apps. Each model has its advantages as well as disadvantages. The market for mobile application consists of the following key players: Users Developers Telecom operators App Stores Advertising sites According to J'son & Partners Consulting, mobile apps market for 2012 in the world was $7,83 bln. It is expecting to be $65,79 bln. in 2016 To mobile apps market drivers belong: increasing influence of social networks, new mobile platform Windows 8, growth of penetration of tablet PCs, mobile payment systems and mobile banking development, decreasing costs of communications via mobile devices, e-commerce, LTE networks on mobile apps market and its positive influence. Forecast for 2016: Russian mobile apps market will reach 1300 mln.usd that is 8 times more in comparison with
7 List of contents of the Full Version of the Reports: Report 1: «Mobile applications market in Russia and worldwide» Report 2: «Overview of mobile applications market in Russia, : market quantities indicators» Report 3: «Content mobile applications market in Russia and in the world, » Report 4: «Mobile business-applications for working with clients and personnel communication market in Russia and worldwide » Report 1: «Mobile applications market in Russia and worldwide» Content: 1. Introduction 2. Sources and methodology 3. Definitions and classifications of mobile applications and services 3.1. Mobile applications and services market history 3.2. Types of mobile applications Business applications Content applications Games Mobile social networks Service applications 3.3. Business-models, monetization 3.4. Market structure, market players 4. Development of mobile applications and services in the different world regions 4.1. Mobile applications market in the North America 4.2. Mobile applications market in Europe 4.3. Mobile applications market in BRICs and some Asian countries 4.4. Value and dynamics of mobile applications market worldwide 4.5. Market drivers and barriers 5. Russian mobile application market overview 5.1. Volume and dynamics of application market 6. Market players groups 7. Adjacent market 7.1. Broadband wireless network in Russia and worldwide 7.2. Smartphone market in Russia and worldwide 7.3. Tablet market in Russia and worldwide 8. Conclusions and recommendations List of Pictures Picture 1. Adobe Reader on variety of devices Picture 2. Yandex.Direct on iphone Picture 3. ConsultantPlus on iphone Picture 4. ABBYY Business Card Reader on iphone Picture 5. Autotrack Track Viewer on variety of devices Picture 6. Definition of content applications Picture 7. The most popular categories of content mobile applications in the world Picture 8. Volume of world market of content mobile applications, bln. USD Picture 9. Volume of Russian market of content mobile applications, mln. USD Picture 10. Mobile games worldwide audience, mln. Picture 11. World mobile games market volume, bln. USD Picture 12. Mobile content market: Java-games and games applications, mln.rub Picture 13. Mobile games market audience, mln. people Picture 14. Mobile social networks Picture 15. Social networks audience worldwide, mln.people. Picture 16. Market volume of browser and mobile social networsk in the world, mln. USD Picture 17. Market volume and income from social networks in the world, mln., USD, Picture 18. Income from social networks in the world by sources, %,
8 Picture 19. Browser and mobile social networks auditorium in Russia, mln.ppl Picture 20. Volume of browser and mobile market of social networks in Russia, mln.rub Picture 21. Market volume and income of social networks in Russia, mln, USD, Picture 22. Frequency of social networks use on smartphones Picture 23. Yell on different platforms Picture 24. Bet in Moscow for iphone Picture 25. Where for iphone и Android Picture 26. Weather HD on different devices Picture 27. Nike+ Running on different devices Picture 28. Kuponator.ру on different devices Picture 29. Google Maps on different devices Picture 30 Built-in app Map on ios devices Picture 31. Built-in app Map on Windows Phone devices Picture 32. Yandex.Maps app on different devices Picture 33. Paid and free apps share, % Picture 34. Average price of apps on ipad Picture 35. Average price of apps on iphone Picture 36. Content apps BookShelf type Picture 37. Content apps NewsStand type Picture 38. Example of subscription within the application Picture 39. Distribution of shares of apps purchase categories Picture 40. An example of the use of mobile application brand «Angry Birds» Picture 41. The classical scheme of distribution of mobile applications Picture 42. A new scheme of distributing applications Picture 43. Model of communication: Developer apps shop user Picture 44. Mobile apps and web-browsing by number of time spent, min/per day, USA, 2012 Picture 45. Popular categories of mobile apps in USA (by number of sessions), USA, 2012 Picture 46. Most popular mobile apps in USA by number of users, 2012 Picture 47. Mobile apps share by time of use,%, 2012 Picture 48. Penetration rate of smartphones (% of the total mobile phones users) among mobile users from 13 y.o.and older in 5 selected European countries, October 2011 October 2012 Picture 49. Total income of mobile apps for smartphones (including traditional paid apps and purchases of additional content), mln.euro, Picture 51. Increasing number of mobile devices on Android and ios software, 2012 Picture 52. Countries with a high penetration rate of mobile devices based on Android an ios software, calculated on the adult population (15 64), 2012 Picture 53. Countries with a low income growth from mobile apps in May 2011 May 2012 Picture 54. Income share in Apple Apps Store for