TRADE SHOW 101 BEST SHOW PRACTICES AND EVENT MANAGEMENT

Transcription

1 TRADE SHOW 101 BEST SHOW PRACTICES AND EVENT MANAGEMENT 1

2 Time is the scariest resource and unless it is managed nothing else can be managed. - Peter Drucker 2

3 Agenda Show Highlights CORE: Event Services Manual, Sponsorship Map Your Show Exhibitor Invites Social Media 3

4 Show Highlights 100% Food-Focused, Horizontal Show 450+ companies representing 222,000+ sq ft $1M+ invested in Attendee Promotion 20,000+ food-focused attendees Lowest registration rate ($25) 29 hours of Educational Sessions Strategic Partnerships 4

5 Center of Online Resources for Exhibitors 5

6 PROCESS EXPO Checklist 6

7 Exhibitor Services Manual 7

8 Sponsorship On-Site Online 8

9 Process Expo 2015 Exhibitor Directory, Floor Plan, Show Planner The Attendee Perspective The Supporter Package The Exhibitor Dashboard New Opportunities

10 Process Expo 2015 Exhibitor Directory, Floor Plan, Show Planner

11 The Supporter Package Contact Info Logo Showcase Description Product Categories Add to My Show (Leads) Booth #

12 The Supporter Package

13 Exhibitor Dashboard Your Company Information Contact Information Product Categories Upload Content Description (Key words) Logo Showcase (Display Panels) Online Leads & Stats Access and export leads View Stats *Promotional Tools, Logistics, and Finance

14 Show Highlights Featured on the homepage of the directory Links directly to your showcase New Opportunities

15 Feature Exhibitor Listing Quick List Priority Placement at the top of the directory (including all search results) New Opportunities

16 Highlighted Booth on the Interactive Floor Plan New Opportunities

17 Enhanced Showcase Additional pictures/descriptions Video New Opportunities

18 PROCESS EXPO and InterBev Process Welcome! Exhibitor Invites Presentation PROCESS EXPO and InterBev Process Presenter: Nick McCallion Phone: To login, go to:

19 What is Exhibitor Invites? A free, pre-show marketing campaign Send three personalized s to all your customers and prospects Let them know you ll be at the show, and what you ll be displaying Invite all your customers and prospects in a professional html that comes from your company To login, go to: Offer your customers and prospects c A free exhibit pass

20 A Few Key Points 100% free for exhibitors No limit on the number of addresses you can send to Network with your customers and prospects now -- generate conversations and sales lead with your customized invitations This is your opportunity to look great in front of your customers and prospects To login, go to: In this economy, offering a free exhibit pass is valuable, and it means more coming from you.

21 (1) Register a certain number of attendees by the start of the show or Rewards Program (2) Send a certain number of invitations to your customers and/or prospects by the start of the show. The rewards will be activated for PROCESS EXPO 2015 once an exhibitor reaches each tier. Booths 500 sq.ft. or smaller To login, go to: Booth larger than 500 sq.ft. Special FPSA Member Reward As an additional benefit to FPSA members, each exhibiting member company will receive 1 extra priority point toward their PROCESS EXPO 2017 booth selection for every 10 registered attendees they generate. PROCESS EXPO exhibitor incentives are only available for PROCESS EXPO exhibitors. InterBev Process exhibitor incentives are only available for InterBev Process exhibitors.

22 What You ll Need Your company logo Your customized message Product photo (optional) Your list completely hidden, not shared with anyone Company contact you decide To login, go to:

23 A Safe, Secure System Password protected username & password provided to you in the launch You can upload multiple lists You can change your messaging for a second campaign to a different list, or keep it the same To login, go to: You manage the scheduling of your campaigns

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29 We re Here to Help Questions? Need Assistance? Contact Exhibitor Invites Specialist: Nick McCallion Phone: To login, go to:

30 Social Media #PROCESSEXPO 30

31 Contact Us Grace Cular Yee (Director of Sales) Phone: Alaina Herrera (Exhibitor Sales Associate) Phone: