The Scandinavian Business Event for Healthy Living, Natural Beauty, Nutrition and Self Care

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1 TRADE ONLY EVENT 1-2 November November 2015 The Scandinavian Business Event for Healthy Living, Natural Beauty, Nutrition and Self Care

2 INTRODUCTION Dedicated to all things Natural! Generate new business this year and get your products in front of thousands of key natural and organic buyers... Natural Products Scandinavia is the only dedicated Nordic trade show for natural living, health, nutrition, selfcare, beauty, skincare and the food and drink industries. The show attracts thousands of visiting distributors, wholesalers, retailers and buyers who come to see a vibrant showcase of exhibitors not just from the Nordic region but from around the world. The show has doubled in size since its launch in 2012, with over 350 exhibitors expected to showcase their products this year. And as the award-winning show grows in popularity across the world, so does the visitors numbers - increasing by 77% since the show was launched event in numbers... Who visits the show? Key trade only buyers attended from leading health stores, pharmacy chains, wholesalers, distributors, importers, exporters, online retailers, independent retailers and supermarkets visited the show last year, including companies such as: Dansk Supermarked Life Lidl Sverige Matas A/S Coop Trading A/S ICA Sverige AB Kronansapotek Hälsokraft Apoteksgruppen Apoteket AB Waitrose What they came to see... 43% 47% 310 exhibitors from 37 individual countries 36% 37% 3,558 attendees visited from 51 individual countries (13% increase on visitors from last year) 30% 81% of attendees influenced or authorised purchasing decisions 59% of visiting companies spend between 35K to more than 5 million a year on organic and natural products 43% of visitors were looking for natural and organic beauty and skincare products 47% of visitors were looking for vitamins, supplements and sport nutrition products 37% of visitors were looking for vegan products ORGANIC FOOD & DRINK NATURAL BEAUTY & SKINCARE SUPPLEMENTS (VMS) FAIRTRADE & SPECIAL DIET NATURAL LIVING 14% CONTRACT MANUFACTURING 9% PACKAGING Zoe Lacey-Cooper tel +44 (0) zlacey@divcom.co.uk

3 WHY EXHIBIT Why Exhibit at Natural Products Scandinavia? If you are looking to find natural and organic distributors and retailers both from the Nordic region and on an international level too, then Natural Products Scandinavia provides the perfect business platform. But don t take our word for it... EXHIBITOR CASE STUDY: Only Natural Products first exhibited at the initial show launch in They wanted to increase business in Sweden and they were mainly looking to meet new distributors and retailers. After exhibiting in 2012, not only did they meet a Swedish distributor but they had a choice of three! And it didn t stop there directly after Natural Products Scandinavia, they signed up distributors in other countries too including Finland, Denmark and Iceland. They came back for a second year and were delighted to meet Life Europe (the leading health store chain in Sweden). Now after just a few years they have distributors in all of the Nordic countries and supply one of the biggest health stores. All this from exhibiting at the show! B&P HANDELSKOMPAGNI AB, SWEDEN We are thrilled with the turnout the quality of visitors has been great! The perfect platform to launch new products into the industry. We ve been really impressed by the calibre of visitors. FUTMED LTD, FINLAND Nordic Natural Market Overview The Scandinavian region is known throughout the world for its commitment to clean living, natural health and consumption of organic food, making it one of the fastest growing and most exciting markets to be part of! On average 147 is spent a year per person on naturally healthy food in the Nordic Countries in 2013* The Nordic health and wellness category is worth 12.1 billion* The global allergen-free, organic and healthy food markets will push through the $1 trillion ( 770m) mark for the first time in 2017* The retail value of natural and health foods in the Nordic countries will grow by 8% which amounts to 300 million Sales of natural and organic beauty products around the world are predicted to reach around 11 billion by 2015, with many brands focusing on new distribution channels and export markets like Scandinavia to maintain that growth** Sales of the natural cosmetics market are nearly at 24 Billion globally, they increased by 10.6% in 2013 Experiencing double-digit growth since 2008, the natural personal care market has seen a compound annual growth rate (CAGR) of 11.3% over the last five years and is projected to post an increase of 9.2% to reach 36 billion in *** * Euromonitor International ** Organic Monitor *** Kline Group