IPhone amoung Top 200 apps depending on business model of apps, May 2012 Picture 55. Number of paid apps for 100 free aps, calculated on Top 200 paid and Top 200 free aps, May 2012 Picture 56. Top 200 apps of the different countries, which are also part of Top 200 apps in Apple App Store USA for iphone, May 2012 Picture 57. Types of apps in Apple App Store for iphone by the amount of generated income, May 2012 Picture 58. Worldwide mobile apps market, bln. USD Picture 59. Volume and dynamics growth of worldwide mobile apps market, bln. USD Picture 46. Worldwide mobile apps market structure, bln.usd, Picture 61. Frequency use of mobile internet on smartphones Picture 62. Frequency use of video apps on smartphones Picture 63. Number of the new- launched LTE networks in the Picture 64. Penetration rate of LTE in the different countries Picture 65.. Volume and dynamics growth of Russian mobile apps market, mln.usd, гг. Picture 66. Russian mobile apps market structure, mln. USD, гг. Picture 67. Volume and dynamics growth of Russian mobile apps market, mln.usd, гг. Picture 68. Volume of Russian mobile apps market, mln.usd, Picture 69. Total traffic of mobile data transfer in the world, Eb, Picture 70. Total active subscriber base of cellular network in Russia, mln.users, 1Q Q 2012 Picture 71. Total traffic of mobile data transfer, bln Mbyte, 1Q Q 2012 Picture 72. Frequency of using mobile Internet on smartphones Picture 73. Total existed park of smartphones in the world, bln.pcs, Picture 74. Total existed park of smartphones in the world by operational systems, mln.pcs Picture 75. Total sale volume of smartphones, mln.pcs, in Russia, 1Q Q Picture 76. Dynamics of average retail price of smartphones in Russia, USD, Picture 77. Market structure: smartphones telephones, %, in physical terms, Russia, Picture 78. Total existed park of Tablet PCs in the world, mln.pcs, Picture 79. Total existed park of Tablet PCs in the world by operational systems, %, Picture 80. Total existed park of Tablet PCs in Russia, mln.pcs,
9 List of tables Table 1. Comparison of different monetization models for different types of apps. Table 2. Countries with the high growth rate of daily income of apps shops (August November 2012) Table 3. Russian developers rating Report 2: «Overview of mobile applications market in Russia, : market quantities indicators» Content: 1. Introduction 2. Russian mobile applications market 2.1. The average number of installed and used on smartphones mobile applications (relevance - 2 nd H2012) The average number of installed mobile applications The average number of installed on smartphones mobile applications The average number of installed mobile applications by operational system (ios, Android, Windows, Symbian, etc.) Diversification of the subscriber base - customer users of smartphones by number of installed applications (0, 1-4 apps, 5-10, 11-20, 21 50, over 50) Number of applications used for the last 30 days The average number of installed and used mobile applications on smartphones The average number of installed and used mobile applications on smartphones by operational system (ios, Android, Windows, Symbian, others) Diversification of the subscriber base - customer users of smartphones by number of actively used applications (0, 1-4 apps, 5-10, 11-20, 21 50, over 50) Number of paid applications The average number of installed on smartphones paid mobile applications The average number of installed and used paid mobile applications on smartphones by operational system (ios, Android, Windows, Symbian, others Diversification of the subscriber base - customer users of smartphones by number of installed paid applications (0, 1-4 apps, 5-10, 11-20, 21 50, over 50) 2.2. Mobile applications market volume Play Market The total number of downloaded mobile applications, mln, The total number of downloaded paid mobile applications, mln, Volume of mobile applications market in money value, mln. USD, The average price of mobile application, USD, App Store The total number of downloaded mobile applications, mln, The total number of downloaded paid mobile applications, mln, Volume of mobile applications market in money value, mln. USD, The average price of mobile application, USD, The total number of available applications Play Market The total number of available applications, structure by category The total number of available paid applications, structure by category App Store The total number of available applications, structure by category The total number of available paid applications, structure by category 2.4. Top-10 of mobile applications by the number of Play Market Тоp-10 of paid applications Тоp-10 of free applications App Store Тоp-10 of paid applications Тоp-10 of free applications 9
10 3. Adjacent markets' overview 3.1. Smartphone market overview in Russia Market volume of smarphones in physical value terms Market volume of smarphones in physical terms by operational systems (ios, Windows (Windows Mobile and Windows Phone), Bada, Symbian, Other OS), Market volume of smarphones in value by operational systems (ios, Windows (Windows Mobile and Windows Phone), Bada, Symbian, Other OS), The average retail price of a smartphone by operational system (ios, Windows (Windows Mobile and Windows Phone), Bada, Symbian, Others OS), The existent park of smartphones The total existent park of smartphones by operational systems, The use of Internet on smartphones The frequency of mobile Internet use Number of sessions per day Experience of the mobile Internet use Places to use the Smartphone Mobile internet advertising Purchases via smarphones Goals to use the mobile Inernet 3.2. Mobile transfer data market