Exhibition sales brochure

Transcription

1 Exhibition sales brochure June 2013, London Kick start your marketing campaign at the CIPD Recruitment Exhibition

2 About the CIPD The CIPD is the globally recognised professional body for HR and people development. With Amore than 135,000 members, the CIPD prides itself on supporting and developing those responsible for the management and development of people within organisations. Celebrating 100 years in 2013, we continue with the aim to drive sustainable organisation performance through HR, to shape thinking, lead practice and to build HR capability within the profession. About the CIPD Recruitment Exhibition The CIPD Recruitment Exhibition provides HR professionals with the ideal environment to source new recruitment products and services, network with their peers and service providers alike and keep up to date with the latest industry thinking. Co-located with the popular CIPD HR Software Show and the Recruitment and Resourcing Conference, the 2012 event attracted nearly 2000 visitors. With over 54% of visitors Manager level and above, this event remains popular with key decision makers in % of visitors said that they had not attended any other event that year. About CIPD exhibitions CIPD Conferences and Exhibitions have been delivering unrivalled industryleading events for over 60 years. With a portfolio covering all the key HR issues, our events are the first place thousands of conference delegates and exhibition visitors come for industry updates and to meet leading suppliers. 2

3 Visitor profile The CIPD Recruitment Exhibition attracts senior HR professionals from around the UK who regard the exhibition as the main event in their exhibition calendar, and subsequently only attend this exhibition. Visitors are serious about finding new suppliers and making purchasing decisions. 9% 8% 12% 5% 66% 20% 10% 14% 22% 34% 7% 8% 9% 27% 49% Job level Organisation size Budget responsibility Manager and above ,999 Senior Officer/Officer , ,999 Consultant , ,999 Assistant/coordinator , ,999 Other ,000,000 3

4 Visitor feedback of visitors did not attend any other 80% exhibition in the last 12 months* of visitors would recommend 83% the event to a colleague* of visitors are part of the 65% purchasing decision process* 85% of visitors were new to the show* *Source: Visitor survey 2012 In 2012, visitors attended from organisations including: Age UK Argos Ltd Aston University Balfour Beatty Workplace Plc Barclays Barratt Developments Plc Battersea Dogs and Cats Home Bell Educational Services Ltd Bovis Homes Breakthrough Breast Cancer Bupa Health & Wellbeing UK Cineworld Cinemas Debenhams Easyjet Plc Food Standards Agency G4S Guardian News and Media Gumtree.com Hertfordshire County Council Home Office John Lewis Partnership Johnson and Johnson JP Morgan Kent County Council Lloyds Banking Group London Borough of Lambeth London School of Economics Lush Cosmetics Majestic Wine Warehouses Ltd Mcdonald s Metropolitan Police Service Network Rail NHS Direct Oxfam Phones 4U Royal Mail Sainsbury s Superdrug Transport for London University of Westminster US Embassy London Vauxhall Motors UK Visa 4

5 Testimonials from visitors The Exhibition offers a great opportunity to refresh and extend my recruitment knowledge and share ideas/thoughts with others...plus review what s new and exciting and worth making a business case for. Resourcing Manager, British Airways There was a wide range of exhibitors there, offering a variety of products and services. The free seminars were particularly helpful and also covered a wide range of topics. Learning and Development Manager, BPS Great show excellent to source new advertisers for online marketing, useful to meet and network with new providers & source alternative business leads. Will be back next year thanks for all the hard work! Recruitment Manager, Spinal Homecare 5

6 Exhibitor testimonials The audience is highly targeted at this event and the format lends itself well to having quality conversations with recruitment professionals. Jobsite.co.uk I am very pleased to say that we have already made five sales as a result of our attendance, and have a lot of leads to follow up on, all of whom were relevant to our market. Marketing Manager, Milkround The CIPD Recruitment Exhibition is not only well organised and well attended but it attracts a high calibre of visitors so we are able to get directly in front of our target audience. Monster The CIPD exhibition allows us to meet our ideal potential clients, we are able to generate highcalibre, warm leads meaning that our return on investment is fantastic. It is always highly organised and the team always happy to help. Director, esift Ltd Organisations exhibiting in 2013 include: 360 Resourcing Solutions Ltd Agenda Screening Services Aramco Overseas Company UK Ltd Candidate Manager ClearChoice Careers Ltd CV-Library Ltd esift Ltd Evenbase Ltd Financial Times Group Ltd GradWeb Ltd I4 Resourcing ITS Software Systems Ltd Jobtrain Ltd MAP Knowledge Limited Milkround RecruitActive Ltd Recruitment Genius Sonru Limited The Internet Corporation Limited Totaljobs.com Vacancy Filler Ltd World Careers Network Plc 6

