Over 30 years of environmental and social responsibility

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1 WHY AVEDA? a

2 Over 30 years of environmental and social responsibility 95% naturally derived, high performance products Partnering with local indigenous communities A pioneer in the use of 100% post-consumer recycled PET packaging * The wind power goes into the utility grid from which we purchase electrical power. Our use of natural gas power is offset with wind energy credits. For more, go to aveda.co.uk 1st beauty company to manufacture with 100% certified wind energy Raising over $18 million for environmental causes through our Earth Month campaigns

3 An exclusive brand, selectively distributed 500 high calibre salons and spas in UK and Ireland 50% of our salon network is exclusively Aveda Exclusive distribution means greater retail opportunities and profitability Voted coolest haircare brand by the CoolBrands council 2012/2013

4 A Wellness brand High-touch experiences with high-powered products Services for hair & body that go above and beyond Personalised Rituals of Renewal that enhance every visit Creation of added value for your salon

5 Expanding creativity with Aveda events Colour Collections Congress Minneapolis Fashionista Awards Master Jam Europe Experience the creativity and inspiration of Aveda, see the latest collections, learn the trends in style, cut & colour and connect with an international mix of colleagues and friends.

6 97% naturally derived ** invati solutions for thinning hair. Reduces hair loss by 33% * A complete beauty brand with one Aveda philosophy High-performance, professional products based on revolutionary botanical science & aromaology Up to 99% naturally derived** hair colour with unlimited customisation for creative results Professionally recommended haircare, styling, skin & bodycare, make-up and lifestyle products to cater for your guests every need *due to breakage **from plants and non-petroleum based minerals

7 every other company s interest is to bring products to the shelves. Aveda brings clients to the shelves. Develop and grow with Aveda High level of commitment: each Salon Development Partner has an average of 40 clients Professional retail know-how to drive sell through not sell-in Unique Aveda services to differentiate from other salons

8 Consumer and Social Media strategies Seasonal consumer media campaigns - digital and print Strong call to action activities to bring new guests to your salon Social media activity with competitions, sampling and events on Facebook & Twitter Youtube How to video library for stylists and guests

9 Increase retail with marketing & communication Merchandising guidelines and tools to maximise your retail opportunity Bespoke marketing materials and Aveda PurePro online resource tool Transparent marketing programme to aid forward planning of activities

10 Choose your perfect business partnership Aveda salon Exclusive salon Concept salon Lifestyle salon to join our network of salons the full Aveda haircare domain can exist with up to two other haircare brands become a salon working exclusively with Aveda products (although not all domains) and performing Aveda sensory experiences for high traffic located salons (with or without a spa), exclusively carry all Aveda product domains and offer the complete Aveda experience open a strategically located salon and spa, co-branded with Aveda, working exclusively with all product domains and offering the complete Aveda philosophy and experience

11 Power your business with education Dedicated support from Aveda Education Team: 1:80 ratio of educators to salons In salon coach program training your team members to become the Aveda educator within your salon or spa Extensive education program from basic to advanced training in London and Manchester academies and a network of 5 international academies and global trainers Aveda Business College to help your salon increase profitability and sustainable business growth

12 Why Aveda? We grew our business from a Family salon to a Lifestyle Salon & Spa, and the results have been amazing. We doubled our turnover overnight. Retail sales have more than quadrupled - and all this continues to grow. We ve found it far easier to recruit amazing staff, and develop them. We ve managed to successfully intertwine our own brand and values with those of Aveda, but the massive benefit has been working hand in hand with a globally recognised luxury eco brand. The guests love it, and so do we. Gary Ingham from Gary Ingham Aveda Lifestyle Salon and Spa, Hampstead Aveda s Elemental Nature philosophy allows our team to communicate with guests on another level and helps to promote the Aveda point of difference while giving a unique and personalised healing experience. It also adds another dimension to the Gina Conway Aveda Lifestyle Salon one that is not provided by other salons. It enables our services to be customised to how each guest is feeling on the day of their treatment. Gina Conway, London Education is fundamental to the growth of our business and having Lifestyle Salon & Spa status means we can provide cutting-edge world-class education to our team. The availability of the Aveda Academy and salon coach programmes are a great way to attract the very best staff in hair, beauty and retail and - of course - building our team s knowledge of Aveda products always has a positive effect on our retail sales. Mary Ann Weeks, Guildford

13 Become an Aveda salon call: Aveda Salon & Spa development team now on visit: aveda.co.uk/grow join us: facebook.com/aveda watch us: youtube.com/aveda follow us on Soy ink on post consumer recycled paper.