Total active base of mobile data transfer in Russia, mln.subscribers, Total traffic of mobile data transfer in Russia, PB, Summary and conclusions List of pictures Picture 1. The average number of applications installed on smartphones based on operating system, Russia, October 2012 Picture 2. Number of mobile applications installed on smartphones in Russia, October 2012 Picture 3. The average number of installed and currently used applications on smartphones, Russia, October 2012 Picture 4. Number of mobile applications actively used on smartphones, Russia, October 2012 Picture 5. The average number of installed paid applications by the operating system, Russia, October 2012 Picture 6. Segmentation of smartphone users base by the number of installed paid applications, Russia, October 2012 Picture 7. The total number of mobile application downloads in Google Play Market, mln, Picture 8. The total number of paid mobile application downloads in Google Play Market, mln, Picture 9. Volume of paid mobile application market in Google Play Market, mln. USD, Picture 10. The average price of mobile application in Google Play Market, USD, Picture 11. The total number of mobile application downloads in Apple Store, mln, Picture 12. The total number of paid mobile application downloads in Apple Store, mln, Picture 13. Volume of mobile application market in money value in Apple Store, mln. USD, Picture 14. The average price of mobile application in Apple Store, USD, Picture 15. Smartphone market structure in physical terms by the operating systems, H of 2012 Picture 16. Smartphone market structure in money value by the operating systems, H of 2012 Picture 17. Dynamics of average retail price of a Smartphone in Russia Picture 18. Total existent park of smarphones in Russia Picture 19. The frequency of use of the mobile internet on Smartphones: days per week, Russia, October 2012 Picture 20. Number of sessions per day Picture 21. Experience of Smartphone use, Russia, October 2012 Picture 22. Places to use the Smartphone, Russia Picture 23. How often Smartphone user is faced advertising in the internet and applications Picture 24. Where Smartphone users are faced advertising? Picture 25. Purchases in the Internet via Smartphone Picture 26.. Purchases in the Internet via Smartphone for the last 30 days (among those who have ever done internet purchases via Smartphone) Picture 27. The most popular goals to use Smartphone Picture 28. The total active subscriber base of mobile data transfer in Russia, mln subscribers Picture 29. The total mobile data transfer traffic Annex 1: Data Bank «Overview of mobile applications market in Russia, : market quantities indicators» 10
11 Data Bank format: Annex 2: «Expert rating and profiles of main mobile applications developers in Russia» Research goals: To build a rating of top-20 of mobile applications developers in Russia To provide to Customer top-20 profiles of mobile applications developers in Russia Content: 1. Expert rating of mobile applications developers 2. Mobile applications developers profiles 11
12 2.1. AM Mobile 2.2. AppTeka 2.3. Articul Media LLC 2.4. Bnet 2.5. DevPocket 2.6. G&G Dynamics 2.7. Hint Solutions 2.8. ID COMPANY 2.9. id EAST InfoShell IPS Pirates MobileUp Novilab Mobile REDMADROBOT Sebbia Unreal Mojo Business Mobile Media Yes!Media Enterrа e-legion Parameters of expert rating Name Expert rating Website Platforms Year of establishment Quantity of applications Instruction Staff, employee Quantity of clients Example: Mobile applications developer profile Logo Name Company web-site Contacts Quantity of applications Quantity of clients Staff Development profile (Android, ios, etc.) Portfolio Description Instruction Market presence (time) Specialization Clients AM Mobile Report 3: «Content mobile applications market in Russia and in the world, » Content: 1. Intorduction 2. Sources and methodology 3. Definitions and classifications of content mobile applications and services 4. Overview of mobile content applications and services 4.1. World market of mobile content applications and services general overview 4.2. Types of mobile social services Applications for Android, ios and other platforms Web-platforms and mobile versions 12
13 Musical applications Applications for video and TV Applications for photo-content Applications for reading e-books 4.3. Business models, monetization 4.4. Market structure, market players 4.5. Development of content mobile applications and services in different world regions 4.6. Volume and market dynamics, Forecasts of market development of content mobile applications and services Development of content mobile applications and services, Development of Russian content mobile applications and services market, Market drivers and barriers 5. Adjacent markets 5.1. Digital content market in the Internet 5.2. Broadband wireless network in Russian and worldwide 5.3. Market of smartphones in Russia and worldwide 5.4. Market of Tablets in Russia and worldwide 6. Conclusions and suggestions List of pictures Picture 1. Definition of the content applications Picture 2. Market players of the mobile content applications Picture 3. Scheme of communication: developer application shop user Picture 4. Number of mobile applications downloads worldwide Picture 5. Free and paid applications, % Picture 6. Content application BookShelf type Picture 7. Content application NewsStand type Picture 8. Example of the subscription within application Picture 9. Category share distribution of in-game purchases Picture 10. Examples of Back-End sales Picture 11. Example of the use of mobile application brand «Angry Birds» Picture 12. Comparison of the Сравнение sources