7 Why you must exhibit! 1 CIPD database Exposure to the exclusive CIPD database (including 135,000 members and thousands of relevant L&D contacts) via our direct mail and campaigns. 2 Lead generation CIPD Exhibitions put your organisation in front of thousands of senior L&D business decision makers, who are keen to do business with you. 3 Brand awareness With the quality and number of visitors we deliver, exhibiting at CIPD Exhibitions gives your brand real exposure to real buyers. 4 Quality The exhibitions run in conjunction with world-class HR and L&D conferences, renowned for delivering invaluable advice and business solutions, attracting thousands of senior HR and L&D professionals with real buying power. 5 Networking CIPD Exhibitions provide a great opportunity to network with customers and peers, discuss ideas and make new contacts and leads on your stand, online before the event and in dedicated networking areas. 6 Launch new products and services Exhibiting at our events is the ideal platform to launch new products and services. Engage face to face with your target audience. 7

8 Stand packages We offer a range of flexible stand packages designed to suit your individual budgets and business needs. 1: Space only (minimum 12sqm) Open floor space Exhibitor is responsible for flooring and walling Stand cleaning. Don t miss out, secure the best position now 2: Standard Shell Scheme only (minimum 6sqm) Black modular shell-scheme, back and side walls as appropriate, ceiling grid Fascia and nameboard with company name and stand number (standard colour) Carpet (standard colour). 3: Meeting furniture packages 2 x le mans chairs black 1 x conversation table black 1 x literature rack 1 x waste bin black 4: Bar furniture packages 2 x le mans bar stools black 1 x round bar table black 1 x literature rack 1 x waste bin black 8

9 Stand package Marketing and PR support Along with any stand package, you will benefit from an extensive CIPD-run marketing campaign. In addition we also provide free marketing advice and free promotional material that s available exclusively to exhibitors. Aimed to help push your presence at the event to ensure you get the most out of exhibiting and generating a great ROI. Here are some of the benefits of booking a stand at this year s event: 50-word entry on the event website inclusion in online searchable database unlimited supply of visitor tickets for your own mailings free e-tickets to send to your clients event logos and web banners book an appointment system for online visitors visitor data* PR support up to and during the event opportunity to apply for a free exhibitor showcase.** * terms apply Book a stand ** if you book before 14 February 2013 today! 9

10 Networking opportunities We understand the value of face-to-face networking so over the course of the two days, we ve ensured that there will be a number of social and networking events for exhibitors and conference delegates to attend. We ve situated the delegate catering and coffee areas on the exhibition floor, making it the ideal platform for delegates, visitors and exhibitors to further encourage networking opportunities and make new contacts with a targeted audience of key decision-makers. Free learning sessions Visitors can also come along to the free learning zones located on the exhibition floor. Exhibitors have the opportunity to get involved in the sessions by presenting a 30 minute slot. Topics that were covered at the previous exhibition included Is recruitment about filling jobs or building capability, Social recruitment in the Gen Y Space, Who moved my talent, Competency based interviewing can you really do it well and many more. It s a great opportunity to showcase what products and services your organisation has to offer to the market. Don t delay in putting your request forward for a key slot in one of the learning zones and find out what sponsorship opportunities are available to help maximise and raise your company s profile. 10

11 Exhibition marketing campaign Through an extensive marketing campaign, we take a multichannel approach to ensure the campaign has wide coverage and strong response rates, attracting a high-quality audience who are serious about making a purchase. Direct mail and s are targeted using the exclusive CIPD database of over 135,000 CIPD members. Extensive DM campaign and over one million personalised s are sent out. Print advertising in all relevant trade magazines including People Management, Global Recruiter, On rec, The Recruiter, The Grapevine, and more, and more. Exhibition tickets/postcards inserted in trade magazines. Online banners on relevant trade websites/ s including People Management, Global Recruiter, On rec, The Recruiter and The Grapevine. Dedicated PPC and SEO campaign to encourage website traffic from Google and a dedicated website within the CIPD website using the latest SEO techniques to improve natural results. Web banners and editorial in external ebulletins and websites (including, HRZone, emedia and more). Other promotional activities: recex is also promoted via our branch and forum network. 11

12 Exhibition sales brochure The Recruitment Exhibition June 2013