THE VERY BEST OF BRITAIN & IRELAND

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1 THE VERY BEST OF BRITAIN & IRELAND EXHIBITION CONFERENCE AWARDS THE LEADING TRADE EVENT FOR THE UK & IRELAND S DOMESTIC TOURISM INDUSTRY

2 Welcome to the essential trade event for Britain and Ireland s domestic tourism industry Following extensive consultation with the industry, we are delighted to announce that the Best of Britain & Ireland has a new name. The British Tourism & Travel Show more accurately represents this vibrant 100 billion industry and reinforces the show s status as the must attend trade event for the UK s domestic tourism market. Returning to the NEC on the March 2016, the British Tourism & Travel Show will bring together hotels, venues, attractions and destinations alongside a host of top buyers and key industry decision makers. Over 3000 visitors are expected over the two days including important buyers such as Coach Tour Operators, GTOs and Tour Operators looking to source travel solutions and gain inspiration from the very best suppliers in Britain and Ireland. Who should exhibit? Industry sectors British Tourism & Travel Show visitors want to meet include: Attractions Destinations Hotels Associations Regional Tourist Boards Service Providers Sporting Event Organisers Destination Management Companies Transport Providers The British Tourism & Travel Show provides a cost effective way for suppliers to meet new buyers, meet face to face with existing customers in addition to providing some fantastic education opportunities through exhibitor specific seminars. Visit us online at

3 An audience with real buying power The British Tourism & Travel Show is targeted at decision makers responsible for organising itinerates for both domestic and international tourists and will attract 3,000 visitors across two highly focused days. Face-to-face is still the most effective way to engage with existing and new customers and exhibiting will offer an unrivalled opportunity to showcase your brand to this captive audience. I ve just returned after a successful two days of meeting a great variety of groups and tour operators over one hundred! We ve already booked for next year and look forward to reaping the benefits. CHRIS CALVERT, DIRECTOR, BAMBURGH CASTLE E D F G Who will you meet? H C A B A Coach operator 17% B Group travel organiser 21% C Tour operator 23% D Travel agent 11% E Accommodation provider 12% F Industry association 6% G Media 5% H Travel service 5% Exhibitors at the 2015 show met key buyers from: Angela Holidays Bakers Dolphin Coach Travel Brightwater Holidays British Airways Holidays Coachholidays.com Crusader Holidays David Urquhart Travel Edwards Coach Holidays Epsom Coaches Galloway Travel Glenton Holidays Hanson Exclusives Harry Shaw Coaches Interchoice Holidays JacTravel Ltd Johnsons Coaches Jones Holidays Laver Holidays Lucketts Travel National Holidays Newmarket Holidays Parrys International Rondo Travel Ltd Saga Holidays Shaws Coaches Shearings Holidays Skills Holidays Stewarts Coaches Superbreak Woods Coaches Woods Travel... and many more! % 78% 90% of visitors attend to meet and research suppliers hours of networking time 20+ across two days 67% visitors in 2015 of exhibitors rated the show as good or excellent of visitors would recommend the show to a colleague of exhibitors have returned for three or more years THE networking event for the British & Irish domestic tourism industry

4 Measurable success... The event is supported by an extensive marketing campaign that targets top quality industry decision makers with real buying power. Our mix of activity includes: Advertising and editorial in all relevant media Substantial e-marketing campaign Dedicated PR campaign from our experienced in-house PR manager Direct mail, including personal invitations to the show Promotion through supporter websites, publications and events Supporting exhibitors to promote their involvement at the show The show was probably the best we have seen since it was first introduced several years ago. Buyer meets seller, it did what it says on the tin. STEVE REED, STEVE REED TOURISM LTD OTHER SHOW INITIATIVES: The National Coach Tourism Awards The National Coach Tourism Awards (NCTA) is the only national awards to specifically focus on the coach tourism industry. Brought to you by leading coach tourism trade magazine Coach Monthly, and celebrating its 11th anniversary in 2016, the NCTA recognises excellence and innovation among coach tour operators, destinations, visitor attractions, and tourism industry suppliers. The 2016 Awards will take place on the 16th March coinciding with the first day of BTTS and will attract a wealth of new top level visitors. NEW FOR 2016 NEW FOR 2016 Exhibitor Breakfast Seminars Answering the questions you need to grow and progress your business, our programme of insightful sessions is led by industry experts sharing their experience and lessons learned. These sessions are free for exhibitors and are not to be missed. VIP Buyers Club Working closely with our partners and exhibitors, we undertake a robust qualifying process, with buyers fulfilling a strict criteria, ensuring you meet and do business with the people who really matter. Meeting Planner Our invaluable online tool enables visitors and exhibitors to pre arrange meetings and make sure that their time is planned effectively.

5 Be a part of the success. Book your stand today! Simply the best and most productive travel trade show I have attended in the last 20 years. I am looking forward to next year already. MARK WILSON, MANAGING DIRECTOR, RONDO TRAVEL All stands include: FREE daily stand cleaning FREE basic entry in show guide FREE marketing & PR support Shell scheme stands include: FREE services as above FREE stand carpeting, lights, walling and name board *Please note that shell scheme stands have black walls with blue carpet Stand type Shell scheme Space only 2016 Stand Costs and options Exhibitor Manual Once you ve booked your stand you ll receive our comprehensive exhibitor manual. It contains all the information you need to know about exhibiting, including: stand construction, rules and regulations, services, utilities, forms and deadlines in fact everything you require to have a smooth and successful show! 2016 Rates 330+VAT per sqm 290+VAT per sqm Sponsorship Opportunities All exhibitors have access to a wealth of additional ways to maximise their exposure pre, during and post-show. Whether you re looking for lead generation, to increase brand awareness or to develop partnerships that will get your business moving, we can create the perfect package for you and packages start from just 50+VAT. For a bespoke package aligned to your business development objectives, contact: Lloyd Jones on or

6 THE HOME OF THE DOMESTIC TOURISM INDUSTRY The industry supports the British Tourism & Travel Show... MEDIA PARTNERS: SUPPORTING PARTNERS: Organised by Nile House, Nile Street, Brighton, BN1 1HW We connect, educate and strengthen business communities through market-leading events, publications and emedia.

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