of content consumption, min/day Picture 13. The most popular categories of the content applications in the world Picture 14. Total traffic of the data transfer in the world, PB Picture 15. The consumption of mobile applications by type of device Picture 16. Consumption sessions of mobile content Picture 17. The use of content applications from smartphones in the world regions, % Picture 18. World mobile applications market, bln. USD Picture 19. World mobile content applications market, bln. USD Picture 20. Structure of the world mobile content applications market Picture 21. Volume and market growth dynamic of the Russian mobile applications market Picture 22. Volume of the Russian content mobile applications market Picture 23. Structure of the Russian market of the content mobile applications Picture 24. Volume and world market growth dynamic of mobile applications, bln. USD Picture 25. Volume of the content mobile application world market, bln. USD Picture 26. Volume and dynamics of growth of the Russian market of mobile applications, млн USD Picture 27. Volume of the Russian content mobile application market, bln. USD Picture 28. Park of smartphones in the world, mln pcs. Picture 29. Average price for smartphone in the world, USD Picture 30. Dynamics of the market volume of online video advertising, mln. USD, Picture 31. Dynamics of online-video audience in USA, mln.pleople, Picture 32. Dynamics of volume of the online-video market in UK, mln. USD, Picture 33. Dynamics of volume of paid online-video market in South Korea, mln. USD, Picture 34. Dynamics of volume of video content market in Russia, mln. USD, Picture 35. Dynamics of video content audience in Russia, mln. people, Picture 36. Dynamics of volume of online video market in the world, mln. USD, Picture 37. Total traffic of mobile data transfer in the world, EB, Picture 38. Total of active subscriber base of cellular network in Russia, mln.subscribers, 1 H H 2012 Picture 39. Total traffic of mobile data transfer, bln.mbyte, 1H H 2012 Picture 40. The frequency of use of the mobile internet from smartphones Picture 41. The total existent park of smartphones in the world, bln.pcs, Picture 42. The total existent park of smartphones in the world by operational mln.pcs,
14 Picture 43. Total volume sale of smartphones in Russia, mln.pcs, 1H H 2012 Picture 44. Dynamics of the average retail price for smartphone in Russia, USD, Picture 45. Market structure: smartphones phones, %, in volume terms, Russia, Picture 46. Total existent park of Table PCs in the world, mln. Pcs, Picture 47. Total existent park of Table PCs in the world by operational systems, %, Picture 48. Total existent park of Table PCs in Russia, mln. pcs, List of Tables Table 1. Example of the mobile application Instagram Table 2. Example of the mobile version and mobile application Pinterest Table 3. Example of the mobile application Adobe Photoshop Express Table 4. Example of the mobile application Pixlr-o-matic Table 5. Example of the mobile application InstaCollage Table 6. Example of the mobile application Color Splash Table 7. Example of the mobile photobanks Table 8. Classification of the online-video market players Table 9. Quality of the TV picture by transfer speed (for screen 4:3) Table 10. Incomes of the music industry in USA by segments, bln. USD, Report 4: «Mobile business-applications for working with clients and personnel communication market in Russia and worldwide » Content: 1. Introduction 2. Sources and methodology 3. Definitions and classifications of the mobile communication applications. 4. Overview of the mobile communication services market 4.1. Types of mobile business applications 4.2. Overview of mobile business communication applications 4.3. Overview of communicative applications 4.4. Business models, monetization 4.5. Market structure, market players 5. Global market of mobile applications 5.1. Development of mobile business applications and services in different world regions 5.2. Industry leaders of the development of mobile communication services 5.3. Examples of the most popular mobile communication services 5.4. Market drivers and barriers 6. Overview of the market mobile communication services 6.1. The volume and market dynamic of the mobile communication services Trends of the Russian market of the mobile communication services 6.3. Examples of the most popular mobile communication services 6.4. Rating of the Russian business application developers 7. Adjacent markets 7.1. SaaS market in Russian and worldwide 7.2. Smartphones market in Russian and worldwide 7.3. Tablet market in Russian and worldwide 8. Summary and conclusions The newsletter was prepared by the J'son & Partners Consulting Company. We exert every effort to provide actual and forecasting data representing the situation in full and available at the time of the publication of the material. J'son & Partners Consulting reserves the right of revising the data after publication of some new official information by individual players. CONTACT FOR MORE INFORMATION: Pavel Yermolich Commercial Director 14
15 15
Definition. Mobile apps market history. Business apps types:
J son & Partners Consulting presents market research of the mobile business apps market. In this research the specificity of world and Russian market has been reviewed and dynamic of its development. It
More informationMobile apps markets shows one of highest growth rates of among all the intellectual products markets.
J'son & Partners Consulting presents a summary of the research of the market of mobile apps development. Mobile apps markets shows one of highest growth rates of among all the intellectual products markets.
