SEO AUDIT REPORT On #ecommerce Website# Dubai, UAE

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1 SEO AUDIT REPORT On #ecommerce Website# Dubai, UAE Prepared by Shahan Dubai SEOmid.com

2 Overview: #Consultation Service# provides this website marketing plans for #ecommerce Company#. We works with understanding the business of our clients and setting up promotional plans with ensuring the website quality, improving user experience, making site more SEO friendly. We can help you to achieve brand awareness, be work for the industry related online discussions with the marketing strategies along with reporting all of our work activities. Getting a top ranking in the search engine results can generate high profit to the ecommerce websites. As there are many competitors building up day by day people goes to the top search engine results they get with their keywords. This is a guide on how to promote #ecommerce Company# online.

3 #Consultation Service# have arranged this Report with the following sections or Steps 1. #Consultation Service# and Client Interaction 2. On-Page SEO Optimization 3. Re-Designing Website 4. SEO Friendly Coding (Fixing html and optimization errors) 5. Blogging Research and Development 6. Link Building & Online Discussions 7. Social Media Promotions 8. Analysis Reporting and Strategies Consider the sections/steps with: 1. Introduction part 2. Status of #ecommerce Website# 3. Things to do at the Step 4. Benefits of doing the Step 5. Charges of the Step

4 #Consultation Service# and Client Interaction #Consultation Service# recommends to have Skype sessions for an effective plan building. A good SEO plan needs to start with the understanding of client business targets. #Consultation Service# would like to analyze the plan through out with the aims and missions. #Consultation Service# recommends to have an interaction 3 times the first week. Status of#ecommerce Website# Identified Competitors: ### Targeted Place: UAE Targeted Audience: Parents with kids under 3. Benefits of Interactions: Talking each other helps us to understand your business better. Helps us to understand the client potential Identify the products presently available and further scroll down for the next step

5 On-Page SEO Optimization On Page Optimization starts with the Keyword Researches This identifies the searchable keywords associated with your business #Consultation Service# creates unique descriptions to all web pages. Media tags and descriptions are prepared and added with keywords. Status of #ecommerce Website# Images optimized Status: We have located images with missing ALT attribute. Number of images = 73 Missing alt tag = 64 URL optimization URL optimization = failed Underscores in the URLs = yes Meta Details: Home Page Missing meta descriptions = Default description (need to change) Missing meta Keywords Missing Seo friendly html tags No optimize headline tags Other Pages Missing meta descriptions = Default description (need to change) Missing meta Keywords Missing Seo friendly html tags No optimize headline tags

6 Keyword Consistency in the website Below are the most used keywords presently in the website. This needs to be more optimized. cart % add % hot % baby % funtosee % skip hop % room % cart skip % Things to be Done at Content optimization: More keywords need to be included in the website Need to optimize the keywords in the h1, h2 headline tags. Need more relevant content in the website. Optimize image by adding alt tag Need to fix the meta description and keyword Benefits of On-Page SEO Optimization Helps your website to appear in the searches. The website is likely to get more visitors from the Search Engines. Search Engines considers your website to your targeted audiences. Adding searchable keywords makes your web impressions high.

7 Re-Designing Website #Consultation Service# recommends to redesign the website to make it more better. Redesigns can be done with the analysis of your competitors and your industry. We also recommends to have designs of international quality. We can put forwards ecommerce designs that are popular in Magento conferences. All redesign works will be carried out SEO friendly. Status of #ecommerce Website# Apt Navigation: Yes Color Combinations: Good (Can be changed as it comes default from the Magento Theme) Less Distraction: Yes Responsive Status: yes - But the website can be more optimized for mobile visitors Benefits of Re-Designing Website Re-Designing helps to improve user experience. Improved designs can make visitors recommend to others. Improved designs can make visitors stay in website longer. Re-designing can make more SEO friendly decisions. Things to do at Re-Designing Website Need to work on user friendly experience. Site isn't optimized for mobile devices. Apply better product sharing option without registering Charges to Re-Designing Website Depends on what type of website redesigns. #Consultation Service# can put forward redesign ideas. #Consultation Service# recommends to express your ideas if you are focused.

8 We can make the redesign from your design ideas. Charges depends on the efforts of designers needed to redesign.

9 SEO Friendly Coding #Consultation Service# recommends to make your website more SEO friendly. We can help to analysis all of the website files needed to be optimized. Files are analyzed to make it load faster in the browsers. The entire website can be sectionized and the URL can be optimized better. Statusof #ecommerce Website# for the Website Coding: W3C Errors found = 116 errors, 3 warnings W3C CSS Validation = Failed, 46 errors Google Page Speed score= 32% - Desktop (Low), 22% - Mobile (Low) Broken links found = 219 of 3000 pages Robots.txt = Missing Alexa page rank test = Good to: Google Analytics = Yes XML Sitemap = Yes Favicon = Yes Directory Browsing = Disabled Safe Browsing = Yes Frames = Not detected Things to do at SEO Friendly Coding More Seo friendly tags need to be added. Try to increase the number of visits. The url must be optimized underscores in the url All links must have a title attribute.

