Paid, Earned and Owned Media

Size: px
Start display at page:

Download "Paid, Earned and Owned Media"

Transcription

1 Paid, Earned and Owned Media

2 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and earned media and executing them well will grow a business. By targeting and advertising to the right potential customers, a business can create brand advocates and return customers. This integrated marketing approach recognizes how today s consumers are not just watching TV or paging through a newspaper. They are also researching businesses on Google, interacting on Facebook, pouring over business websites, and reading reviews before making a purchase. The Three Main Types of Brand Media In order to effectively create a successful integrated marketing approach, you must first understand the key components of each individual form of branded media. Paid Media Put simply, paid media encompasses all of the paid investments a brand or business makes to drive growth. Types of paid media: Print Targeted social media ads Television Radio Online banner ads Pay-Per-Click (PPC) Mobile ads Search engine marketing Billboards 2

3 Often, pay-per-click (PPC) campaigns and paid media are confused with one another. PPC campaigns are an excellent way to drive traffic and get products and services in front of new customers. However, PPC should be just one part of a business s overall paid media efforts. When combined with additional paid media initiatives, it s much more effective. Integrating online and offline paid media can be one of the most successful ways to grow your customer base. Paid search ads drive 44% of all search revenues MarketLive Performance Index, 2013 According to a MarketLive Performance Index, paid search visits totaled about one third of total search engine visits, but brought in 44 percent of total search revenue, indicating that customers with the intent to buy click on paid search ads. In addition, 33 percent of all Google search clicks are from mobile and 70 percent of consumers searching on mobile directly call a business from Google Search. This means paid search ads for mobile and desktop combined with traditional offline advertising efforts can make for a highly effective way to attract new customers. 67% of search traffic never makes it to the second page of Google Chitika Insights,

4 Owned Media Owned media is easier to explain. It includes anything managed and owned by the business. Types of owned media include: Retail stores Company website Microsites or landing pages Social media accounts Brochures/information Aligning paid media efforts with owned properties creates new customers. The paid media disseminates the messaging of the owned media. A business values and personality can be clear on an owned website and translated into a paid ad campaign. Products and services can be outlined on owned media, but promoted through paid efforts. Paid media and owned media work together to ensure a consistent and informative brand experience, driving potential customers toward a sale in-store or online. 83% of consumers say a small business social media presence and website influences their purchasing decision Web.com,

5 Earned Media As a result of paid media and owned media efforts, a business generates earned media. Paid and owned media drives customers to a business who then generate earned media for it. Creators of earned media are called influencers and they include everyone from one-time customers to product bloggers. Types of earned media include: Word-of-mouth Facebook fans Twitter followers Reviews on sites such as Yelp, Foursquare and Google Blogging Magazine and newspaper reviews Awards 79% of consumers trust online reviews as much as personal recommendations BrightLocal, 2013 Consumer Review Survey Why is earned media important? It can catapult a business into wild success when it is positive or crush its potential to thrive when it is negative. Today, social media acts as a public forum for people to share their thoughts and opinions on businesses and brands they interact with in front of large audiences. 5

6 Positive recommendations, testimonials, reviews, shares, likes and word-of-mouth conversations are priceless to any business. Potential customers might be steered toward or away from a business based on what is shared about it in earned media. Likewise, apps for sites like Yelp and Google Local help local consumers find businesses. Those that can be found and have a positive reputation are more likely to gain new customers. However, this is the most difficult type of media to analyze for effectiveness and success. Relationships with happy, satisfied customers can go beyond any advertising campaign your business is investing in because, as consumers, we trust recommendations from our friends, co-workers and family. These recommendations, testimonials, reviews, shares, likes and word-of-mouth conversations are earned through well-developed paid and owned media efforts. As consumers, we highly value these recommendations because they are open, transparent and honest. Brands and businesses that are actively building relationships in earned media stand a better chance at reaping the benefits of it. Additionally, investing in marketing and advertising efforts in a variety of paid and owned media means businesses drive more people towards interacting with their brand and generate more positive earned media. 78% of online customers recommend a brand to friends and other contacts after a great customer experience Help Scout,

