CHICAGO SAFETY. McCormick Place JUNE CONFERENCE & EXPO. EXPOSITION June Mon Wed. CONFERENCE June Mon Thurs

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1 CONFERENCE & EXPO JUNE 2015 CHICAGO McCormick Place CONFERENCE June Mon Thurs EXPOSITION June Mon Wed THE PREMIER EVENT IN FIRE & LIFE SAFETY nfpa.org/expo Presented by: Official Publication:

2 National Fire Protection Association 1 Batterymarch Park, Quincy, MA Phone: Fax: Dear Marketing Professional: NFPA is an organization with a rich history and a great mission. We have been protecting people and property from fire and other hazards for more than 100 years. Amongst our membership of 65,000 individuals are some of the most dedicated fire and life safety professionals you will find anywhere. They rely on NFPA codes, standards and events to stay current. They seek information and products to help them save time on the job, get system installations and maintenance done right, and find the right solutions and best value from industry suppliers like you. As an exhibitor at the annual NFPA Conference & Expo, you can put yourself in the midst of the entire industry value chain reaching a national and international audience of designers, consultants, contractors, service companies, end-users, and public safety authorities. Participating in NFPA C&E will help you get your products to market and position your company as an industry leader who shares the values and objectives of NFPA. If you re looking for increased exposure and the opportunity to capture valuable face-time with key decision makers from every corner of the fire and life safety industry, I encourage you to reserve your exhibit space today for the 2015 NFPA Conference & Expo. I hope we ll see you and your products in Chicago next June. Sincerely, James T. Pauley President NFPA

3 NFPA CONFERENCE & EXPO NFPA s codes and standards affect design, construction and operation of every building and physical installation in the country JUNE 2015 For the latest information on the 2015 NFPA Conference & Expo visit nfpa.org/expo The annual NFPA Conference & Expo plays an essential role in developing and refining these codes and standards, and your participation as an exhibitor can influence how your company and products are perceived in the marketplace. And, equally important, you are brought face-to-face with an influential audience of professionals who are actively involved in the specification and purchase of fire and safety related products, systems and services for the facilities they design, build, manage or work in. This event represents an excellent value proposition. Director of Sales, Napco Security INDUSTRY REACH, PENETRATION, AND INFLUENCE As the authority on fire, electrical and life safety, NFPA is the go-to resource for all types of fire and life safety professionals from architects, engineers, contractors, and building managers to public and private fire service, enforcement agencies, insurers and utilities. NFPA C&E puts you in touch with these buying influencers. Constant communication with NFPA s 65,000-strong membership is achieved with content-rich media (NFPA Journal, nfpa.org, necplus.org, and monthly e-newsletter) that speak to the information needs of professionals who are personally engaged in the NFPA mission saving lives and protecting property. Once a year, it all comes together at NFPA Conference & Expo, where your industry gathers to learn, network, evaluate suppliers and their products, and participate in the code development process. With attendance of over 4,500 top professionals, NFPA C&E is a great opportunity to engage your customers, prospects, and supply chain partners that help move your products through the value chain. If you sell products for fire protection, security, electrical or life safety, NFPA media and events should be the foundation of your marketing plan.

4 THE POWER OF TRADE SHOW MARKETING Exhibiting at NFPA Conference & Expo is one of the most dynamic sales and marketing tools available to you. Here are a few reasons: 1. Trade shows provide you with many new sales prospects in a concentrated period of time. Interact with hundreds of decision makers in just a few days. 2. Trade shows are a comparison-shopping medium. Helps you sell against your competition and accelerate the decision-making process. 3. The exposition format lets you demonstrate the solutions you offer. Prospects will see, touch and try your product. 4. Your industry event is ideal for relationship building. Visitors can meet with the senior executives and technical talent on your team. 5. A commitment to NFPA Conference & Expo positions your company as being at the forefront of your industry. Demonstrate that your company is a full partner in the progress, development and future of fire protection, life & electrical safety. VALUE-ADDED FEATURES AND BENEFITS In addition to your company s display at the Expo, exhibitors are identified in pre-show promotion through electronic media, internet and print, and are offered other channels of communication to target your prospects pre-show, at-show, and post-show. Free invitations: You can request an unlimited supply of expo-only passes to invite customers and prospects. Internet promotion: Your company will be listed in the exhibitor section at nfpa.org/expo with a link to your web site. Commercial presentation at the event: A schedule of commercial or technical presentations, supplied by exhibitors, will be presented during Expo hours to an audience of interested attendees. (Time slots are limited.) Exclusive marketing / branding opportunities: You can magnify your show presence through sponsorship and advertising opportunities that deliver your message to a captive C&E audience. Attendee registration file: Exhibitors receive the complete registration database of names and addresses thirty days after the event for unrestricted use in post-show marketing efforts. THE EXPO The NFPA Conference & Expo brings to life the products and services needed to meet and maintain compliance with prevailing codes and standards in the design, construction and operation of buildings and facilities of every kind. If your products are used in fire protection, security, electrical or life safety, this event is a great opportunity to position your brand and your company as an industry leader and promote the benefits and solutions you can offer. Great show! The number of visitors to our booth was consistent really no dead time. Owner, Gecco Inc.

