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1 by innovation SPONSORSHIP PROSPECTUS mpower YOUR BRAND SPONSOR OR EXHIBIT PCMA.ORG/CIC

2 2014 SPONSORSHIP, LEARNING LOUNGE TECHNOLOGY DEMONSTRATION BOOTHS & COMMERCIAL SESSION PROSPECTUS The PCMA Canada East Chapter Board of Directors is pleased to announce that the Chapter will be hosting its Second Annual Canadian Innovation Conference, Powered by PCMA on November 23-25, The conference will be held at the Fairmont Queen Elizabeth, Montréal, Quebec. The conference goal is to draw between meeting and event planner and supplier professionals from across the country. The last conference attracted 250 attendees and achieved a 43:57 Planner to Supplier ratio. Further, the Planner attendee make-up featured some of the most senior planners in the country. The PCMA Canada East Chapter is aiming to have the educational program posted and registration open by mid May The objective will be to keep registration fees as low as possible through partnerships with various sponsors across Canada, ensuring the conference is accessible to the majority of planners and suppliers. This regional conference will be an excellent opportunity for meeting professionals and suppliers whose employers will not fund out-of-country educational conferences. The majority of sessions feature Canadian content and all conference sessions earn attendees Continuing Education Credits. We will also be running the Supplier Challenge again, to ensure a high number of quality planners are invited to attend. The Planning Committee is being Co-Chaired by Heidi Welker, Freeman Audio Visual, and Chuck Schouwerwou, CMP, CMM, ConferSense Planners Inc. REASONS TO EXHIBIT OR SPONSOR THE CONFERENCE: To support the advancement of knowledge in the meetings industry. To gain from partnering with PCMA in creating what we believe will become Canada s premier meetings industry conference To be recognized as an official sponsor of the conference To network and to personally market your products and services to an audience of up to 400 participants. The target audience for this conference includes: meeting planners, association executives, sales and marketing representatives, professional speakers and tourism representatives. To increase company visibility through session participation and personal contact. Headquartered in Chicago, PCMA represents more than 6,100 meeting industry leaders from 17 chapters in the United States, Canada and Mexico. Our members include planner professionals, suppliers, faculty and students. Aside from students and faculty, members are categorized as either a professional or supplier based on their position. Professionals: Individuals who are responsible for the development, organization, site selection and management of meetings, conventions, exhibits, and seminars. Suppliers: Individuals whose organization is engaged in providing products and services related to the conduct and operation of meetings, conventions, exhibits, and seminars. 55% of PCMA members are directors or higher in their organization including: 7% (presidents and c-level executives), 14% (vice presidents), 28% (directors), 2% (regional VPs or sales directors) and 6% (national sales or sales in general). 68% of PCMA members have 10+ years experience in the industry. 78% are key decision-makers for their organization. 40% are professionals in associations with 10,000+ members. 23% are corporate or independent planner professionals. PCMA members plan on average 34 meetings per year. Almost 30% of PCMA planners annual conferences result in more than $5 million in economic value.

