ORGANIC SUSTAINABLE ECOLOGICAL FREE-FROM FAIRTRADE NATURAL ETHICAL.

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1 ORGANIC SUSTAINABLE ECOLOGICAL FREE-FROM FAIRTRADE NATURAL ETHICAL

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3 The only dedicated business event for certified organic food is back for 2014! After the amazing launch of success of 2013, the Nordic Organic Food Fair will once again take place in Malmo on October As the only business event dedicated to certified organic food in the Nordic region, the 2013 show brought nearly 300 exhibitors together with thousands of visiting buyers, retailers and foodservice professionals a vibrant showcase of healthy, sustainable, organic delicacies, fresh organic produce and speciality ingredients from international organic food and drink suppliers. Visitors travelled from over 67 countries bringing a truly international flavour to the exhibition, and exhibitors from 34 countries were able to showcase their latest products, talk face to face with new customers and network with their industry colleagues. The Scandinavian region is known throughout the world for its commitment to natural health and organic food Retail value of organic packaged food in the Nordic Region was 1.2 billion 90% of exports are to other EU countries, with Germany the largest market, followed by Sweden, The Netherlands and France It is not surprising that 95% of Danes buy organic food each year, and 50% of them buy organic every week Danish organic exports are now worth 1 billion twice as much as in 2007! One of the largest supermarket chains in Norway (Kiwi) reported 145% increase on organic food sales in 2013 The Danish government aims to 60% of catering in the public sector should be organic before Sweden rates of 25% in 2014 Finnish organic food sales have been experiencing 50% year on year growth The figures behind last year s show: 91% of exhibitors met new customers 73% of exhibitors found new distributors 72% of exhibitors found new distributors 3,158 attendees visited from 67 different countries (57% increase of attendees from last year) 64% of visitors said they planned to buy from suppliers within the next 6 months We consider this a great show, with very postitive response on our product range. The visitors who where absolutly our target. Great organisation with a very positive vibe on the tradeshow. BIO BANDITS (THE NETHERLANDS)

4 Show Overview If you are looking to find food distributors and retailers from both the Nordic Region and an International level too... the Nordic Organic Food Fair provides the perfect business opportunites Until the launch of Nordic Organic Food Fair in 2013, the Nordic region missed out on a dedicated business show for this important sector. This is surprising, as the 25 million people who live in the Nordic region are not only amongst the most affluent in the world but are also the most health conscience, with a strong tradition of selfcare and increasing expenditure of certified organic food and drink. This event provides a dedicated showcase for the industry where, in a focused environment, they can get down to serious business. With thousands of qualified buyers attending, exhibitors are able to talk to customers face to face, showcase their products and really concentrate on selling their business directly to relevant buyers. The Nordic Organic Food Fair not only presents direct selling channels from each of the Scandinavian countries, but opens up the opportunity for international business relationships. In 2013 visitors travelled from as far afield as China, Australia, USA and Russia to source products and research the latest organic food products, in addition to strengthening internal trading between the Scandinavian countries. Brought to you by the organisers of one of the most successful trade shows in this sector, the show is promoted through a high profile marketing campaign, using a variety of channels. This includes tailored campaigns written in Norwegian, Swedish, Finnish, Danish and new for 2014 German, to ensure maximum attendance from the trade from all countries. Delivering a broad spectrum of new buyers to you over the two days, the event in 2013 attracted over 3,158 attendees specifically looking to source natural and organic products, not just from Scandinavia but from across the globe. The campaign will target key groups such as: Independent, Specialist & Multiple Food Retailers Supermarkets & Department Stores Wholesalers & Distributors Food Importers & Exporters Public sector Schols and hospitals Restaurants & Hotel Contract Caterers One of our KRAV pavilion exhibitors actually got two large orders within 24 hours after the fair closed which is superb! There was a good crowd, both in quality and numbers, and we have received a lot of requests from new customers. JOHAN CEJIE, KRAV (SWEDEN)

