A world of Hospitality is a world of opportunities October 2015 Doha Exhibition Centre. Food and Beverage

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1 October 2015 Doha Exhibition Centre Food and Beverage HORECA supply and design Hotel and Franchise investment A world of Hospitality is a world of opportunities in Qatar Licensed by:

2 The HQ Show 2015 is one of the few 360 degrees Shows in the Gulf region dedicated to Hotel, Restaurant, cafe and other hospitality professionals The HQ Show 2015 is the only exhibition dedicated to hotel and franchise investment in Qatar

3 market overview Held on a yearly basis in Doha, The HQ Show 2015 is being launched at a time when Qatar is emerging as a major player in the hospitality and franchise investment market in the GCC, due to the requirements of the 2022 FIFA World Cup, in terms of Food and Beverage / HORECA (hotels, restaurants, cafes) supply and hotel construction. The HQ Show 2015 represents the ultimate opportunity for exhibitors to meet new potential customers from the entire Gulf region.

4 The Hotel supply, design and investment market The GCC hospitality sector is booming at the moment, take your share of it! GCC countries: 1514 existing hotels + 20% for tourist arrival in the GCC in between 2015 and 2020 (according to Alpen Capital Hospitality report) from 53,636,000 to 64,273,000. In terms of tourism growth, the Middle East is the fastest growing region of the globe at the moment Hotels in GCC Countries Syria Iraq Lebanon Palestine Jordan QATAR 127 Existing Hotels (16,286 rooms) 124 Hotels (21,294 rooms) Under Construction FIFA World Cup 2022 requires 60,000 rooms rooms in 2030 KSA Qatar UAE Oman Yemen

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7 The Food and Beverage market The GCC food market will increase 10% yearly in average within the next 6 years (Source: Economist Intelligence Unit) Qatar s food consumption rate is the fastest growing in the GCC (Source: Alpen Capital) Growth factors in the GCC: Regional factors / country FIFA World Cup in Qatar - Dubai Expo 2020 and attractions such as Louvre, Guggenheim, F1 or Warner Bros and Ferrari theme parcs in Abu Dhabi - Increase of religious tourism (number of pilgrims expected to double by 2020) in KSA - Increase in the number of tourists arrival in Oman (+11,5% in 2012) - Convenient policy for companies to implement themselves in Bahrain + F1 Grand Prix - Kuwait food retail to grow with an average of 8% over the next 10 years Cultural / markets factors in the GCC - High income per capita (Qatar has got for instance the highest GDP/capita in the world) - Increase of consumption of certain market segments such as Halal food, organic food, diet food - Young and fast growing population everywhere in the Gulf region (+ 10% yearly in Qatar for instance). Estimated Food Consumption in GCC ( ) 10% Food Market Yearly Increase in Qatar Qatar UAE Oman Kuwait KSA Bahrain 0% 5.0% 4.2% 3.7% 2.9% 2.6% 2.1% 2% 4% 6%

8 The franchise market The GCC is one of the most promising franchise markets in the world. For retailers looking to make their entrance in international markets, Saudi Arabia, Qatar and UAE represent compelling opportunities. There are strong franchise partners to support market entry in the GCC. The GCC s retail market is poised to reach $221 billion by 2015, mostly driven by the food and beverages sector (Source: Kuwait Financial Center - Markaz) The Qatar 2022 World Cup success presents interesting brand showcasing opportunities and it is anticipated that several major malls will be opened within the next 8 years. Retail growth in Qatar: (Source: Alpen Capital) 8%-10% per year Expected to reach about 67% growth from

9 Concept of THE HQ SHOW 2015 The HQ Show 2015 will be one of the premier shows to feature all aspects of the hotel and franchise market in the Gulf region. It represents an excellent platform for international HORECA suppliers to meet hospitality professionals from the entire region. It will also allow franchise brands, hotel groups, developers, banks and consultants to network and create new business opportunities with hotels and franchise investors. The HQ Show 2015 has been created to respond to the needs of the Gulf hospitality professionals who would rather have all products related to the hotel and franchise sectors under one roof (according to interviews made by IFP Qatar with Hotel, restaurant and cafe professionals)

10 The HQ Show 2015 will include 3 exhibition areas: Food and Beverage HORECA supply and design Hotel and Franchise investment

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12 13-15 October 2015 Doha Exhibition Centre Food and Beverage a. A matchmaking solution will be proposed to exhibitors and visitors linking them to 37,000 F&B professionals around the world b. The Salon Culinaire (Chef competition) will be held in this section to attract Food and Beverage professionals

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14 13-15 October 2015 Doha Exhibition Centre HORECA supply and design a. A matchmaking solution will be proposed to exhibitors and visitors linking them to all HORECA supply market b. This solution is also proposed to link decoration and design exhibitors with decision makers of the hospitality sector (beneficiate from the strong expertise in the construction and design sector of IFP Qatar) c. This section will be the largest on the HQshow.

