**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

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1 Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social Media for 2-3 Channels, Content Creation, Custom Graphics, Ad Campaigns Starting at: $1,250/mo (This includes $250 dollars worth of paid advertising!) * Competitive Package: Social Media for 2-3 Channels, Content Creation, Custom Graphics, Ad Campaigns, Reputation Management, PR Campaigns, Starting at: $1, 650/mo (This includes $450 dollars worth of paid advertising!) *Consulting and Social Media Therapy Sessions available on an hourly bases. *Additional Social Media Channels available **NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

2 SOCIAL MEDIA CHANNELS Each Social Media Medium acts differently and is beneficial to different clients. Here are the details for each. FACEBOOK: A Targeted Facebook marketing plan is critical to most businesses. We can target users through demographics, geography, behaviors, or even by name. With Facebook as a chosen social media channel you will receive 2-3 Unique posts a week; these will include calls to action, industry news, and custom graphics. Content and Cross Promotion; a key strategy to grow your business as well as your SEO is cross- platform content promotion. Every post we generate will be shared across multiple channels. We can interact with other complimentary non- competing businesses to drive leads. With Reputation management we can respond to any feedback positive or negative, promptly and courteously. FACEBOOKS ADS: Ads budget is included in Business and Competitive Packages. It can be added or adjusted to suit your needs. A minimum of $150 is recommended. Ad Concept and Copy Management of the Campaign Analytics Reports Graphic Design and stock photos Audience targeting Ad adjustment based on results

3 TWITTER: A twitter page that isn t interactive is really a waste of time. You need real- time conversations and a mix of self- promotion, cross- promotion, and info- taining content. Daily tweets- based on your package and marketing plan: focused on providing value to your community and clients Hashtag creation and management: Let us help your audience grow with appropriate hashtag creation and trends. Trending topics and analytics : We can increase your visibility and encourage connections by understanding your audience and their interests. PR- Our Competitive package includes PR management; Twitter can be a powerful tool for connecting with Journalist looking for industry experts. Reputation Management; We ll monitor for people tweeting about your business. We will share the good news and respond to the not- so good news. Google+ Updates- Although Google+ isn t as popular as Facebook or Twitter, Google+ can directly impact how well your site is ranked in Google searches, having a massive impact on SEO We can integrate your Twitter and Facebook feeds, making the branding of Google+ seamless. Targeting circles and communities is highly effective in helping us to interact with common audiences.

4 PINTEREST: Depending on your business, Pinterest can be a juggernaut of a client base. Creativity is king here and we can create the pins that get you noticed. Original Pins 2-3 original pins per week with info- graphics, tips, and content that will engage users. Engagement- We will interact with non- competitive but complementary sites, this will drive users to your site without look too self- promotional Board Creation- We can create unique boards based on your current marketing strategies and keep your relevant content top- of mind LINKEDIN: LinkedIn is a hidden gem in advertising; it s a great place to connect with other business owners and become an industry expert. Scheduled Updates- 2-3 posts per week on your business page. Engaging content of your own as well as sharing complementary content. Interaction- It s vital to follow the right people and companies. We will share when appropriate for your goals. Ad management- LinkedIn provides targeted ad strategies as well as monitoring and reporting. We can use your ad budget to make the most of your reach.

5 PUBLIC RELATIONS Targeting Media and PR Opportunities: The media reaches out to us for Industry experts; they look for sources for their articles, TV segments, podcast and radio shows. We can respond to these inquiries on your behalf. Press Releases: We can write and publish press releases on your behalf. This is included in the competitive package or can be added on per release for $250. Press release distribution includes writing, all edits, distribution. BLOGGING: Blogging can be one of the most effective tools for businesses, but it is also the most time consuming. We have a team of blog writers who use your marketing plan and key- words targets to create content driven blog posts on your behalf. These services are billed at an hourly rate and are written by the content manager on our team who matches your voice the best. ANALYTICS AND REPORTING

6 None of this matters if you can t see an uptick leads. We will provide a monthly summary of your social media progress. We will meet with you monthly via phone or skype (maybe for coffee if you are local) and discuss the month s progress and plans for the following month. You will still have full access to your pages, so you can see what s happening LIVE. We will analyze the referral traffic as well as organic traffic and look for trends that are working for you. We will provide any media or PR opportunities that match with your brand. INITIAL ANALYSIS It s important we know where we are starting before we know where we are going. In- depth Social Media Analysis and Competitive Analysis are crucial. We will create a demographic breakdown for your followers and your competitor s followers. We will determine what is working and what isn t. Areas of opportunity for community connections Keyword analysis for SEO rankings INITIAL SOCIAL MEDIA SET- UP and ANALYSIS $550

7 SOCIAL MEDIA THERAPY Want us to come teach your in- house marketer the ropes? Maybe your whole team needs a do s and don t refresher? We offer one- on one consultations as well as lunch and learn opportunities for teams. Price based on hours, needs, and number of participants

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