General Russia World Former USSR Business Finance Security Agencies Science & Technology Sport Culture Internet & Media Weird
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1 Russia World Former USSR Business Finance Security Agencies Science & Technology Sport Culture Internet & Media Weird
2 150 news items per day news items per year readers per year 1,5 billion pages read per year
3 World s Best Designed Website According to The American Society for News Design 2013 Best Online Media According to The Union of Russian Journalists 2013 Informational Site of The Year According to The International Union of Online Activists
4 OVERVIEW! Our main product is news. 24 hours a day and 7 days a week we report on what s going on in Russia and the world! We are one of the oldest and the most respected online media in Russia, founded in 1999! We have a stable position in the Top-3 of Russian online media
5 OVERVIEW Top-20 of Europe s Most Visited Websites Category: News and Information! Lenta.ru is the only Russian title within Top-5 Europe s Most Visited Websites
6 OVERVIEW Mass Media Rates Newspapers Magazines TV Radio Internet Lenta.ru Gazeta.ru Lifenews.ru Ves1.ru Newsru.com 566, , , , ,41! Lenta.ru is the most quoted Russian Online News Publication Fontanka.ru 531,79 Izves1a.ru 397,33 Rg.ru 376,41 Kommersant.ru 248,9 Vedomos1.ru 213,39 Quote Index
7 VISITS & COVERAGE Unique Visitors 1,3 million daily 4,8 million weekly 11,4 million monthly > > 9,2 67 Pageviews million daily million weekly > 242 million monthly Pages / Visit 00:05:49 3,21 Average Visit Duration Source: TNS Web Index, Russia // Google Analytics, December 2014
8 AUDIENCE STRUCTURE. REACH % GENDER GENDER / AGE Men 60% Women 40% M M % 12% EDUCATION M M % 12% High School 32% M % Higher 67% W % INCOME B BC 5% 50% W W W W % 10% 9% 8% C+ 41% OCCUPATION Manager 18% Specialist 32% Reach % share of total unique visitors Clerk Laborer Student 10% 14% 16% Affinity Internet Index shows the affinity / difference between the selected group of the site visitors and whole internet audience (more / less,100 = 0) Housekeeper 5% Source: TNS Web Index, Russia, August 2014
9 AUDIENCE STRUCTURE. AFFINITY INERNET GENDER OCCUPATION Men Women Manager Specialist EDUCATION Clerk Laborer High School 53 Student 73 Higher 159 Housekeeper 84 HOME CITY Moscow Saint Petersburg Ekaterinburg Novosibirsk Other GENDER / AGE M M M M M W INCOME B BC C W W W W Source: TNS Web Index, Russia, December 2014
10 FIRST SCREEN In the first screen there are the Top 7news of the hour and the block for the most significant news for the last 24 hours
11 SECOND SCREEN In the second screen news are presented along with other formats: features, reports, photo and video galleries as well as special projects
12 THIRD SCREEN Subject specific news blocks are located in the third screen
13 SECTIONS Lenta.ru is divided into 12 sections Subject specific tags are provided within each section Reader s Preferences / General 4% 2% 5% 4% 1% 8% 4% 3% 1% 9% 36% General Russia World Former USSR Finance Business Security Agencies Science & Technology Weapon Sport Culture Internet & Media Weird 10% 13%
14 EXCLUSIVE CONTENT Infographics and Multimedia Video and Photo Galleries Hyper Features Investigations Interviews Reports
15 BY LENTA.RU Motor by Lenta.ru Online magazine about vehicles, roads and motorsport. Since June 2011 Saturation coverage: Whole motor world from Brazil to Japan Unbounded topics: from social to motor exotic Fair rating and test drives for all newest cars Car comparison Photo and video shoots Inhouse production Prompt and fully information Online motor show premiers
16 General BY LENTA.RU House by Lenta.ru and Rambler. Latest news to real estate market events. Since Х 400
17 SOCIAL NETWORKS Lenta.ru social networks accounts have more than followers Every week links posted at social networks bring about 1 million readers to our website. Every 8 th visitor is coming to Lenta.ru from social networks.
18 MOBILE VERSIONS Lenta.ru s mobile version is optimized for fastest loading time possible even for EDGE connection type. Every 4th visitor is coming to Lenta.ru from mobile device. m.lenta.ru Views Visits Unique 43,3 млн 15 млн 4,4 млн Source: Google Analytics, December 2014
19 STANDARD ADVERTISING Main Page Main / Sections
20 STANDARD ADVERTISING News / Article Third Screen Second Screen First Screen Auto.lenta.ru
21 EXCLUSIVE ADVERTISING. MEGABOARD BANNER
22 EXCLUSIVE ADVERTISING. PAGE BRANDING
23 General EXCLUSIVE ADVERTISING. FULL SCREEN Banner opens on click with transparent background
24 HYPER FEATURE / GOOGLE GLASS / googleglass/
25 MAKS AVIATION SHOW / maks_2013/
26 CHILDREN S TIME / SELO /
27 CREATE YIUR POWERFUL ENGINE! / MOBIL 1 /
28 MOTOR.RU / BMW CONNECTED DRIVE /
29 HOLLAND INNOVATIONS TIMELINE / PHILIPS /
30 12 JOBS FROM XBOX / MICROSOFT /
31 SOCHI 2014 PARALYMPICS
32 BEE IN / SMART TIMELINE / BEELINE
33 General MASTERSKAYA FOMENKO THEATER ON-AIR / ВТБ / 2011
34 General MARIINKA THEATER FESTIVAL / ВТБ / 2013
35 BIG BANG / ALL COMPUTER GAMES FOR SONY /
36 120 YEARS OF CARS / VOLVO /
37 SPEACIAL PROJECT BANNERS BANNER 300 х 300 FOOTER FOR NEWS / 620 х 90
38 IMHO VI Exclusive Advertising Seller «Grand Setun Plaza» Business Center , 2 Gorbunova Street Moscow, Russia Anna Zhizhina Lenta.ru Commercial Director jijina@lenta-co.ru Ekaterina Shirokikh Client Manager Lenta.ru eshirokih@lenta-co.ru Irina Lisina Client Director Lenta.ru i.lisina@rambler-co.ru Sergey Nizhnev Client Manager Lenta.ru s.nizhnev@rambler-co.ru
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