More informationSource: J son & Partners Consulting
The company J'son & Partners Consulting presents main findings of the research "Mobile marketing main market drivers." To determine the boundaries of mobile marketing J'son & Partners Consulting experts
More informationDefinition of Mobile Instant Messaging (MIM) Systems
J son & Partners Consulting Company presents the results of the research Mobile instant messaging systems as a direct threat to SMS. Definition of Mobile Instant Messaging (MIM) Systems MIM (Mobile Instant
More informationm-health definition J son & Partners [registered trade mark]. 1
J son & Partners Consulting company presents the main results of the research: m-health market in Russia and worldwide: main tendencies and forecasts. Main goal is to analyze m-health market and to define
More informationThese registration data can be used for the access to the wide range of services and their functions all around the world anytime:
J son and Partners Consulting presents main results of the research of the mobile identity market in Russia and in the world. The main directions of mobile identity sector in the world, existing businessmodels,
More informationFigure 1. Number of Operator-Provided VoIP Service Subscribers across the World, 2010-2011. Source: Point Topic, 2012
J son & Partners Consulting presents the main results of the updated research of the Russian and global VoIP market monitored by the company since 2005. This marketing report contains the results of the
More informationMarket size of smartphones, 1Q 2012 2Q 2013 250,0 80% 200,0 60% 150,0 40% 100,0 20% 50,0 0,0. Source: J son & Partners Consulting, IDC
J son & Partners Consulting company presents short summary of research of Russian and world sales of smartphones by operating systems, 2011 2016 General characteristics of smartphones market According
More informationEUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE
EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE 2015 MARKET OVERVIEW Key figures: Europe 2014 2020 CAGR 2014 2020 Mobile subscriptions (million) 1,125 1,270 2% Smartphone subscriptions (million) 450 830
More informationSTATE OF THE MEDIA: CONSUMER USAGE REPORT
STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages
More informationAndroid, Tablets Dominate Q1 Mobile Market
Android, Tablets Dominate Q1 Mobile Market What a difference two years makes. Tablet usage increased 282% between Q1 2011 and Q1 2013, with the number of consumers in the 31 GlobalWebIndex markets using
More informationThe role of Digital Rights Management in content delivery Summary Introduction Background Increasing role of DRM in media and entertainment
EXECUTIVE SUMMARY and market context The role of Digital Rights Management in content delivery Video Content Delivery Music Content Delivery Video Gaming Delivery ebooks Delivery The Future of Content
More informationPremium Advertising Sweden UK France Germany
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
More informationExecutive summary Chapter 1 Introduction Chapter 2 The online advertising industry outlook Chapter 3 The segments of the online advertising industry
Table of Contents Executive summary The online advertising industry outlook The segments of the online advertising industry The emerging landscape of the online advertising industry Measuring the effectiveness
More informationJ son & Partners Consulting presents the results of IPTV Russian market research by the end of 2012 and forecast of its development until 2017
J son & Partners Consulting presents the results of IPTV Russian market research by the end of 2012 and forecast of its development until 2017 Current state and structure of the Russian IPTV services market
More informationFugure 1. Scheme of sending bulk SMS. Source: J son & Partners Consulting
In the view of regular research of mobile advertising and marketing markets, J son & Partners Consulting presents main results of the SMS-marketing and bulk SMS market research in Russia. Bulk SMS (mass
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile
More informationMobile Analytics Report February 2014
Mobile Analytics Report February 2014 The Citrix Mobile Analytics Report for February 2014 provides insight into subscriber behavior and related factors that affect subscribers quality of experience (QoE)
More informationE-commerce the purchase of tangible and non-tangible goods online (on a distance) using the telecom networks, first of all Internet.
J son and Partners Consulting presents main results of e-commerce market research of the Russian Federation in 2008 2017. E-commerce is now the key driver for the growth of the trade in the developed and
More informationNews Letter Value-added services (VAS) on LTE netw orks
News Letter Value-added services (VAS) on LTE netw orks April, 2012 In 2012 Russia will launch the first commercial LTE networks, which to date provide the best characteristics of data transmission through
More informationConsumer Attitudes towards the Emerging Location Opportunity
Consumer Attitudes towards the Emerging Location Opportunity Navigation Location Opportunities Service Nitesh Patel, npatel@strategyanalytics.com Viewpoint Snapshot As critical supply side enablers for
More informationMobile Games in the App World. Mobile Apps in the Game World
Mobile Games in the App World 1 What is an App: The term "app" has become popular over the years and in 2010 and was listed as "Word of the Year" by the American Dialect Society. App, in the sense that
More informationSmartphone Market - Search Traffic KPIs and Application Trends
Smartphones and Application Trends and Opportunities Trends and Analysis Gabe Ingalls Contents Search Traffic KPIs Traffic Smartphone terms have received 61% more traffic in 2010 than during the same period
More informationAmazing FACTS About MOBILE Marketing S Z
50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]
More informationU.S. Mobile Benchmark Report
U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral
More informationapp design & development
FOR MOBILE BUSINESS app design & development SMARTPHONES AND TABLETS App Market Revolution $9B $8B $7B $6B $5B $4B News and Business $3B $2B $1B $0B 2008 2009 2010 2011 2012 2013 2014 From Apple s App
More informationDIGITAL MARKETING DIGITAL MARKETING. Internet Marketing: Website, SEO, social media Mobile Marketing: Mobile web, mobile apps MESSAGE TO THE MASS!!
DIGITAL MARKETING MESSAGE TO THE MASS!! By: Don Phravorachith Date: February 21, 2013 DIGITAL MARKETING Internet Marketing: Website, SEO, social media Mobile Marketing: Mobile web, mobile apps 1 PROS &
More information2010 Brightcove, Inc. and TubeMogul, Inc Page 2
Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...
More informationINSIGHTS FROM OPERA MEDIAWORKS
Q3 2014 INSIGHTS FROM OPERA MEDIAWORKS 9 of the top OVER 800M OVER 17,500 AD AGE GLOBAL ADVERTISERS UNIQUE USERS SITES AND APPLICATIONS Advertisers include... Publishers include... HIGHLIGHTS FOR THE THIRD
More informationA brief overview of the broadband market in Russia and in the world of 2010-2015
J son & Partners Consulting company presents the results of the research of broadband access networks market in Russia and overseas. The main objective of the research made by J'son & Partners Consulting
More informationHow big is the mobile app market?