3 SPONSORSHIP LEVELS NOTE: Partners can combine their Annual Chapter contribution with their sponsorship to the Canadian Innovation Conference for greater Conference recognition and partnership levels. PLATINUM LEVEL SPONSOR ($20,000 or Higher) Identified as a Platinum Sponsor on all printed and on-line media, including the conference website, program and/or schedule-at-a-glance, and all recognition signage. Also Includes: Logo displayed as a gobo on walls of plenary room or learning lounge Five full registrations for the conference (does not include PCMA membership for non-members) One 10 x 10 info booth in the Learning Lounge if desired Three Opportunities: Official Conference Partner (Headlined as Official Partner with PCMA) Conference Closing Party Main Sponsor (includes influence on event design, standard sound and lighting, basic food and beverage, possibly entertainment) Audiovisual Supplier (SOLD) GOLD LEVEL SPONSOR ($15,000 to $19,999) Identified as a Gold Sponsor on all printed and on-line media, including the conference website, program and/or schedule-at-a-glance, and all recognition signage. Also Includes: Four full registrations for the conference (does not include PCMA membership for non-members) Logo displayed as a gobo on walls of plenary room or learning lounge Seven Opportunities: Host Venue (SOLD) Conference Opening Reception (SOLD) Plenary Session Hosts (4 available) SILVER LEVEL SPONSOR ($10,000 to $14,999) Identified as a Silver Sponsor on all printed and on-line media, including the conference website, program and/or schedule-at-a-glance, and all recognition signage. Also Includes: Three full registrations for the conference (does not include PCMA membership for non-members) Logo displayed as a gobo on walls of plenary room or learning lounge Learning Lounge Host Six Opportunities: Lunches (2 opportunities, one reserved for 2014 Host City, includes creative control of program, basic staging, basic audiovisual and sound equipment and committee s choice of food and beverage supplier may augment at own cost) President s Reception (includes podium time at reception) Conference Mobile App (includes banner ads on mobile app) Closing Party Entertainment BRONZE LEVEL SPONSOR ($7,500 to $9,999) Identified as a Bronze Sponsor on all printed and on-line media, including the conference website, program and/or schedule-at-a-glance, and all recognition signage. Also Includes: Two full registrations for the conference (does not include PCMA membership for non-members) Six Opportunities: Name Badge Sponsor (includes logo imprint on badge Holders) Daily Conference Host (2 opportunities) Breakfasts (2 opportunities, includes permission to have pop up banners and signage on buffets and tables and committee s choice of food and beverage supplier may augment at own cost) Hotel Key Card Sponsor (logo on hotel room keys along with conference logo) Closing Party Bar Sponsor

4 SPONSORSHIP LEVELS continued PEWTER LEVEL SPONSOR ($5,000 TO $7,499) Identified as a Pewter Sponsor on all printed and on-line media, including the conference website, program and/or schedule-at-a-glance, and all recognition signage. Also Includes: One full registration for the conference (does not include PCMA membership for nonmembers) Seven Opportunities: Schedule-at-a-glance On-line registration and housing sponsor (Logo on registration and housing web pages) Opening Reception Entertainment Sponsor Closing party food station sponsor (4 opportunities) NICKEL LEVEL SPONSOR ($2,500 TO $4,999) Identified as a Nickel Sponsor on all printed and on-line media, including the conference website, program and/or schedule-at-a-glance, and all recognition slides and signage. Also Includes: Ability to put have pop up banners and tabled cards on food and stations Five Opportunities: Coffee Breaks (5 opportunities) COPPER LEVEL SPONSOR ($1,500 TO $2,499) Identified as a Copper Sponsor on all printed and on-line media, including the conference website, program and/or schedule-at-a-glance, and all recognition slides and signage. Also Includes: Ability to put have pop up banners in workshop Ability to introduce workshop Thirty Opportunities: Workshop Sponsor (30 opportunities) CONFERENCE SUPPORTER ($1,499 and lower) Reserved for recognizing In-Kind sponsors. Identified as a Conference Supporter on all printed and on-line media, including the conference website, program and/or schedule-at-a-glance, and all recognition slides and signage. Also Includes: IN-KIND SPONSORSHIP OPPORTUNITIES Inkind sponsorship will be recognized at the appropriate level at 50% of retail value of the good or service provided: Opportunity Examples: 1. Transportation Hosts (3 opportunities) 2. Board of Directors / Planning Committee Preconference Meeting (to include 1 night accommodation for each Board / Planning Sub Committee Chair, meeting space and related Food and Beverage) 3. Board of Directors / Planning Committee Preconference Reception and Dinner 4. Wednesday morning Lessons Learned Brunch (meeting space and related food and beverage) 5. Pipe and Drape and/or exhibit booths set up and Furniture 6. Closing Party Décor, furniture and floral arrangements 7. Daily Newsletter / Notes 8. Furniture and décor for opening reception, closing party, plenary room/learning lounge and breakout rooms TECHNOLOGY DEMONSTRATION BOOTHS ($1,500 + HST) A maximum of ten 10 x 10 booths will be made available to technology-based companies to do demonstrations of their products to conference delegates. These demonstration times will be a scheduled part of the conference program and will include booth furniture, electricity and internet. Includes: Basic booth/pod furniture, electricity & internet 15 minute presentation in at least one scheduled conference session Logo/listing on schedule-at-a-glance COMMERCIAL SESSIONS ($5,000 + HST) A maximum of two commercial sessions will be bookable. This will include meeting space and any furnishings normally provided at no charge by the facility. All other costs (Audiovisual, sound, electrical, etc.) will be the responsibility if the company booking the sessions. Sessions will be listed in the conference program, schedule-at-a-glance, website and mobile app. Outside clients not registered for the conference will not be permitted.