7 Mixing Media In the graphic below, we provide examples of each media and how these tools generate customers and grow your business. With the growth of mobile technology, the online and offline experience converge even further because consumers can access online information anywhere, including in-store! A strong business will work to establish a robust and positive brand presence in all spheres of media to ensure a customer is won. Contact one of our digital marketing specialists about how they can help you effectively use integrated marketing to reach new local customers today. 7

8 The Top Four Fastest Growing Solutions Online In the following, we highlight some of the products that the G/O Digital team handles on a daily basis. #1 PPC Pay-per-click advertising is one of the oldest forms of online advertising, but remains one of the fastest growing and highly used services. This Internet advertising model directs traffic to a website or landing page with display ads on mobile, social media sites and websites. PPC campaigns can also be created on search engines, where advertisers bid on keywords to target their advertisements and control the first page results with links to their business. PPC is still one of the most popular and fastest growing advertising initiatives online because it can allow a business or brand to get in front of segmented and targeted audiences quickly, effectively and affordably. This digital product is one of the most transparent solutions for clients and advertisers. It shows you exactly what you are spending and what you are receiving for your advertising dollar. 72% of marketers plan to increase their PPC budgets in 2014 Hanapin Marketing,

9 MOBILE #2 Paid media solutions on the mobile platform are considered to be one of the fastest growing industries for Internet advertising and one of the best services for local businesses. Mobile advertising is often referred to by marketers as hyper-targeted or hyper-segmented because it is focused at the ideal consumer who is searching for that product, brand or business at that exact moment of purchase. of paid search clicks are generated through mobile. - Media Post, 2013 of tablet owners purchase online from their tablets each week. - Super Monitoring, 2013 of all mobile searchers use click to call. - Google, 2013 of mobile searches have local intent versus 20% on desktops. - Super Monitoring, 2013 Mobile is local. Businesses that optimize their listings and websites for mobile users and deliver targeted mobile search ads will see results. This platform is blending the online and offline worlds; consumers are comparing prices, finding directions and contact information, using coupons, leaving reviews, checking in to businesses and sharing their experiences all on the go. Consumers are reaching out to local business through smartphones and tablets, and they can be served an ad or information at all hours and all over the country. This platform is growing and evolving at record pace, and it is crucial that local businesses take advantage of it. 9

10 #3 SOCIAL AD TARGETING Social ad targeting is not the same as social media advertising; this advertising solution is far more advanced, detailed and segmented. Social ad targeting is the customized placement of ads that combines targeting options such as behavioral targeting and geo-targeting to make detailed segmented groups. This advertising solution is highly effective for brands and businesses because it directs campaigns at the business ideal customer. G/O Digital s targeting engine, powered by BLiNQ Media, stands out as a top digital marketing tool. It is the only social media platform that automatically expands or reduces geographic targeting around your business address until it finds the right amount of users for your budget. 67% of B2C say they have acquired a customer through Facebook. - Top Rank Marketing,

11 RETARGETING #4 Retargeting is the ability to serve ads to potential consumers who left a website without converting into a valuable customer. Website visitors who are retargeted with display ads are 70% more likely to convert to a customer. - Criteo, 2013 There are two approaches to retargeting: dynamic and static. Static retargeting ads are very basic; they often use banner ads with basic messaging that follow a user online after they stumbled across a website or ad that dropped a cookie or smart pixel on their browser. Static ads often alert users about a great deal a company is running that month or a service they provide. They re generally not very interactive or media-rich compared to dynamic ads, however, static retargeting ads are an easy add-on to any online display campaign a client may already be running. Dynamic is the intelligent, strategic and analytical approach to retargeting. A proper dynamic campaign serves Internet users an interactive, eye-catching ad that not only reminds them about a great deal, but it also has the ability to up-sell them and deliver new offers or deals on top of the ads they have already been served. Dynamic ads can send users new offers and learn about their online traits. This is another segmented and targeted approach similar to the social targeted ad solutions. By adding a retargeting campaign to your online marketing and advertising goals, you can boost ad response by up to 400 percent and it will help your business stay in front of consumers as they navigate the web. 11

