Newspaper Multiplatform Usage

Size: px
Start display at page:

Download "Newspaper Multiplatform Usage"

Transcription

1 Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates,

2 Research Objectives Identify typical consumer behavior patterns and motivations regarding content, news and advertising on different media platforms. Identify benefits and advantages that consumers see in newspaper media in general and on particular platforms. Develop a value proposition for newspaper media advertisers based on the ability to deliver traditional and new audiences across platforms. 2

3 Research Design Began in November 2011 with a series of 9 focus groups in Washington, D.C., Austin and Denver to explore how, when, where and why consumers access news and advertising on various platforms and devices. 2,518 online interviews averaging 25 minutes among age 18+ adults nationwide screened for using, in the past seven days, at least one of four platforms for their local daily newspaper (either print, online, tablet, and/or smartphone). 1,896 print readers 1,480 online 864 smartphone 734 tablet Additional brief, online 1,179-respondent survey to obtain targets to balance the four platform groups properly and to enable weighting by gender, age, race, ethnicity and Census Region; reference is U.S. adult Internet users (around 76% of adults). Interviewing from January 20 to February 1, ,779 Net Any Newspaper Digital (unweighted) 3

4 Local Newspaper Platforms Used: Past 7 Days Reach would be larger with a 30-day time frame, but we were focusing on regular users. 80% print iphone, Android, Blackberry 67% digital ipad, Android (not e-reader) Question: Which, if any, of the following did you do in the past SEVEN days? (N=2,518) 4

5 Print Strongest Promoter of Digital Extensions Respondents average 1.8 platforms, while 54% have two or more. Multiple platform usage tends to correlate with slightly higher usage and satisfaction with individual platforms. Number and Types of Newspaper Platforms Used in Past 7 Days Total Sample If One (46%) If Two (33%) If Three (17%) If Four (4%) Print 80% 72% 84% 93% 100% Computer Smartphone Tablet (100%) (200%) (300%) (400%) 5

6 54% Use Two or More Platforms 6

7 Demographics of Local Newspaper Platforms Men lead women on computers and smartphones. Young adults are well ahead on smartphones. % of Each Group Using Each of Four Newspaper Platforms, Past 7 Days Total Male Female Print 80% 80% 80% 72% 78% 87% 93% Computer Smartphone Tablet

8 Media Multitasking Is the Norm, Especially for Mobile Users May include different combinations of newspaper, tablet, smartphone, computer, TV and radio. Three-fourths of digital platform users multitask at least several times a week. Around 34% also say that they usually check for news while doing other things (higher for smartphone and tablet users). Question: How often do you multitask using different combinations of newspaper, tablet, smartphone, computer, TV and radio at the same time? (N=2,518) 8

9 Multiplatform Newspaper Readers Seek Information Throughout the Day From a Limited Set of Go-To News Brands Getting onto the reader s short list is a key marketing and branding opportunity for individual newspapers and the industry in general. Average Number of News Websites, Apps or Related Sources Used by Platform Computer 3.7 Smartphone 3.4 Tablet 4.0 Question: About how many different news websites (from any source), news apps or related sources do you regularly check or follow on your [platform used]? Total Samples 9

10 Why Use Newspaper Media on Any Platform? Convenience, Content, Utility, Depth, Credibility Respondents rated agreement with the following statements regarding newspapers in print, online and/or mobile. % Strongly Agree Question: Please rate how much you agree or disagree with the following statements (N=1,244). Results shown are 5-6 ratings on a 1-6 agreement scale. 10

11 For Print Newspapers, Top Benefits Include the Reading Experience, Complete View of the News and Advertising Ratings are for local print newspaper readers regarding printed newspapers. Print Platform: Is a relaxing way for me to read the newspaper 66% Provides a satisfying reading experience for me 61 An easy way to get a complete view of the news 45 Has useful advertising 44 I usually notice the advertising 41 Question: Please rate how much you agree or disagree with the following statements (N=1,896). Results shown are 5-6 ratings on a 1-6 agreement scale for local past-week print newspaper readers. 11

12 Search, Sharing, Mobility Lead for Newspapers on Computers Desktop or Laptop Computer Platform: Easy platform for using search for further information 64% Easy format for sharing stories with others 61 Makes it easy to stay informed no matter where I go 61 An easy way to get a complete view of the news 49 Provides a satisfying reading experience for me 45 Is a relaxing way for me to read the newspaper 42 Question: Please rate how much you agree or disagree with the following statements (N=1,480). Results shown are 5-6 ratings on a 1-6 agreement scale for local past-week online newspaper readers. 12

13 Extreme Mobility Is the Smartphone Advantage Smartphone Platform: Makes it easy to stay informed no matter where I go 68% Easy format for sharing stories with others 48 Easy platform for using search for further information 45 Question: Please rate how much you agree or disagree with the following statements (N=864). Results shown are 5-6 ratings on a 1-6 agreement scale for local past-week smartphone newspaper readers. 13

