IN DUBLIN FOR A COFFEE MEET THE WORLD June 2016 SPONSORSHIP OPPORTUNITIES OFFICIAL EVENT HOST

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1 MEET THE WORLD FOR A COFFEE IN DUBLIN June 2016 SPONSORSHIP OPPORTUNITIES SCAE S WORLD OF COFFEE DUBLIN 2016 RDS, DUBLIN

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3 SPONSORSHIP DESCRIPTION AVAILABILITY STATUS EVENT SPONSOR This prominent sponsorship opportunity enables the sponsor to gain maximum visibility as the welcoming host prior to and during the event for all exhibitors, visitors and anyone actively involved in the event. CONFIRMED Exclusive BWT returning as 2016 event partner OFFICIAL PRODUCING COUNTRY The Official Producing Country sponsorship offering gives the country a unique opportunity to market itself as an origin. CONFIRMED Exclusive Panama The Official Producing Country will be involved in many aspects of the event. THE VILLAGE As well as the Headline Sponsor, other sponsorship opportunities are also available in The Village. CONFIRMED 3 Sponsors Trabocca Espro Synesso Inc OVER 10, 000 VISITORS FROM MORE THAN 100 COUNTRIES

4 SPONSORSHIP DESCRIPTION PRICE AVAILABILITY STATUS WELCOME RECEPTION Taking place on the 22nd of June in the Round Room at the Mansion House, home of the Dublin Lord Mayor, this historic location where the First Dáil assembled on 21 January 1919 will be home to the World of Coffee 2016 Welcome Reception. With Ireland playing Italy in Euro 2016 a little bit of Italy will come to this historic venue as we create the perfect atmosphere to watch what promises to be an exciting match. And who knows, we might just make another little bit of history on the night! Co-Sponsorship of the World of Coffee 2016 SCAE Welcome Party Branding at event with World of Coffee and BWT (title sponsor) Allocation of tickets Product placement opportunities Opportunity to be named in event, SCAE Party in association? 15,000 Exclusive SCAE PARTY Join with SCAE to create an evening visitors to Dublin will not forget. An evening for coffee, craic, ceol agus a drop of the black stuff in one of Dublin s historic venues. An evening to meet old and make new friends. Co-Sponsorship of the World of Coffee 2016 SCAE Party Branding at event with World of Coffee and BWT (title sponsor) Allocation of tickets Product placement opportunities Opportunity to take ownership of one floor within the Guinness Storehouse to include a) entertainment b) show promotional material c) Food & Drink offering Branding on official World of Coffee Website as sponsor of SCAE Party Opportunity within own floor for promotional material such as video 20,000 Exclusive

5 SPONSORSHIP DESCRIPTION PRICE AVAILABILITY STATUS NEW PRODUCT AWARDS The New Product Awards provide a unique opportunity for high visibility and attention from both visitors and exhibitors, at the core of what this event is all about: NEW PRODUCTS. Recognition of the sponsor on all registration material for the New Product Awards Feature in the event Newsletter Sponsor branding on presentation stage, product display area, judge badges, scoring sheets and related materials 10,000 Exclusive EVENT APP SPONSOR Logo and recognition on the app s promotional material 10,000 Exclusive The Event App provides an excellent opportunity to promote your business to thousands of users prior to and during the event. The World of Coffee 2016 Show Guide will be housed solely in the Event App for the first time, ensuring it s wide use. Logo and recognition on the app interface Recognition and mention of sponsor when the app is mentioned A daily push notification EXCELLENCE AWARDS The Excellence Awards provide a unique opportunity for high visibility and attention from both visitors and exhibitors during the Welcome Reception. CONFIRMED Exclusive Oikocredit PHOTOGRAPHY AWARDS The Photography Awards provide a unique opportunity for high visibility and attention from both visitors and exhibitors for the duration of the event. Recognition of the sponsor on all registration material for the Photography Awards Feature in the event Newsletter Sponsor branding on presentation stage, product display area, judge badges, scoring sheets and related materials 8,000 Exclusive

6 SPONSORSHIP DESCRIPTION PRICE AVAILABILITY STATUS CUPPING ROOM SPONSOR The Cupping Room is a vibrant part of World of Coffee. Situated in a central location and made up of glass walls, businesses can hire the space to present their coffees to a select group of tasters and customers. This is a great opportunity for sponsors to expose their brand to tasters, customers, and visitors both inside and outside the room. Logo and recognition on Cupping Room promotional material, information packs and other related materials Logo and recognition on banners by entrance to the area Product placement inside the Cupping Room, (as relevant/ appropriate) Recognition and mention of sponsor when the Cupping Room area is mentioned One 2 hour presentation/cupping slot included 5,000 each 3 Sponsors SCAE EDUCATION SEMINARS AREA One of the busiest and most popular attractions at World of Coffee, the Seminar area provides an excellent forum to promote your products to what is always a full capacity audience. Due to demand we have introduced a 2nd seminar area to the World of Coffee 2016, giving double the opportunity. Logo and recognition on seminar promotional material, information packs and other related materials Logo and recognition on banners by entrance to the area Product placement inside the seminars Recognition and mention of sponsor when the seminar area is mentioned 5,000 each 6 Sponsors

7 SPONSORSHIP DESCRIPTION PRICE AVAILABILITY STATUS SUSTAINABILITY FORUM The Sustainability Forum is set to become a vibrant hub for debate and discussion about securing a sustainable future of speciality coffee for generations to come. Our theme focuses on innovation as we bring the speciality coffee community together to address, overcome and embrace the many challenges that we face in an increasingly connected and changing world. Logo and recognition on Sustainability Forum material, information packs and other related materials Logo and recognition on banners by entrance to the area Product placement inside the Sustainability Forum area Recognition and mention of sponsor when the Sustainability Forum is mentioned 10,000 Exclusive COFFEE AND SPIRITS Coffee and Spirits mix for great drinks as the Irish have known for many years since Irish Coffee, an internationally famous and favourite after dinner drink throughout the world, was invented in Foynes, a small town in the West of Ireland in The World of Coffee will celebrate this marriage on the Coffee and Spirits stage with demonstrations on making an Irish Coffee and other tasty combinations of Coffee and Spirits. Logo and recognition on seminar promotional material, information packs and other related materials Branding on Official World of Coffee Website Logo and recognition on banners by entrance to the area Product placement inside the demonstration area Recognition and mention of sponsor when the demonstration area is mentioned Additional sand space if required. 8,000 Exclusive PROMOTE YOUR BRAND

8 For more information, please contact us: JENS H. THOMSEN MARGARET ANDREUCETTI margaret@scae.com