4 HOW THE DIFFERENT SHOW ZONES WORK Health & Nutrition Exhibitors: Leading manufacturers and suppliers of nutritional supplements, herbal remedies, sports nutrition and natural healthcare products. Visitors: Independent and multiple health stores, wholesalers and distributors, importers and exporters and nutritionists. 1-2 November 2015 Natural Products Scandinavia and the Nordic Organic Food Fair are co-located side by side over the same two days - providing the perfect platform for both natural and organic sectors to network, grow their business and see what s new in the market. Although co-located, both events have their own individual identity and branding. Both shows have customised visitor and exhibitor marketing campaigns, in multiple languages, ensuring a qualified and dedicated audience for each event. Onsite, separate entrances, theatres, coloured carpets and branding distinguish the events - and visitors can easily visit both shows without the need to reproduce their visitor pass. 1-2 November 2015 The Perfect Partnership... Natural Beauty Exhibitors: Leading manufacturers and suppliers of personal care, skincare, haircare, cosmetics, bodycare, suncare, mineral, Fairtrade, organic, vegan, ethical, male grooming plus many more regional and international exhibitors. Visitors: Multiple beauty retail chains, supermarkets and department stores, beauty importers and exporters, beauty wholesalers and distributors and beauty salons. Natural Living Exhibitors: Leading manufacturers and suppliers of sustainable living products, eco-household products, clothing and textiles, sustainable, ethical and green living products. Visitors: Buyers from throughout the retail spectrum, including health stores, pharmacies and drug stores and supermarkets and department stores. Health Food Exhibitors: A wide collection of delicious and healthy food and drink suppliers of special diet / free from, organic, Fairtrade, baby and children, vegetarian and vegan and functional food and drink. Visitors: Independent, specialist and multiple food retailers, supermarkets and department stores, wholesalers and distributors, food importers and exporters, restaurants, hotels and contract caterers.

5 SHOW FEATURES What a show... Now in its forth year, look at what we have planned for the exciting next instalment... With the show doubling in size, we have more features, more innovation and more visitors planned for the 2015 edition... An Inspirational wall where visitors and exhibitors will be able to comment on the exciting world of natural and organic! A new feature in 2014, the Workshop Zone will once again feature informal workshop training sessions hosted by various different associations and exhibiting companies to give them dedicated time with show visitors. The New Product Showcase, is where exhibitors will be showcasing their latest product launches. Visitors can vote for their favourite products in one of the nine categories. At the end of the first day, winners will be announced at the Innovation Awards. The Nordic Self-Care Education Programme will once again take place in the Natural Theatre and will bring together leading industry speakers who will cover a wide range of topics including innovation and product development, market overview, exporting and importing challenges and understanding the health industry in the Nordic region. Visitors will be inspired and entertained by his live cookery demonstrations and latest recipes using all organic produce from around the show. Join us at the end of day one to celebrate The Innovation Awards! Taking place over a glass of organic champagne - the winners of the awards will be celebrated and recognised for great innovation and outstanding products in this diverse market place.

6 Creative Exhibiting Ideas: Dressed for Success! How you present your stand and engage with potential customers during the show, are all crucial elements of maximising your investment and getting the best out of your exhibition. Along with various options on packages, we provide a whole host of additional FREE marketing and PR services that will help you create a real buzz and make you stand out. In addition to this look out for some fantastic sponsorship opportunities available! Stand Packages Stand package: Include: Walls, name board, carpet, lighting, electricity and table & 2 chairs It s amazing what a bit of creativity can do! these are all stand package stands: Make your stand eye catching and have your wooden walls painted from as little as 35 per panel 1m x 2.5m You can hire out some great furniture and shelves from our onsite contractors they have a catalogue full of ideas! Want to add some nature to your stand? you can also hire out plants and flowers You can bring your own banners, stickers and posters to brighten up the walls You can change the colour of the carpet or have different flooring for an additional charge, starting from 10 per square metre Need local contacts for prints, stickers, etc.? Let us know! Rates and Packages We offer two main stand choices: 1 2 Space only package: Gives you the opportunity to design and build your stand yourself (minimum size is 12sqm) Full stand package: A hassle-free package including the stand build, walls, name board, electricity, lighting, table and chairs Stand Option Cost per square metre: Full stand package 360 Space only package (Available to companies taking sqm or more) Corner stands and Premium positions +10%