14 Tablet Users Are Enthusiastic Generally Tablet Platform: Makes it easy to stay informed no matter where I go 68% Easy format for sharing stories with others 66 Easy platform for using search for further information 66 Is a relaxing way for me to read the newspaper 60 Provides a satisfying reading experience for me 60 An easy way to get a complete view of the news 57 Question: Please rate how much you agree or disagree with the following statements: (N=734) Results shown are 5-6 ratings on a 1-6 agreement scale for local past-week newspaper tablet readers. 14

15 40 Weekday Usage Patterns by Platform Print (80%) Computer (60%) Smartphone (26%) Tablet (12%) Question: Thinking of your typical weekday, when do you usually read or use a local daily newspaper in the following format? (N=1,896) Multiple mentions allowed. 15

16 Print vs. Computer Newspaper Locations Are Fairly Similar Print vs. Computer Print Average: 1.9 Locations Computer Average: 1.9 Locations Question: Thinking of your typical weekday, in which of the following places do you usually read or use a local daily newspaper in the following format? 16

17 Mobile Devices Encourage Multi-Location Newspaper Reading Smartphone vs. Tablet Smartphone Average: 3.4 Locations Tablet Average: 3.1 Locations Question: Thinking of your typical weekday, in which of the following places do you usually read or use a local daily newspaper in the following format? 17

18 Weekday Newspaper Print, Computer & Tablet Platform Users Mostly Look for Similar Newspaper Content Regularly Read Weekdays Print Computer Tablet Smartphone Circulars and coupons Daily deals (Groupon, etc.) Classified ads Breaking news Local news for your area World news U.S. news Short news summaries Longer articles Local entertainment Videos Sports Weather Question: Thinking of your typical weekday, which of the following topics if any do you regularly read or use from your local daily newspaper in the following formats? 18

19 Topics Regularly Read/Used on Sunday by Platform Regularly Read Sundays Print Computer Tablet Smartphone Circulars and coupons Daily deals (Groupon, etc.) Classified ads Breaking news Local news for your area World news U.S. news Longer articles Politics and elections Weather Local entertainment Question: Thinking of your typical Sunday, which of the following topics if any do you regularly read or use from your local daily newspaper in the following formats? [If Sunday readers] 19

20 Nearly 3/4 ths of the Total Multiplatform Audience Read Print Newspaper Advertising Circulars 82% among past 7-day newspaper readers. Don't know, 4% No, 22% Yes, 73% Question: In the past 30 days, have you read or looked into any printed advertising circulars that came with a weekday or Sunday newspaper? (N=2,518) 20

21 Newspaper Preprint Usage Is Broad-Based in This Population Read Newspaper Preprints in Past 30 Days Total 73% Men 71 Women Print 82 Online 68 Smartphone 65 Tablet 74 Digital Only 39 Question: In the past 30 days, have you read or looked into any printed advertising circulars that came with a weekday or Sunday newspaper? (N=2,518) 21

22 48% Prefer Print Circulars vs. Online; Online Is Better for Easier Comparisons Question asked of those who have used online circulars in past 30 days. Question: How would you compare printed newspaper circulars with online circulars that you have seen? Please select which format is better for each item. (N=1,959) 22

23 66% of Past-Week Digital Newspaper Users Acted on Ads on Newspaper Sites Across Platforms Actions in Past 30 Days Net = Across All Platforms Net any 66% Net became aware of product, service, sale, needed item 56 Net looked for more information by clicks, search, asking others 47 Net visited store online or in person 32 Net bought, decided to buy, where to buy 30 Referred ad to someone else 12 Thinking about newspaper websites on any type of computer or mobile device: In the past 30 days, did you take any of the following actions in response to reading or seeing a product or store advertisement on your local newspaper s website? (N=1,595)

24 6 in 10 Newspaper Mobile Users Acted on Ads in the Past 30 Days; Somewhat Higher for Tablets Than Smartphones Smartphone Tablet Net any action 59% 61% Became aware of a sale Used Google or other search for more information about item Became aware of product or service Clicked on ad to learn more Inquired or learned more about something you were interested in Picked up shopping ideas Decided where to buy something Bought something advertised Were reminded you needed something advertised Bought something else at store or website besides advertised item Visited a retail store or showroom Mentioned or referred the ad to someone else Question: Thinking about when you access a newspaper website by smartphone or tablet: In the past 30 days, did you take any of the following actions in response to reading or seeing a product or store advertisement on your local newspaper s website for the smartphone or tablet? (N=786) 24

25 Apps Narrowly Lead Browsers for Online News Access (Based on those who use news apps on their smartphone or tablet) Browser, 28% App, 39% Both equally/other, 33% Question: When accessing news websites on your mobile device or tablet, do you usually go to the website from your browser, or use a news app, or do you use both about equally? (N=953) 25