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16 13-15 October 2015 Doha Exhibition Centre Hotel and Franchise investment a. A Business-to-Business program will be proposed to Hotel and Franchise investors of the Middle East region b. Exhibitors (Hotel developers, banks, franchise consultants, Franchise brands, Hotel groups) will meet with HORECA professionals and investors

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18 Exhibits profiles 1- Franchises and Hotel groups 2- Hotel Development, Construction and renovation 3- Interior design, lighting, furniture 4- Resort and outdoor construction 5- HORECA technologies - Facility management -Intelligent building systems - Security solutions - HVAC 7- Comfort and leisure equipment and products 8- Operating equipment and HORECA 9- Food and Beverage supply 10- Health, hygiene, cleaning 11- HORECA services (banks, insurance, consultant ) 6- Green Hotels systems and solutions

19 Visitors profiles Hotel and franchise investors Franchise operators HORECA operators Hotel management companies HORECA managers Food and beverage managers Event and catering managers House-keeping managers Operation managers Security managers Recreation managers Information technology managers Facility managers Corporate purchasing managers Other HORECA, retail and hospitality professionals Hotel, F&B, Hospitality Schools Event managers Sales and marketing managers Human resources managers

20 HQ 2015 ACTIVITIES 1 - Hotel managers symposium: A global general meeting will be organized beside the show for hotel managers to network and exchange information about the industry. They will have the opportunity to visit the show and the exhibitors after their meeting 2 - Salon Culinaire: The Top chefs competition of Qatar is back! It will attract F&B professionals mainly

21 13-15 October 2015 Doha Exhibition Centre 3 - Innovation and design award: Showcase your innovations and design products, we will spread out the information! Innovation and new products is one of the main reasons why visitors come and visit you Take the chance to promote your latest solutions! The design is very important in hotels, restaurants, cafes and retail shop and franchises. Promote your design product and we will highlight your solution on the show and in press releases. Best innovation and design will be elected by a professional HORECA jury

22 The venue The HQ Show 2015 will be held at the Doha Exhibition Centre (DEC), in order to better cater to its clients needs and comfort, offering exhibitors a new and improved experience with more advanced facilities and services over 5,000 square meters gross of exhibition space.

23 Select your preference: - Exhibiting area - Activities - Communication tools According with your objectives/targets Your exhibiting Area Date Select your target and participation objective to match with the most adapted HQ tool. Your visitor target Food and beverage supply Oct Hotel supply and design Oct Hotel and Franchise investment Oct Your activities on the show Salon Culinaire: Sponsors/ partners Oct The innovation and design award: Open to all exhibitors/innovative products only/ Your award will be displayed on your stand the 3 and 4 November 14 Oct (evening) The general Doha hotel managers meeting: Sponsors only 15 Oct Matchmaking system with F&B buyers For all exhibitors of the F&B section Oct Matchmaking and business meetings with Hotel and Franchise Investors (25 meetings guaranteed over 3 days) for exhibitors of the hotel and franchise investment section only Oct Your visibility on the show (communication tools) Platinum, Diamond, Gold, Silver sponsors Salon Culinaire sponsor Ask for details and prices in the communication and sponsorship brochure The general Doha hotel managers meeting sponsor Official Regisration/information desk sponsor VIP lounge/press lounge sponsor Official Lanyard sponsor Official show catalogue Logo package (your logo on the exh listing in the catalogue, in the "You are here" board, in the show web site on the exh listing) Communication package (logo package + shared ing sent to all preregistered visitors before the show) Hanging banner in Halls You are here board Customized campaign sent to your target E-bus mailing/ shared ing (your small image/internet link/ base line) sent to all visitors before the show (6 advertisers)

24 HORECA professionals + HORECA schools HORECA managers HORECA and Franchise Investors HORECA suppliers Your communication/ participation objective Brand awareness Build a company image Launch a product Direct sales/ promotion Meet new potential customers/network on site *** *** * ** ** ** ** *** *** *** * ** ** ** ** *** * *** * ** ** ** ** *** *** * *** *** * * *** *** if winning * *** if winning * *** *** *** *** * *** *** *** * *** *** *** *** *** *** *** *** *** *** *** *** * *** *** * *** * *** *** *** *** *** *** *** *** ** ** *** *** *** *** ** *** *** *** *** *** *** *** *** *** * *** *** ** * *** *** *** *** *** *** *** *** *** *** * ** ** ** *** *** *** *** *** * * * ** *** *** *** *** *** * * ** *** *** *** *** *** ** ** *** *** *** *** *** *** *** * * *** : Very beneficial ** : Beneficial * : More or less beneficial Blank : Not beneficial

25 For stand options and prices, please contact our team. More info on FOR INTERNATIONAL SALES ENQUIRIES: Marwan Nahas Sales Executive Tel.: FOR LOCAL ENQUIRIES: George Ayache General Manager Tel.:

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