5 2014 AUDIENCE DEMOGRAPHICS Attendance in Las Vegas was 4, countries and all 50 states were represented Sales / Marketing 10% Safety Manager 3% Owner / President / CEO 8% Other 11% Manager / Administrator 12% Loss Control / Risk Manager 4% JOB FUNCTION 1% Architect 1% Building Owner / Manager 7% Consultant / Consulting Engineer 8% Contractor 2% Educator 3% Electrical Engineer 7% Engineer 2% Fire Fighting 6% Fire Inspection 13% Fire Protection Engineer 2% Fire Service Administrator INDUSTRY / BUSINESS 3% Architectural 16% Consulting 17% Contractor / Installation 7% Education 7% Electrical 33% Fire Protection 13% Fire Service (Public or Private) / EMS 9% Government 6% Health Care 11% Industry/Factory/ Warehouse 8% Insurance/ Risk Management 2% Military 3% Utilities 10% Other PRODUCT INTEREST 30% 25% 20% 15% 10% 5% 0 (Percentages exceed 100 due to activity in more than one industry) For the latest information on the 2015 NFPA Conference & Expo visit nfpa.org/expo 52% Alarm / Detection Systems 22% Building Construction Materials 31% Education / Training 22% Electrical Equipment / Service 37% Extinguishers/Foams/Exiting Products 23% Fire Department Equipment / Services 13% Hazmat Handling & Storage 38% Pumps / Controls / Valves 23% Security Products / Services 24% Signaling Systems 45% Sprinklers / Sprinkler Systems 11% Other ANNUAL EXPENDITURE ON FIRE PROTECTION / LIFE SAFETY PRODUCTS & SERVICES 14% More than $5,000,000 15% $1,000,000 to $5,000,000 11% $500,000 to $1,000,000 13% $150,000 to $500,000 14% Less than $150,000 33% N/A or Don t Know 60% 50% 40% 30% 20% 10% 0 (Percentages exceed 100 due to multiple product interests)

6 Very positive steady traffic. Event was organized and easy to navigate. Director of Marketing, Globe Fire Sprinkler Corp NFPA CONFERENCE The gold standard for education in fire and life safety attracts professionals from every facet of your industry. Fire case studies, code changes, interpretations and interactions, fire system design and technology updates, and topical spotlight sessions all contribute to a rich program and a powerful draw CONFERENCE TRACKS INCLUDE: Building and Life Safety Codes and Standards Detection and Notification Electrical Emergency Preparedness / Business Continuity Fire and Emergency Services Fire Protection Engineering Fire Suppression Health Care Loss Control / Prevention Public Education Research Sustainability A dedicated application-specific show feature Accessibility Expo will showcase products specifically designed for improving safety for people with disabilities. Supporting the pavilion s theme will be conference sessions addressing one or more of the general categories of disability mobility, vision, hearing, speech, and cognition and the elements of evacuation info that building occupants need: notification, way finding, use of way, and assistance. Examples of products attendees will find in the Accessibility Expo area include, enhanced alarming systems, directional sound devices, accessibility signage, evacuation aids, zero-step access solutions, and accessible training and preparedness materials. This popular showcase area speaks to the potential hazards encountered in an electric vehicle (EV) collision, as well as safety considerations for the growing installed base of charging stations in residential, commercial, and public spaces. Stakeholders affected by growth in EV usage and build out of the battery-charging infrastructure include utilities, fleet managers, municipal authorities, first responders, and electrical contractors. THE EXPO FEATURES SECURITY AND ELECTRICAL PRODUCTS & SOLUTIONS The product mix on the show floor reflects the full range of NFPA codes and standards. Fire codes share common elements with other aspects of premise safety, especially electrical and security, and these are product categories where attendees are looking for integrated solutions. Security Products The integration of security systems with overall premise protection means security products and technologies are being evaluated by the professionals in life-safety, loss prevention, and facility design and management who regularly attend the NFPA Conference & Expo. Electrical Safety The National Electrical Code (NEC ), developed by the NFPA, is the world s blueprint for electrical safety and the foundation of all electrical codes in the United States. If your products impact electrical design, maintenance, inspection or safety programs, you will find an interested audience at the NFPA Conference & Expo.