26 Newspaper Apps: Load Faster, Attractive, Intuitive, But Not Significantly Better Otherwise Question: In your experience, which format for newspapers is better described by the following, or is there no difference? (N=777) 26

27 Summary: Newspaper Multiplatform Usage 2012 Multiplatform newspaper users are very active with multiple forms of media for news and other informational and leisure benefits. They are highly engaged with newspapers in print, online, smartphones and/or tablets because they value the news, advertising and feature coverage (especially local). Credibility, depth and aggregation functions are key competitive strengths. Further, they highly value the ability to consume newspapers in the format that is most convenient and useful depending on time and place. A large share of these readers acts on newspaper digital advertising in various ways, whether from a computer, tablet or smartphone. Newspaper preprints remain highly important to multiplatform users, even as many also use online circulars. Most still prefer printed circulars, mainly because they are easier to use. Newspaper apps have benefits in ease of use, attractiveness and speed. 27

28 Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates,

How America Shops and Spends 2014

How America Shops and Spends 2014 NEWSPAPER ASSOCIATION OF AMERICA How America Shops and Spends 2014 Consumers, Advertising & Media Newspaper Association of America www.naa.org 1 Table of Contents 1. Executive Briefing 3 2. Advertising,

More information

2012 Newspaper Multiplatform Usage

2012 Newspaper Multiplatform Usage NEWSPAPER ASSOCIATION OF AMERICA Advancing Newspaper Media 2012 Newspaper Multiplatform Usage Prepared by Frank N. Magid Associates Inc. www.naa.org www.newspapermedia.com Table of Contents Introduction...........................................

More information

Pearson Student Mobile Device Survey 2013

Pearson Student Mobile Device Survey 2013 Pearson Student Mobile Device Survey 2013 National Report: College Students Conducted by Harris Interactive Field dates: January 28 February 24, 2013 Report date: April 17, 2013 Table of Contents Background

More information

Coaching, Social Media and New Technology

Coaching, Social Media and New Technology Coaching, Social Media and New Technology Using social media and new technology in the UK; how coaching does not always follow the trends. sports coach UK Research Briefing May 2014 Follow the Research

More information

The New Multi-screen World: Understanding Cross-platform Consumer Behavior. August 2012

The New Multi-screen World: Understanding Cross-platform Consumer Behavior. August 2012 The New Multi-screen World: Understanding Cross-platform Consumer Behavior August 2012 Executive summary 1We are a nation of multi-screeners. Most of consumers media time today is spent in front of a screen

More information

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care Presented To: AMADC Mobile Changed Everything! Mobile Changed Everything! Going Mobile 1. What is Mobile? 2. Why Mobile? 3.

More information

Microsoft Get It Done Survey of Office Workers

Microsoft Get It Done Survey of Office Workers Microsoft Get It Done Survey of Office Workers Executive Summary and Survey Results Presented by: Harris Interactive Public Relations Research November 2013 About the Survey Survey Method This survey was

More information

UPDATE: Electronic Book and ereader Device Report March 2011

UPDATE: Electronic Book and ereader Device Report March 2011 UPDATE: Electronic Book and ereader Device Report March 2011 The Electronic Book and ereader Device survey was sent on February 15, 2011 to the OnCampus Research Student Panel. Over six hundred students

More information

The OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV

The OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV The OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV INTRODUCTION U.S. mobile consumers appear ready to embrace live mobile TV, with nearly half saying that watching live digital

More information

How other retailers use Online Survey. And how their experience can help you.

How other retailers use Online Survey. And how their experience can help you. Online Survey for Retailers How other retailers use Online Survey. And how their experience can help you. We know that our retail customers get revealing and valuable insights from our Online Survey tool.

More information

How People Use Audio and Sports Radio

How People Use Audio and Sports Radio How People Use Audio and Sports Radio RAB/NAB Radio Show 2011 September 16, 2011 David Tice Vice President & Group Account Director, Media Team Knowledge Networks, Inc. and Thomas Evans, Ph.D. Vice President,

More information

Adults media use and attitudes. Report 2016

Adults media use and attitudes. Report 2016 Adults media use and attitudes Report Research Document Publication date: April About this document This report is published as part of our media literacy duties. It provides research that looks at media

More information

Consumer Barometer. Country Report France

Consumer Barometer. Country Report France Consumer Barometer Country Report France Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-26 - Purchase behavior

More information

Premium Advertising Sweden UK France Germany

Premium Advertising Sweden UK France Germany Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics

More information

E-reader Ownership Doubles in Six Months

E-reader Ownership Doubles in Six Months E-reader Ownership Doubles in Six Months Adoption rate of e-readers surges ahead of tablet computers Kristen Purcell, Associate Director for Research, Pew Internet Project June 27, 2011 Pew Research Center

