Mobile is growing...and fast!

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1 Mobile is growing...and fast! Take advantage of mobiletg s growing mobile audience to display your advertising message. 46% of Worcester County Adults have smart phones* For advertising information, contact your Telegram Advertising Representative advertise@telegram.com Toll free in MA: Toll free out of state: Version 4 March 2014

2 Worcester County smart phone user demographics Women 48% Men 53% Age 18 to 34 36% Age 35 to 54 45% Age 55 or older 20% Household Income $ 75, % Household Income $ 35,000 - $ 74,999 Household Income < $ 35,000 18% 22% Base: 344,749 Worcester County adults * Source: Scarborough Research, R2 2013

3 February 2014 * Unique Visitors: 302,252 Page views: 1.4 million 60% Returning Visitor 40% New Visitor Mobiletg.com best practices advertising results 1 Advertising Copy 2 Ad Design 3 Use Multimedia Strategy Realistic offer Offer is timely Offer is relevant Simple clean design No clutter No more than 25% of Tie in your message with telegram.com & Telegram & Gazette to a mobile user ad space with artwork * Google Analytics February 2014

4 Mobile telegram.com advertising Reaching this large, young, engaged, and always on audience through their mobile device will increase the likelihood that your message will be read and acted on. Increase exposure of your online marketing messages Targeted placement of your message increases viewership Build store traffic Build traffic to your web site Increase awareness of your brand Increase sales Reach users on the go Your ad will click through to your website, Twitter, Facebook page, phone number, video, driving directions, coupon, text, or . You decide...

5 A few key national mobile industry statistics By 2015, 81% of U.S. cell users will have smartphones (Source: Goldman Sachs, 2011) The smartphone market is now larger than the PC market Smartphones outsold PCs in Q4 of million to 92 million (Source: IDC) 25% of U.S. mobile web users only access the web from their mobile phones (Source: On Device Research, 2010 as reported by MobiThinking) Mobile is predicted to be bigger than internet in 5 years (Morgan Stanley, 2010) 74% of online retailers have already, or are currently, developing a mobile strategy (Forrester Research study produced in conjunction with Shop.org, 2010)

6 Choose which format your mobile campaign commands Ad placement: after first paragraph or story brief locations * home screen, sections, articles Static 300 x 100 Mobile ad unit examples Rich Media Interactive Mobile ad unit example 300 x 100 Initial view Ad features Powerful ad features build meaningful consumer engagement. Expanded view * except obituaries

7 Static 300 x 250 mobile ad unit examples Rich Media 300x250 example Text ad wth tap to call, tweet, Facebook or text feature. Static Banners - either size. Tap to download app from itunes or Google Play store. Tap to watch video. Tap to access mobile coupon. Social media Encourage interaction with your brand while building social community and brand awareness. Branding & Presentation Present collections of photos in a variety of ways to make the product part of a rich, fun experience. Video Deliver both entertaining content and a powerful message with video.

8 Award-winning telegram.com New England Newspaper and Press Association (NENPA) Sunday Newspaper of the Year in The Sunday Telegram has won the top honor, Newspaper of the Year, 3 times in the last 4 years. New England Newspaper and Press Association (NENPA) Daily Distinguished Newspaper of the Year in The Telegram & Gazette has won the top honor, Newspaper of the Year, twice in the last 3 years. New England Newspaper and Press Association (NENPA) T&G received 56 awards from the New England Newspaper & Press Association on February 8, NENPA represents more than 450 daily, weekly & specialty newspapers throughout the six-state region.