12 Be Found. Get Connected. Stay Engaged. See Results. At G/O Digital, we understand that marketing can no longer be limited to traditional advertising methods and that integrated marketing is the future. With over 100 years of media and marketing solutions, Gannett Media Corporation has experience in driving growth through traditional channels. The world is quickly becoming digital and it s time for your business to catch up. G/O Digital provides a number of Paid Media solutions that can help your business target and acquire new customers. Contact us today to speak directly with a Digital Specialist or reach out to our Jump Start Team at

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

Why It s Essential for Home Improvement Companies to Use Digital Marketing

Why It s Essential for Home Improvement Companies to Use Digital Marketing Why It s Essential for Home Improvement Companies to Use Digital Marketing A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 5 8 The State of Home Improvement Marketing

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

Multichannel Media Capabilities

Multichannel Media Capabilities Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

Digital Marketing Solutions

Digital Marketing Solutions Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

4 Ways Google Can Bring You Highly Targeted Leads

4 Ways Google Can Bring You Highly Targeted Leads 4 Ways Google Can Bring You Highly Targeted Leads Web.com & Google Google Web.com Established in 1997 Do all things internet marketing Over 3MM customers Mission: make small businesses successful online

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

Bricks And Clicks A Look At Today s Retail Marketing Trends

Bricks And Clicks A Look At Today s Retail Marketing Trends Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile

More information

Impact of Social Media Marketing on SME Business Author:

Impact of Social Media Marketing on SME Business Author: Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and

More information

RETARGETING. A Beginner s Guide to Retargeting 101

RETARGETING. A Beginner s Guide to Retargeting 101 RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising Presented by Jenny Keller ( @JennyAtHaley) Agenda Today What is Pay-Per-Click (PPC) advertising? Why

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

GLOBAL MARKETING RESOURCES:

GLOBAL MARKETING RESOURCES: YOUR WEB AGENCY WHO IS GMR? Founded in 2003, featured in national media, blogs; Principals are published authors and known experts Hundreds of website design, development, maintenance and web marketing

More information

4 Ways Google Can Bring You Highly Targeted Leads

4 Ways Google Can Bring You Highly Targeted Leads 4 Ways Google Can Bring You Highly Targeted Leads Agenda Google and Web.com Partnership How to have immediate impact with Pay-Per-Click Leveraging Google+ Local for your business Why and How to Use SEO

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY

BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY Presented By: Deanna Dobson Manager of Client Relations Marketing & Content Services Income Access June 19 th, 2013 THE CANADIAN GAMING

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Creating a High Performance Website

Creating a High Performance Website Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

More information

Intro to Digital Marketing

Intro to Digital Marketing 1 Intro to Digital Marketing Presented by In partnership with Coolidge Chamber of Commerce 2 Lions, Tigers and Options, Oh My! Oh my indeed. Between SEO, social media, content based, websites, analytics,

More information

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth Realize Campaign Performance with Call Tracking One Way Marketing Agencies Prove Their Worth 73 Billion for 2018 BY THE NUMBERS BY THE NUMBERS Projected calls BY THE NUMBERS Introduction intro Marketing

More information

INTERNET MARKETING PRODUCT CATALOGUE

INTERNET MARKETING PRODUCT CATALOGUE INTERNET MARKETING PRODUCT CATALOGUE search engine optimization pay per click ad retargeting reputation monitoring call tracking advanced analytics a/b testing info-graphics about our services who we are

More information

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER

PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION YOUR LOCAL MARKETING PARTNER PPC: THE PAST, PRESENT & FUTURE OF CUSTOMER CONVERSION Mobile ads will represent 20% of all spending on search advertising by 2013. (Adobe 2012) CONSUMER PROGRESSION THE EVOLVING PATH TO PURCHASE In the

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

CONTEXTUAL RETARGETING

CONTEXTUAL RETARGETING SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting keyword level search retargeting enables advertisers to combine the effectiveness

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

TCI Interactive Targeted Digital Advertising. Tidewater Communications Interactive: A Division of Saga Communications

TCI Interactive Targeted Digital Advertising. Tidewater Communications Interactive: A Division of Saga Communications TCI Interactive Targeted Digital Advertising Tidewater Communications Interactive: A Division of Saga Communications Targeted Online Advertising Without Limit Saga Communications can provide access to

More information

IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT?

IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written

More information

Must-Read Tips for Creating a Successful Retargeting Campaign

Must-Read Tips for Creating a Successful Retargeting Campaign 10 Must-Read Tips for Creating a Successful Retargeting Campaign Retargeting, a.k.a. remarketing, is today s hot paid advertising choice for marketers and it is only getting more popular as time goes on.

More information

5 CREATIVE MARKETING & SEO TRENDS FOR 2016

5 CREATIVE MARKETING & SEO TRENDS FOR 2016 # A new year brings about new opportunities for digital marketing strategies. More specifically, Search Engine Optimization and a well-thought-out Social Media presence are of increasing significance for

More information

THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed.

THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. Morgan Stanley stated that 91% of people keep their phone within 3 feet, 24 hours a day. 1.08 of the world s

More information

The Beginner s Guide to Local Internet Marketing

The Beginner s Guide to Local Internet Marketing The Beginner s Guide to Local Internet Marketing Presented By: Ponte Marketing Local Marketing in 2013 Not too long ago it used to be really simple to market your business.but pretty expensive. You had

More information

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity

More information

THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS

THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS A MULTI-CHANNEL PATH TO REVENUE With all of the familiar and emerging new channels to choose from, figuring out where to allocate your marketing dollars

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

FLOORFORCE. Internet Marketing Packages & Pricing Guide

FLOORFORCE. Internet Marketing Packages & Pricing Guide 2014 Internet Marketing Packages & Pricing Guide Mobile Websites Services A mobile site streamlines the current version of your website so that customers can call you by clicking a button or opening the

More information

Using Your Own Marketing Score to Measure Your Impact in Social Media A Market Smart 360 Whitepaper

Using Your Own Marketing Score to Measure Your Impact in Social Media A Market Smart 360 Whitepaper Using Your Own Marketing Score to Measure Your Impact in Social Media A Market Smart 360 Whitepaper 1000 Commerce Park Drive Suite 301 Williamsport, PA 17701 P 866-623-0963 info@adtrak360.com www.marketsmart360.com

More information

Undersatnding Development and Current Issues Related to Internet Marketing Communication with Respect to Local Business in India

Undersatnding Development and Current Issues Related to Internet Marketing Communication with Respect to Local Business in India Global Journal of Management and Business Studies. ISSN 2248-9878 Volume 3, Number 8 (2013), pp. 911-916 Research India Publications http://www.ripublication.com/gjmbs.htm Undersatnding Development and

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

Sizzling Website Copy

Sizzling Website Copy Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

Google AdWords: A Primer on Higher Education Digital Advertising

Google AdWords: A Primer on Higher Education Digital Advertising Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified

More information

A Business Owner s Guide to: Ad Retargeting

A Business Owner s Guide to: Ad Retargeting A Business Owner s Guide to: Ad Retargeting A Business Owner s Guide to: Ad Retargeting Did you know that only two percent of website visitors will turn into actual customers? The rest 98 percent of everyone

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version

More information

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756

agency capabilities Digital Media Services www.broadstreetinteractive.com 512.275.6227 4107 Medical Parkway # 201 Austin, TX 78756 agency capabilities Digital Media Services Digital Media Services Strategy Budget Recommendations Research Planning Buying Campaign Management AD Serving Creative Social Media Search Marketing U.S. Media

More information

Driving Online Traffic and Measuring Offline Phone Conversions

Driving Online Traffic and Measuring Offline Phone Conversions Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Get the right advice now. What we can offer?