More information

2011 Cell Phone Consumer Attitudes Study

2011 Cell Phone Consumer Attitudes Study 2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed

More information

The Australian ONLINE CONSUMER LANDSCAPE

The Australian ONLINE CONSUMER LANDSCAPE The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases

More information

Catch and Keep Digital Shoppers How To Deliver Retail Their Way (U.S. Survey Findings)

Catch and Keep Digital Shoppers How To Deliver Retail Their Way (U.S. Survey Findings) Catch and Keep Digital Shoppers How To Deliver Retail Their Way (U.S. Survey Findings) Summary Digital influence has captured the mass shopper market, with 78 percent of all consumers using digital sources

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

Why Your Local Business Needs a Website

Why Your Local Business Needs a Website Why Your Local Business Needs a Website Let's face it; times have changed and the way people look for new products and services has changed. Think about it when was the last time you picked up a phone

More information

Electronic Book and e-reader Device Report

Electronic Book and e-reader Device Report Electronic Book and e-reader Device Report OBERLIN, OH (Oct. 2010) Over the past six months or so, there has been much attention given to electronic books and e-readers, particularly as to their use in

More information

Print. Recall, notice and impact The art of engagement

Print. Recall, notice and impact The art of engagement Print Recall, notice and impact The art of engagement Media Engagement Summary The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads EFFECTS OF KEY

More information

TV VIEWING ON INTERNET

TV VIEWING ON INTERNET TV VIEWING ON INTERNET MAY/2014 NIELSEN AUDIENCE MEASUREMENT 9 TH OCTOBER, 2014 THE HUNGARIAN POPULATION S DISTRIBUTION AND EQUIPMENT 9,4 M All individuals The household has Among 4+ individuals living

More information

Generational differences

Generational differences Generational differences A generational shift in media use is evident from the Digital Australians research, with differences most pronounced between 18 to 29 year olds and those aged 55 and over. Some

More information

Webinar and Marketing Technology Purchase Decision Analysis Prepared for ON24

Webinar and Marketing Technology Purchase Decision Analysis Prepared for ON24 Webinar and Marketing Technology Purchase Decision Analysis Prepared for ON24 December 2015 www.hanoverresearch.com Table of Contents Introduction and Methodology.. P 3 Executive Summary and Key Findings..

More information

Developing And Marketing Mobile Applications. Presented by: Leesha Roberts, Senior Instructor, Center for Education Programmes, UTT

Developing And Marketing Mobile Applications. Presented by: Leesha Roberts, Senior Instructor, Center for Education Programmes, UTT Developing And Marketing Mobile Applications Presented by: Leesha Roberts, Senior Instructor, Center for Education Programmes, UTT MOBILE MARKETING What is a Mobile App? A mobile app is a software application

More information

7,000% 40% Argos, maximizing digital marketing returns.

7,000% 40% Argos, maximizing digital marketing returns. Argos, maximizing digital marketing returns. High street retailer builds its digital channels and drives new revenues through actionable insights from Adobe Marketing Cloud. Adobe Marketing Cloud solutions

More information

REAL ESTATE TECH TRENDS

REAL ESTATE TECH TRENDS By Properties Online, Inc. 2016 Real Estate Tech Trends Properties Online, Inc. has compiled important statistical information for the real estate community. Statistical sources include the 2015 National

More information

1 PEW RESEARCH CENTER

1 PEW RESEARCH CENTER 1 FOR RELEASE October, 29, 2015 BY Monica Anderson FOR FURTHER INFORMATION ON THIS REPORT: Monica Anderson, Research Analyst Lee Rainie, Director Internet, Science and Technology Research Dana Page, Senior

More information

How big is the mobile app market?

How big is the mobile app market? How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report

More information

The 2013 Traveler. November 2013. google.com/think

The 2013 Traveler. November 2013. google.com/think The 2013 Traveler November 2013 WHAT WE WANTED TO KNOW How have the attitudes and behaviors of leisure and business travelers changed over the past year? 2 WHAT WE FOUND The Traveler s Mindset Travelers

More information

Conducting Virtual Meetings

Conducting Virtual Meetings Page 1 oovoo Chat & Video Conferencing Information gathered by, International Faculty 2013 Faculty Training General Information What can I do with oovoo? oovoo offers free high quality video chat and instant

More information

Magazines Drive Online

Magazines Drive Online Magazines Drive Online Magazines in the driving seat Research into offline drivers of online search and purchase. PPA Marketing, August 2007 Introduction Magazines have a strong relationship with readers.

More information

Understanding women s habits Women s forum - October 13 to 15, 2011

Understanding women s habits Women s forum - October 13 to 15, 2011 Women s State of the Media Democracy 2011 International research center into media habits and interactions Understanding women s habits Women s forum - October 13 to 15, 2011 Presentation of the State

More information

Get New Customers With YouTube Advertising

Get New Customers With YouTube Advertising Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your

More information

Baseline Assessment on Malaysia Mobile App Economy

Baseline Assessment on Malaysia Mobile App Economy Baseline Assessment on Malaysia Mobile App Economy Presented by Ms. Ng Wan Peng Mobile Apps Ecosystem in Malaysia Mobile Apps Ecosystem in Malaysia Funding & Support Government 2 3 Developer Enterprise

More information

The Office of Public Services Reform The Drivers of Satisfaction with Public Services

The Office of Public Services Reform The Drivers of Satisfaction with Public Services The Office of Public Services Reform The Drivers of Satisfaction with Public Services Research Study Conducted for the Office of Public Services Reform April - May 2004 Contents Introduction 1 Executive

More information

Media Trends: Q4 Report

Media Trends: Q4 Report Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights

More information

2010-2011 Mobilozophy L.L.C. All Rights Reserved

2010-2011 Mobilozophy L.L.C. All Rights Reserved Published by: Mobilozophy LLC 13119 Linebaugh Ave. Suite 102 Tampa, FL 33626 Toll Free: Fax: 813.448.1053 Copyright 2011 No part of the contents of the publications may be reproduced or transmitted in

More information

VIDEOGAMES IN EUROPE:

VIDEOGAMES IN EUROPE: VIDEOGAMES IN EUROPE: CONSUMER STUDY November 2012 [ 2 ] INTRODUCTION CONTENTS INTRODUCTION Research overview 3 Gaming formats and devices covered 3 SUMMARY Infographic results summary 4 Key headlines

More information

User s Manual For Chambers

User s Manual For Chambers Table of Contents Introduction and Overview... 3 The Mobile Marketplace... 3 What is an App?... 3 How Does MyChamberApp work?... 3 How To Download MyChamberApp... 4 Getting Started... 5 MCA Agreement...

More information

Retail customers are shouting are you adapting?

Retail customers are shouting are you adapting? Retail customers are shouting are you adapting? Accenture s new survey of global shoppers reveals a rising intensity that is forcing companies to adapt more quickly to the shifting retail reality that

More information

A Portrait of Today s Tablet User Wave II

A Portrait of Today s Tablet User Wave II A Portrait of Today s Tablet User Wave II June 2012 Conducted in partnership with www.online-publishers.org Frank N. Magid Associates, Inc. Who We Are: Frank N. Magid Associates, Inc. is a leading research-based

More information

Adobe 2012 Mobile Consumer Survey Results

Adobe 2012 Mobile Consumer Survey Results Adobe 2012 Mobile Consumer Survey Results Using mobile sites, apps, and emerging technologies to get ahead Table of contents 1: Survey of mobile users 2: Key insights and findings 10: Conclusions 10: Best

More information

Hitwise Mobile Client Release FAQ February 2013

Hitwise Mobile Client Release FAQ February 2013 Hitwise Mobile Client Release FAQ February 2013 About Hitwise Mobile Mobile is one of the most dynamic aspects of the Internet today. Understanding the way consumers use the Internet from mobile devices

More information

Chapter 1: Learning the basics of a Google AdWords Campaign

Chapter 1: Learning the basics of a Google AdWords Campaign HOWT OS ETUP GOOGL EADWORDS F ORYOURBARORREST AURANT Chapter 1: Learning the basics of a Google AdWords Campaign First, Create a Killer Keyword List Before you even jump into the AdWords interface, you

More information

Source: Nielsen Scarborough 2014-15 R1

Source: Nielsen Scarborough 2014-15 R1 metrox digital media kit 2016 multi-platform media house focused on catering to the information and entertainment needs of metropolitans. offers wide range of media solutions across print, outdoor and

More information

The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save

The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save February 2016 KEY FINDINGS This study of 10,843 consumers uncovered four key findings around how shoppers use coupons for

More information

2015 Arkansas Driver s Survey 42 questions July 7, 2015

2015 Arkansas Driver s Survey 42 questions July 7, 2015 2015 Arkansas Driver s Survey 42 questions July 7, 2015 Hello, my name is from the University of Arkansas at Little Rock. We are doing a short survey asking Arkansans about their driving practices. We

More information

The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads

The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads RISE OF THE TABLET According to Gartner, tablets have sold faster than any other

More information

Brochure Distribution Research Summer 2010

Brochure Distribution Research Summer 2010 Brochure Distribution Research Summer 2010 Summary Report of Key Findings Prepared By: Professor Ian Cross Director of the Center for Marketing Technology Bentley University Methodology Professor Ian Cross,

More information

AP STATISTICS TEST #2 - REVIEW - Ch. 14 &15 Period:

AP STATISTICS TEST #2 - REVIEW - Ch. 14 &15 Period: AP STATISTICS Name TEST #2 - REVIEW - Ch. 14 &15 Period: 1) The city council has 6 men and 3 women. If we randomly choose two of them to co-chair a committee, what is the probability these chairpersons

More information

Digital Media Monitor 2012 Final report February 2012 11057

Digital Media Monitor 2012 Final report February 2012 11057 Digital Media Monitor 2012 Final report February 2012 11057 Contents Summary 5 Internet access 9 Internet access via mobile device 15 TfL website use 22 Journey information services 28 Taxis/PHVs 33 Next

More information

2012 Traffic Safety Behaviors Survey Minnesota Department of Public Safety, Office of Traffic Safety

2012 Traffic Safety Behaviors Survey Minnesota Department of Public Safety, Office of Traffic Safety This document is made available electronically by the Minnesota Legislative Reference Library as part of an ongoing digital archiving project. http://www.leg.state.mn.us/lrl/lrl.asp 2012 Traffic Safety

More information

UK children s media literacy

UK children s media literacy Research Document Publication date: April 2011 Contents Section 1 Executive summary 2 Introduction 3 Children s take-up of media 4 Children s use of media 5 Knowledge and understanding of media among

More information

CONTEXT AWARE CONTENT MARKETING

CONTEXT AWARE CONTENT MARKETING CONTEXT AWARE CONTENT MARKETING FOUR STEPS TO THE FUTURE OF CONTENT, CONTEXT AND MARKETING SUCCESS Introduction Managing, delivering and consuming web content has changed. Yes, again. The universe of options

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

Simon Holiday PR Study

Simon Holiday PR Study Simon Holiday PR Study Final Report OCTOBER Prepared by: Introduction and Methodology Introduction and Methodology The purpose of this study was to evaluate holiday shopping behavior and perceptions for

More information

CivicScience Insight Report

CivicScience Insight Report CivicScience Insight Report Home Automation Products: Consumers State Preferences and Predictions for Smart Home Offerings February 17, 2015: CivicScience looks at the hot consumer electronics category

More information

Delivery Matters. Delivery Matters. Understanding the needs of the UK s online shoppers in 2015. UK Edition

Delivery Matters. Delivery Matters. Understanding the needs of the UK s online shoppers in 2015. UK Edition Home Delivery Matters Leading Insight Online Shopping Delivery Matters Understanding the needs of the UK s online shoppers in 2015 UK Edition Home > Delivery Matters > Contents Home > Delivery Matters

More information

THE FIELD POLL. By Mark DiCamillo, Director, The Field Poll

THE FIELD POLL. By Mark DiCamillo, Director, The Field Poll THE FIELD POLL THE INDEPENDENT AND NON-PARTISAN SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 AS THE CALIFORNIA POLL BY MERVIN FIELD Field Research Corporation 601 California Street, Suite 210 San Francisco,

More information

ONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014

ONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014 A Look at User Preferences and Behaviors for Advertiser Opportunities August 2014 Copyright 2014 Burst Media LLC A Look at User Preferences and Behaviors for Advertiser Opportunities Fifty-one percent

More information

Ad blocking software - consumer usage and attitudes Wave 4 - Feb 2016

Ad blocking software - consumer usage and attitudes Wave 4 - Feb 2016 Ad blocking software - consumer usage and attitudes Wave 4 - Feb 2016 Methodology Quantitative method: online omnibus Sample: 2,049 GB online adults, aged 18+ years, weighted to represent the GB adult

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:

More information

THE FIELD POLL. By Mark DiCamillo, Director, The Field Poll

THE FIELD POLL. By Mark DiCamillo, Director, The Field Poll THE FIELD POLL THE INDEPENDENT AND NON-PARTISAN SURVEY OF PUBLIC OPINION ESTABLISHED IN 1947 AS THE CALIFORNIA POLL BY MERVIN FIELD Field Research Corporation 601 California Street, Suite 210 San Francisco,

More information

Audience Insights African Americans

Audience Insights African Americans Audience Insights African Americans CDC s Strategic and Proactive Communication Branch (SPCB) in the Office of the Associate Director for Communication (OADC), Division of Communication Services (DCS),

More information

Glasgow 2014 Commonwealth Games: media consumption

Glasgow 2014 Commonwealth Games: media consumption Glasgow 2014 Commonwealth Games: media consumption Research Document Publication date: 11 December 2014 About this document This document outlines the results of Ofcom s research into media consumption

More information

Smartphones and Application Trends and Opportunities

Smartphones and Application Trends and Opportunities Smartphones and Application Trends and Opportunities Trends and Analysis Gabe Ingalls Contents Search Traffic KPIs Traffic Smartphone terms have received 61% more traffic in 2010 than during the same period

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile

More information

Developing smartphone applications for your business and brands

Developing smartphone applications for your business and brands Developing smartphone applications for your business and brands How apps can transform your business Mark Mason - CEO mark.mason@mubaloo.com Twitter: markemason Mobile: +44 7976 91388 Let s set the scene.