How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report
More informationMobile Trends: The Rise of Smartphones in Jordan
Mobile Trends: The Rise of Smartphones in Jordan Speaker: Ali Toukan @IpsosJO Why smartphones? How do you define smartphones? 2013 was a year where the inevitable happened: worldwide sales of smartphones
More informationINSIGHTS FROM OPERA MEDIAWORKS
INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic
More informationMobile Payments: The Market for Travelers, Unbanked, and No/Low Credit Users
Table of Contents: This report package includes the following reports: Market Opportunity: Social + LTE + Commerce Wi-Fi Direct: Market View of Product Categories, Products, and Vendors Strategic Alliances
More informationCopyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015
State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail
More informationVideo Games. Video Games Market. Video Games Market Growth. by Component (CHF millions) CHF millions
Video Games Video Games Market by Component (CHF millions) 600 400 200 0 Video Games Market Growth by Component (%) 4 3 2 1-1 CHF millions Growth At a glance Segment definition The video games market comprises
More informationThe Goods, the Payment and the Mobile!
WHITEPAPER The Goods, the Payment and the Mobile! This whitepaper is an extract from: Mobile Payments for Digital & Physical Goods Analysis, Markets & Vendor Strategies 2011-2015... information you can
More informationMobility Usage Statistics & Trends
Mobility Usage Statistics & Trends Presented by: RapidValue Solutions Date: 11 th August 2014 RapidValue Solutions Mobile Subscriptions RapidValue Solutions 2 Mobile Subscriptions Total mobile subscriptions
More informationLegal Offers for Consumers in the Video Games Industry
Legal Offers for Consumers in the Video Games Industry Born digital, video games have become, in just four decades, a popular form of mass entertainment, a powerful and exciting platform for innovative
More informationOne billion. Mobile Broadband subscriptions 2011. An Ericsson Consumer Insight Study on consumers connectivity needs
One billion Mobile Broadband subscriptions 2011 An Ericsson Consumer Insight Study on consumers connectivity needs This is ERICSSON CONSUMERLAB ConsumerLab is a knowledge-based organization. We provide
More informationHow To Understand The Digital Media Usage Of 2014
NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers
More informationThe following key parameters were estimated in each region separately by enterprises of small, mediumsized business (SMB) and big business:
J son & Partners Consulting Company presents main results of the study Research of the Competitive Situation on the Telecommunication Market in B2B Segment. Development of the Information and Communications
More informationSource: J son & Partners Consulting
Decrease in operators revenues is happening due to the increasing competition on the telecom market: tariffs are decreasing; clients loyalty is not that strong to the particular cellular operator. Same
More informationThe Autonomous Customer 2015: On-hold for Intelligent Customer Service - Global
The Autonomous Customer 2015: On-hold for Intelligent Customer Service - Global 1 Contents Autonomous Customer 2015 Global - Introducing the Autonomous Customer & Methodology 3 - Summary Global and Country
More informationDIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015
DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015 Table of contents Online video consumption 03 Key insights 04 Device type share of online video starts 05 Device type share of online vide starts (via
More informationState of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015
State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones
More informationUS DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016
December 2015 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns. We include infographics
More informationKeywords: ICT, Telecommunication, Software, E-commerce, Cloud Technology, E-government, Digital Media, Mobile Connectivity.
Italy: ICT SECTOR Prepared by Trade Council Italy Keywords: ICT, Telecommunication, Software, E-commerce, Cloud Technology, E-government, Digital Media, Mobile Connectivity. Abstract: Italy has the fourth
More informationMobile Marketing for Customer Acquisition and Retention
Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at
More informationMOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.
www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting
More informationICT Practice. IDA Lighthouse Series : Frost and Sullivan APAC Telecom Research Team
ICT Practice IDA Lighthouse Series : Frost and Sullivan APAC Telecom Research Team 1 Evolution of networks Networks will continue to evolve rapidly to spawn new apps and consumer behaviour Speeds FTTH
More informationENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
More informationGlobal online games market value
Below are the findings of a study by J son & Partners Consulting of Russia's online games market and outlook until 2016. The study goal is a detailed analysis of Russia's online games market, complete
More informationIndia's Mobile Internet Market Predicted to Rise Rapidly Over the Last Year
2011 Mobile Consumer Trends Gavin Patterson Chief Markets Analyst Mobile SQUARED Contents Chapter 1: Introduction... 3 Mobile Internet... 3 Mobile Applications... 3 Mobile Commerce... 4 Mobile Advertising...
More informationMobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
More informationGeneral market structure and key market players
J son and Partners Consulting presents the main results of venture capital market analysis in Russia and in the world. In the research presented the comprehensive analysis of venture capital market infrastructure
More informationFLASH INSIGHT. Attack of the Future Smart Home Giants The fight of Apple, Google, Amazon, and others for the most customer centric ecosystem
October 2015 Shaping the Digital Future FLASH INSIGHT Attack of the Future Smart Home Giants The fight of Apple, Google, Amazon, and others for the most customer centric ecosystem Copyright This document
More informationCopyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015
State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail
More informationThe State Of Mobile Apps
The State Of Mobile Apps Created for the AppNation Conference with Insights from The Nielsen Company s Mobile Apps Playbook by The Nielsen Company Introduction Most Americans can t imagine leaving home
More informationCreating value in the mobile and fixed businesses
This presentation contains forward-looking information and statements about the Bouygues group and its businesses. Forwardlooking statements may be identified by the use of words such as will, expects,
More informationAdobe 2012 Mobile Consumer Survey Results
Adobe 2012 Mobile Consumer Survey Results Using mobile sites, apps, and emerging technologies to get ahead Table of contents 1: Survey of mobile users 2: Key insights and findings 10: Conclusions 10: Best
More informationWireless/Mobile Devices and Applications: Solutions and Market Opportunities
Brochure More information from http://www.researchandmarkets.com/reports/2775084/ Wireless/Mobile Devices and Applications: Solutions and Market Opportunities Description: Wireless/Mobile Devices and Applications:
More informationINTERNET USAGE BY HOUSEHOLDS AND INDIVIDUALS, 2011 ONLINE SURVEY
INTERNET USAGE BY HOUSEHOLDS AND INDIVIDUALS, 2011 ONLINE SURVEY 2 BACKGROUND OF THE SURVEY Client: Service provider: National Media and Infocommunications Authority (NMIA, Hungarian abbreviation: NMHH)
More informationSmartphones penetration in the world
The balance between voice and non-voice revenues in developing countries has not been reached yet. At the same time the cannibalization of revenues from basic services by OTT players is happening: only
More informationMobile Gaming on Messenger Apps: The Future of Mobile Entertainment
Mobile Gaming on Messenger Apps: The Future of Mobile Entertainment Exponential Growth of New Gaming Channels Predicts the Future of Mobile Game Distribution John Golden johng@playphone.com Overview Opportunity
More informationApps Across America. ACT The App Association. The Economics and Ecosystem of the Mobile App Market. July 18, 2012. 202.331.
Apps Across America The Economics and Ecosystem of the Mobile App Market July 18, 2012 ACT The App Association 1401 K Street NW Suite 502 Washington, DC 20005 202.331.2130 @ACTonline ACTonline.org /actonline
More informationIAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends
IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends Anna Bager Agenda A word about the IAB-US Mobile Center Consumers
More informationShift from free to paid: Consumer demand and revenue opportunities for apps
Shift from free to paid: Consumer demand and revenue opportunities for apps from Simon Kucher s 2013 Apps and Digital Content Study telecoms & media Andre Weber Kyle Poyar Ellen Kan March 2013 Executive
More informationA Portrait of Today s Tablet User Wave II
A Portrait of Today s Tablet User Wave II June 2012 Conducted in partnership with www.online-publishers.org Frank N. Magid Associates, Inc. Who We Are: Frank N. Magid Associates, Inc. is a leading research-based
More informationBI-RADS Atlas 5th Edition e-book Download Instructions (Updated: 12/11/14)
BI-RADS Atlas 5th Edition e-book Download Instructions (Updated: 12/11/14) Note: These instructions and screenshots are a general guide and may vary with what appears on your device due to differences
More informationGlobal Mobile Advertising Market 2014-2018
Brochure More information from http://www.researchandmarkets.com/reports/3054457/ Global Mobile Advertising Market 2014-2018 Description: About Mobile Advertising Mobile advertising is one of the fastest
More informationCell Phone Operating Systems
Cell Phone Operating Systems The first smartphone was the IBM Simon and was designed in 1992. The phone themselves have changed. The most important changes are in the Operating System (OS) Operating Systems
More informationState of Mobile Commerce.
State of Mobile Commerce. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up. Key takeaways
More informationMobile Advertising Market Analysis, Outlook, and Forecasts 2014-2019
Brochure More information from http://www.researchandmarkets.com/reports/2911387/ Mobile Advertising Market Analysis, Outlook, and Forecasts 2014-2019 Description: Mobile advertising has evolved beyond
More informationThe Three P's of Mobile Advertising Past, Present and Promise
The three Ps of Mobile Advertising Past, Present and Promise The 3Ps Past Present Promise 2 How do we know anything about this stuff? Appsnack helps brands and their agencies build rich, engaging, app-like
More informationAdobe 2013 Mobile Consumer Survey results
Adobe 2013 Mobile Consumer Survey Results Adobe 2013 Mobile Consumer Survey results Using mobile sites, apps, and emerging technologies to build loyalty Contents 1: Survey of mobile users 2: Key insights
More informationIndia Smartphone Market & Operating System Analysis Forecast
Brochure More information from http://www.researchandmarkets.com/reports/2012808/ India Smartphone Market & Operating System Analysis Forecast Description: Smartphone Industry in India Market Analysis
More informationPwC Global Media Outlook 2013-2017
