GO HYBRID with HYPERFAIR

Transcription

1 Go Hybrid

2 GO HYBRID with HYPERFAIR A hybrid event is a tradeshow, expo, event, conference, seminar, workshop or other meeting that combines a "live" in-person event with a "virtual" online component. A virtual add-on extends the scope of an event in space and time. With the growing popularity and cost-effectiveness of virtual events, hybrid events have become an easy and popular way of increasing participation in traditional events. Hybrid events increase the participation of those people who might be unable to attend physically due to travel or time zone constraints. A virtual add-on with Hyperfair combines the benefits of the live face-to-face interaction of the physical event, with the powerful data tracking and intelligence provided by the avatar-based platform to create an automatic and qualified lead generation and matching opportunity over an extended period of time.

3 Benefits for Organizers Organizers can start with a virtual preview and then keep the virtual environment open even after the physical event is over. With a preview, organizers can offer a snapshot of what attendees will experience at their physical event through the most engaging and innovative technology available today. It is an amazing opportunity to effectively market the physical expo and increase participation to a physical show as well as drive higher engagement. During the preview, people can scan contacts and arrange meetings to be held in person during the physical expo. A post-show contributes to making the most of the long tail of a physical event. The virtual environment can be accessible over an extended period of time, providing additional business match-making, as well as ongoing networking and learning opportunities. REVENUE Generate additional revenue w ith a virtual addon. EXTEND Reach a broader audience LEAD GENERATION Get insightful analytics and instant new connections MARKETING Market your physical event w ith a preview NETWORKING Host additional events throughout the year COMMUNITY Engage your community over an extended period of time

4 Generate Additional Revenue 7 With Hyperfair, organizers can generate additional revenue by Selling virtual booths (thus increasing the value of the physical booth package, including a virtual booth); Selling sponsorship spaces or packages; Charging a fee for the virtual booth-building service (easy process via the 3D booth configurator); Selling premium access to restricted-access auditoriums or areas; Selling data; Selling monthlybooth subscription for a booth in the virtual environment all year around.

5 Benefits for Exhibitors & Sponsors Qualified leads 24/7 globally Additional brand exposure An opportunity to enhance their Marketing Mix Access to full contact information of attendees An innovative advertising channel An engaging learning environment and industry updates Instant new connections An extended networking opportunity Powerful data tracking & intelligence A way to drive traffic to their website A virtual venue to host meetings on the spot Additional Revenue

6 Turn a Time-bound Event into a Permanent Virtual Hub An independent virtual reality environment open continually will serve as a hub for your entire community. You can turn a time-bound event into a virtual hub available 365 days a year. You can host additional live events online, networking and business events, meetings with stakeholders and partners, job fairs, training, meetups, product launches and showcases in your virtual environment, the first 3D immersive global marketing tool, available 24/7.

7 3D Pavilions & Customizable Search Filters Dedicated pavilions are created for the different categories of exhibitors. A directory of exhibitors is created. Through a quick 3D map, and dedicated keyword search functionalities, people can easilyand quickly teleport from one pavilion to the other, efficiently focusing on what they are most interested in.

8 The Project The idea is to provide to your physical exhibitors and sponsors a booth in the virtual environment. Your offer could therefore include a virtual booth as part of the package. This is the best way to: 1. Ensure everyone is actively involved in the virtual expo project from the outset; 2. Save marketing and sales time; 3. Turn the virtual add-on into a unique multiplier for your physical expo; 4. Improve your offer by providing additional services to your exhibitors and sponsors (insightful data, new business and networking opportunities, extended reach in space and time).

9 Hyperfair, Inc hyperfair.com 156, 2nd Street San Francisco, CA Social Business Experience T +1 (415)