Hoofdstuk: 3 Portfolio. Radio en de invloed op de arbeidsmarkt

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2 Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt

3 TMG Anytime - Anywhere With more than 250 titles, TMG reaches 9.3 mln people in the Netherlands 2.22 million unique visitors are reached with the mobile and tablet platform. 24% of Dutch women read at least one of the magazine titles. The daily newspapers reach 36mln 3.6 people in the Netherlands every day. 3.7 mln households receive one of the free local newspapers every week. With 7 mln unique visitors, the total TMG network reaches 51% of the Dutch population. Source: Nom Print Monitor 2012-I/2012-II - STIR January NOM-STIR Datafusionbestand.

4 Print

5 Print is hot Raad van bestuur 87% of all Dutch advertisers choose print. 40% of all print advertisers choose daily newspapers, while 43% choose magazines. 37% of all daily newspaper advertisers choose our titles. Source: NMR 2012

6 Daily newspapers Why are they used 7 out of every 10 people in the Netherlands Raad van read bestuur a newspaper every day. The newspaper is the most credible type of medium. Newspaper advertisements are the highest ranked among all other advertising platforms. Impact and 100% attention: reading daily newspapers is a primary activity. Daily newspapers provide conversion, action, and shop traffic. Daily newspapers provide rapid reach development. Media mix is intensified when daily newspapers are used. Possibilities for topical advertising. Surrounding environment: segmentation into areas of interest. Source: Cebuco

7 Agenda: Groeistrategie De Telegraaf in 2012 short Experts in editiorial i sections, Umfeld and special supplements 2. Autorithy 3. Thought provoking 4. Biggest newspaper in The Netherlands editors who make news day and night 6. Influential 7. Broad targetgroup 8. Informative 9. Accessible }

8 De Telegraaf in numbers Raad van bestuur Circulation: 582,582 copies Reach: daily 1,961,000 readers (14%) Profile De Telegraaf readers 55% men / 45% women 54,1% is between years 44,2% has above average income 8% is self employed (index 132) 50,7% lives in western part of the country Source: HOI 2012, NOM Print Monitor 2012-I/2012-II

9 Agenda: Groeistrategie Sp!ts in short Compact one section tabloid size 2. Powerfull 3. Prime time print 4. Entertainment 5. Close cooperation with editorial i department t 6. Sport 7. Multimedia 8. Mass reach 9. News 10. Authority }

10 Sp!ts in numbers Raad van bestuur Circulation: 323,974 copies Reach: 1,288,00 readers daily Sp!ts readersprofile 61% male / 39% female 58.7% is between the ages of 18 and 49 33% is highly educated 57% lives in the western part of the Netherlands (index 128) 64% employed (index 119) 15,7% studying (index 119) Source: HOI 2012, NOM Print Monitor 2012-I/2012-II

11 Agenda: Groeistrategie Metro in short Biggest newspaper in the world 2. Guest editors 3. Easy accessable 4. Second biggest nationwide newspaper 5. Young Professionals 6. Specials and unique editions 7. Actual 8. First freesheet 9. Fashion edition 10. Amsterdam and Rotterdam }

12 Metro in numbers Raad van bestuur Circulation: 439,402 copies Reach: 1,481,000 readers daily Sp!ts readersprofile 60.4% male / 39.6% female 57.8% is between the ages of 18 and % is highly educated 61.2% lives in the western part of the Netherlands (index 137) 64% employed (index 119) 13.9% studying (index 126) Source: HOI 2012, NOM Print Monitor 2012-I/2012-II

13 Facts about daily newspaper ads Editorial pages that contain ads retain attention better than pure editorial pages. Newspaper ads are well read and increase the reading time of the page. An ad that is 50% larger: - attracts 6 times more attention within the first two seconds of looking at the page; - is viewed by 55% more readers and receives three times as much reading time; -ensures that the brand is retained twice as often. Ads near headlines and articles receive much more attention. An ad that appears near the heading of an article benefits from the extra attention that the heading attracts to itself. Ads can also attract attention with the use of headers. Ads located at the bottom right in the newspaper are read first. Source: Eyetracking Survey Cebuco, 2011

14 Media perception study 2012 Newspapers: most complete media experience. Daily newspaper offer more information, topicality and know how to engage the reader s emotions better. Daily newspapers are an important source for new trends and provide something to talk about. Free dailies excel at the means of passing time factor. Daily newspaper advertising scores very well at the useful and trustworthy factors and prompts readers to take action Source: TNS NIPO January 2012