More information

International IPTV Consumer Readiness Study

International IPTV Consumer Readiness Study International IPTV Consumer Readiness Study Methodology The Accenture International IPTV Study is based on structured telephone interviews using a standard questionnaire and quantitative analysis methods

More information

Monetizing tablets and smartphones with advertising

Monetizing tablets and smartphones with advertising WWW.MADS.COM Monetizing tablets and smartphones with advertising Jasper de Vreugt, Director of Sales 2010 MADS Inside Mobile Marketing 1 31 August 2010 Some words about us We enable seamless cooperation

More information

Connected Life 2016. New Zealand report for TVNZ. Connected Life 2016. TNS November 2015

Connected Life 2016. New Zealand report for TVNZ. Connected Life 2016. TNS November 2015 New Zealand report for TVNZ 2016 1 Introduction to Connected Life Connected Life provides the world s most comprehensive view of the connected consumer, enabling the development of connection strategies

More information

Content Creation Online

Content Creation Online 44% of U.S. Internet users have contributed their thoughts and their files to the online world. Embargoed for release at 5pm, Sunday, February 29, 2004 Amanda Lenhart, Research Specialist John Horrigan,

More information

Ten Reasons to Advertise with Magazines

Ten Reasons to Advertise with Magazines Ten Reasons to Advertise with Magazines 10 reasons to advertise with magazines Magazines are proven to: 1. Reach targeted audiences of scale 2. Provide an audience that values and trusts its advertising

More information

Common yet Incidental

Common yet Incidental OCTOBER 24, 2013 The Role of News on Facebook Common yet Incidental FOR FURTHER INFORMATION CONTACT: Amy Mitchell, Director, Journalism Research Dana Page, Communications Manager 202-419-3650 NUMBERS,

More information

Anytime, anywhere. The rising demand of media on the move. KPMG s media and entertainment barometer. kpmg.co.uk

Anytime, anywhere. The rising demand of media on the move. KPMG s media and entertainment barometer. kpmg.co.uk Anytime, anywhere The rising demand of media on the move KPMG s media and entertainment barometer kpmg.co.uk 1 KPMG s Media and Entertainment Barometer Introduction Consumers on the move are more prepared

More information

Feature Sheet. Mobile Access. With INXPO s mobile experience, you can connect with your audience, anywhere at anytime!

Feature Sheet. Mobile Access. With INXPO s mobile experience, you can connect with your audience, anywhere at anytime! Feature Sheet Mobile Access With INXPO s mobile experience, you can connect with your audience, anywhere at anytime! Industry s Best Mobile Experience Today, more than ever, people rely on mobile technology

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Leading mobile retailers dominate - and the gap is growing Q4 2015 FEBRUARY 2016 Executive summary Criteo s analysis of shopping data from Q4 2015 demonstrates that mobile is

More information

Bank Loyalty / Travel Programs

Bank Loyalty / Travel Programs Bank Loyalty / Travel Programs E X E C U T I V E O V E R V I E W O F R E S E A R C H F I N D I N G S The following white paper outlines findings about loyalty/ travel programs at financial institutions

More information

Canadian Wireless Telecommunications Association

Canadian Wireless Telecommunications Association Canadian Wireless Telecommunications Association 2014 National Cell Phone Recycling Study January 2015 Copyright 2009-2015 Quorus Consulting Group Ltd. 1 Table of Contents Executive Summary 3 Research

More information

Smartphone Overview for the Blind and Visually Impaired

Smartphone Overview for the Blind and Visually Impaired Smartphone Overview for the Blind and Visually Impaired The smartphone has become a primary technology for many people who are blind or have low vision. A smartphone provides a multi-purpose toolkit like

More information

A Sloan Work & Family Research Network Fact Sheet

A Sloan Work & Family Research Network Fact Sheet Questions and Answers about GENERATION X/GENERATION Y: Y A Sloan Work & Family Research Network Fact Sheet Introduction The Sloan Work and Family Research Network has prepared Fact Sheets that provide

More information

Consumer attitudes towards advertising in media in Europe. Brussels, March 2013

Consumer attitudes towards advertising in media in Europe. Brussels, March 2013 Consumer attitudes towards advertising in media in Europe Brussels, March 2013! Aim of Survey To evaluate the role of printed media in consumers everyday lives as well as their attitudes towards advertising

More information

AUTO INSURANCE PREFERENCES

AUTO INSURANCE PREFERENCES Hispanic Mobile Users AUTO INSURANCE PREFERENCES THE LATINO MOBILE AD NETWORK 2 TABLET OF CONTENT Introduction Syndicated Data Survey Methodology Key Takeways Hispanic Smartphone and Tablet Populations

