16-18 JUNE 2015 THE SWEDISH EXHIBITION & CONGRESS CENTRE, GOTHENBURG

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1 EXHIBITOR BROCHURE GET READY FOR WORLD OF COFFEE GOTHENBURG JUNE 2015 THE SWEDISH EXHIBITION & CONGRESS CENTRE, GOTHENBURG

2 Championing Speciality Coffee on the World Stage World of Coffee is Europe s greatest coffee gathering and one of the world s pre-eminent coffee events, bringing thousands of coffee professionals and enthusiasts together over three days for a celebration of speciality coffee. The event is owned and organised by the Speciality Coffee Association of Europe (SCAE), the membership association for the speciality coffee industry that represents the interests of 2,600 members around the world. ABOUT WORLD OF COFFEE The Swedish Exhibition & Congress Centre, where World of Coffee will be held in 2015, forms part of the stunning Gothia Towers hotel complex overlooking the Liseberg Amusement Park What is great about SCAE s World of Coffee is that, as the premier speciality coffee event, there is so much on offer for the coffee community to enjoy. Over the last few years, the show has grown in stature and size, consistently bringing together over 5,000 visitors, 200 exhibitors and 1,000 competitors, all under one roof. Whether you re hoping to expand your business network, you re keen to keep up-to-date with innovative trends, or you re here to witness the finest coffee professionals on the World Championship stage, what better setting to do it in than World of Coffee? This year s staging in Gothenburg places the show at the heart of the world s biggest coffee consumer market, and at the centre of Europe s Nordic region. Gothenburg is not just beautiful, it s a vibrant, trendy city, full of life and culture, and its speciality coffee market is ever-increasing, appealing to older and younger audiences alike. So come and soak up the atmosphere, immerse yourself in the culture, and take part in the coffee community s greatest annual showpiece that is World of Coffee. David Veal Executive Director SCAE

3 The Essential Show for Industry Suppliers The hottest ticket in the global coffee calendar, World of Coffee provides you with an essential platform to promote your products and services directly to top HoReCa sector buyers. Close to two-thirds (61.7%) of the 8,250 visitors who attended World of Coffee Rimini 2014 planned to purchase from the 200 exhibitors at the show as a direct result of their visit. The two predominant reasons for attending World of Coffee Rimini 2014 were to see new products (76.4%) and meet new suppliers (58.3%). An impressive 96.5% of attendees reported that their visit was worthwhile or very worthwhile. WHY EXHIBIT? View our short video of World of Coffee 2014 here to see why visitors and exhibitors felt the show was such a success and to find out why you should join the party in Gothenburg in Top reasons for visiting World of Coffee Rimini % Of visitors will purchase as a result of their visit to the event To see new products 76.4% To meet new suppliers 58.3% Networking opportunities 37.4% 61.7%

4 Midsummer Nights Dream In 2015, SCAE will bring the speciality coffee industry s best suppliers and operators directly to the doorstep of the planet s most prolific coffee drinkers. No other people in the world drink more coffee per capita than the denizens of Finland, Sweden and Norway and, with such a widespread passion for coffee, it is little wonder that the Nordic industry has established itself as a leading trendsetter in global coffee culture. With its central location at the heart of the region, Gothenburg is the perfect host city for the Nordic World of Coffee, bringing discerning coffee lovers from across Scandinavia and around the world together for a three-day celebration of coffee during Midsummer Week. Their thirst for coffee trends and desire to learn about the latest innovations in coffee make them the ideal audience for Europe s biggest coffee event. As SCAE s largest ever exhibition, World of Coffee 2015 is one midsummer party not to be missed. WHY GOTHENBURG? Gothenburg is extremely proud to welcome World of Coffee. With its central location, it is an excellent city to do business with all Nordic markets. Coffee, and the show itself, really unites people and our aim is to offer an unforgettable event, with the city as an extended arena. High-quality and sustainable solutions are keys to success and that is what Gothenburg stands for. Lennart Johansson Director, Gothenburg Convention Bureau

5 The Biggest Show in History The Nordic World of Coffee 2015 promises to be the greatest show in the event s 15-year history, bringing 10,000 visitors to Gothenburg for the three-day exhibition. With more than 60% of the available space pre-booked by exhibitors during World of Coffee 2014, demand is high for remaining stands as the industry gears up for a bumper Nordic show. COMING UP IN 2015 Along with 2,500sq.ft of exhibition space, World of Coffee will feature a busy programme of events, including SCAE s hugely popular education programme of workshops and seminars, the inaugural Re:Co coffee summit, and no less than five top international coffee competitions (World Cup Tasters Championship, World Coffee Roasters Championship, World Latte Art Championship, World Coffee in Good Spirits Championship and the World Brewers Cup). The event will also include the SCAE Excellence Awards, New Products of the Show Awards, SCAE s Annual Photography Competition, a new trends zone, plus an exciting Nordic Market showcasing local food and beverage producers.

6 With long, bright days and coffee loving people like nowhere else, the Nordic coffee community is getting ready to host the best World of Coffee show to date. Gothenburg is the perfect location for it it has the attractions of a large city but yet everything is within walking distance. It is also only a few hours away from the three Scandinavian capitals. We look forward to welcoming you to World of Coffee 2015 in Gothenburg! Pernilla Olow-Gard, Local Project Manager, Nordic World of Coffee % OF ATTENDEES REPORTED THAT THEIR VISIT TO WORLD OF COFFEE RIMINI 2014 WAS WORTHWHILE OR VERY WORTHWHILE.

7 Attracting Thousands to Gothenburg SCAE is rolling out an extensive marketing campaign in the build up to World of Coffee, working closely with our global media partners in order to attract thousands of coffee professionals from around the world to Gothenburg for the three-day show. Our international media partners are: Promoting Coffee to the Wider Community While embraced as a key gathering for members of the coffee community, World of Coffee appeals to more than baristas, café owners and coffee industry suppliers. The show provides restaurateurs, publicans, hoteliers, caterers and food and beverage operators an opportunity to learn more about coffee and find out how a top quality, efficient coffee service can handsomely boost profits in all hospitality and catering businesses. WHO WILL ATTEND? Along with leading coffee producers, World of Coffee also attracts suppliers of bean-to-cup and coffee pod machines, grinders, roasters, bar equipment, pastries and confectionery. In tandem with our international marketing campaign, SCAE Chapters in Sweden, Finland, Denmark, Norway and Iceland have devised their own national marketing plans, raising the profile of World of Coffee across the Nordic region and ensuring that the world s biggest coffee consumers are well represented at the greatest coffee show on earth. Visitor Profile - Baristas - Cafés & Coffee Shop Proprietors and Managers - Hoteliers - Restaurateurs - Caterers - Food & Beverage Managers - Franchisors and Franchisees - Forecourt and In-Store Caterers - Roasters

8 BOOK YOUR STAND TODAY FOR BOOKINGS JENS H THOMSEN T: , UK OFFICE: +44 (0) , E: J.THOMSEN@SCAE.COM GARRET BUCKLEY T: +353 (0) , M: +353 (0) , E: GARRET.BUCKLEY@EVENTHAUS.IE JUNE 2015 THE SWEDISH EXHIBITION & CONGRESS CENTRE, GOTHENBURG Cover photo: WEBS - America s Yarn Store yarn.com