15 Magazines Why use magazines Raad van bestuur Magazines specifically target the right people. Magazines inspire and surprise. They are saved and read numerous times. They have a high paper and print quality. Magazines are suitable for complex messages. (The reader decides the sequence, frequency and reading speed.) They are a branding instrument. They link up the message with the editorial environment (tone of voice/surrounding environment). They have creative possibilities such as sampling, pinfeed and scent. They have a strong bond with readers. Source: Cebuco

16 Our magazines Fastest growing women s magazine Nr. 1 among Raad gossip van bestuur magazines Opinionleader among car magazine

17 Agenda: Groeistrategie VROUW in short Experts 2. VROUW is always there 3. Positief High response power 4. Increase in reach in a decreasing market 5. High rating among readers 6. Multimediaal 7. Emotion behind the news 8. Large actual reach 9. Positive 10. Valuable }

18 VROUW in numbers Raad van bestuur Circulation: 683,466 copies Reach: 1,503,000 readers (10.7%) Targetgroup VROUW-readers Women years Social class 2-4 The nicest woman next door Source: HOI 2012, NOM Print Monitor 2012-I/2012-II

19 VROUW continues to inscrease in reach NOM 2007 II/2008 I NOM 2012 I/2012 II Libelle Libelle Margriet Vrouw Vrouw 981 Margriet LINDA. 886 LINDA Vriendin 821 Vriendin Bron: NOM Print Monitor 2007-II/2008; 2012-I/2012-II }

20 The success of VROUW Most readers (60%) spend 10 to 40 min on an issue of VROUW. De Telegraaf readers give VROUW a mark of % of readers save VROUW longer than the newspaper. 83% believe that VROUW gives added value to De Telegraaf, while 63% look forward to reading it. } Sourcen BCO, 2010

21 Agenda: Groeistrategie Privé in short Weekly publication 2. Exclusive coverage 3. Disclosures 4. Scoops 5. Royalty 6. Showbizz 7. Multimedia 8. Elaborate stories 9. Massive reach }

22 Privé in numbers Raad van bestuur Circulation: 166,133 copies Reach: 1,419,000 readers (10.1%) Targetgroup Pi Privé-lezers él Women 30+ years High reach among shoppers (1,087,000) Source: HOI 2012, NOM Print Monitor 2012-I/2012-II

23 Agenda: Groeistrategie Autovisie in short Automotive ti autorithy 2. Multimedia platform 3. Massive reach 4. Opinion former 5. Expert 6. Specials and unique editions 7. One editorial i team for the complete brand 8. Critical look on automotive 9. Close cooperation with editorial team 10. Consumer events }

24 Autovisie in numbers Raad van bestuur Circulation: 53,386 copies Reach: 350,000 readers (2,5%) Profile Autovisie i readers Men years Above average income Source: HOI 2012, NOM Print Monitor 2012-I/2012-II

25 MEDIA PERCEPTION STUDY Magazines maintain a strong position in a changing media landscape. The best recognition is in magazines (identification factor). Magazines score the highest on practicality; readers are given handy tips. Magazines excel at being up to the latest in new trends and developments (innovation factor). Magazine advertising is found to be the clearest, most inspiring and most involving Source: TNS NIPO January 2012

26 Online

27 Hoofdstuk: 3 Online Radio portfolio en de invloed op de arbeidsmarkt Over 7 million unique visitors and 699 million pageviews per month. Source: Telegraaf & Newsmedia incl. Hyves. STIR january 2013

28 Online advertising Display Video advertising Raad van bestuur Mobile advertising Most common form of online advertising. Ads with high attention value. Can be placed on all websites. Results immediately reported. Premium display: exclusive and maximum impact. Reach: 30 million views per month, Inventory 55 million. Exclusivity with maximum exposure. High click ratio (4% - 7%). Branding as supplement to TV commercial. Possibility for targeting on channels. Telegraaf.mobi, Telegraaf Metro and Sp!ts app. 2.2 million unique visitors total. 105 million pageviews.

29 Online advertising ipad advertising Raad advertising van bestuur Targeting Telegraaf HD App (free download). Optimal for ipad (sliding, video and photos). Best rated Ipad news app. 603,000 downloads. 243,000 unique visitors, 54,7 million pageviews. Opt-in (mailing upon request and after registration approval ). Cost-effective. 4 million registered -addresses. Branding and Respons immediately measurable. Monitor click behaviour. Method that determines whether a visitor is shown an ad. Possible based on: region, time, day, frequency, surrounding environment/ channel, temperature, visitor profile, interests and browsing behaviour (behavioural targeting), expressed interest (retargeting), or tailor-made

Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt

Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt Hoofdstuk: 3 Portfolio Radio en de invloed op de arbeidsmarkt TMG Anytime - Anywhere With more than 250 titles, TMG reaches 9.6 mln people in the Netherlands 2.2 million unique visitors are reached with

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