7 Top tips for exhibiting success We sourced advice from the experts in the exhibition business and asked them for their tips to have a cracking show. What we can do for you... 1 Please use us! We have a dedicated marketing team who are here to help, for example: VIP Invitation postcards and visitor brochure See us at the show logo to use on your website, signatures and newsletters Event banner with a link taking people straight to the registration page for the show Invitations to send to your existing customer base. What you can do... Send us your press releases: Do you have a new product or brand that you 1 want to shout about? then send us your press release. We can put them in our newsletters to our visitor database, include the press release in the show website and even pass it over to The Natural Products magazine to mention. It s not just about being at the show! Make sure you are telling all the 2 important people that you will be there. Send out VIP invites, them, add details to your signature, call up new and existing clients to arrange meetings at the show. If you don t, there is no guarantee that the people you want to meet will come to your stand! Go crazy on social media Tweet about it, post pictures on Instagram, 3 create a buzz on Facebook and Google+. Integrate it with your blog and your website - #NPS15. Be Seen! A good stand design helps deliver your exhibition objectives. You 4 can do some very creative things with a stand package. A little tip... A big winner at trade shows is that people love to get interactive with plasma screens! Train your staff 80% of the success of your stand is down to your staff, so 5 train them. Use approachable people who know and can speak confidently about your business. Make sure they are fully briefed and understand why they are there to raise awareness and generate good quality leads. 6 7 Don t Use a mobile, eat on the stand, sit down, have your back to the aisle, have a messy stand or have cheap tacky giveaways. Record! You must record and classify all your leads. The more quality leads you leave with, the higher your chances of winning big business! Follow-up If you don t follow-up your leads, why on earth would you bother 8 to spend all that money to go to the exhibition in the first place? You would be amazed how many exhibitors don t bother to follow-up their leads! Make sure you follow-up all your leads at least six times after the show. Excellent Industry Feedback This exhibition was absolutely fantastic. We will start selling in Sweden within a week after the show. We will also be selling in the UK, Iceland and Portugal.. This is the best exhibition I have ever participated in. Great organisation and super quality visitors. So a brilliant exhibition. ENGHOLM NDS NUTRITION LTD, UNITED KINGDOM We exhibited to find supermarkets and large distributors in Scandinavia and we met them at the show. Visitors knew what they were looking for and our discussions were very focused. The show has a very nice atmosphere and a professional approach. We look forward to coming back in HEALTH LINK, CZECH REPUBLIC Svensk Egenvard have supported the event from its launch in Since that time Natural Products Scandinavia has become a crucial part the natural and organic products industry and this is where the Scandinavian industry meets. SVENSK EGENVÅRD, SWEDEN Once again we have had another fantastic response to our brand with Nordic retailers at the show. It is a great opportunity for us to meet face-to-face with so many people within the industry and talk directly about our brand. Natural Products Scandinavia will be an integral part of our continued growth and expansion. DINSUNDHED.NET APS. DENMARK

8 Previous Pavilions Pavilions We offer flexible solutions for associations, embassies, trade promotion agencies and other organisations to bring their members to this dedicated trade only event. The market is a profitable and growing area for natural and organic products in both the public and private sector, and we offer companies access to all those key buyers who can make those important buying decisions. We can provide advice and suggestions on location and pavilion stand layouts, we also offer sales and marketing support and we can create dedicated packages to suit your needs. Options KRAV Sweden Organic Denmark Agrarmarketing Mecklenburg-Vorpommern (Germany) The Soil Association (UK) EXTENDA Trade Agency For Andalusia Agramarkt Austria Marketing The Foreign Trade Chamber of Bosnia and Herzegovina Case Study KRAV develop organic standards and promote the KRAV-label in Sweden. They promote the show to members and industry contacts, in addition to supporting the show. As the pavillion organiser they are given 4sqm free of charge to have a space on the pavillion so they can meet new potential clients and have meetings with other industry relations during the exhibition. Sales Manager, Johan Cejie, KRAV Sweden said The fair attracts exhibitors from areas far away, and makes the show work well for sourcing. A key point for this show is that it targets the Nordic region, which also makes the show more effective; we know exactly what market we are selling to. One of our KRAV pavilion exhibitors actually got two large orders within 24 hours after the fair closed which is superb! Space Only: we provide you with a suitable stand location and you design and build your own pavilion along with your members Shell Scheme Packages booked in advance: You book and take full control of the pavilion space including how it is divided up for your members. We build the full pavilion stand for you using the standard stand package, which includes walls, name boards, electricity, lighting, table and chairs. You organise and sell on the individual pavilion stands to your members. Shell Scheme Packages with sales support: We work as a partnership to sell stands on your pavilion, we will rely on you for member details for us to contact your members and create marketing support. How we can work together Sales support Marketing collaboration PR support Customised sales and marketing material Customised campaigns Social media support

9 Who s who at the show... Stand Sales For all information on stand sales, sponsorship, the theatres and workshop zone. Marketing For anything marketing and promotion related You can order VIP invites, postcards, show logo, website banner, etc. Anne Seeberg Event Manager Tel: +44 (0) aseeberg@divcom.co.uk Fiona Allen Marketing Manager Tel: +44 (0) fallen@divcom.co.uk Eva Ellis Sales Executive Tel: +44 (0) eellis@divcom.co.uk Caroline Bissell Marketing Manager Tel: +44 (0) cbissell@divcom.co.uk Lars Larsson Nordic Manager Tel: +46 (0) llarsson@divcom.co.uk Emma-Louise Jones Head of PR Tel: +44 (0) ejones@divcom.co.uk Operations Operations organise the logistics of the show and all the health and safety forms. They will send you your online exhibitors manual 3-4 months prior to the show. Helen Trott Operations Manager Tel: +44 (0) htrott@divcom.co.uk Services at the venue Malmö Mäss-Service AB are our onsite venue contractors. They build the stands, provide all furniture, electricity, lighting, organise storage and receive your deliveries at the venue. Malmö Mäss-Service AB Li Mellberg Tel: +46 (0) li@mass-service.se Sophie Pink Operations Executive Tel: +44 (0) sophiepink@divcom.co.uk If you want to contact the venue or the restaurant team at the venue please let us know and we can provide contact information. Organised by UK office 1st Floor, Nile House, Nile Street, Brighton BN1 1HW Nordic office Nordenskiöldsgatan 13, S Malmö, Sweden