PwC Global Media Outlook 2013-2017 www.pwc.com/outlook Consumer/end-user & advertising spending 5 year historical & 5 year forecast data 50 countries 13 segments Business-to-business Consumer and educational
More informationMonetizing the Digital Opportunity Speech. April 2014
Monetizing the Digital Opportunity Speech April 2014 Key Highlights 2 Norwegian Media Trends (1/2) Business Model 1 Current Business Models 2 Limitations 3 Conclusion The introduction of rich business-model
More informationInternet, Smartphone & Social Media Usage Statistics
Internet, Smartphone & Social Media Usage Statistics Presented by: RapidValue Solutions Date: 1 st December 2014 RapidValue Solutions Internet Demographics RapidValue Solutions 2 Number of Internet Users
More informationTed Chan tedchan@gmail.com Twitter: @upwardmobility
Ted Chan tedchan@gmail.com Twitter: @upwardmobility Founder and CEO Educational/ Test Prep Mobile Apps Virtual company 9 employees (Boston, Seattle, Vietnam, India) 6 Top 50 Apps in the iphone App Store
More informationSmart and Innovative Web Solutions. Just One Click Away
Smart and Innovative Web Solutions Just One Click Away Company Profile Zara Web solutions is a Digital Marketing Service Provider which was started with an intention to offer quality based web based solutions
More informationINSIGHTS FROM OPERA MEDIAWORKS
INSIGHTS FROM OPERA MEDIAWORKS The first mobile ad platform built for brands, delivering breakthrough marketing at scale 90% of the top AD AGE GLOBAL ADVERTISERS 850 million+ UNIQUE USERS Over 18,000 SITES
More informationTable of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity
1 Table of Contents Living In A Mobile World 3 There s Always An App For That 4 The UX Challenge 6 The Facebook + Mobile Opportunity 7 Getting Started With Facebook Mobile Ads 8 The Future Of Facebook
More informationonline marketing redefined
online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising
More informationBring Your Own Device & the Consumerisation of IT: 2 Case Studies
Bring Your Own Device & the Consumerisation of IT: 2 Case Studies Mark Brockbank, IBM UK Ltd Email: mark.brockbank@uk.ibm.com Twitter: @MarkBrockbank Agenda CIO Challenges in Mobility BYOD Customer case
More informationYoung Digital Life. A brief look into how young people use the media. Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY
Young Digital Life A brief look into how young people use the media Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY Contents Introduction... 2 Media channel use in general... 3 Time spent on different
More informationWhite Paper. THE GREAT MOBILE APP DEBATE: NATIVE, HTML5 OR HYBRID? Determining the Right Approach for Your Business
White Paper THE GREAT MOBILE APP DEBATE: NATIVE, HTML5 OR HYBRID? Determining the Right Approach for Your Business mportal.com @mportal facebook.com/mportalinc August 2012 INTRODUCTION AND BACKGROUND Businesses
More informationMobile Test Automation - Right Tools and Right Approach
Mobile Test Automation - Right Tools and Right Approach With business interfaces moving on to the Mobile space, enterprises are leveraging innovative apps that not only connect their customers but also
More informationMobile Application Marketplace 2015: Market Analysis and Assessment of Future Evolution and Opportunities
Brochure More information from http://www.researchandmarkets.com/reports/3245389/ Mobile Application Marketplace 2015: Market Analysis and Assessment of Future Evolution and Opportunities Description:
More informationThe Changing Environment of Video Advertising
WhitePaper The Changing Environment of Video Advertising Video. Personal. Everywhere. White Paper Introduction While the technology industry today moves in evolutions, not revolutions, you d be hard-pressed
More informationAccenture Video Solution attracts more than 1 million users for Italy s leading broadcaster s Premium Play OTT-TV service
Accenture helps Mediaset launch Premium Play a groundbreaking, multi-device, Over-the-Top TV service and maintain high performance with ongoing innovative offerings Accenture Video Solution attracts more
More informationMobile Analytics Report
Mobile Analytics Report February 2015 Contents 03 Introduction 11 Average Mobile Subscriber Engagement is 4.6 Minutes 19 Financial Spotlight 04 The Consumer Market: Mobile Subscriber Data Usage 12 Mobile
More information2010 Forrester Research, Inc. Reproduction Prohibited
1 Net Neutrality Competition Issues A consumer & Internet view Ian Fogg Principal Analyst Forrester October 6, 2010 2 2010 Forrester Research, Inc. Reproduction 2009 Prohibited Forrester Research, Inc.
More informationHow are your business programs adapting admissions content to meet today s mobile demands?
How are your business programs adapting admissions content to meet today s mobile demands? Surveying the Mobile Habits of MBA Applicants Introduction: Mobile Is Even More Important Than You Think Although
More informationMobile Advertising and Marketing - 7th Edition
Brochure More information from http://www.researchandmarkets.com/reports/2720936/ Mobile Advertising and Marketing - 7th Edition Description: What are the latest trends on the mobile advertising market?
More informationMOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0
MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile
More informationMobile Printing for Business Made Easy
Mobile Printing for Business Made Easy If users know how to send an email or go to a Web address, they can print with EveryonePrint EveryonePrint is the perfect fit for any business of any size, where
More informationSmartphone Trend and Evolution in Japan MCPC / Impress R&D joint survey conducted in September 2010
Smartphone Trend and Evolution in Japan MCPC / Impress R&D joint survey conducted in September 2010 January 28, 2011 Mobile Computing Promotion Consortium Smartphone Committee Yoshinari Shiraishi Daiji
More informationThe Evolution of Online Travel. Angelo Rossini Euromonitor International
The Evolution of Online Travel Angelo Rossini Euromonitor International THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS
More information