Get the right advice now. What we can offer? Get the right advice now What we can offer? 1. A smart simple Design will convert searches into Phone calls. Let s start with the design of your site The reason why many websites fail other than the searcher

More information

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013 Expanding the Conversation Leveraging Social Media for Brand Interaction April 2013 Copyright 2013 Overview Turn on the television or open up your local newspaper. Chances are you will see brands highlighting

More information

The Beginner s Guide to Local Internet Marketing

The Beginner s Guide to Local Internet Marketing The Beginner s Guide to Local Internet Marketing Presented By: Local Positions The Beginner s Guide to Local Internet Marketing 1 TABLE OF CONTENTS Local Marketing in 2013... Page 3 The Keys to Success...

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline

Alexander Nikov. 8. ecommerce Marketing Communications. Marketing Communications. Outline INFO 3435 ecommerce Teaching Objectives 8. ecommerce Marketing Communications Identify the major forms of online marketing communications. Explain the costs and benefits of online marketing communications.

More information

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0 MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads

THE SMALL BUSINESS SEO & PPC BLUEPRINT. 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads THE SMALL BUSINESS SEO & PPC BLUEPRINT 6 Quick & Effective Ways For Small Businesses To Improve Search Rankings & Drive Leads TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins With SEO Maximize PPC,

More information

The Future of Display Advertising

The Future of Display Advertising The Future of Display Advertising Renee Cook Media Analyst marketing + technology 701.235.5525 888.9.sundog fax: 701.235.8941 2000 44th st s floor 6 fargo, nd 58103 www.sundog.net Love them or hate them,

More information

We offer what matters quality and experience

We offer what matters quality and experience Marketing Proposal AGENDA ABOUT US WHO WE ARE WHY CHOOSE US We offer what matters quality and experience MEDIA STRATEGY REPORTING 2 WHO WE ARE Bendrax, Ltd specialises in designing, implementing and promoting

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Online Branding Proposal

Online Branding Proposal Online Branding Proposal Introduction About Us: Nisco Systems is an accomplished enterprise that has excelled in carving substantial web properties for clients all over the world. With holistic approach

More information

Digital DNA PPC Workshop 4th March 2016. Jonny Cameron. MadeToEngage.com

Digital DNA PPC Workshop 4th March 2016. Jonny Cameron. MadeToEngage.com Digital DNA PPC Workshop 4th March 2016 PPC Your Customers Stats from Google Quarterly Report March 2015 Your Customers Stats from Google Quarterly Report March 2015 Your Customers Your Customers 88% of

More information

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. 1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Five Tips. For Assembling Integrated Marketing Campaigns

Five Tips. For Assembling Integrated Marketing Campaigns Five Tips For Assembling Integrated Marketing Campaigns A Guide to Building Campaigns that Deliver for Your Small-Business Customers Today s consumers interact in a multiscreen world. They make purchasing

More information

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin

More information

The Top 10 Optimization Best Practices for Financial Services

The Top 10 Optimization Best Practices for Financial Services ebook: The Top 10 Optimization Best Practices for Financial Services a publication from Introduction Better Engage and Convert Website Visitors Financial services companies are facing a new challenge:

More information

Internet Marketing Services By

Internet Marketing Services By Internet Marketing Services By Clear Sky SEO was developed to provide small businesses with an opportunity to compete online at a fraction of the cost. Search Engine Optimization Organic search exposure

More information

A Business Owner s Guide to: Pay-Per-Click

A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.

More information

G-CLOUD 6 Service Definition Document

G-CLOUD 6 Service Definition Document G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Breakthroughs In Growth & Profitability. EcomBuffet Search Engine Optimization (SEO), Social Media, Marketing, Web Design & Development Services

Breakthroughs In Growth & Profitability. EcomBuffet Search Engine Optimization (SEO), Social Media, Marketing, Web Design & Development Services Breakthroughs In Growth & Profitability EcomBuffet Search Engine Optimization (SEO), Social Media, Marketing, Web Design & Development Services Brought To You By: Jennifer Horowitz, Director of Marketing

More information