Social Media Branding in the Age of Obama Assembling the Social Media Puzzle

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1 Social Media Branding in the Age of Obama Assembling the Social Media Puzzle

2 The Obama Social Media Strategy Social media web sites such as Facebook and Twitter have become popular Internet destinations. Barack Obama made a legendary bid for the highest office in the land in A main component of President Obama s success was his ability to understand and execute using FREE Social Media. The strategies in this presentation, mimic President Obama's legendary FREE social media strategies.

3 An Early Information Revolution Johannes Gutenberg

4 The Internet: The Great Equalizer

5 Facebook Strategy Create personal page Create a group page On Personal Page Invite friends of friends (with a personal message) until it reaches 5000 friends Post event images (tag friends in images) Post event videos (tag friends in videos their friends will see your videos) Post weekly journal video Post weekly Note (blog) Update status 8 times per day Post external news stories as appropriate (post and make comments) Send invitations to entire distribution list Send invitations as you acquire additional addresses

6 Bloggger Strategy Post weekly blog entries Embed weekly journal Youtube videos Link to all other social media web sites Post personal external News Stories as appropriate (post and make comments) Post related News Stories as appropriate (post and make comments)

7 Twitter Strategy Update status 8 times per day Post personal external News Stories as appropriate (post and make comments) Post related News Stories as appropriate (post and make comments) Send invitations to entire distribution list Send invitations as you acquire additional addresses

8 LinkedIn Strategy Update status 8 times per day Send invitations to entire distribution list Send invitations as you acquire additional addresses

9 Blog Talk Radio Strategy Setup a monthly radio show Make show industry specific and focused Invite industry professionals to appear Send monthly invitations to your distribution list Link to archived show appearances from your other social networking sites and from your main web site

10 Myspace Strategy Post weekly video to Myspace Update status 8 times per day Send invitations to friends of friends Search zip codes and invite locals to join Send invitations to entire distribution list Post personal external News Stories as appropriate (post and make comments) Post related News Stories as appropriate (post and make comments) Send invitations as you acquire additional addresses

11 YouTube Strategy Post event videos Post weekly journal video Create video play lists based on subject and content

12 Flickr Strategy Post event images Post event videos Post weekly journal video

13 NING Strategy Setup your personalized Social Networking Web Site Customize and brand it as your own Drive industry related discussions Generate revenue with ads

14 Business Card Personal Branding

15 Signature Personal Branding

16 Personal Data Management Strategy Network! Network! Network! Write down identifying factors Capture data from business cards Follow up with in 48 hours Backup data monthly Discipline is the key!

17 Constant Contact Strategy Weekly or monthly industry related newsletter distributions Add new networking contacts to your list Periodic deals or coupon distributions

18 Godaddy Web Site Strategy Godaddy (Web Site Tonight) Link to event images to Flickr Link to videos to YouTube Link to Facebook, Myspace, Blogger, Twitter, LinkedIN, NING, Blog Talk Radio Links to Constant Contact signup

19 Analytics Strategy Tag entire web site with "page tracking" analytics tags Tag "donations" with "call to action analytics tags Tag "sign up page" with "call to action" analytics tags Bench mark traffic against similar web sites Measure effectiveness of each social media strategy to see which strategy drives the most traffic to web site Make modifications to the plan based on analytics results

20 Your Personal Brand

21 Social Media Strategy Analytics

22 The Obama Social Media Strategy The overall Obama Social Media Strategy involves combining the most popular FREE social media tools Facebook, Twitter, Flickr, Myspace, Youtube, LinkedIN, Blogger, NING and Blog Talk Radio with the goal of updating users, driving traffic to and from the primary web site while capturing user vitals and measuring with Analytics

23 Social Media Branding in the Age of Obama For more information contact:

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