5 With such a great reception to the launch in 2013, we have been busy planning some great new initaitives including: BIGGER! The show for this year has nearly doubled in size FREE Nordic Organic Food & Drink Conference: International industry experts sharing their knowledge and advice BIGGER New Products Showcase where buyers come to see all the new products launches from the industry and vote for their favourite product for the Innovation Awards Drinks Reception & Innovation Awards a favourite part of the show! This is where the Innovation Awards are announced and where exhibitors and visitors can all network together AGAIN We will be running our popular VIP programme for those very important visitors The award winning Natural Products Scandinavia Show will again be co-located with Nordic Organic Food Fair where all visitors can visit both shows using the same visitor pass Support from the most influential associations like Krav, Organic Denmark, Soil Association, Organic Food Finland and many others It s a fantastic venue to meet with people who work in the industry and want to find out products from Scandinavia, by the end of day one we already had some great key contacts. MARTIN GROTH, BIO-SYM A/S Meet new distributors, retailers, wholesalers and buyers and increase your sales Raise brand awareness increase visibility in the market place Provides an excellent launch pad for new products and innovation Educate your buyers so they can sell your products more effectively to the public Research your own marketplace and respond to emerging trends Network with your industry make new contacts Maximise your investment by meeting new contacts not just in the Scandinavian region but internationally Yearlong visibility through the show catalogues used as a directory by show attendees Working with our partners... We work very closely with relevant associations, trade bodies and media partners. Our partners include: Organic Denmark TBC KRAV (Swedish Organic Association) Kiwa (Swedish Organic Certifier) The Soil Association (UK Organic Association) Demeter Biodynamic Organic Food Finland Pro Loumo (Food from Finland) Malmö City Ekomatcentrum Life Europe (Largest retailer in Sweden, Norway and Finland) Danish Health Trade Association

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7 Exhibiting, Location & Rates If your business growth is to find distributors, wholesalers or retailers from the Nordic region then this is the trade event to be at! Malmö is perfectly located for all the Scandinavian countries with easy access from Copenhagen airport. It is situated in the heart of Northern Europe giving it easy access from other European countries and international travellers. There are a few options that you can choose for your exhibition stand/booth. Each option has been created to make the whole exhibiting process a lot easier and flexible for our exhibitors. Stand Package* Cost per square metre: Booth/Stand package 350 Space only package (Available to companies 320 taking 10sqm or more) Association members Enquire for special rates Corner stands and Premium positions +10% Costs are all-inclusive and include: Shell scheme Space only Booth/stand build with walls Carpet Spotlight Lighting (1 per 4sqm) Electrical socket (230v, 10amp) 1 table & 2 Chairs Company name signage on booth/stand Standard entry in show guide & event website Cleaning of stand Unlimited free personalised invitations Registration and administration costs *It is a requirement that all exhibitors at our event have public liability insurance to cover themselves and visitors in the event of any accidents. If you don t have your own insurance we can add insurance for you onto your booking which costs 120. And it couldn t be easier... Full stand package: We offer a full stand build package, so all you need to worry about is your marketing material and staff. Your stand package includes: stand build with walls, name board carpet, electricity, lighting, table, 2 chairs and standard entry into the show catalogue. Travelling to Malmö: The venue location is very accessible if you fly to Copenhagen International Airport, Denmark. Here you can get the train to Sweden over the Öresund Bridge to Malmö (the main rail connection between Denmark and Sweden) which only takes 10 minutes. The first train stop is the venue station called Hyllie Accommodation in Malmö: If you continue on the train towards Malmo City Central station, here is where most of the main hotels are situated. Accommodation in Malmo is not as expensive as other Swedish cities and hotels are about per room per night. Don t take our word for it: Higher Living Teas & Dr Stuarts exhibited at the show and this is how they explained their experience this could be you! We now supply the biggest health store Life Europe in Sweden, Norway and Finland. And not only that we now also have distributors in all of the Nordic countries All this from exhibiting at the show! Call Anne Seeberg today to discuss your exhibiting options within the show Anne Seeberg tel +44 (0) aseeberg@divcom.co.uk

8 Organised by Diversified Communications UK is a dynamic and innovative event organiser and information provider. We are passionate about the communities we serve and inspired by our goal of building business with a conscience. Our commitment From our commitment to recycle, to our commitment to reuse and reduce, Nordic Organic Food Fair and its partners are dedicated to reducing our impact on the earth and its resources. We are committed to doing everything possible to make our trade show ecofriendly and implementing new and innovative programs to lessen the impact of our events. Please join us in helping to minimise the impact on our environment. Together, we can help encourage healthy lifestyles and create the healthy planet we all need for a growing natural and organic products industry. UK office 120 Church Street, Brighton BN1 1UD Event Manager Zoe Jackson-Cooper Tel: +44 (0) Fax: +44 (0) Mobile: +44 (0) zoejc@divcom.co.uk Sales Executive Anne Seeberg Tel: +44 (0) Fax: +44 (0) aseeberg@divcom.co.uk Nordic office Nordenskiöldsgatan 13, S Malmö Nordic Manager Lars Larsson Tel: +46 (0) Fax: +46 (0) Mobile: +46 (0) lars.larsson@halsofackhandeln.se