7 We achieved 90-95% of our goals for the show. Marketing Manager, Eaton Fire Pump Controller ABOUT NFPA The mission of the international nonprofit NFPA, established in 1896, is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education. The world s leading advocate of fire prevention and an authoritative source on public safety, NFPA develops, publishes, and disseminates more than 300 consensus codes and standards intended to minimize the possibility and effects of fire and other risks. NFPA membership totals more than 65,000 individuals around the world. ABOUT ROC EXHIBITIONS, INC. NFPA Conference & Expo is co-produced with ROC Exhibitions, Inc. ROC Exhibitions produces nine national and international trade shows in a variety of industries. Included are events in facility management, facility maintenance, green buildings, business continuity, law enforcement, fire protection, and construction. NFPA and ROC Exhibitions also collaborate in producing Mexico Fire Expo held annually in Mexico City.

8 CONFERENCE & EXPO JUNE 2015 CONFERENCE June Mon Thurs EXPOSITION June Mon Wed EXHIBITING INFORMATION: Your Space Rental at NFPA Conference & Expo Includes: Complimentary Conference Access for Exhibit Personnel (minimum one per company) Company Listing in the Official Show Directory Complimentary V.I.P. / Guest Invitations Comprehensive Exhibitor Service Kit 24 Hour Exhibit Hall Perimeter Security 7" x 44" Company Identification Sign Standard 8 ft. Backwall and 3 ft. Side rail Drape On-site Exhibitor lounge Post-show registration file of attendees Priority exhibit selection for 2016 event in Las Vegas Venue McCormick Place North Hall B South Dr. Martin Luther King Drive Chicago, IL Conference and Expo Show Days and Hours Event Days and Hours * Conference Sessions: Monday, June 22: 8:00 am 1:00 pm 1:30 pm 3:30 pm General Session Tuesday, June 23: 8:00 am 12:30 pm and 2:00 pm 5:00 pm Wednesday, June 24: 8:00 am 12:30 pm NFPA Technical Meeting Wednesday, June 24: 2:00 pm Thursday, June 25: 8:00 am to completion Expo: Monday, June 22: 4:00 pm 8:00 pm (networking reception in Expo Hall 7:00 pm 8:00 pm) 11:00 am 4:00 pm Tuesday, June 23: Wednesday, June 24: 10:00 am 2:00 pm *Schedule subject to change Exhibit Rates $33.00 per square foot (10' x 10' $3,300; 10' x 20' $6,600; 20' x 20' $13,200; 20' x 30' $19,800; 30 x 40 $39,600) (Contiguous exhibit space on the floorplan can be combined to satisfy your size requirements.) Reserve your exhibit space today! Mark Sorensen Companies # L msorensen@rocexhibitions.com P: Zenieda Feliciano Companies M Z zfeliciano@rocexhibitions.com P: Event Organizers NFPA 1 Batterymarch Park Quincy, MA Phone: Fax: Website: ROC-NFPA, LLC 1963 University Lane Lisle, IL Phone: Fax: info@rocexhibitions.com For the latest information on the 2015 NFPA Conference & Expo visit nfpa.org/expo No one under 18 allowed in the conference or exhibit hall. NFPA Conference & Expo is a registered trademark of the National Fire Protection Association

9 CONFERENCE & EXPO JUNE 2015 CHICAGO McCormick Place CONFERENCE June Mon Thurs EXPOSITION June Mon Wed