10 Must improve Google Page Speed score and related Should work on improving the Page Rank. Add 301 redirect. Server optimization based on targeted audience Caching your pages Compressing - gzip You don't have print stylesheet. Don't have redirection to mobile version of website. Need to add the robot.txt file Need to Fix W3C validation errors. Need to fix 404 errors. Benefits of SEO Friendly Coding Website loads faster. Reduces the bounce rate or closing of site by visitors. Improves the search engine ranking positions. a better categorizations done by the directory websites. increases the page rank. scroll down for the next step

11 Blogging Research and Developments #Consultation Service# recommends to have blog posts in your website. We can research on your industry to develop articles. Blog posts submissions can be strategized and prepared accordingly. It is needed to research on the present market to develop content of interests Status of#ecommerce Website# No blogs found in the homepage. Things to do at Blogging Research and Developments Develop the targeted keywords from the Step-2=On-Page SEO Optimization Research the industry, and with the targeted keywords. Develop blog posts and related contents Benefits of Blogging Research and Developments More searchable keywords can be included in the website. Increase the trust in the company. Can reach a vast audience and readers. is a type of promotion of the products. very high impressions acquired in the search results.

12 Link Building Submissions & Online Discussions #Consultation Service# researches the company related online spaces to promote the products. Discussions and submissions makes links to the client website. The backlinks from the competitors analysis are also considered. Submissions to the Keyword search results online spaces are also done. This greatly improves the brand awareness. Articles of company are created and submitted. More people are made aware of the business at online discussions and submissions. Status of #ecommerce Website# Number of Backlinks: 42 Approximate number of backlinks indexed by Google : 42 Approximate number of backlinks indexed by Bing : 91 DMOZ listing = No Things to do at Link Building Submissions & Online Discussions Submission of company details in the online directories Get involve in online discussions Bookmarking to the websites to promote products. Increase the user reviews in the site and from other forums. Blog Commenting to the related online blogs. To list the website in DMOZ directory. Increase branding via locations and local searches Article Creations and Submissions Benefits of Link Building Submissions & Online Discussions Increase the search engine ranking. Increase the website traffic from online discussions. Avoids spamming and so gets a long term benefits. Getting potential customers from visiting blogs, magazines, portals.

13 Likely to get recommendations from other bloggers, journalists. Article submissions can target specific keywords. People tend to arrive at specially created pages after searching the keywords scroll down for the next step

14 Social Media Promotions #Consultation Service# creates social media marketing plans for a better website promotions. Activities of content creation and updating in the social media are done. Involving in the social media posts and interactions to the potential customers are done. Based upon the plans the poster creations are done for the promo. Status of #ecommerce Website# Need more social media presence beside Facebook We recommend to be active in social media and post related content in the popular social media websites like Twitter.com, Google Plus, Pinterest. Facebook Mentions = 249 Twitter Backlinks = 2 Google + Mentions = 0 Delicious Bookmarks = 0 Pinterest Mentions = 0 LinkedIn Mentions = 0 StumbleUpon Views = 0 Reddit Mentions = 0 Things to do at Social Media Promotions: Need to update the posts in the social media Make weekly strategies in Social Media Promotions Follow up the Weekly Social Media Posting and Promotions Create a Google Plus Page and give the link Remove the Linkedin page and can be replace with pinterest Need to build brand awareness via sharing Site is missing google plus likes, twitter backlinks. Increase stumbleupon likes. Increase Reddit, pinterest, linkedin mentions

15 Benefits of Social Media Promotions: For the brand awareness, understanding the social media's potential. Make the audience involve in the discussions. Makes the audience aware of the company and products. To get the sales from the audience through the social media Helps to find new customers, from their connections scroll down for the next step

16 Analysis Reporting and Strategies #Consultation Service# helps you to check on achieving your aims and missions, through reporting the website performance. Monthly activity reports are prepared and sent to track what all promotional activities are done. Monthly keyword ranking positions reports are prepared and sent. We can help you to identify further strategies to be used with the analysis and reporting. You are welcomed to have a talk on the analysis reports every month. Status of #ecommerce Website# Search Engine presence Age: 2013-June-25 Alexa Rank: Indexed pages in Google= 47,900 Indexed pages in Bing= 65 Google Page Rank Test: Page Rank = 0 Things to do at Analysis Reporting and Strategies Follow up the promotional steps and record the work activities. Website Sales and visitors analysis. Tracking the sources of website visitors. Reports using the Google Analytics and Google WebMaster Tools. Should work to improve the page rank Benefits of Analysis Reporting and Strategies To track the promotional and digital marketing activities. To identify which promotional strategies have worked. Helping to further strategies the activities. Helping in which of the content really worked.

17 We recommend you to follow all the steps mentioned: Step-3= Step-5= Step-7= Optional Steps: Re-Designing Website Blogging Research and Development Social Media Promotions Prices 1. #Consultation Service# and Client Interaction 2. On-Page SEO Optimization AED 3. Re-Designing Website Price will decide later if client interested. 4. SEO Friendly Coding AED 5. Blogging Research and Development AED 6. Link Building & Online Discussions AED 7. Social Media Promotions AED 8. Analysis Reporting and Strategies AED

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