5 Benefits Platinum Gold Silver Bronze Pewter Nickel Copper Contributor 10 x 10 info booth in the Learning Lounge X 5 minutes mic time during one of the plenary sessions with ability to show a video as part of the 5 minutes X X X Logo displayed as a gobo on walls of plenary room or learning lounge X X X Full registrations for the conference (does not include PCMA membership for non-members) Listing on conference mobile app X X X X X X X X Receipt of registered attendee list X X X X X X X X Listing/Logo on conference website X X X X X X X X Listing on Conference Mobile App X X X X X X X X Logo/listing on applicable signage or sponsors slides produced X X X X X X X X Receipt of registered attendee list X X X X X X X X Ability to put have pop up banners and tabled cards on food and stations (If sponsoring a food function) X X X Ability to introduce workshop X Ability to put have pop up banners in workshop X

6 Application Form Company Name: Street Address: City: Province/State: Postal Code: Country: Telephone Number: Fax Number: Website Address: Company Administrative Contact: First Name: Last Name: Telephone Number Company Description (Maximum 250 words): Co-Chairs for CIC Sponsorship Chuck E. Schouwerwou, CMP, CMM Co-Chair Sponsorship tel.: (613) François Brunet, Co-Chair Sponsorship tel.: (613) ext 213 For online Sponsorship application please visit: PCMA.org/cic Sponsorship Level and Opportunity Requested PLATINUM LEVEL SPONSOR ($20,000 or Higher) GOLD LEVEL SPONSOR ($15,000 to $19,999) SILVER LEVEL SPONSOR ($10,000 to $14,999) BRONZE LEVEL SPONSOR ($7,500 to $9,999) PEWTER LEVEL SPONSOR ($5,000 TO $7,499) NICKEL LEVEL SPONSOR ($2,500 TO $4,999) COPPER LEVEL SPONSOR ($1,500 TO $2.499) CONFERENCE SUPPORTER ($1,499 and lower) TECHNOLOGY DEMONSTRATION BOOTHS ($1,500 + HST) COMMERCIAL SESSIONS ($5,000 + HST) In-Kind (SOLD) Official Conference Partner (Headlined as Official Partner with PCMA) (SOLD) Conference Closing Party Main Sponsor (includes influence on event design, standard sound and lighting, basic food and beverage, possibly entertainment) (SOLD) Audiovisual Supplier (SOLD) Host Venue (SOLD) Conference Opening Reception Plenary Session Hosts (4 available) (SOLD) Lunches (2 opportunities, one reserved for 2015 Host City, includes creative control of program, basic staging, basic audiovisual and sound equipment and committee s choice of food and beverage supplier may augment at own cost) (SOLD) Learning Lounge Host President s Reception (includes podium time at reception) (SOLD) Conference Mobile App (includes banner ads on mobile app) (SOLD) Closing Party Entertainment Daily Conference Host (2 opportunities) (SOLD) Name Badge Sponsor (includes logo imprint on badge Holders) (SOLD) Breakfast (1 opportunity, includes permission to have pop up banners and signage on buffets and tables and committee s choice of food and beverage supplier may augment at own cost) (SOLD) Hotel Key Card Sponsor (logo on hotel room keys along with conference logo) (SOLD) Closing Party Bar Sponsor (SOLD) Schedule-at-a-glance (SOLD) On-line registration and housing sponsor (Logo on registration and housing web pages) (SOLD) Opening Reception Entertainment Sponsor (SOLD) Closing party food station sponsor (4 opportunities) Coffee Breaks (3 SOLD - 1 opportunities left) Workshop Sponsor (2 SOLD - 28 opportunities left) Item: Retail value: Description: Signature:

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