More information

Cell Phone Activities 2013

Cell Phone Activities 2013 www.pewresearch.org SEPTEMBER 16, 2013 Cell Phone Activities 2013 50% of cell owners download apps to their phones; 48% listen to music services; video calling has tripled since 2011; texting remains a

More information

Simple solutions in a maze of options. Print Digital SEM Online Banner Mobile Consulting 2015 MEDIA KIT

Simple solutions in a maze of options. Print Digital SEM Online Banner Mobile Consulting 2015 MEDIA KIT Simple solutions in a maze of options Print Digital SEM Online Banner Mobile Consulting 2015 MEDIA KIT WHO WE ARE The SYNC2 Media team brought us ideas when we didn t know what was possible. We were able

More information

The Evolution of Dining in the Digital Age

The Evolution of Dining in the Digital Age The Evolution of Dining in the Digital Age Consumers Adding More Technology to Their Order RetailMeNot, Inc. commissioned Google Consumer Surveys to poll over 1,000 consumers on their food and dining habits

More information

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT

GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE

More information

SPECIAL THANKS TO Two things to keep in mind when

SPECIAL THANKS TO Two things to keep in mind when SPECIAL THANKS TO Two things to keep in mind when considering key targets for mobile marketing. First is that Hispanics adopt tech products at a higher rate than the general market. Consequently, they

More information

Physicians Views Toward Advance Care Planning and End-of-life Care Conversations

Physicians Views Toward Advance Care Planning and End-of-life Care Conversations Physicians Views Toward Advance Care Planning and End-of-life Care Conversations Findings from a National Survey among Physicians Who Regularly Treat Patients 65 and Older April 2016 Conducted for The

More information

Dentsu Innovation Institute Survey Comparing the Actual Usage of Tablet Devices in Japan and the US

Dentsu Innovation Institute Survey Comparing the Actual Usage of Tablet Devices in Japan and the US FOR IMMEDIATE RELEASE March 30, 2012 Dentsu Innovation Institute Survey Comparing the Actual Usage of Tablet Devices in Japan and the US In the US, tablet usage is becoming a daily affair, taking the lead

More information

Episerver Mobile Commerce Report 2015 Benelux

Episerver Mobile Commerce Report 2015 Benelux Episerver Mobile Commerce Report 2015 Benelux Foreword Talking about mobile commerce is almost an anachronism now. As high street and online shopping have merged, this evolution has continued onto all

More information

Consumers Tell All. Part 1: Online Shopping Frequency

Consumers Tell All. Part 1: Online Shopping Frequency Consumers Tell All Part 1: Online Shopping Frequency Online Shopping Frequency Overview 3 Methodology 4 Shopping Frequency All Online Shoppers 5 Shopping Frequency by Gender 6 Shopping Frequency by Age

More information

White Paper. The Changing Landscape of Technology and its Effect on Online Survey Data Collection. by Nicole Mitchell, Knowledge Specialist, June 2014

White Paper. The Changing Landscape of Technology and its Effect on Online Survey Data Collection. by Nicole Mitchell, Knowledge Specialist, June 2014 White Paper The Changing Landscape of Technology and its Effect on Online Survey Data Collection by Nicole Mitchell, Knowledge Specialist, June 2014 Survey Sampling International, 2014 ABOUT THE AUTHOR

More information

How 4K UHDTV, 3G/1080p and 1080i Will Shape the Future of Sports Television Production How the production formats of today will migrate to the future

How 4K UHDTV, 3G/1080p and 1080i Will Shape the Future of Sports Television Production How the production formats of today will migrate to the future How 4K UHDTV, 3G/1080p and 1080i Will Shape the Future of Sports Television Production How the production formats of today will migrate to the future Original research from Josh Gordon Group sponsored

More information

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS

More information

IRS Oversight Board 2014 Taxpayer Attitude Survey DECEMBER 2014

IRS Oversight Board 2014 Taxpayer Attitude Survey DECEMBER 2014 IRS Oversight Board 14 Taxpayer Attitude Survey DECEMBER 14 The Internal Revenue Service (IRS) Oversight Board was created by Congress under the IRS Restructuring and Reform Act of 1998. The Oversight

More information

The State Of Mobile Apps

The State Of Mobile Apps The State Of Mobile Apps Created for the AppNation Conference with Insights from The Nielsen Company s Mobile Apps Playbook by The Nielsen Company Introduction Most Americans can t imagine leaving home

More information

Survey of Clinical Trial Awareness and Attitudes

Survey of Clinical Trial Awareness and Attitudes Survey of Clinical Trial Awareness and Attitudes Purpose of the Study Over $2 billion per year is spent on recruiting patients for clinical trials, yet slow patient enrollment is the primary cause of delay

More information